Dark Horse Entrepreneur: Helping Parents Earn Online

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**Dark Horse Entrepreneur: Helping Parents Earn Online**

For hardworking parents seeking side hustles & yearning for the freedom & fulfillment of the digital nomad life. Every week, we dive into the exciting world of side hustles, breaking down flexible and profitable opportunities, and digital marketing strategies, designed for parents navigating family expenses, childcare, and the persistent crunch for time.

Join Tracy Brinkmann as he equips entrepreneur parents with innovative side hustle strategies and essential digital marketing tips to achieve financial freedom.

Latest Episodes:

EP 155 Still MORE Marketing Tips You Need To Engage In Now Mar 18, 2021

Show notes

Tracy Shares Still MORE Small Business Marketing Tips You Need To Employ Right Now

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The post EP 155 Still MORE Marketing Tips You Need To Engage In Now appeared first on Dark Horse Entrepreneur Schooling.

EP 154 5 MORE Small Business Marketing Tips You Need To Engage In Now Mar 17, 2021

Show notes

Tracy Shares 5 MORE Small Business Marketing Tips You Need To Employ Right Now

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The post EP 154 5 MORE Small Business Marketing Tips You Need To Engage In Now appeared first on Dark Horse Entrepreneur Schooling.

EP 153 5 Small Business Marketing Tips You Need To Engage In Now Mar 16, 2021

Show notes

Tracy Shares 5 Small Business Marketing Tips You Need To Employ Right Now

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The post EP 153 5 Small Business Marketing Tips You Need To Engage In Now appeared first on Dark Horse Entrepreneur Schooling.

EP 152 Alex Vonderhaar From Cleaning Flotation Pods To Neuromarketing Generating Millions Mar 15, 2021

Show notes

What we see isn’t always what it is – Alex embarked upon his journey into neuro-science almost as a spite to his elders during his college career – but ended up liking it and clearly leveraged that knowledge into a pretty darn good career and business.

You Don’t Know What You Know Until – While working as the spa boy for his friend's float tank business, Alex offered to help him with his digital marketing. He started by researching the digital marketing landscape. Getting input from the real influencers that were having success at the time. To his surprise he realized this marketing ‘stuff’ was all his psychology and neuroscience classes rolled together to create a desired action a.k.a. Neuro marketing.

If you can’t beat them – join them – Alex gave some great examples of engaging your market where they are. If they are a 20 year user of a specific brand you are competing with, the odds of you converting them over to your brand is highly unlikely. So, instead ask how you can engage with that 20 year habit and insert yourself into that daily routine.

Focus on the 6 Human Needs – Alex dropped some major knowledge here. We need to be focused on the 6 human needs in our copy. They are: Certainty, Novelty, Significance, Growth, Love & Connection, Contribution. You marketing should have all of these included.

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The post EP 152 Alex Vonderhaar From Cleaning Flotation Pods To Neuromarketing Generating Millions appeared first on Dark Horse Entrepreneur Schooling.

EP 151 Marketing Tips From Kyle Wilson The Marketing Brilliance Behind Jim Rohn Mar 12, 2021

Show notes

Tracy Shares Marketing And Business Tips Gleaned From Kyle Wilson The Man Behind Jim Rohn’s Marketing

The Business Wheel
Just A Teaser Please
Your Secret Sauce
And more…

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The post EP 151 Marketing Tips From Kyle Wilson The Marketing Brilliance Behind Jim Rohn appeared first on Dark Horse Entrepreneur Schooling.

EP 150 Digital Marketing Habits Geared For Your Success Mar 11, 2021

Show notes

Tracy Shares Digital Marketing Habits Geared For Your Success

Know Who YOU Are & Who Your Audience Is
Diversify
Stay Consistent
Quality vs. Quantity
Boldly Go Where Your Competitors Won’t Or Can’t

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The post EP 150 Digital Marketing Habits Geared For Your Success appeared first on Dark Horse Entrepreneur Schooling.

EP 149 Why Content Marketing Should Be A Part Of Your Brand Mar 10, 2021

Show notes

Tracy Shares Why Content Marketing Should Be A Part Of Your Brand And Business Strategy

Grow Your Audience
Attract Ideal Clients
Showcase Your Expertise
Educate On Your Mission
Become Microfamous

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The post EP 149 Why Content Marketing Should Be A Part Of Your Brand appeared first on Dark Horse Entrepreneur Schooling.

EP 148 Marketing Tactics You Need To Stop Wasting Your Time On Mar 09, 2021

Show notes

Tracy Shares The Marketing Tactics You Need To Stop Doing Right Now

Bring on all the networks
Multiple account on each network
Chasing low DA backlinks
High #s and low value blog content
Responding to EVERY comment

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The post EP 148 Marketing Tactics You Need To Stop Wasting Your Time On appeared first on Dark Horse Entrepreneur Schooling.

EP 147 Jason Portnoy Marketing Your Business So People Know You Exist Mar 08, 2021

Show notes

March to the beat of YOUR drum – Jason talks about turning down law school, TWICE! Quitting a job he had in the recruitment industry to start an apparel company. All because he marched to the beat of his own drum.
If you're not happy where you are – change it – your not a tree – Now mind you Jason did use those exact words. But, his wife did challenge him when she said “look you love marketing but you hate the clothing business. Figure something out!”

Hacks vs. Stability – Jason brings up a GREAT point about using some current hacks or fad tactics to gain the upper hand on the various platforms out there. But instead of trying to game the system I am in the same camp as Jason here. Get in there and use the system to your LONG TERM benefit.

Customer Value Journey – Jason shared his thoughts on the customer value journey and the touch points that need to occur to get someone from stranger to raving fan.

If you fail, you're not starting over from zero – Jason brought up a great point that during your entrepreneurial journey when you fail and you noticed that I was when not if, when you fail, you are not starting over again from zero.

Episode Shownotes

The post EP 147 Jason Portnoy Marketing Your Business So People Know You Exist appeared first on Dark Horse Entrepreneur Schooling.