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    Games & Hobbies

    Deconstructor of Fun

    Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

    Hosts:
    Michail Katkoff www.linkedin.com/in/michailkatkoff/
    Eric Kress www.linkedin.com/in/erickress/
    Phillip Black www.linkedin.com/in/phillip-black-economist/
    Jen Donahoe www.linkedin.com/in/jenniferdonahoe

    Advertise

    Copyright: © Deconstructor of Fun

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    Latest Episodes:
    Puzzle Monthly #6: Disney Solitaire's Big Win, Playtika's Earn-Out Trap and Solitaire vs Puzzle Sep 23, 2026
    Show notes

    Disney Solitaire is one of the biggest launches of the year, and it might be too successful for its own parent company.

    This episode breaks down how SuperPlay turned a solitaire game into a Disney-powered hit, why Playtika's debt and earn-out deal could push it to sell, and how Disney Solitaire stacks up against Tiki Solitaire, Grand Harvest and Candy Crush Solitaire. We also look at the full solitaire market, the live ops gap between Disney and everyone else, and whether solitaire can ever rival puzzle.

    Topics Covered:

    • Why games that scale in tier two and three markets struggle in tier one
    • Playtika's debt, the SuperPlay earn-out and a possible sale
    • Revenue dropping slower than downloads as a health signal
    • How big the solitaire market actually is
    • MobilityWare and the ad-only solitaire model
    • Disney Solitaire as a reskin of Domino Dreams
    • Why the second game in an IP is half the size of the first
    • The social casino pay-to-play economy in Tiki Solitaire
    • Candy Crush Solitaire's hold slot and card design choices
    • How Disney Solitaire handles its IP and meta
    • Near wins and a puzzle-style level funnel
    • Disney's 25 to 30 live events per week versus competitors
    • Why IP owners may not be the best builders of their own games
    • Is solitaire coming for puzzle?

    CHAPTERS:

    0:00:00 Introduction & Tier 1 Market Performance
    0:03:12 Why Playtika May Have to Sell Disney Solitaire
    0:09:31 The History & Size of the Solitaire Market
    0:10:58 Why Solitaire Has Struggled to Monetize
    0:16:20 Disney Solitaire vs. Domino Dreams
    0:21:12 How Solitaire Games Monetize: The Casino Mechanic
    0:24:51 Tiki, Grand Harvest & Candy Crush Solitaire
    0:28:23 What Disney Solitaire Does Differently
    0:33:41 Live Ops, Streaks & the Disney Advantage
    0:36:51 Why IP Owners Struggle to Extend Their Games
    0:38:02 Is Solitaire Coming for Puzzle?
    0:40:00 Final Thoughts & Outro


    349. From Zero Offers To Record Revenue I Michael Martinez, CEO of FunCraft Sep 21, 2026
    Show notes

    Michael Martinez, co-founder and CEO of FunCraft, tried to sell his mobile game studio in 2025. Trusted people said "don't do it yet". He chose otherwise. A banker pitched the company to 40 buyers. Zero offers. Then the company doubled to a $50M run rate with just 15 people.

    Rejection like that either breaks a founder or forces a better business. For FunCraft, it did the second.

    In this episode, Michael breaks down what went wrong in the M&A process, what a failed sale really costs, and how a 15-person team shifted its focus from valuation to profit.

    Essential viewing for founders thinking about selling, buyers looking at lean and profitable studios, and anyone in mobile gaming, UA, or ad monetization.

    00:00 — Funcraft’s failed sale attempt
    06:27 — Why Michael wanted to sell
    13:37 — Building a successful business first
    18:16 — Launching games in just six weeks
    23:20 — Platform and user acquisition risks
    29:14 — Balancing growth and profitability
    34:45 — Building a high-trust remote culture
    43:12 — Rebuilding the game engine with AI
    46:18 — Staying focused while scaling


    TWIG #401: Blizzard Goes All In, Roblox Breaks Out of Its Own App and Aniimo Nails Launch Day Sep 17, 2026
    Show notes

    Gaming is back, and this week had a lot to talk about.

