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    Arts

    Creatives Rule the World

    This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal 

    Here, we’re rewriting the rules of entrepreneurship.
    Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

    Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

    You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.

    So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

    Advertise

    Copyright: © 265809

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Episode #519: Jason Almost Broke Up With Me—Here’s Why Feb 27, 2025
    Show notes

    "Tracy, I thought you were having an affair with someone else, but I realized you're having an affair on me with your business." Ouch! Those words from Jason hit me like a ton of bricks and almost ended our relationship. In this raw and personal episode, I'm getting super vulnerable about how ignoring my creative evolution led to burnout, depression, and nearly cost me the love I'd been waiting for my entire life. If you've ever felt that tug toward something bigger but stayed stuck because of fear, obligation, or comfort—this one's for you, friend. Consider this your permission slip to follow that creative calling before life forces you to change in ways you didn't choose.

    In this episode, you'll learn:

    • [2:40] How my relationship with Jason almost ended because I was having "an affair with my business"
    • [7:15] The exact moment I realized I was stuck in a trauma loop that led to burnout
    • [10:32] Why Brené Brown says unexpressed creativity "metastasizes into shame and anger"
    • [13:18] The five hidden costs of ignoring your creative calling and reinvention
    • [17:45] How to move forward into your next chapter without burning everything down

    Here are the resources mentioned in the show:

    • Reinvention Season Private Podcast
    • Art of Reinvention Program


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews Instagram

    Follow Flourish & Thrive Facebook


    Episode #518: 5 Myths That Keep You Stuck in Your Business Feb 20, 2025
    Show notes

    Feeling that creative itch for something new? For many jewelry designers and creative entrepreneurs, there comes a point when your business just doesn't excite you anymore.

    In this episode, I'm breaking down the 5 myths that keep us playing small instead of embracing our next evolution. Drawing from my experience reinventing my business five times, I'll share my proven framework for pivoting powerfully without sacrificing what you've built. If you're craving that creative spark again or sensing it's time for your next chapter, this conversation is exactly what you need right now.

    In this episode, you'll learn:

    • [02:15] Myth #1: You should be happy with the business you've already created
    • [07:30] Myth #2: You have to have it all figured out before getting started
    • [13:40] Myth #3: Launching something new is too complicated
    • [17:20] Myth #4: Sharing your knowledge will cost your competitive edge
    • [21:05] Myth #5: You don't have the credibility to do what you desire


    Here are the resources mentioned in the show:

    • Reinvention Season Private Podcast Series
    • The Art of Reinvention Program (Early Bird Pricing Available)


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews Instagram

    Follow Flourish & Thrive Facebook


    Episode #517: How to Know When It's Time For a Pivot Feb 13, 2025
    Show notes

    Are you feeling stuck, burned out, or secretly dreaming of a business pivot but afraid to make the leap? As someone who's navigated five major business pivots over three decades, I'm sharing the real talk about when it's time to evolve your business and how to do it without burning everything down. Whether you're considering a slight pivot or a complete reinvention, I'll walk you through the signs it's time for change, how to overcome the most common fears holding you back, and practical strategies to make your transition with confidence.

    🎧 In this episode, you'll discover:

    • [2:45] The hidden cost of staying stuck in a business that no longer serves you
    • [8:15] How I navigated five major business pivots over 30 years (including the tough lessons learned)
    • [15:30] Why financial strain shouldn't stop you from making necessary changes
    • [21:55] The truth about "going backwards" to move forward in your business
    • [27:40] Practical strategies to overcome the fear of letting people down during your pivot


    Here are the resources mentioned in the show:

    • Reinvention Season Private Podcast Series
    • The Art of Reinvention Program (Early Bird Pricing Available)
    • Your Year to Thrive Business Planning Program


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews Instagram

    Follow Flourish & Thrive Facebook


    Episode #516: A Big Change You Should Know About Feb 13, 2025
    Show notes

    In this powerful episode, I'm opening up about a major shift happening at Flourish & Thrive Academy and why creative expansion and reinvention are crucial for your brand's evolution. Drawing from my own journey through five business reinventions, I share why ignoring your creative calling can hold you back from achieving your full potential. If you're feeling the pull toward something bigger but aren't sure how to move forward without burning everything down, this episode is your guide to embracing change with confidence.

