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Dear FoundHer…Real Founder Stories for Women Small Business Owners — Business
Dear FoundHer…Real Founder Stories for Women Small Business Owners

Dear FoundHer… is a How I Built This–style podcast sharing real stories from female entrepreneurs, female founders, and women in business, especially women 40+, who are building companies on their own terms.

Hosted by award-winning entrepreneur Lindsay Pinchuk, each episode features honest, thoughtful conversations with women CEOs and founders navigating leadership, decision making, career pivots, and business growth. These are the stories behind the success, the lessons, the marketing strategies that actually work, and the leadership moments that shape women building and leading businesses.

From Bobbi Brown to Rebecca Minkoff, Peloton’s Jenn Sherman & Dr. Becky Kennedy to Gail Simmons, Dear FoundHer… brings you conversations with some of the most influential female founders and leaders of our time.

Dear FoundHer… explores what it looks like to grow a business with clarity and confidence, from starting a company for the first time or after leaving corporate, to scaling responsibly, managing teams, building visibility, getting press, and creating sustainable growth. Topics include leadership development, confidence at work, business strategy, marketing strategies and tactics, company messaging, community building, and showing up confidently.

There’s no fluff. No gatekeeping. Just real insight, shared perspective, and practical wisdom, because building businesses is better when women learn from each other.

Hosted on Acast. See acast.com/privacy for more information.

Copyright: © Lindsay Pinchuk

Latest Episodes:

Disrupting the Wine Industry by Giving Back $10M to 40,000 Causes, with Kristen Shroyer, Co-Founder of ONEHOPE Wine Apr 09, 2024

Show notes

Who would have thought that a simple idea generated over happy hour could transform into a multimillion-dollar wine business? This is exactly what happened with ONEHOPE Wine—a business where every bottle sold supports a cause. At the heart of this story is Kristen Shroyer, whose journey uncorks the power of mentorship, determination, and a mission to give back and make a difference.

Her journey began with a simple observation she and her co-founders made while selling wine in grocery stores: the wine aisle lacked charitable initiatives. This insight led to the start of ONEHOPE Wine, a venture that initially operated out of their cars, which they later learned was illegal. However, a turning point came when they formed a partnership with the esteemed Mondavi family, which lent credibility to their brand and helped improve the quality of their product. Today, ONEHOPE Wine boasts annual sales of 1.5 million bottles and has contributed over $10 million to nonprofits. Distinguished by its mission-driven ethos, the brand is committed to giving back, donating 10% of its profits to various charitable causes. Through their "cause entrepreneur" program, ONEHOPE Wine empowers individuals to join their mission and fundraise for causes they care about through wine sales.

Kristen emphasizes the importance of authentic, transparent, and mission-driven business practices. Her advice for aspiring entrepreneurs is clear: surround yourself with supportive people, embrace confidence, and never underestimate the value of finding the right mentors.

Quotes

"We wanted a wine brand that gave back 365 days of the year, no caps on what we donate. And, then to be able to support multiple different causes too." (10:02 | Kristen Shroyer)
"My advice to someone who simply wants to find a mission that aligns with their business is to make it very authentic to your personal story and what you're trying to accomplish as a business. And be very transparent." (33:05 | Kristen Shroyer)

Connect with Kristen Shroyer:

http://www.instagram.com/onehope

http://www.instagram.com/winesipster

Grab Lindsay's guide: 30 Pieces of Content in Two Hours:

https://lindsaypinchuk.myflodesk.com/fedimy6g3b

If you like what you're hearing, please leave a rating or review at: https://ratethispodcast.com/dearfoundher

Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here: Use the code FOUNDHER for 20% off.

https://www.lindsaypinchuk.com/mmsspring2024

If you know a FoundHer... we should meet, please tell her to share her story with us:

https://form.jotform.com/230008245758152

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How I landed a 7-figure partnership with Target that Led to my Company's Acquisition, by Lindsay Pinchuk, Host of Dear FoundHer... Apr 04, 2024

Show notes

On today's episode, Host, Lindsay Pinchuk discusses how she built her first company using partnerships---trade partnerships to borrow other brand's communities. Through her partnerships, she ended up securing many paid sponsorships, which eventually led to Target hiring her company to create a brand activation that led to 6-figure programs for multiple years, and then the acquisition of her company. Following the acquisition, Lindsay's company, Bump Club and Beyond, turned their partnership with Target into a multi-7-figure activation.

