Dear FoundHer...Real Founder Stories for Women Small Business Owners

Latest Episodes:

How Press Can Impact Your Launch, with Elizabeth Rees Founder of Chasing Paper Jul 21, 2022

Show notes

“People want to be your advocate. They want to be your helper,” assures Elizabeth Rees, Founder of Chasing Paper, a company that pioneered removable wallpaper. As the third-generation in a family printing business, Elizabeth saw a need for peel-and-stick wallpaper made of traditional materials, designed with original imagery. Without a PR or marketing team, she networked relentlessly, attending every dinner and coffee meeting she could. She researched the top 50 women’s magazines and personalized her communication with editors and reporters. Most importantly, Elizabeth sent an email introducing her product and explaining her vision to everyone she knew. This network quickly spread the word, which ultimately led to a writeup in a major design blog, and a huge surge in sales early on.

So much press at once can be overwhelming if a new business isn’t prepared to meet the response. But as Elizabeth explains, no business is perfect right away. Receiving the same questions or complaints repeatedly from new customers presents an opportunity to address issues you’ve overlooked. Always to listen to your customers, and to be consistent in all of your efforts.

At the end of the day, one of the best ways to launch your business is to spread the word. Meet Elizabeth and learn how she deals with supply chain issues, the value of keeping your team lean, and the myth of overnight success.

Quotes

• “With those two things, a thoughtful design and a high quality product, we were off to the races.” (6:35-6:43 | Elizabeth)

• “Truly, sending an email is probably the most important thing you do.” (16:24-16:27 | Elizabeth)

• “There’s just no way that you can build a perfect business right away. Once you can get over that, you can recognize that what it’s about in the beginning is how quickly you can shift, how quickly you can pivot, how quickly you can make small adjustments to be more in line with what your customer is asking you to do.” (20:26-20:45 | Elizabeth)

• “You have to share your story over and over again, because when you share it, other people will start sharing it for you.” (26:33-26:40 | Lindsay)

• “Business is hard 70% of the time. I think people like to think that it’s the opposite, that it’s easy and fun and whatever. But when you have those successes and you have those days where something is really good, really memorialize them.” (47:40-47:58 | Elizabeth)

Connect with Elizabeth Rees:

Instagram | http://www.instagram.com/chasingpaper

Website | http://www.chasingpaper.com

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can now work with Lindsay 1:1 to build the community for your personal brand or company through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

JFDI: Motivating yourself to Just F*ing Do It with Jenn Sherman from Peloton Jul 19, 2022

Show notes

“What’s the worst that can happen?” Jenn Sherman asked herself when she sent an email to John Foley, who was looking for people to join his new company called Peloton. She thought the last thing anyone in the youth-obsessed fitness industry would want was a 40-something mother of two. She and John hit it off instantly, and soon she became Peloton’s original instructor. The Peloton community is equally drawn to her warm, approachable nature, and her willingness to show that she isn’t perfect. The resulting fame has its challenges, but it's far outweighed by her blessings.

Jenn never expected to have a second career. She simply fell in love with “spinning.” It combined her two competing obsessions: exercise and music. The rest was putting one foot in front of the other. She encourages anyone who feels stuck in life to JFDI (Just F***ing Do It).

Living the life of your dreams is closer than you’d ever imagine, you just have to take a chance on yourself. Join Jenn and Lindsay in conversation to hear the difference between a big connection and a big following, living a life unexpectedly in the public eye, and Jenn’s eternal love for Rob Lowe.

Quotes

• “I didn’t have to create a brand, this was the brand: very into pop culture, music, all things happening in the world, very much like a talk show kind of vibe. That’s kind of the personality that I am.” (31:03-31:24 | Jenn)

• “The one piece of Peloton that I’ve gotten used to but I am still not comfortable with is this public piece, honestly. I’ve taken some missteps at Peloton. I’ve said the wrong thing or done the wrong thing– I’m human– and I was not prepared for the onslaught of what happens.” (34:40-35:11 | Jenn)

• “I’ve just tried to keep some things for my family and not have everything be out there, but for the most part, this Peloton journey has brought me so many blessings that I don’t even feel comfortable complaining.” (38:07-38:33 | Jenn)

• “It’s so meaningful to me to be able to show my kids that I could do this. At 40 years old, playing tennis and meeting my girlfriends for lunch just isn’t cutting it anymore. I want to do something. What am I good at? What do I love? Let me do this. Let me give it a shot.” (40:13-40:31 | Jenn)