    BlizzCon delivered the biggest slate of announcements Blizzard has had in years, but the timelines and team sizes raise real questions about what Microsoft pressure is doing to the studio. Roblox used RDC to push standalone apps, browser play and a developer wallet, and we debate whether any of it actually improves discoverability. Plus Kojima's Physint moves from PlayStation to Xbox, a heated ad revenue argument over hybrid casual, a surprise 2 million sales hit from Wardogs, and first impressions of FunPlus's Aniimo as it passes 125K CCU on Steam.

    Topics Covered:

    • Roblox unveils standalone apps and browser play at RDC
    • Why Roblox standalone apps may struggle with UA
    • BlizzCon brings Diablo V, a StarCraft shooter and three WoW SKUs
    • Microsoft pressure behind Blizzard's bold timelines
    • Kojima's Physint jumps from PlayStation to Xbox
    • Savvy Games Group to oversee EA and PIF assets
    • The ad revenue debate around hybrid casual
    • WoW Forever and Blizzard's subscription strategy
    • Wardogs hits 2 million sales
    • Aniimo passes 125K CCU on Steam launch day

    CHAPTERS:

    00:00 Intro
    01:42 Industry Layoffs Talk
    02:59 Mishka Podcast Spotlight
    06:12 Roblox Standalone Apps Debate
    13:12 Blizcon
    15:17 Microsoft Pressure Concerns
    20:03 WoW Monetization Debate
    21:50 Kojima Physint Switch
    26:27 EA Merger
    39:47 Warcraft Forever
    43:44 War Dogs Surprise Hit
    47:11 Aniimo Launch
    51:31 Monetization and Wrap Up


    348. Why None of Us Saw Cyberpunk Coming Apart I Michal Nowakowski. joint CEO, CD PROJEKT RED Sep 14, 2026
    Show notes

    Cyberpunk 2077 sold 13 million copies in ten days, then Sony pulled it from the PlayStation Store. CD Projekt Red joint CEO Michal Nowakowski was the one taking the calls.

    He walks through what actually broke, why the investors weren't the reason, and how the studio went from a Polish box distributor to owning The Witcher outright. Plus the transmedia strategy, the move to Unreal Engine 5, and why Poland built the strongest gaming ecosystem in Europe.

    Chapters

    00:00 From Polish distributor to a global studio
    04:43 Buying The Witcher rights
    08:15 Why owning the IP was non-negotiable
    14:12 Poland's coding culture and the talent pipeline
    18:54 Scaling to 350 developers on The Witcher 3
    26:16 The Cyberpunk 2077 launch and the hardest week
    34:03 The decision to fix the game instead of cutting losses
    39:14 Unreal Engine 5 and rebuilding production
    43:51 Transmedia, Netflix, and keeping games at the center
    49:49 What makes the Polish gaming ecosystem work


    TWIG #400: Is the Game Industry Actually Crashing, OpenAI's Astra and 8 Years of Hot Takes Sep 10, 2026
    Show notes

    400 episodes in, and yes, we swear more than anyone will admit.This is the big one. Before the retrospective, we tear apart the latest "video game industry is crashing" clickbait using actual employment data, then get into what OpenAI's new Astra model means for teams already shipping with AI. Then we open the vault: eight years of TWIG, the origin stories nobody remembers the same way twice, and the predictions that aged well or badly.Topics Covered:• Why the "worst crash since the 1980s" headline doesn't hold up• AAA budgets ballooning past 400 million and the indie boom it's fueling• OpenAI's Astra model and how mobile teams are actually using it• How TWIG started and how the cast came together over 8 years• The calls the hosts got right, from Ubisoft to Roblox• The calls they got embarrassingly wrong, from Call of Duty Mobile to Blizzard leadership• Who swears the most and who never does• Eight years of TWIG's biggest arguments and running jokesCHAPTERS: 02:33 Shills04:14 Industry Doom & Gloom Clickbait10:04 Consolidation Not Doom20:45 400th Retrospective Setup22:39 Origin Stories29:35 How The Pod Evolved31:32 Memorable Moments37:33 Owning Bad Takes39:11 League Revenue Debate40:19 Things We Nailed43:02 Product Calls And Patterns45:35 Monopoly Go Inside Scoop47:01 Streaming And Xbox Caps48:19 Biggest Misses Confession56:14 Blizzard Leadership Reversal01:04:47 Who Argues The Most?01:08:17 Kress: The Cussing GOAT01:09:24 Mice Nuts & Other TWIG Mainstays