She's walking you step-by-step through the process of how she made this happen.

Grab it here: 30 Ideas for Simple Partnerships to Grow Your Business + Bottom Line

Grow your business + bottom line with a simplified strategy and process for your small business with Lindsay's group mentorship, Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 20% off.

https://www.lindsaypinchuk.com/mmsspring2024

If you know a FoundHer... we should meet, please tell her to share her story with us:

https://form.jotform.com/230008245758152

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Just a heads up! We’re changing things a bit around here. Starting next week, our INTERVIEW episode will be on TUEDAY and our FoundHer Files Case Study or lesson will be on Thursdays!

Hosted on Acast. See acast.com/privacy for more information.

Create 30 pieces of Content (from ONE) in Just Two Hours, with Lindsay Pinchuk, Host of Dear FoundHer... Apr 02, 2024

Show notes

"How many people are on your social media team?" Is Lindsay Pinchuk's favorite question. WHY? Because it's just her and has been for a LONG time...even after she sold her company, she wasn't given a team as promised, and her social media strategy and management came from her.

But she was able to do it in a way that elicits this question all the time. HOW? She has a process---multiple processes actually to repurpose her content and really squeeze every last bit of juice out of it.

Unless you’re a content creator, you don’t want to be creating content all the time—instead you want to create content that connects and then USE it, and reuse it, and really make the most of it. Once you put your content to work for you with a process to repurpose it you will grow your brand awareness, engagement and ultimately make more sales.

In today's episode, Lindsay talks about the importance of this process AND shares ten simple ways you may not be thinking about repurposing your own content. PLUS, grab her guide: 30 Pieces of Content in Two Hours.

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here. Use the code FOUNDHER for 30% off.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

How Building a Community of Working Women Disrupted the Fashion Industry, with Sali Christeson, Founder of Argent Mar 28, 2024

Show notes

Work attire doesn't have to be boring; it can be an empowering statement of your identity, ambition, and style. Sali Christeson and her brand, Argent, are redefining professional wear for women. In this episode, she shares how her venture into the fashion industry was sparked by a glaring gap in the market: the dire need for workwear that resonates with the modern woman's ethos of boldness, functionality, and professionalism.

Sali recounts the initial hurdles she faced, from securing funding to carving a niche in a saturated market. Her story serves as an example of how clear strategic direction, alongside effective fundraising and marketing that resonates with customers, can lead to success.

With an emphasis on the importance of direct engagement with customers and the critical role of awareness and structure in entrepreneurship, the episode is a call to women entrepreneurs to find their tribe, share their journey, and contribute to a world where women's clothing is as dynamic and multifaceted as the women who wear them.

Key Takeaways:

Identifying and Addressing Market Gaps: Sali's path from studying business to starting Argent shows the importance of recognizing and filling market gaps. Her observation of the scarcity of functional, bold, and professional work attire for women illustrates how understanding market needs can lead to the creation of a successful brand.
The Impact of Product on Empowerment and Success: Argent's mission to empower women through fashion that combines style, functionality, and self-expression reveals the effect of product-market fit on customer empowerment and brand success.
Strategic Growth and Marketing: The discussion around Argent's growth trajectory showcases the importance of a well-thought-out approach to fundraising and marketing.

Quotes

"With Argent, our goal is to be a one-stop shop for women across all industries, backgrounds, careers, and to deliver products that really didn't exist. It's about removing barriers for women and giving them tools to optimally navigate their careers." (07:45 | Sali Christeson)
"Do research as much as possible on both the industry that you're contemplating to start a company in, it's important to look at the stats around female founders and the bias that exists." (39:28 | Sali Christeson)

Connect with Sali Christeson:

http://www.instagram.com/argent

http://www.instagram.com/salichristeson

Connect with Lindsay:

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here.

