View Top 200 Chart

Back to Rankings Page

Business

DecaMillionaire Decoded

No fluff. No theory. Just real conversations with real business owners doing real numbers.

Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.

Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.

Whether you’re already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.

New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.

While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.

Latest Episodes:

Hard Work, Guesswork, or Framework: How to Take Your Practice from $1M to $3M Oct 19, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin addresses why so many financial advisors who break through the $1M revenue mark get stuck and struggle to reach $3M . Moving away from the exhausting cycle of "hard work and guesswork" or fragmented DIY methods, Justin explains why true scale requires a proven framework . He breaks down the multi-phase journey of adopting a system - borrowing it fully, building upon it over time, and only later earning the right to freestyle . Finally, he emphasizes the essential trifecta: aligning your business framework, yourself, and your specific avatar to systematically double your enterprise value .

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

Building an Entity with an Identity: Bridging the Execution Gap, with Renee Russo Oct 15, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin sits down with award-winning exit planner Renee Russo to discuss how to build a business with its own unique identity . Renee shares her personal entrepreneurial journey and breaks down how founders can bridge the "execution gap" between where they are and their ultimate vision . Together, they explore why entrepreneurial energy often becomes dysregulated without proper systems, how to build an "accountability infrastructure," and the critical mindset shift required to move from being an all-star player on the field to a strategic coach or owner .

DecaMillionaire Decoded Links

• LinkedIn - Renee Russo

• WWW - ExitMentor.com

• Book - Ready to Rise, by Renee Russo

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

How I Make My Clients Rich Against Their Will Oct 12, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin exposes why the vast majority of financial advisors never cross $1M in revenue and explains how he helps his coaching clients build wealth systematically. Moving past the "sandcastle effect" - where revenue fluctuates and growth relies merely on market performance - Justin details the psychological shift from the panic zone ($0–$1M) and complacent zone ($1M–$3M) to the ultimate freedom zone ($3M+).

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

3 Financial Advisor Business Models Oct 05, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin challenges the industry myth that financial advisors must choose between high income, calendar freedom, or enterprise value . Drawing from his personal journey - from building a lifestyle practice to launching an RIA from scratch and pursuing a $10 million net worth - Justin breaks down the drawbacks of both pure lifestyle and traditional value-creation business models . He introduces a third, superior alternative: the Value-Style business model . Through his Decamillionaire Way framework, he details how advisors can blend the best elements of lifestyle and enterprise growth to achieve high income, total freedom, and maximum business value simultaneously .

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

Fortune Favors the Bold: From a $500 Launch to a Multi-Million Dollar Exit, with Mitch Skyar Oct 01, 2026

Show notes

In this episode of Decamillionaire Decoded, host Justin Goodbread sits down with Mitch Skyer, a seasoned entrepreneur and Certified Exit Planning Advisor (CEPA). Mitch shares his journey from co-founding a transit technology company with just $500 to navigating a multi-million dollar acquisition and stepping into a leadership role within a private equity roll-up firm.

Together, they discuss the core realities of scaling a business: knowing when to find complimentary partners, avoiding costly "rabbit hole" distractions, and recognizing when business risk outweighs opportunity. Mitch also addresses the emotional transition of exiting a company, offering practical wisdom on separating personal identity from a business and building transferable enterprise value.

DecaMillionaire Decoded Links

• LinkedIn: Mitch Skyar

• WWW: AFI Strategic Partners

• LinkedIn: AFI Strategic Partners

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

Enemies of the DecaMillionaire Sep 28, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin explores the mental and operational traps that prevent financial advisors from scaling their practice past $10 million in enterprise value. Drawing from a vivid personal experience in a pitch-black West Virginia coal mine and timeless principles from Psalm 23, Justin illustrates how advisors often feel trapped in "darkness" when chasing endless growth targets.

Justin breaks down the journey from a "mountaintop of want" to a "mountaintop of more than enough," identifying the seven deadly enemies holding advisors back.

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

How Financial Advisors Can Run a Discovery Meeting That Closes Itself Sep 21, 2026

Show notes

In this episode Justin reveals how financial advisors can stop endlessly chasing prospects and engineer a "discovery meeting" process that converts up to 80% of leads without relying on owner charisma or decades of experience. He breaks down why the traditional model of relying strictly on referrals leads to stagnation and explains how shifting to an automated, value-driven system builds scalable enterprise value.

Justin walks listeners through his "DEPTH" framework - Diagnose, Expose, Picture, Transform, and Hardware - demonstrating how addressing prospect pain points, demonstrating real transformation, and providing key answers prior to the initial meeting empowers junior advisors and drastically boosts AUM conversion.

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

Secrets of the Top 1% of Financial Advisors Sep 14, 2026

Show notes

In this episode of Decamillionaire Decoded, host Justin Goodbread reveals how the top 1% of financial advisors and business leaders break away from the remaining 99% by operating from an "inner world" of vision, identity, and aligned values rather than reacting to external market conditions. He breaks down why fear of failure, loss of control, and a scarcity mindset hold most professionals back.

Justin introduces his actionable "4 Cs" framework - Catch, Confront, Change, and Condition - to help listeners rewire their responses, embrace calculated risks, and build muscle memory through 90-day execution cycles to scale their enterprise value beyond $10M.

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

How to Build a Personal Brand as a Financial Advisor Sep 07, 2026

Show notes

In this episode of Decamillionaire Decoded, Justin addresses the critical missing link holding financial advisors back from reaching $10M+ enterprise value: personal branding. Moving beyond credentials, marketing, and analytical checklists, Justin explains why true scale requires advisors to drop their technical guard, uncover their unique personal story, and embrace authenticity. He breaks down the core architecture of branding - from establishing your vision and mission to defining values and core promises. By sharing his own journey and practical frameworks, Justin outlines how peeling back personal layers directly drives market distinction, client attraction, and long-term business growth.

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

The Top 1% of Financial Advisors Aug 31, 2026

Show notes

In this episode of the Decamillionaire Decoded Podcast, host Justin reveals the "dirty little secret" behind the top 1% performers and decamillionaires: a willingness to fail fast and fail often. He breaks down the brutal math of success, explaining why high achievers must embrace high output and low win ratios.

Justin outlines the critical "Currency Stack"—story, equity, relationships, and reputation—and shows advisors how to scale using systems, technology, and team alignment. Justin challenges listeners to abandon 30-year mindsets, reverse-engineer 3-year goals into 90-day execution plans, and embrace the reps needed to reach elite levels.

DecaMillionaire Decoded Links

• Relentless Value Coaching Workshops

• DecaMillionaire Decoded on YouTube

Related Podcasts