Connect with Jenn Sherman:

Jenn Instagram | https://www.instagram.com/pelotonjenn/

Peloton Instagram | http://www.intagram.com/onepeloton

Peloton Website | https://www.onepeloton.com/

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Top Tactics to Drive Traffic and Monetize Your Online Business with Camille Styles, Founder of CamilleStyles.com Jul 14, 2022

Show notes

“Our mission is really to give our audience the tools and the inspiration and everything they need to design and create the life of their dreams,” says Camille Styles, Founder and Editor-In-Chief of CamilleStyles.com, a digital publication that covers a variety of topics such as food, events, lifestyle and beauty. With her site, Camille became one of the first influencers. And though the digital landscape changes constantly, in its 13th year, her website brings in 15 million views and 1.3 million unique viewers each month.

Her secret to success? Camille Listens to her audience and delivers them quality content in a digital age, which people are clamoring for, especially in long form. So she continues to focus on her original site rather than pivot toward social media. At any time the algorithm can change and drastically reduce a website's reach. To keep her audience happy, Camille focuses on her email list, which also provides the opportunity for readers to give feedback and ask questions.

Now more than ever, you can monetize your business online. Join the conversation to hear Camille explain how to monetize your online business and the pros and cons of each method, why it’s important to be picky about the brands you partner with, and a hint at the new product line she is developing.

Quotes

• “Discovery is so important for anyone who works online. Whether it’s running a small business online or a content business, everyone wants discovery and it’s so hard in the current world that we’re living in where there’s so much fighting for everyone’s attention.” (14:38-14:57 | Camille)

• “I’ve seen a lot of my peers rely solely on one channel for getting traffic. And the problem is when one algorithm changes, it can be really destructive to the business.” (15:20-15:36 | Camille)

• “As a general rule, you can’t try to trick the system in any way. You just have to create good content and write what your audience is searching for. That’s really the only way to be successful with Google.” (16:41-16:53 | Camille)

• “My litmus test for when a new brand approaches me about working together is always, ‘Can I tell a better story with this brand than I would have been able to tell without the brand?” (25:52-26:03 | Camille)

Connect with Camille Styles:

Website | http://www.camillestyles.com

Instagram | http://www.instagram.com/camillestyles

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building the Foundation for Future Female Leaders, with Kelly Fair, Founder of Polished Pebbles Jul 12, 2022

Show notes

Kelly Fair is known as “The Mentor.” Thirteen years after founding her mentorship organization, Polished Pebbles, Kelly now serves 1,300 girls annually at over 50 schools and sites in the Chicago area and beyond. With of four core programs, young women of school age develop the skills needed to succeed in the workplace. The core school day/after school program provides social-emotional learning and mentoring. Here, the girls learn how to S.H.I.N.E. (Smile, say Hello and Handshake, Introduce themselves, Nod, and End the Conversation), set goals, and dress for success. Kelly's organization offers additional programs that include a work/study program and job shadowing with partnering businesses, particularly in the trades where young women are underrepresented.

Kelly understands the need for young women to be mentored. Though an enthusiastic and successful primary school student, once she entered sixth grade, like many girls of that age, Kelly found her self-esteem and enthusiasm for school plummeting. Luckily, she was an avid reader of Essence magazine, where she saw Black women lead rich lives and have successful careers. So, she sought out a summer internship at a local salon, where she overcame her shyness and learned about running a business. Later, when her dear mentor Reverend Doctor Linda Shepherd passed away, Kelly realized she wanted to continue Linda’s mission—to mentor other girls to success.

It is our responsibility to set the foundation of success for our future women leaders. Join today’s conversation to hear Kelly explain why you should always let your mentees see you sweat, why you should stay humble but always let people know how much you’ve scaled, and the importance of staying true to what you actually want to do.

Quotes

• “I think people really underestimate how it really doesn’t take that much to engage young people. I think we underestimate how impressed they are that people care that much about them to show up.”(17:57-18:15 | Kelly)

• “We need male allies as well who are affirming for girls that ‘Yes, this is important; yes, you will work with me; yes, there are not a lot of women but you can be here.’” (33:55-34:05 | Kelly)

• “Everybody wants to be part of a winning team. If your idea is winning, you’d better not block people from being a part of supporting you.” (51:03-51:12 | Kelly)

Connect with Kelly Fair:

Kelly on Instagram | https://www.instagram.com/kfairthementor

Polished Pebbles on Instagram | https://www.instagram.com/polishedpebbles

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Teen Entrepreneurship with Alyson Zeller, Founder of Ally Brooke Designs Jul 07, 2022