Use the code FOUNDHER for 30% off.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Building a Brand (and Brick + Mortar) Through Community and Culture, with Rachel Liverman Founder of GLOWBAR Mar 21, 2024

Show notes

"I really care about helping people feel confident in their skin. We instill confidence through skincare, but I believe it has a much greater impact on the world. When we feel good, we do good,” says Rachel Liverman, Founder and CEO of Glowbar. Rachel shares the mindset shifts necessary for launching and growing a business that resonates with today's consumers. From generating pre-launch buzz on social media to navigating the challenges posed by COVID, her story is a testament to resilience, innovation, and community engagement.

Rachel shares her entrepreneurial journey—a narrative rooted in her family's legacy in skincare and her decade-long experience in the industry. She founded Glowbar with a desire to simplify skincare, offering 30-minute, fluff-free facials that are not only trustworthy and affordable but are also results-oriented. As Glowbar expands, Rachel discusses her strategies for winning over new markets.

Key takeaways:

Recognize Industry Gaps: Rachel identified a need for time-efficient, trustworthy, and affordable skincare services. Look for unmet needs within your industry as opportunities for innovation.
Focus on Differentiation: Glowbar differentiates itself by offering results-driven treatments without the traditional spa fluff. Find what makes your business unique and emphasize that.
Adapt to Challenges: The pandemic posed significant challenges for Glowbar. Rachel's proactive stance on lobbying for reopening protocols and improving technology during the shutdown demonstrates the importance of adaptability.
Local Community Marketing: For brands expanding into new markets, engaging with the local community through events, partnerships with local businesses, and targeted social media strategies can be effective in building a customer base.

Quotes

"The beauty of Glowbar and this industry is that as humans, we are social beings. We need community. We need these human touch points and we thrive in that." (25:27 | Rachel Liverman)
"[My team] gets that grassroots marketing is what drives this business. They understand that community outreach drives this business. It's that hustle. And so, we've been really fortunate. But It's something I really believe in. (34:30 | Rachel Liverman)

Connect with Rachel Liverman:

https://www.instagram.com/rachelista/

https://www.instagram.com/glowbar/

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

Grow your business + bottom line with a simplified strategy and process for your small business with Marketing Made Simple for Small Business. Check it out here.

Use the code FOUNDHER for 30% off.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

How to Share Your Story, The Foundation of Your Content Strategy, with Lindsay Pinchuk, Host of Dear FoundHer... Mar 19, 2024

Show notes

You hear Dear FoundHer host, Lindsay Pinchuk, say it ALL THE TIME: SHARE YOUR STORY. Just this week a client of hers shared their story for the first time and it was by far her most engaged piece of content she's ever shared.

Your story is your bridge to transaction, and in today's episode, host, Lindsay Pinchuk explains how and why.

In this episode, Lindsay Pinchuk emphasizes the importance of sharing your story and how it can benefit your brand. She discusses the role of content in building a community and the impact it has on connecting with your audience. She encourages listeners to start with their story on Instagram and explains how it forms the foundation of their content strategy. Lindsay provides insights on developing your story, brand storytelling, and creating emotional connections with your audience.

Takeaways

Sharing your story is imperative for building your brand and connecting with your audience.
Your content is the backbone of your brand and how you engage with your community.
Building a community on Instagram requires focusing on community, content, and connection.
Your story forms the foundation of your content strategy and helps build trust and authority.

Chapters

00:00 The Importance of Sharing Your Story

02:01 The Role of Content in Building a Community

03:01 Understanding Your Content and Its Impact

04:26 The Three Cs of Building Your Brand on Instagram

05:23 Creating Connection Through Content

06:43 Starting with Your Story on Instagram

07:42 The Foundation of Your Content Strategy

09:28 Developing Your Story and Brand Storytelling

10:19 Digging Deep into Your Why and Hook

11:42 Enhancing Emotional Connection Through Storytelling

13:34 The Bridge to Trust and Authority

15:21 The Foundation for Building on Instagram

Connect with Lindsay Pinchuk:

Instagram: https://www.instagram.com/lindsaypinchuk

GRAB LINDSAY'S REELS CHEAT SHEET

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? Get on the waitlist for access to the replay.

