Decoding Real Estate

Latest Episodes:

How Agents can Leverage AI Tools with Jeff Lobb Dec 06, 2023

Show notes

This month’s episode of Decoding Real Estate is centered on a hot topic: Generative AI for real estate. Reggie and Genie from RPR® (Realtors Property Resource®) welcome special guest Jeff Lobb, founder and CEO of SparkTank media and Coach 52.
Jeff brings over twenty-six years of real estate experience to the table, where he specializes in mobile tech branding, social media, video content creation and digital marketing. And for this conversation, he brings deep insight as a specialist who is experienced at marrying technology with real estate.
Jeff and the DRE crew discuss generative AI ChatGPT tools and the impact they’re having on agents as individuals and the industry as a whole. Jeff explains that many of the tools being introduced, especially the Market Trends ScriptWriter from RPR, are so easy to use and have so many benefits, that not using them is a real missed opportunity. On the flip side, the group also talks about the concerns of relying on too much AI and how to avoid these pitfalls.
Hit “Play” and hear how AI (and RPR) are making it easier for REALTORS® to market themselves and navigate a tricky market.
Don't miss this month’s Decoding Real Estate with guest Jeff Lobb!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
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How RPR is Helping REALTORS® Navigate a Challenging Market, Featuring Reggie Nicolay Sep 13, 2023

Show notes

There’s a twist to this month’s Decoding Real Estate as the show welcomes host-turned-guest Reggie Nicolay! As the VP of Marketing and Social Media at RPR® (Realtors Property Resource®), Reggie is a real estate tech and marketing thought leader. And the only thing he knows better than that, is RPR itself!
He’s also married to a very successful full-time agent, which gives him a special POV on real estate pain points and challenges. And he has first-hand knowledge on how the latest and greatest RPR data-centric tools on local market trends can help ease and solve them.
Host Genie Willett taps into Reggie’s years of experience and RPR mastery to discuss and highlight RPR’s very busy 2023, including: the “Master the Market” eBook series, Shareable Market Trends, the Shareable Market Trends ScriptWriter tool, free Canva templates, the RPR app and more.

Tune in to get the scoop on how RPR is helping REALTORS® navigate their way through this tough market.
Don't miss this month’s Decoding Real Estate with guest Reggie Nicolay!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:

Using Social Channels to Create Connections With Tamany Hall Aug 01, 2023

Show notes

This month’s Decoding Real Estate welcomes Tamany Hall. Tamany is a real estate marketing and lead generation expert, who brings a wealth of social media know-how to the table. Her company, The Simple Touches, specializes in helping real estate agents bolster their social presence, set up lead gen funnels, and effectively learn how to use video and design templates, especially Instagram, to establish a brand and grow a business.

Tamany joins Reggie and Genie from RPR (Realtors Property Resource) to discuss how REALTORS® can leverage Instagram to generate quality leads consistently. They talk about content creation, user engagement and analytics, with the aim of helping you achieve remarkable results.

Tamany also shares insider tips on how to make the most of new tools and templates, conserve time while creating quality content, and gather potential leads effectively. She urges real estate agents to broaden their content horizons, emphasizing the importance of featuring local communities and personal narratives.

Towards the end, the show switches gears to discuss Threads–the latest entrant in the social media scene. Hear what Tamany thinks of this new platform, and why it might be the next big thing in real estate marketing.

Don't miss this month’s Decoding Real Estate with guest Tamany Hall!

Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

And be sure to check out these helpful and relevant links:

Leveraging ChatGPT for Content Creation with Katie Lance Jun 14, 2023

Show notes

In this episode of Decoding Real Estate, we welcome Katie Lance. Katie is a real estate and social media trainer, coach, author and speaker. She has been working in marketing and branding for over twenty years, and has focused the last ten years on social media’s role in real estate success.
She joins the show to discuss the power and potential of AI ChatGPT in relation to creating top-notch real estate content. Katie’s blog features all sorts of ChatGPT tips, from creating listing descriptions, newsletter topics and how to prompt the bots for an overall content creation plan.
Katie brings her experience and expertise to add her two cents about RPR’s latest feature, the Market Trends ScriptWriter. This AI-powered tool, integrated into the RPR Residential Market Trends section of their website, takes local housing market stats and metrics for a specific area, and lets REALTORS® hit the “Create Script” button to create scripts, marketing copy and social media posts. It also explains the market terms, their definitions and their correlations to one another. This isn’t just words strung together; it’s a clear, factual breakdown and clarification of housing market data that agents can easily share with their clients!
Reggie, Genie and Katie provide plenty of great questions and answers in this AI Generative text-focused episode.
Don't miss this month’s Decoding Real Estate with guest Katie Lance!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.
Subscribe/Follow
And be sure to check out these helpful and relevant links:

Build Confidence, Captivate Viewers and Convert Them Into Leads With Chelsea Peitz May 04, 2023