Show notes

“My business model is powered by ADHD,” says Alyson Zeller founder of Ally Brooke designs, “You can turn your disability into an ability.” And Alyson certainly has. At just 18 years old, she has created a successful design business where she designs personalized items ranging from blankets to phone cases with her signature designs. And since the designs are so Instagrammable, she’s been able to promote her products without spending a cent on marketing. Alyson says that because of her ability to hyperfocus with her ADHD, she has been able to find success, and she is proud to spread the message to other young people that they can do the same. Recently, Alyson was accepted at 21 out of the 22 schools she applied to, and is now using her business earnings to pay for school.

Of course, she hasn’t totally done it alone. Alyson understands the importance of networking, and of delegating tasks outside of her wheelhouse to people who can do it better than she can. Her mother, for example, works as her “superhero” business manager, while she lets her dad handle the math side of things. She has offered free designs to different companies as a future investment.

No matter your age, you can always find success. You just have to focus on what makes you shine best. Join the discussion to hear Alyson explain why it’s essential to be specific when asking what you want, the importance of having a plan, and what her plans are to continue her business from her dorm room in the fall.

Quotes:

• “My mom, besides emotional support, helps me with pricing because I love making art so much I forget that I need to get paid.” (12:30-12:38 | Alyson)

• “At the end of the day, art is where I really truly shine. And I think it’s important if you know you’re good at something and you’re fortunate enough to have some help, to step back and not control it as much and let them shine at what they shine at, and let you soar at what you soar at.”(19:53-20:08 | Alyson)

• “You can’t be scared to ask for help, even though you don’t know the person face-to-face, you’ve got to just try to make a connection and that’s what I’ve done.”(25:30-25:38 | Alyson)

• “If you keep trying, and you keep doing it, and you don’t take no for an answer, you’ll finally get it. The most important thing is to just keep chasing that dream.”(26:59-27:07 | Alyson)

Connect with Alyson Zeller:

Website | https://allybrookedesigns.com/

Instagram | http://www.instagram.com/Allybrooke_designs

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

From 50 to 4500 Stores During a Pandemic, with Perteet Spencer, Co-Founder, Ayo Foods Jul 05, 2022

Show notes

Growing up with her family in Liberia, “food was the focal point of all our happiest memories together,” recalls Perteet Spencer, Co-Founder of Ayo Foods. Perteet began her career as a self-described “career foodie,” working for over a decade at General Mills SPINS. Along the way, she noticed that West African food was not being represented in the grocery store, and realized that this was the contribution she wanted to make to the food and wellness space. She launched Ayo in July 2020 with three frozen items, including her family staple cassava leaf. Since then, Ayo Foods has expanded from 50 Whole Foods stores to 4500 in just two years, and added a line of pepper sauces to the repertoire. Part of the proceeds from Ayo go toward funding the Moonboi Project, which, in partnership with Girl Power Africa, is cultivating 15 acres of farmland in Liberia to be used as seed capital for women affected by war and disease to start their own businesses.

Launching a product in grocery stores right before a pandemic presented a lot of obstacles, but it also meant that more people were cooking and eating at home. When starting and growing a potential business, Perteet says you have to be all in, and keep putting one foot in front of the other. Be willing to change your mind about what you need, and build the community around you that will accelerate your vision.

Join Lindsay and Perteet as they discuss the importance of leaning into outside partners, and the many hats that we wear as entrepreneurs.

Quotes:

• “We knew that the design elements in addition to great food were going to be important because if you think about West African flavors as a platform, it’s relatively young, so we knew we needed to get people invested in the total idea of what to expect.” (11:40-11:59 | Perteet)

• “It’s scary to leave the security of a full-time job, but it reached a point where I was shortchanging the potential of the business. And quite frankly, I started to feel a little resentment toward my full-time job.” (29:10-29:29 | Perteet)

• “Particularly today, entrepreneurship can be very glamorized, you get to go on cool podcasts, but no one sees me doing my 6:00 am FedEx run.” (30:06-30:18 | Perteet)

• “I think sometimes when you start something, you assume you have to figure it out all by yourself, and the reality is your idea has the potential to be much, much bigger if you engage the right people.” (37:59-38:10 | Perteet)

Connect with Perteet Spencer:

Instagram | http://www.instagram.com/ayofoods

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Using Your Retail Background to Create the Perfect Product, with Lindsay Holden, Co-Founder of Odele Jun 30, 2022