    347. Questions Istanbul Founders Stopped Asking I Akin Babayigit, Arcadia Gaming Partners Sep 07, 2026
    Show notes

    McKinsey, the United Nations, Skype, Rocket Internet, Facebook, King. Then Akin Babayigit co-founded Tripledot, spun out Luna Labs, and now runs Arcadia Gaming Partners, a $100M fund he deploys alone.He left Türkiye at sixteen and never moved back, which makes him one of the few people who can talk about Istanbul as both an insider and an outsider. We get into how the ecosystem was built, why Sidar Şahin still shapes it years after disappearing, why payback windows are the wrong lens, and what he told a room of Turkish founders that they did not want to hear.Chapters 02:42 Leaving Türkiye 06:23 Building Tripledot 08:51 The Sidar myth 18:21 One trick? 20:47 First mover advantage 23:25 Payback versus IRR 28:32 What AI changes 31:43 The AppLovin dependency 40:07 fal and Layer 42:22 What Türkiye lacks 49:28 The unsexy work 54:24 After gaming 1:05:20 Türkiye and Israel


    TWIG #399: GTA VI Breaks Netflix, EU Targets Roblox and Zero Company's Studio Implodes Sep 03, 2026
    Show notes

    GTA VI just proved it can break Netflix, the EU just put Roblox under its strictest rulebook, and one of the best reviewed games of the year is already falling apart behind the scenes.The crew breaks down the numbers behind GTA VI's Netflix trailer drop and what it means for pre-orders, why PlayStation is quietly winning the entire hype cycle, and how rising RAM prices could delay the PS6. They also cover Gamescom's attendance numbers and the shift toward Eastern exhibitors, the EU's new Roblox designation, Star Wars Zero Company's strong launch undone by a founder lawsuit, Brian Ward's exit from Savvy Games Group, Tencent's new AI tool portfolio and NCSoft's $300 million mobile studio buying spree.Topics Covered:• GTA VI's Netflix trailer drop and the pre-order numbers behind it• Why PlayStation is quietly winning the GTA VI hype cycle• Rising RAM prices and what they mean for the PS6• Gamescom 2026 attendance and the shift toward Eastern exhibitors• The EU designates Roblox a very large online platform• Star Wars Zero Company's strong launch and Metacritic scores• The founder lawsuit quietly sinking developer Bit Reactor• Brian Ward steps down as Savvy Games Group CEO• Tencent's new AI tool portfolio for game development• NCSoft's $300 million mobile studio buying spreeCHAPTERS:01:24 Episode 400 Teaser02:08 Shills and New Content03:59 Gamescom Stats Recap07:03 Mishka Gamescom Takeaways09:28 Cologne Logistics and Hotels11:20 GTA VI x Netflix Drop17:14 PlayStation Wins the Cycle21:28 EU Targets Roblox24:56 EU Market Fragmentation28:38 Star Wars Zero Company Launch32:16 Studio Furloughs Lawsuit36:46 Savvy CEO Steps Down49:18 China AI Platform Bets54:36 NCSoft Strategy Skepticism56:10 Episode 400 Tease Wrap


    Shooter Monthly #9: Battlefield's Hot Streak, Gears Goes Helldiving, and the Battle Pass Plateau Sep 02, 2026
    Show notes

    Shooters are having one of their best summers in years, and every major franchise still can't agree on what to do about it.The crew runs through the battle pass shakeup hitting Call of Duty, Battlefield and Overwatch, breaks down why Battlefield is quietly beating Call of Duty on Steam, and picks apart Apex Legends' run as the most consistent live service in the genre. They also dig into Gears of War: E-Day's beta results against Helldivers 2, unpack why War Bonds aren't actually battle passes, and argue about why Western studios keep playing it safe while Eastern developers experiment their way to the top.Topics Covered:• The battle pass shakeup across Call of Duty, Battlefield and Overwatch• Why Battlefield is outperforming Call of Duty on PC despite the franchise's rocky years• Ranked play, Battlefield Labs and the Elite Top 250 leaderboard• What's next for Battlefield now a new mainline entry isn't landing next year• Call of Duty's tech unification and the tradeoffs it created down the line• Apex Legends' revenue consistency, live ops machine and collab strategy• Apex's growth potential in China and Japan, and the case for reviving Apex Legends Mobile• Why battle royale modes outperform arena shooters on retention• Gears of War: E-Day's beta numbers and the inevitable Helldivers 2 comparisons• The PvP versus PvE tradeoffs facing E-Day's live service• War Bonds versus battle passes and how Helldivers 2 redefined seasons• Why Arc Raiders can't copy the Helldivers playbook• The West's monetization risk aversion versus the East's willingness to experiment


