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    Games & Hobbies

    Deconstructor of Fun

    Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

    Hosts:
    Michail Katkoff www.linkedin.com/in/michailkatkoff/
    Eric Kress www.linkedin.com/in/erickress/
    Phillip Black www.linkedin.com/in/phillip-black-economist/
    Jen Donahoe www.linkedin.com/in/jenniferdonahoe

    Advertise

    Copyright: © Deconstructor of Fun

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    Latest Episodes:
    TWIG #332 Finland’s Game Industry Woes, Supercell's Transmedia Moves and Roblox's Commercialization May 23, 2025
    Show notes

    The BIG stories:

    1. Finland’s game awards controversy (yes, it’s messier than you think)

    2. Epic’s endless courtroom war with Apple

    3. Supercell’s dual bet on transmedia and AI.

    The team also breaks down the implications of ChatGPT infiltrating development workflows, the battle brewing in the Solitaire segment, and what Roblox’s new in-game shopping means for UGC economies. Add in Take-Two’s financials and some spicy predictions on AI’s workplace takeover—and you’ve got a packed episode that hits strategy, creativity, and the future of the industry in one fatality-worthy sequence.


    02:29 Industry News Highlights
    04:24 Meta Horizon Worlds and Game Development Insights
    05:25 Podcast and Blog Updates
    07:00 Dreams TV Campaign Analysis
    09:32 Finn Game Awards Controversy
    13:36 Epic Games vs. Apple: A Legal Battle
    21:45 Supercell's Transmedia Ventures
    29:03 Supercell's AI Initiatives
    29:55 AI's Impact on the Workplace
    30:34 ChatGPT in Game Development
    32:00 The Future of AI in Gaming
    41:23 Solitaire Market Shake-Up
    45:15 Take-Two's Financial Overview
    53:41 Roblox's New In-Game Shopping
    01:00:57 Conclusion and Outro


    286. Bots in Gaming: The Good, The Bad, and The Future with GGWP's George Ng May 22, 2025
    Show notes

    We are joined by George Ng, co-founder and CTO of GGWP, to dive deep into the world of bots in gaming.

    We explore the differences between game-created bots and player-created bots, the cat-and-mouse game of detecting and preventing bots, and regional differences in bot usage.

    We also look ahead at the evolving landscape of bots in gaming and discuss strategies that studios can adopt to stay ahead.

    01:09 The Impact of Bots on Player Experience

    13:21 Regional Trends in Bot Usage

    14:57 The Future of Bots in Gaming

    20:37 Conclusion and Final Thoughts


    285. What Gaming Taught Them—And Why App Companies Are Hiring Them Fast with Mission One's Gerard Miles May 19, 2025
    Show notes

    Why are seasoned PMs, growth leads, and designers ditching games for fintech, wellness, or even dating apps? What do these companies see in game industry vets—and what blind spots do they have?

    In this episode, Mishka Katkoff talks with executive headhunter Gerard Miles about one of the most underreported shifts in tech: gaming talent is migrating to the app world.

    03:14 Understanding Talent Migration and Skill Sets

    12:20 Engagement and User Experience in Apps

    18:17 The Future of Gaming and Consumer Apps

    31:07 The Evolution of Game Marketing Strategies

    37:04 Cultural Differences Between Game and App Industries

    56:41 Career Transitioning: From Gaming to Broader App Ecosystem

    01:03:47 The Future of Gaming Professionals in Diverse Sectors


    TWIG #331 Supercell’s Second Shot, Triple Dot’s Power Move, Microsoft's Strategic Shift May 15, 2025
    Show notes

    The team reacts to this year’s World Video Game Hall of Fame inductees and unpacks Triple Dot’s surprising acquisition of AppLovin’s mobile games business—what does it signal for the midcore M&A market? With public gaming companies hitting all-time highs, we discuss whether this is a sustainable trend or a short-term sugar high. Supercell’s major

    Squadbusters revamp gets the DoF treatment, and we debate Nintendo’s cautious forecasts in light of its market position. Rounding things out, we analyze Microsoft’s strategic shifts post-console wars and what the completed Activision deal actually changes for the ecosystem. Packed episode. Big takes. No filler.

    02:43 Hobby Updates and Banter

    05:06 Dream Games TV Campaign Analysis

    06:40 Interview with Mike Quigley

    07:29 Prize Picks and Predictive Markets

    17:37 World Video Game Hall of Fame Inductees

    20:38 Triple Dot Acquires AppLovin's Mobile Game Business

    30:03 Publicly Traded Gaming Companies at All-Time Highs

    36:03 Supercell & Squadbusters Revamp

    50:48 Nintendo's Conservative Forecast

    54:16 Microsoft's Strategic Shift and Console Market Impact

    56:58 The Activision Deal and Its Implications

    01:02:23 Conclusion and Wrap-Up


    284. Why Everyone Wants to be the Next Mistplay with Aaron Thandi, CCO of Mistplay May 14, 2025
    Show notes

    Mishka Katkoff interviews Aaron Thandi, Chief Commercial Officer at Mistplay, discussing the innovative approaches to loyalty-driven user acquisition and retention in the mobile gaming industry.

    They explore how Mistplay has established itself as a leader in rewarded engagement, the importance of personalized user experiences, and the strategic methods behind their global expansion.

    The conversation also delves into the role of AI in enhancing user engagement and the future opportunities for growth in emerging markets.

    Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz00:00 Introduction to Misplay and Its Market Position04:11 Understanding Loyalty and Reward Systems08:02 User Acquisition and Retention Strategies10:52 Game Catalog and User Engagement14:26 Geographic Expansion and Market Localization17:32 Future Roadmap and Innovations20:15 Building Strong Developer Relationships23:18 Rapid Fire Questions and Conclusion33:14 Work with DoF!