Show notes

In this episode of Decoding Real Estate, we welcome real estate’s go-to guide for social media marketing, Chelsea Peitz. As a consultant and coach, Chelsea specializes in camera-first branding and social media strategies. She frequently speaks to real estate agents, teams and companies on topics ranging from disruptive innovation, social media trends and video-friendly platforms such Facebook, Instagram and Snapchat.
Join hosts Reggie Nicolay and Genie Willett as they chat with Chelsea about her unique journey from REALTOR® to social media maven, combining her background in clinical psychology and passion for neuroscience to create a powerful marketing approach.
You’ll hear all about Chelsea's "Three Cs" strategy for creating videos that connect: Confidence, Conversions, and Captivate. These “Cs” focus on building camera confidence, creating content that leads to conversions and captivating new audiences. Get tips on how to boost your on-camera presence by practicing regularly, embracing authenticity and finding joy in connecting with others online.
After listening, you’ll boost your camera confidence with the one-to-one video technique, which involves sending personalized video messages to potential clients. You’ll also understand how direct messaging can benefit your social media algorithms and create an omnipresent feeling without constant content creation.
Don't miss this episode of Decoding Real Estate with guest Chelsea Peitz!
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

Video as a Lead Generating Machine with Karin Carr Feb 27, 2023

Show notes

Today we welcome a special guest, Karin Carr, the Amazon bestselling author of, "YouTube for Real Estate Agents," and founder of the Video Boss Agent Academy. With over fifteen years of experience as a REALTOR®, Karin has become a sought-after speaker on video marketing, and she's here to share her expertise with us.
In this episode, we'll explore video as a lead-generating machine and how Karin fell into the YouTube video niche. We'll learn about the competitive advantage of using video, the difference between leads generated through video versus traditional lead generation sites, and how agents can cut through the excuses and get started with video marketing.
Karin will also share her thoughts on the key elements of creating a successful sales funnel with video, including calls to action, landing pages, lead magnets and auto-responses. We'll discuss the importance of increasing visibility and building meaningful consumer relationships, as well as the biggest mistakes agents make when incorporating video into their marketing plans.
Finally, we'll dive into Karin's popular Market Update LIVE! and discuss the value of hyper-local market update videos. If you're looking to expand your business with video, Karin's book, "YouTube for Real Estate Agents," might be a great place to start.
So sit back, relax, and join us as we decode the power of video marketing with Karin Carr.

Minimizing Buyer’s Remorse w/ Bernice Ross Nov 28, 2022

Show notes

This installment of Decoding Real Estate is all about how to set up home buyer expectations and curb buyer remorse in the current, shifting market.
Real estate coach and nationally syndicated columnist Bernice Ross joins the DRE crew to discuss different strategies on how to approach buyers and how to pre-communicate to them in this new, high interest rate market.
Bernice gives tips on in-depth buyer interviews and how to assess new home wants versus new home needs. She also offers other great ideas on communication preferences, how to prep first-timers on paperwork, disclosures and key transaction dates. And of course, reasons to provide buyers with RPR property reports.

Deliver Clarity to Clients Amongst Shifting Market Concerns w/ Reggie Nicolay Aug 04, 2022

Show notes

What’s everyone in real estate talking about these days? The shifting market and how it will affect inventory, sales and consumer confidence.
This month’s Decoding Real Estate is talking about it too, but we’ve got a much more positive spin than the doom and gloom media narrative. That’s because RPR (Realtors Property Resource) has recently introduced new charts and graphs that can help REALTORS® deliver local market stats to their clients and prospects. Hyperlocal data that can ease fears and cut through the confusion.
And there’s no better expert on the subject than DRE’s own host, Reggie Nicolay. Listen in as Genie Willett asks Reggie to explain what the new housing Market Trends charts and graphs contain, including definitions of the type of market areas are in, months supply of inventory, days on market, median prices, and much more.
Reggie also offers up a slew of tips on how agents can use, share and promote these crucial stats, and he lists a handful of other impactful ways agents can promote their business (using free RPR tools and data!). Plus, a sneak preview of RPR’s next big product release.
Download show resources here: rpr.me/decoding-ep7

Managing Climate Risk in Real Estate w/ Cal Inman Jun 01, 2022

Show notes

RPR (Realtors Property Resource) recently introduced a new data set called ClimateCheck®. This integration allows REALTORS® to access and share a personalized climate risk rating and assessment for any property.
Cal Inman, the founder and CEO of ClimateCheck, chats with Decoding Real Estate to give his insight and advice on how this valuable information can be used by home buyers and sellers, investors, brokers and commercial specialists. He stresses that ClimateCheck’s main goal is to arm agents with this data so they can help their clients understand the risks, protect themselves, and make more informed decisions.
Cal also explains that as Millennials and more Gen Zs make up the bulk of the market, the more questions they’ll have about how climate affects housing. Mitigating these risks with suggested home improvements and giving free access to this data is, as Cal puts it, “another arrow in your quiver.”
Decoding Real Estate is hosted by Reggie Nicolay and Genie Willett.

Improving Dollar-Producing Productivity Without Stressing Out with Terri Murphy May 02, 2022

Show notes

“Available day or night”, “Multi-tasking” and “Call me during dinner” are shock collar terms that sound like they belong to hard-working real estate agents. However, they’re actually impossible to achieve and do way more harm than good.
Communication specialist Terri Murphy discusses the importance of self-care and how to properly balance work and life in our latest episode. Terri also explains the importance of setting goals, setting boundaries, how to stay focused, and why delegating smaller tasks can make you a more dollar-productive agent at the end of the day.
There’s also tips on how to say “no”, decreasing the stress in your life and how to stop procrastinating. Tune in today to learn some systems and methodologies that will keep you on track and in sync.

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