    🎧 In this episode, you'll discover:

    • [2:15] Why "the magic you seek is in the work you're avoiding" and how this principle can transform your business
    • [7:20] My personal story of hitting rock bottom in NYC and how it led to my biggest breakthrough
    • [12:45] The critical difference between reinvention and starting over (and why it matters for your brand)
    • [15:30] How to recognize when you're ready for creative expansion and what to do next
    • [18:45] The three-step process to evolve your business while keeping your current momentum


    Here are the resources mentioned in the show:

    Reinvention Season Private Podcast Series

    The Art of Reinvention Program (Early Bird Pricing Available)


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews Instagram

    Follow Flourish & Thrive Facebook



    Episode #515: Smart Tax Planning Strategies for Your Jewelry Business: Expert Tips to Save Money This Year Feb 06, 2025
    Show notes

    Let's talk about everyone's favorite topic (just kidding!) - taxes! I've brought my friend and financial expert Amanda Handquist onto the show to break down six brilliant tax strategies that could save you serious money this year. Whether you're still trying to figure out if you should be an LLC or S-Corp, or wondering if you can really write off your home office (hint: yes!), we're diving into all the details you need to know. Plus, I'm getting real about my own IRS audit experiences and sharing what I learned the hard way so you don't have to!

    Here's what you'll learn in this value-packed episode:

    • [2:45] The must-know tax write-offs you might be missing (and yes, they're totally legit!)
    • [12:35] The real deal on when to level up from LLC to S-Corp (it's not as scary as you think)
    • [18:20] How to use the Augusta Rule to your advantage (this one's a game-changer for home-based businesses)
    • [22:15] Smart ways to get your family involved in your business (and save on taxes while doing it)
    • [27:40] Retirement planning strategies that help you keep more of your hard-earned money

    Here are the resources mentioned in the show:

    • The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover
    • Laying the Foundation Program: flourishthriveacademy.com/LTF

    Connect with Amanda:

    • Website: www.fitwealthadvisors.com
    • Instagram: @thefitfinancial_

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews Instagram

    Follow Flourish & Thrive Facebook


    Episode #514: Your Website Copy and Brand Voice Messaging Makeover with Megan Kachigan Jan 28, 2025
    Show notes

    Are you ready to turn casual browsers into loyal, high-paying customers? In this episode, I sit down with copywriting expert Megan Kachigan to reveal how the right brand messaging can transform your jewelry business. We dive deep into why your website copy matters more than you think, how to tap into the emotional drivers that make people buy, and practical ways to make your brand voice stand out in a crowded market. Whether you're struggling with website conversions or just want to level up your brand messaging, this episode is packed with actionable strategies to help you connect with your dream clients.

    🎧 In this episode, you'll discover:

    • [1:49] The power of emotional drivers in jewelry sales and why features alone don't sell
    • [7:20] How to conduct effective market research to understand your ideal client
    • [9:37] Essential website copy elements that convert browsers into buyers
    • [17:41] Smart ways to use AI in your copywriting (and when to avoid it)
    • [21:55] Practical tips for telling your brand story authentically


    Here are the resources mentioned in the show:

    • The Jewelry Brand Makeover Masterclass: flourishthriveacademy.com/makeover
    • Laying the Foundation Program: flourishthriveacademy.com/LTF
    • Megan's Free Website Copy Audit: megankachigan.com/free-audit
    • Copy Critique Club: megankachigan.com/ccc
    • Copywriting For Coaches Podcast: Apple Podcasts Link


    Connect With Megan:

    • Website: megankachigan.com
    • Instagram: @megankachigan


    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews
    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @iamtracymatthews on Instagram

    Follow Flourish & Thrive Facebook


    Episode #513: 5 Ways to Upgrade Your Jewelry Brand to Grow Your Sales in 2025 Jan 16, 2025
    Show notes

    If your jewelry sales aren't where you want them to be, you're probably thinking you need to work harder - but that's not the answer. In this episode, I share my proven 5-point audit system to help you identify what's holding your business back and create a strategic plan for growth.
    Whether you're stuck at a sales plateau, struggling with inconsistent revenue, or just ready to take your successful brand to the next level, I'll walk you through exactly how to assess your audience, messaging, marketing, pricing, and energy to unlock predictable sales growth.