    283. How I Went From a 3D Artist to GM of a Billion-Dollar Game - Justin McFarlane May 12, 2025
    Show notes

    Can someone really grow from 3D artist to GM of a billion-dollar title — without switching companies, logos, or careers? SciPlay’s Justin McFarlane did just that, and his story is a masterclass in product-first leadership and long-term growth.

    03:48 Navigating Remote Work Challenges and Team Engagement

    07:10 Making Tough Decisions: Prioritizing Team Cohesion

    15:56 Transitioning Teams: Managing Relocation and Operations

    19:05 The Importance of Listening in Leadership

    27:57 From Artist to General Manager: Career Growth Insights

    39:09 The Importance of Purpose in Work

    45:22 Understanding LiveOps: The Key to Success

    56:06 Balancing LiveOps and New Game Development


    TWIG #330 The App Store Endgame, Roblox’s Growth Playbook and GTA 6 Trailer Dissected May 09, 2025
    Show notes

    Get the AppsFlyer Creative Report: https://shorturl.at/Mjaiz
    The crew jumps into a galaxy of transmedia takes with May the Fourth and how IPs stretch across games, shows, and beyond—sometimes elegantly, sometimes painfully. We dissect the long-awaited GTA 6 trailer and release window, then shift gears into Dream Games’ latest raise and what it says about Turkey’s still-thriving gaming ecosystem.

    The team breaks down Super League’s acquisition of Super Social and digs into Roblox’s beast-mode growth metrics and smart (if aggressive) pricing strategies.

    There’s love for Expedition 33, curiosity around Overwatch’s new stadium mode, and a sharp look at the Epic vs. Apple legal saga—culminating in a bold discussion on the future of app store economics and a tip of the hat to the ever-controversial Tim Sweeney.


    02:13 May the Fourth and Transmedia

    18:18 GTA 6 Trailer and Release Date

    23:03 Dream Games Investment and Turkey's Gaming Ecosystem

    32:35 Super League Acquires Super Social

    34:13 Roblox's Impressive Growth Metrics

    39:08 Roblox's Pricing Strategies

    43:43 Expedition 33's Success Story

    47:07 Overwatch's New Stadium Mode

    50:43 Epic Games vs. Apple: The Legal Battle

    55:57 The Future of App Store Economics

    01:09:31 Thank You, Tim Sweeney


    282. UNCUT: Co-CEO Javier Ferreira and The Scopely Playbook Behind $5B Monopoly GO! May 08, 2025
    Show notes

    🚨 Deconstructor of Fun Exclusive — We’re releasing the UNCUT version of our legendary interview with Javier Ferreira, co-CEO of Scopely. This is the twice-as-long version only a handful of insiders have ever heard before.

    In this rare, candid, and *fully unfiltered* conversation, Javier breaks down Scopely’s transformation from a $12M startup to a $3B+ revenue machine. Why *Monopoly GO!* succeeded where so many IP-based games fail. How Scopely builds “learning machines,” not just game teams, and the secrets to long-term conviction, even in the face of failure

    If you want the real story behind the game industry’s biggest hit — and how Scopely is building the definitive free-to-play company — this is the one to watch.


    01:11 The Role of a CEO in Company Success

    07:06 Company Culture and Learning

    19:54 Challenges and Successes with IP Partnerships

    29:30 The Process of Game Development

    38:37 The Role of Intervention in Product Strategy

    40:45 The Responsibilities of a GM

    49:47 The Impact of the Savvy Acquisition

    01:04:31 Advice for Laid-Off Game Developers

    01:10:08 Exciting Future Prospects in the Gaming Industry



    EMERGENCY EPISODE: Capitalize on The Epic vs. Apple Ruling May 05, 2025
    Show notes

    In this emergency podcast episode, Mishka Katkoff and Maor Sason, CEO and co-founder of AppCharge, discuss the implications of the recent Epic vs. Apple ruling, which allows developers to link to external payment methods.

    They explore the potential benefits for small to medium-sized studios, the strategies larger publishers can adopt, and the importance of building customer relationships through loyalty programs.

    The conversation emphasizes the need for developers to act quickly and adapt to the changing landscape of mobile gaming and payment methods.

    00:00 Introduction to the Emergency Podcast

    05:41 The Impact of the Epic vs. Apple Ruling

    12:35 Strategies for Developers Post-Ruling

    19:39 Long-Term Considerations for Developers

    27:41 Building Customer Relationships and Loyalty Programs


    TWIG #329: Royal Match Goes All-In, Discord Shifts Gears, Call of Duty Meets Its Match May 01, 2025
    Show notes

    We start where we ended last week: the $50M Royal Match campaign and the issue of overspending. Then it's all about Discord’s new CEO and how that signals a potential pivot toward enterprise, ending the platform’s gaming-first DNA.

    Then, the crew covers NetEase’s sudden executive shakeup and the surprising Delta Force vs. Call of Duty Mobile battle before unpacking Blizzard’s Nexon partnership in Korea. We cap it off with an explanation on why VCs are suddenly frothing over AI in gaming.

    02:39 MAU Event and Fireside Chat
    04:15 Royal Match Campaign Follow-up
    19:53 Discord's New CEO and Future
    29:26 NetEase Executive Departures
    33:19 AI in Gaming Venture Capital
    37:12 Delta Force vs. Call of Duty Mobile
    41:08 Blizzard's Publishing Strategy: Nexon Partnership
    46:34 The Impact of Distribution Duopoly on Gaming
    53:35 The Future of Game Distribution and Innovation
    01:02:55 Web Shops and the Changing Revenue Landscape


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