Show notes

“I’m a firm believer that crazy good doesn’t have to be crazy expensive,” says Lindsay Holden, co-founder of Odele hair products. After leaving her corporate job to spend more time with her family, Lindsay knew she wanted to come up with her own product. Lindsay realized there was a blank space for high-quality organic hair care products that didn’t break the bank. Since launching in the beginning of 2020, Odele has sold exclusively at Target. Her up-close experience with the consumer market was invaluable in developing Odele, not only as it familiarized her with what they want, but how they come to choose products. Through her prior corporate experience, Lindsay has created an organic force of promotion for her products, without the help of multi-million dollar advertising budgets like Odele’s competitors often have.

According to Lindsay, once your product shows up on shelves, you want to keep it there, bearing in mind shipping issues and making sure it’s creating a disruption in its shelf space. When the product delivers what it says it’s going to do, it earns its own media, which is irreplaceable social proof.

Learn how to break things down into sizable chunks when you’re overwhelmed, why contractors and part time help are just as valuable as a team of full time employees, and why staying curious enough to ask the right questions is more valuable than having all the answers.

Quotes

• “I went to the large company for the experience but I never saw it as the end all/be all for me. I knew I wanted to do something on my own terms eventually.” (6:06-6:15 | Lindsay Holden)

• "I realized that I was at this point in my career where I was giving to the company more than I was receiving back and it was coming at the cost of time with my kids.”(6:34-6:45 | Lindsay Holden)

• “I’d say it was really the experience at Target and being so close to the consumer, putting the consumer first and understanding how to execute and what makes it successful. It’s one thing to get it on the shelf, it’s another to make sure it’s successful when it gets there.”(23:09-23:27 | Lindsay Holden)

• “We were profitable out of the gates. We built this in a kind of old school way. (29:04-29:10 | Lindsay Holden)

Connect with Lindsay Holden:

Instagram | https://www.instagram.com/odelebeauty/?hl=en

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Create Opportunities for Longevity with Your Own Personal Brand, with Jessica Zweig, Founder of SimplyBe Jun 28, 2022

Show notes

“The point of a brand is to provoke emotional affinity, and no one can do that like a person,” says Jessica Zweig, founder of SimplyBe. In 2008, with no business experience, Jessica co-founded Cheeky Chicago, the largest online platform for singles in Chicago. Despite growing a business that she was one of the faces of, she eventually realized she needed to part ways with her then co-founder. She sent an email to her network, and before she was earning tens of thousands of dollars a month in retainer fees for her advice and consultation. It was then that she realized SHE was her own best asset and brand.

People want to buy from people, and incorporating yourself into your branding strategy not only increases your current growth, but keeps the door open for long term possibilities. Some people are understandably reticent to put themselves out there on social media, but it’s worth the potential impact. As Jessica says, it’s crucial to let go of caring what anyone thinks of you.

To grow a sustainable brand, it is crucial to create continuous opportunities. Here, Jessica recommends asking 3-5 people in your life to describe your intrinsic value, explains how our vibe attracts our tribe, and the difference between being a business owner and a shopkeeper.

Quotes

• “When you create a business that is so intrinsically connected to you, which if you’re an entrepreneur it always is, to say I want to walk away from this is equivalent to saying to yourself I’m going to cut off my right foot. It just doesn’t equate because you’re so connected. But I had to follow the call of my soul.” (7:34-7:54 | Jessica)

• “I realized that I had an asset called my personal brand. ‘Cheeky’ was not the brand, I was. And I didn’t even realize that.” (13:13-13:27 | Jessica)

• “People do business with people. That’s my mantra. When a brand message is shared by a person, versus the company sharing that brand message it gets 561 percent more engagement.” (20:06-20:21 | Jessica)

• “We all have a unique reason for being here, and your product and your business can be manifestations and expressions of that reason for being.”(24:57-25:05 | Jessica)

• “People want you to win.” (42:51-42:53 | Jessica)

• “If you have those people who have your back, who are going to lift you up, call you out, but support you every step of the way, you won’t fail.” (44:57-45:08 | Jessica)

Connect with Jessica Zweig:

Website | https://simplybeagency.com/

Instagram | http://www.instagram.com/jessicazweig

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building a Company Based on Tradition, Community, and Connection with Tamara Keefe, Founder of Clementine's Creamery Jun 23, 2022

Show notes

“My life changed because of an ice cream cone,” recalls Tamara Keefe. Growing up in a large family of humble means, she was never able to join her friends for ice cream after church due to financial reasons. One day, her mother found an old hand-cranked ice cream maker and began making ice cream at home. Soon, every Sunday, friends, family and neighbors were coming over to Tamara’s house, each bringing different ingredients to make ice cream. Tamara and her family became quite popular around town.

