Show notes
Hey there and welcome back to another episode of crickets cha-chings! Today, we are going to be diving into whether or not you should run a sale to your Etsy shop. I see this a lot with people who are struggling to get traction or to have consistent sales of their products. And one of the things that they often times say is "I think I'm gonna run a sale to try and drive more traffic in to try and have more sales."
But before we jump right into that, I do want to go ahead and read the spotlight review of the week. This one comes from Rachel at Purposeful Pages.
"After so much searching to find detailed help for my Etsy business, I was thrilled to find Lauren's podcast. It is detailed, clear, helpful and full of information and stories that busy, solo, mom-bosses can actually relate to and put to use. So excited to hear each new episode and take her courses."
Rachel's Etsy shop is Purposeful Pages. She makes all kinds of things for your house and jewelry that are made from upcycled books. So any book lover or your teachers, librarian, anyone who love books, you check that out purposeful pages on Etsy.Rachel thank you so much for the review and I am so excited that we can work together.
All right! So let's jump in to our topic today. We're going to dive into why people think that's gonna work, why it actually doesn't work that well and what you should do instead.
In this episode, we'll talk about:
- Is it really a good tactic to run a sale on your shop?
- Common reasons why Etsy sellers think running a sale is a good option to drive traffic and generate sales
- What holds people back from purchasing? Is it really the price?
- Factors why buyers love to purchase on your shop and why people are not buying from your shop
- Alternatives to increase traffic to you shop
- Why is it crucial to understand search engine optimization (SEO) on Etsy?
- How to build a foundation of your business using social media?
- Marketing strategies you could use on your social media community
- How relevancy score works on Etsy
- Different type of advertising and marketing sales you could run
- What to do if you're not getting any traction at all?
- And many more...
So I hope that this has been helpful to you. If you are thinking about running a sale to your shop, I hope that I have helped to explain why I don't think that's a great idea, why don't think that you should take that hit on your profits or to devalue your brand in that way.
If you are wanting more help and you are wanting to join Etsy Roadmap to Success community - a six-week of coaching program that is launching it next week - the doors are only open until Thursday. I hope that you will consider joining us and we will walk through that whole step-by-step process with weekly live Q and A and a whole lot more. If you'd like to check that out, the link is etsyroadmaptosuccess.com and I hope that I will see you in that program!
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