Crickets to Cha-Chings

Latest Episodes:

How Product-Based Businesses Have Shifted Over the Last 2 Years Jun 20, 2022

Show notes

In this week's guest episode of Crickets to Cha-Chings, Lauren chats with Katie Hunt of Proof to Product. Katie talks about how a self-designed wedding invitation turned into a lucrative business assisting product-based business owners in placing their products on shelves. Katie and Lauren discuss the shift in eCommerce as a whole since the onset of COVID and the difference its had on consumer behavior. Listen to this and more in this week's episode of Crickets to Cha-Chings.

Connect with Katie:

Website: https://www.prooftoproduct.com/

Podcast: https://www.prooftoproduct.com/podcast

Instagram: https://www.instagram.com/prooftoproduct/

Busting Through an Income Plateau by Diversifying Your E-Commerce Offerings Jun 13, 2022

Show notes

In this week's guest interview, Lauren interviews Elizabeth Chapel from Quilt Candy! Together they discuss their shared entrepreneurial spirit and the different mindsets they had in beginning their creative businesses. Elizabeth also shares inspiration on how to take a heavily hobby-centric niche and explore its scalability without becoming too broad in your scope. Listen to this collaboration of creative entrepreneurs in this week's episode of Crickets to Cha-Chings.

For your 30-day free trial to Audibe:

laurenkeplinger.com/audible

Connect with Elizabeth:

Website: quilterscandy.com/

Instagram: https://www.instagram.com/quilters_candy/

When is the Right Time for a Shopify Site? (My Answer Might Surprise You) Jun 06, 2022

Show notes

In this week's guest episode, Lauren interviews Erin Alexander of Product Powerhouse. Lauren and Erin when is the right time for a Shopify site. They talk about the differences between Etsy and Shopify and some of the strategies that you can employ on both platforms to make your business the most lucrative. All of these tips and more in this week's episode of Crickets to Cha-Chings

Magic Spoon:

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Connect with Erin:

Website: productpowerhouse.co

Instagram: www.instagram.com/product.powerhouse/

Facebook: www.facebook.com/productpowerhouse

Is Wholesale Your Next Step? Here's How to Get Started. May 31, 2022

Show notes

In this week's guest episode, Lauren interviews Emily Kerr-Finell, co-founder of Wholesale in a Box. Lauren and Emily discuss how to determine if taking your business wholesale is the right choice for you. Emily breaks down the main aspects of your business you should consider first, as well as offers tips on how to break into your local wholesale markets. All this and more in this week's episode of Crickets to Cha-Chings.

Connect with Emily:

Website: www.wholesaleinabox.com/

Instagram: www.instagram.com/wholesaleinabox/

Facebook: www.facebook.com/wholesaleinabox/

Email: team@wholesaleinabox.com

Meshing a Passionate Career with a Profitable Side Hustle May 23, 2022

Show notes

In this week's guest episode, Lauren interviews Lisa Joworski of AWE Struck Aspirations. Learn about Lisa's passionate career in therapeutic recreation working with the older population and how that fueled and inspired her digital download Etsy store.

Connect with Lisa:

Etsy: https://www.etsy.com/shop/AwestruckAspirations

Facebook: https://www.facebook.com/AWEStruckAspirations/

How to Use Social Media to Sell Your Products May 16, 2022

Show notes

In this week's guest episode, Lauren interviews Ang Swann-Doyon from The Social Focus. Ang talks about creating social media that meets your target demographic where they naturally already hang out. Learn key tips for special strategy and more in this week's episode of Crickets to Cha-Chings.

Connect with Ang:

Website: https://www.thesocialfocus.co/

Instagram: https://www.instagram.com/thesocial.focus/

Developing Expertise in a Niche to Move from Physical Products to Digital Downloads May 09, 2022

Show notes

Brooke McMichael got started in the world of monogramming and applique several years ago, but when the pandemic hit the need to have a business with less inventory and easier fulfillment took over. She transitioned from finished monogrammed items to creating digital embroidery files, joined Scale Your Sales, and her business has taken off (without having to be shipping merchandise and dealing with supply chain issues!) Tune in to hear her story of making that transition and developing the expertise to grow her shop using what she knew of the industry to develop her own digital downloads.

Free Training, Shop Audits, and More! Apr 25, 2022

Show notes

If you haven't yet, head to laurenkeplinger.com/bootcamp to register for the Build Your Brand Bootcamp. Happening April 25-April 28, we're doing a daily training with private daily podcasts, shop audits, and a pop up community.

This Simple Strategy will Double your Etsy Conversion Rate Apr 18, 2022

Show notes

In this week's solo episode, Lauren discusses a change you can make in your Etsy store to increase your conversion rate. Are you seeing a lot of traffic but not the conversions you want? Do know what conversion rate is typical for where you are in your shop? Are you offering too many choices to your customers, leading to decision fatigue? All of these questions and more are discussed this week in Crickets to Cha-Chings.

Connect with Lauren:

Brand Bootcamp Signup: https://creativemomboss.lpages.co/bootcamp/

Instagram: @Lauren.Keplinger

Website: https://www.laurenkeplinger.com/

Are your Etsy goals actually realistic? Apr 11, 2022

Show notes

Let's talk through what that looks like --

do you really want a full time income?

what if you just want a supplemental income?

can you hit that income goal with time intensive items?

what kind of changes do you need to make to hit the revenue level you are wanting? Need more help? laurenkeplinger.com/checklist for the 8 step Etsy SEO Checklist

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