Fast forward to years later. After years of great success in the corporate world, Tamara realized she was miserable and needed a change. After complaining that there wasn't a proper creamery in town, her friends encouraged her to return to start an ice cream business. After attending Penn State’s “ice cream college,” she opened Clementine’s, an award-winning microcreamery with six locations throughout Missouri, three more in the process of opening, and shipments made all over the country. The shop’s practices stand out against the majority of industrial ice cream making practices in the country, and it’s known for its quality and unique flavors, including infusing them with booze.

Ice cream was what gave Tamara her first sense of community as a child. And now with her shops, she fosters the same sense of community among her neighbors and her team. Join us to learn the importance of connection, community, your team and your network---and how they can all work together to build an amazing brand.

Quotes:

• “Ice cream is the most emotional food item there is out there, because people are so tied to these memories. When you think of your first ice cream cone, it’s with your grandparents, it’s with your friends, it was maybe the first date you ever took a girl out on.” (8:58-9:13 | Tamara)

• “We’re in neighborhoods. People walk out, kids come in after school, there are restaurants around, universities, colleges. We’re so entrenched in peoples’ lives.” (25:56-26:08 | Tamara)

• “The thing that we long for the most is to be connected to each other. Ice cream does that. When you’re holding an ice cream cone, you’re not holding a cell phone. So I think it has this magic special place for people because it’s really about connection and joy and community with each other.” (27:39-28:02 | Tamara)

Connect with Tamara Keefe:

Instagram | https://www.instagram.com/clementinescreamery/

TikTok | https://www.tiktok.com/@clementinescreamery?lang=ceb-PH

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Burning the Midnight Oil (Starting a Successful Side Hustle), with Donna Rudolph, Founder of Teeny Tiny Treatments Jun 21, 2022

Show notes

Despite all of the success Donna Rudolph has had with Teeny Tiny Treatments, she still only considers it her side hustle. All three of Donna’s babies suffered from the dermatological condition called cradle cap, and while there are products already on the market, Donna found them to be ineffective and time-consuming. So, she created Noggin Wipes, her own avocado-oil based wipes, which were quickly picked up by top retailers like buybuy BABY. Donna remains a full-time teacher, though she hopes to one day be able to focus solely on her entrepreneurial passions.

Donna’s success is a testament to the power of networking, which she advises is the most crucial aspect of growing a business. From the beginning, Donna put herself and her product in front of people who could help her, or connect her to others who could. Donna prefers to focus on her podcast and newsletter, realizing the importance and circular nature of giving. Whatever your method of engagement is, it’s about putting, and keeping, yourself on the radar.

You don’t have to risk it all upfront to find success. It's possible for your entrepreneurial journey to begin as a side hustle. Follow along as Donna shares the importance of persistence, what message you should give to your children about prioritizing work, and why you are always your own worst enemy–and greatest ally.

Quotes

• “I’m not saying that you should just buy the first package that you see of someone who says they’re going to help you, but there are certain things that are totally worth spending money on. You have to spend money smartly. But when you do, it’s totally worth it.” (13:42-13:56 | Donna)

• “You have to go into your business like you’re going to Vegas. You have to think, ‘I’m about to lose money.’ And as much money as you think you’re about to lose, you’re going to lose double that amount, when you’re creating a product.” (16:06-16:20 | Donna)

• “It’s all about being on the radar. You just want to get yourself on the radar. So I would say my biggest tip is to get yourself on everybody else’s radar.” (39:54-40:04 | Donna)

• “You do not need to have a million-dollar marketing budget to get on people’s radars. It’s about being strategic and being resourceful and utilizing people who are in your network and in your space to help share your message. (40:46-41:00 | Lindsay)

Connect with Donna Rudolph:

Instagram | http://www.instagram.com/Teenytinytreatments

Website | http://www.teenytinytreatments.com

Please don't forget to rate, comment, and subscribe to Dear FoundHer on Apple, Spotify, or wherever you listen to podcasts!

You can also:

• Take Lindsay's FREE 7-Day Social Media Challenge

• 5 Tips and Tools to Set Up Your Business

• Follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.