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Hosted on Acast. See acast.com/privacy for more information.

Going Back to the Basics to Build Your Instagram, with Peloton's Jenn Sherman (rerun) Mar 14, 2024

Show notes

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman shares with us what happened when she implemented the five simple steps host, Lindsay Pinchuk, gave to her to grow her Instagram. When Jenn was last on Dear FoundHer, Lindsay issued several Instagram challenges to help her grow her following and boost engagement. After applying Lindsay’s tips and conquering her imposter syndrome, Jenn has seen improvements in every metric for her Instagram account. Although she still struggles a bit with consistency, she is now building content creation time into her work schedule each week. A year later, Jenn's Instagram has grown over 12%.

Today’s top takeaways:

Instagram can’t be a chore. It has to be fun.
It doesn’t matter if you knock it out of the park every time.
Your relationship with any social media platform will ebb and flow. But the more you do it, the more you practice, the more it will stay top of mind and the better you will get at it.

Quotes:

• “I've now realized not everything you post is going to be like you knocked it out of the park, but it doesn't matter.” (6:57-7:02 | Jenn)

• “This is no longer an experiment because it's something that I'm planning on continuing with and I'm psyched to do. But in this project let's say, the Bright Line content, well that was the shining star.” (9:21-9:32 | Jenn)

Connect with Jenn Sherman:

Instagram: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk:

Instagram: https://www.instagram.com/lindsaypinchuk

GRAB LINDSAY'S REELS CHEAT SHEET

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP?SAVE YOUR SEAT HERE.

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

5 Steps to Get Started on instagram with Peloton's Jenn Sherman (rerun) Mar 12, 2024

Show notes

In this rerun of one of our most downloaded episodes, Peloton's Jenn Sherman discusses her social media insecurity and imposter syndrome around learning the basics of Instagram. Jenn is the OG Peloton instructor and her three episodes of Dear FoundHer... have been among our most downloaded. In this conversation, Jenn learns basic processes like recording and posting, especially as someone who is older than her coworkers. Rather than seeing it as a project, Jenn realizes that social media is a necessary part of her job now, AND that it's FUN. And since she started taking baby steps toward learning the process, she finds she actually looks forward to it more every day. Lindsay answers a lot of the questions Jenn still has, explains the importance of having fun throughout the process and gives Jenn a CHALLENGE that you can participate in as well!

Top takeaways from today’s episode:

You just have to get started. Make a commitment.
Take baby steps. Learn one step at a time and build upon it.
It’s OK to feel overwhelmed.

Quotes

• “I still am feeling overwhelmed by all the different things that you can do on social media. But once you know how to do it, you know how to do it. And it's really not as complicated as I thought.” (18:09-18:29 | Jenn)

• “I don't even want to call it a project because I really do plan on moving forward and making this a regular part of something that I do. It's part of my job. And that's the way I'm looking at it now.” (13:10-13:20 | Jenn)

Connect with Jenn Sherman: http://www.instagram.com/pelotonjenn

Connect with Lindsay Pinchuk: http://www.instagram.com/lindsaypinchuk

Connect with Dear FoundHer...: http://www.instagram.com/dearfoundher

GRAB LINDSAY'S REELS CHEAT SHEET

Interested in Lindsay's INSTAGRAM FOR SMALL BUSINESS BOOTCAMP WORKSHOP? SAVE YOUR SEAT HERE.

Please don't forget to rate, comment, and subscribe to Dear FoundHer... here: http://www.ratethispodcast.com/dearfoundher

Dear FoundHer... is brought to you by Hivecast.

