Crickets to Cha-Chings

Latest Episodes:

154. Time-Saving Tools and Apps for Your E-Commerce Business (Part 1) Jul 03, 2023

Show notes

Are you tired of spending countless hours managing your handmade business and you're looking for some tools and tricks to streamline and improve your efficiency?

In this episode, we reveal the top productivity tools and apps to streamline your business and save you time -- making you able to get more out of the limited time you have available!

From email marketing automation to print-on-demand service, social media scheduling and analytics and more, these resources will revolutionize the way you run your business to make it more profitable, less overwhelming, and finally help you to get ahold of the time sucking things that take up your day.

Don't miss out on this opportunity to learn how to efficiently manage your online business and focus on what you love most - creating and selling your products.

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger

153. The Pros and Cons of Etsy's Affiliate Program Jun 26, 2023

Show notes

Have you heard about Etsy's new affiliate program, which allows content creators and sellers to earn a commission for promoting Etsy products on their website or social media, including your own products?

Let's talk about the good, the bad, and the reason that I think Etsy is rolling out this new program so you can get a full picture about whether or not this is beneficial to you as the business owner!

🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger

152. Mixing Creativity & Business Smarts for an Unstoppable Success Story (Myth #5) Jun 19, 2023

Show notes

In the world of handmade eCommerce businesses, there's often a misconception that creativity alone is enough to guarantee success.

In reality, finding the perfect balance between creativity, data that gives you information about next steps, and business strategy is crucial to truly thrive in the online marketplace.

In this episode, we'll explore the importance of each piece of the e-commerce puzzle, and how they work together to create a flourishing handmade business.

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🌟 For More Insider Tips & Strategies on E-Commerce Success! 🌟

Shop workshops and trainings: http://www.cricketstochachings.com

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger

151. Can You Really Sell Anything Online? And the Key Factors that Determine a Product's Success or Failure (Myth #4) Jun 12, 2023

Show notes

In this week's myth busting episode, we're tackling the common misconception that you can simply sell anything online without considering market demand and competition.

We'll cover things like why having a defined target audience and offering unique products that cater to their needs and preferences is crucial, especially in today's world of e-commerce. These days, it's not so much about niching down your store but having a specific segment in mind who the product works for, and that differentiation helps you not to get lost in the sea of other generic, bland products that people slap up online.

But it's not all business - we're also talking about the importance of balancing your personal interests with market demands. It's not as easy as "only make what you love" or "only make what sells" -- there's a real sweet spot that often gets overlooked.

Whether you're a seasoned Etsy seller or just starting your crafting journey, this episode is packed with actionable insights and inspiration to help you navigate the ever-evolving world of eCommerce.

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Want more?

Shop workshops and trainings: http://www.cricketstochachings.com

Read the blog and download the freebies: http://www.laurenkeplinger.com

Follow along on IG for a peek behind the scenes (and all my favorite books and failures at gardening!) -- http://www.instagram.com/lauren.keplinger

150. Don't be fooled by the Passive Income Myth (Myth #3) Jun 05, 2023

Show notes

Have you been blasted with Facebook ads over the past several years selling you on the idea of starting an online shop and creating a digital asset that you can sell for "passive income" while you frocklic into the sunset to spend your millions?

Yeah, me too.

And I'm here to tell you as someone who has a physical product shop, a digital product shop, a podcast, blog, and many digital courses -- passive income is the biggest lie the internet is out to sell you. Let's talk about it on this myth busting episode.

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Ready to take your business up a notch and get step by step training and help?

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings

(and I promise there's no BS in there about creating something from nothing and doing no work - just honest, down to Earth, straight to the point teaching about creating a business that brings you MEANINGFUL income...even though that takes work!)

149. Why Selling Online Ends Up Being a Lot More Expensive Than You Anticipated (Myth #2) May 29, 2023

Show notes

While starting an online business is significantly cheaper than starting a brick and mortar business, it's not free.

At the very least you have material or equipment expenses, and some costs to create some basic branding, listing fees on Etsy, etc, and it's important to be prepared for these expenses, otherwise the efficiency of how you run your business is going to majorly suffer.

Being prepared for business related expenses and then being able to take some of your revenue and reinvest it back into your business is going to allow you the freedom and flexibility to grow in strategic ways and not be constantly putting out fires to stay afloat.

Let's talk about it.

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Ready to take your business up a notch and get step by step training and help?

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings.

148. The Actual Timeline to E-Commerce "Success" (Myth #1) May 22, 2023

Show notes

When you started thinking about building a business online, what was your expectation for success for that business?

A month? 6 months? A year?

Well I'm here to tell you: whatever that timeline was, it will probably take you longer than that. In the age of internet smoke and mirrors where everyone is telling you that you can grow a six figure business in 2.5 seconds flat, I'm going to be the outlier and call BS.

And don't worry, it doesn't have anything to do with your products. It has do with unrealistic expectations of what it looks like to build a successful business. In this episode I'm breaking down the timeline to e-commerce business success, and busting through the myth that you'll be rollin in the dough in the next 30 days.

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Ready to take your business up a notch and get step by step training and help?

Check out the shop at http://www.cricketstochachings.com for *all* of our templates, workshops, and trainings.

147. Having competition versus competing with others May 15, 2023

Show notes

Do you ever feel like selling online is a constant rat race to keep up with everyone else in your industry?

Or you feel like you don't even want to try out a new project or new style that you see because there are already so many people doing it, how can you even compete with them?

Or you worry that your business is in a downward death spiral because your competitors keep taking your ideas and designs, and you don't know how to keep up?

If you've had those feelings before, this episode is for you! Selling online CAN be a constant hampster wheel of creating new things and feeling like you're always two steps behind, but it doesn't have to be. Let's talk about how you shift into a space where the competition isn't at your neck, and have freedom to create things in your business that allow you to stand out.

Want more step by step and in depth teaching? Check out the shop at http://www.cricketstochachings.com for all our templates, workshops, and trainings, and make sure you get signed up for May 16's training all about Increasing Your Etsy Conversion Rate.

146. I'm Back! With Guest Jon Lincoln, Founder of GoImagine May 09, 2023

Show notes

I'm baaaaack! After a long hiatus while I dealt with my personal life/house fire, I'm back with a new episode, and I can't wait for you all to hear.

This week on Crickets to Cha-Chings, I'm talking with Jon Lincoln, founder and CEO of GoImagine. GoImagine believes that by creating a handmade marketplace that donates 100% of profits to charity, there's an opportunity to transform the online economy into an engine for social good.

And I, as a longtime e-commerce seller, believe that diversification and exploring new platforms and new opportunities for growth is always good. Join me in this conversation with Jon to talk about the who, what, and why GoImagine was created, where they are doing things differently, and what they see as the future of e-commerce.

Looking for more trainings, tips, workshops, and templates? Head on over to my brand new shop at http://www.cricketstochachings.com and see everything we have to offer!

145. Building a Repeat Customer Fanbase that Grows your Business Apr 05, 2023

Show notes

Kerrie Fitzgerald created a multi six figure subscription box by leveraging the power of a raving fan base and repeat customers -- and she think it's the cornerstone of any brand that is going to have long term success in today's online selling environment. Tune in to this week's episode to hear how Kerrie built a cult like following for her business, why repeat customers are so important to your bottom line, and how you can use Etsy to introduce your customers to your brand while also connecting with them outside of Etsy for repeat business.

Looking for more trainings, tips, workshops, and templates? Head to the easier-than-ever shop at http://www.cricketstochachings.com and see everything we have to offer!

Connect with Kerrie on Instagram - https://www.instagram.com/kerrie.a.fitzgerald/

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