    What You'll Learn:

    • [1:49] Why working harder isn't the answer to growing your jewelry business
    • [7:20] How to know if your brand needs a makeover (and what to do about it)
    • [9:37] The key metrics that reveal if you're truly connecting with your ideal customers
    • [15:56] Why many 6-figure jewelry brands still struggle to pay themselves
    • [19:53] How to audit your brand's energy and align it with your 2025 goals


    Here are the resources mentioned in the show:

    Save your spot for the Jewelry Brand Makeover Bootcamp

    Laying The Foundation Program

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews
    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook


    Episode #512: Key Trends For Scaling Your Brand in 2025 – Ins and Outs Edition Jan 10, 2025
    Show notes

    2025 is calling, and it's time to leave outdated business practices behind! In this game-changing episode, I'm revealing the essential INs and OUTs for scaling your creative business this year. From authenticity-driven growth to strategic marketing moves, discover what's working now and what needs to go. Plus, learn why Pinterest traffic might be your secret weapon for organic growth in 2025.

    Key Moments:

    • [05:30] The shift from faking it to authentic business growth - moving beyond the polished persona
    • [12:45] Why investing in yourself isn't optional and betting on your growth
    • [18:35] The rise of in-person masterminds and community building in 2025
    • [21:15] Marketing evolution: Why story-driven carousels are replacing single product photos
    • [27:40] The power of Pinterest for organic traffic growth and lead generation


    Here are the resources mentioned in the show:

    FREE MASTERCLASS: Transform your ideas into action - save your spot for "Your Best Year Yet"

    FEATURED PROGRAM: Get my complete blueprint for business success in 2025 - Join Your Year to Thrive.
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews
    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook


    Episode #511: My Word of the Year Plus How to Choose One That Supports Your Vision Jan 03, 2025
    Show notes

    Ever feel stuck between million-dollar ideas and actual execution? In this powerful New Year episode, I'm sharing my personal journey through 2024's challenges and revealing how choosing "overflow" as my word for 2025 is shaping my vision for exponential growth. I dive deep into why creating a vibrant vision isn't just about business goals – it's about designing a life you love and letting your business support that dream. Whether you're ready for a complete reinvention or simply seeking clarity for the year ahead, this episode delivers actionable insights on turning your creative vision into reality.

    In this episode, you'll discover:

    • [03:15] The unexpected truth about business transformation and why upgrades often feel painful before breakthrough
    • [12:30] How to create a vision that actually supports your life (not just your business)
    • [17:41] The crucial connection between emotional alignment and financial success
    • [25:20] Why simplifying your business model leads to sustainable growth
    • [42:15] My framework for creating a vibrant vision that transforms ideas into reality


    Here are the resources mentioned in the show:

    Save your spot for my FREE Masterclass "Your Best Year Yet!" : flourishthriveacademy.com/bestyearmasterclass
    Join the ‘Your Year to Thrive’ Program: flourishthriveacademy.com/thrive
    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews
    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook



    Episode #510: 10 Lessons I Learned in 2024 That I'm Bringing Into 2025 Dec 31, 2024
    Show notes

    In this transformative episode, I'm sharing my most powerful business and personal growth lessons from 2024 that are completely reshaping how I'm approaching success in 2025. From my journey of embracing "hummingbird moments" to creating "boring money" strategies, these intimate insights will help you align your creative business with your true calling while maximizing your growth potential. If you're feeling stuck in your current business model or ready for reinvention like I was, these lessons will help you create a more intentional and profitable creative business in the new year.

    🎯 Episode Highlights:

    • [1:49] The power of recognizing signs you're on the right path
    • [6:01] Why your mindfulness routine is non-negotiable for success
    • [12:01] How receiving compliments relates to receiving abundance
    • [17:41] The critical difference between willfulness and willingness
    • [24:54] Creating "boring money" systems for sustainable growth

    Here are the resources mentioned in the show:

    • Your Year to Thrive Program: www.flourishthriveacademy.com/thrive
    • Wealthy Creative Audios: www.flourishthriveacademy.com/wealthy-creative-audios/
    • Free Masterclass: www.flourishthriveacademy.com/bestyearmasterclass
    • Join the waitlist for The Art of Reinvention Program: www.flourishthriveacademy.com/artofreinvention

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews


    Follow on Social:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook



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