Use code FoundHer for 50% off your first month with both HiveCast and Fireside

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

Embracing the Calm and the Chaos through a Mission Driven Business, with Stacy Igel, Founder of Boy Meets Girl Mar 07, 2024

Show notes

Fashion meets advocacy as host Lindsay Pinchuk talks with Stacy Igel, the powerhouse behind athleisure brand Boy Meets Girl. From the brand’s inception in 2001, Stacy has been on a mission, not just to create streetwear, but to embed a narrative of impact in her brand. From anti-bullying initiatives to breast cancer awareness and immigrant rights, Boy Meets Girl proves that fashion can indeed serve as a powerful vehicle for change when approached with drive and sincerity.

In her book, "Embracing the Calm in the Chaos," Stacy goes beyond the glamor to share the grit required to succeed amid the challenges of entrepreneurship. Through her conversation with Lindsay, listeners get a front-row seat to the highs and lows of building a brand that's true to its roots, with practical insights on perseverance, networking, and collaboration.

Key Takeaways:

Adapt and Grow Through Challenges: Stacy's ability to pivot from wholesale to licensing, protect her intellectual property, and expand internationally showcases the importance of adaptability and perseverance in business growth.
Collaboration Amplifies Impact: Whether it's working with organizations like the Young Survival Coalition or aligning with artists and activists, partnerships and collaborations have not only expanded the reach of her brand but also amplified the impact of her advocacy.
Authenticity Resonates with Consumers: Stacy's genuine commitment to various causes and her brand's consistent message resonate with consumers, proving that authenticity is a key ingredient in building a loyal customer base.
Stay True to Your Mission: When you're passionate and genuine about your cause, success and financial rewards are more likely to follow.

Quotes

“It was so important for me to share the build and help future entrepreneurs and people who are in the midst of business or people are changing jobs. It wasn't just like a young entrepreneur. It's about really every entrepreneur at any stage.” (29:09 | Stacy Igel)
“Never compare yourself to others. Always believe in what you set out to do. And customer service is king.” (37:56 | Stacy Igel)

Connect with Stacy Igel:

http://www.instagram.com/stacyigel

http://www.instagram.com/boymeetsgirlusa

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.

Make sure you sign up for Lindsay's newsletter and have all of the takeaways from every podcast episode sent straight to your inbox. PLUS, you'll get a tip every week to help you grow and scale your own business.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Podcast production and show notes provided by HiveCast.fm

Hosted on Acast. See acast.com/privacy for more information.

7 Steps to Building Your Business' Foundation on Instagram, with Lindsay Pinchuk, Host of Dear FoundHer... Mar 05, 2024

Show notes

Growing your instagram for your business doesn’t happen overnight. It is a marathon, not a sprint. And it all rests upon the foundation you lay and eventually build upon.

Many of you tell Lindsay that you’re paralyzed and you don’t even know how to get started. That there is so much to manage and think about. But, when you build a foundation, you really need to start with the basics. And then you build from there.

In this conversation, Lindsay Pinchuk shares her experience of building a strong foundation on social media, specifically Instagram, for small businesses. She emphasizes the importance of speaking your truth and connecting with the right audience. Lindsay discusses the basics of creating a strong foundation, including sharing your story and why, consistent messaging, sharing your offer, determining your posting cadence, and sharing your knowledge.

She also provides five actionable tips to strengthen your foundation on Instagram.

SAVE YOUR SEAT for Lindsay's signature workshop: Instagram for Small Business Bootcamp!

If you like what you're hearing, please leave a rating or review at https://ratethispodcast.com/dearfoundher

You can grab Lindsay's Reels Cheat Sheet + Social Media Challenge, linked in the show notes to help you get started: https://lindsaypinchuk.myflodesk.com/spring2024igbootcamp

JOIN US at one of our upcoming FoundHer Friday events---both IN PERSON and VIRTUAL opportunities to network. CLICK HERE for more.

Don't forget to follow Lindsay on Instagram: https://www.instagram.com/lindsaypinchuk

Hosted on Acast. See acast.com/privacy for more information.

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