    CHAPTERS:

    01:13 Battle Pass Shakeups
    02:33 Battlefield Engagement Surge
    04:13 MAU Charts Breakdown
    05:28 Why Battlefield Retains
    06:47 Ranked Mode Returns
    08:44 Battlefield Next Moves
    11:04 COD Tech Unification Lessons
    14:19 Extraction Mode Debate
    15:35 Apex Revenue and Consistency
    17:00 Apex Live Ops Machine
    29:18 BR Movement Thesis
    30:20 Why Arenas Feel Worse
    31:17 Social Sandbox vs Zero Sum
    33:15 TDM Translation Problem
    34:06 Gears E-Day Catch Up
    34:54 Market Size and Modes
    37:07 Helldivers Comparison Debate
    40:51 Live Service Monetization Risks
    44:40 Battle Pass Changes Roundup
    47:51 War Bonds vs Battle Passes
    52:58 Arc Raiders and Extraction Limits
    54:33 Western Monetization Fear
    59:13 Next Episode Tease


    346. Why Mattel Wants Studios to Pitch the Uncomfortable Aug 31, 2026
    Show notes

    Mattel owns Barbie, Hot Wheels, UNO, Masters of the Universe and Street Sharks. Marcus Liassides runs its digital business, which now Roblox, Fortnite, and a licensing program that puts Mattel IP in creators' hands without approving what they build with it. This episode is about how a studio actually gets an IP deal with Mattel, and what you get beyond the logo.00:00 - Why Mattel is at a games summit01:13 - The Roblox bet04:18 - Why studios stay skeptical06:22 - AI and why IP matters more10:46 - What Mattel actually wants pitched13:57 - Where pitches go wrong17:40 - Beyond the license19:15 - MGs, rev share and dev funding23:57 - The approvals question26:44 - Barbie's UA guardrails29:29 - Exclusivity


    TWIG #398: Gaming's 2026 Reality Check, The GTA 6 Leak Nightmare and Why Jobs Are Still Vanishing Aug 27, 2026
    Show notes

    Rockstar is fighting a leak it cannot plug, and the leaker has turned the whole thing into a token economy.Episode 398 covers a week where the data says growth and the job market says something else. Newzoo puts 2026 at 214 billion, Makers Fund closes another 250 million that looks nothing like venture capital, Google Play turns RAM into a store requirement, and Gamescom hands us Nodusfall, Palworld on mobile via Garena, and one more round of the HD on mobile argument that never ends.Topics Covered:• CyberLeek posts 16 GTA 6 clips and runs crypto-paid polls on what leaks next• Take-Two subpoenas Microsoft, Discord and Google to unmask whoever is behind it• Newzoo's 2026 forecast hits 214 billion with North America growing slowest• Why layoffs keep coming in a market still growing 6 percent• Makers Fund raises 250 million and shifts into project and UA financing• Google Play makes memory optimization a store requirement in February 2027• Opening Night Live and the endless pile of tactics spin-offs• HoYoverse reveals Nodusfall while its mobile portfolio drops 24 percent• Garena picks up Palworld for mobile and Roco Kingdom goes global• Localization and UI as the real barrier for Eastern games in the West• The HD on mobile fight nobody at the table is winningCHAPTERS:01:12 Today’s Topics Rundown02:19 Gamescom Pics and Shoutouts03:01 Sponsor Updates05:57 GTA6 Leeks16:11 Layoffs and Market Maturity20:10 Makers Fund Raises $250M28:18 Google Play RAM PSA29:29 Gamescom Opening Night Live36:16 Western Appeal Debate37:04 Roco Kingdom Goes Global37:47 Palworld Mobile Licensing38:52 Cozy Combat Audience Shift41:35 Portfolio Decline And Cannibalization51:33 Localization And UI Barriers01:01:18 Wrapping Up And Next Week


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