Creatives Rule the World

Rest Is the New Revenue: Why Burnout Is an Identity Issue, Not a Business Problem with Shamieka Dean Jun 12, 2025

Show notes

What if the secret to scaling your business wasn't working harder, but resting more? In this transformative episode, I sit down with Dr. Shamieka Dean, transformational catalyst and business strategist, who's revolutionizing how we think about success with her groundbreaking philosophy: Rest is the New Revenue®. We dive deep into why burnout isn't actually a business problem—it's an identity issue that keeps high-achieving women trapped in cycles of overwork and exhaustion.

Dr. Dean reveals the five rest resistance types, explores what's really driving your ambition, and shows how detaching your worth from your work is the key to sustainable wealth creation. If you're a creative entrepreneur feeling burnt out, overworked, or like your business has become your identity, this episode will completely shift how you approach success.

In This Episode, You'll Learn:

[8:30] Why burnout is an identity issue, not a business problem—and how your worth being tied to your work keeps you trapped
[15:22] The "ammunition behind your ambition"—the real reasons driving your overwork that you might not even realize
[25:45] The 5 Rest Resistance Types (Self-Sufficiency, Significance, Survival, Stillness, Security) and how to identify yours
[32:18] Why the belief that "hustle equals success" is actually blocking your wealth and abundance
[38:50] The most powerful question to ask yourself: "Who do you need to UN-become?" to break free from exhaustion cycles

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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Why ChatGPT Is Repelling Your Dream Clients—and What to Do Instead Jun 05, 2025

Show notes

If you've been using ChatGPT to write your marketing content and getting crickets in response, this episode explains exactly why – and what to do about it. I'm diving into the real reason generic AI tools are failing product-based brands and keeping you stuck with followers who never buy. Spoiler alert: it's not just about the words you're using, it's about understanding the actual problems your dream clients are trying to solve. I'll walk you through my proven approach to creating content that moves people from casual browsers to loyal customers, plus give you an inside look at the AI tool I built specifically for luxury and product brands.

In this episode, you'll learn:

[5:01] Why generic AI content gets low engagement and how to spot when someone's using basic ChatGPT prompts
[9:48] The difference between surface-level messaging and identity-shifting content that actually converts
[15:50] How to identify your dream client's real emotional drivers (it goes way deeper than "wanting to feel confident")
[17:52] My personal heirloom redesign story and how to create narrative-driven marketing
[23:17] What makes Desire AI different: Personal database vs. generic GPT tools

Here are the resources mentioned in the show:

Watch the full Desire AI demo and get early access

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xo, Tracy Matthews

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Creatives Rule The World | Trailer May 29, 2025

Show notes

Welcome to Creatives Rule the World. Hosted by, Tracy Matthews — multi-7-figure entrepreneur, visionary, and mentor to thousands of creative founders who’ve turned their ideas into profitable, purpose-driven companies.

She's helped thousands of creatives generate millions of dollars _ all by doing it my way… with creativity first.

This show is for creators who are done playing small — the ones who know their ideas aren’t just a passion… they’re a portal

Here, we’re rewriting the rules of entrepreneurship.

Forget cookie-cutter blueprints and burnout culture — I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success — you get to have both.

So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

Because creatives aren’t just dreamers…
We rule the world.

Scaling, Selling, and Starting Over: Anna Lozano on Energetic Alignment and the Void May 29, 2025

Show notes

What if I told you that the most successful entrepreneurs aren't the ones who hustle hardest, but the ones who master their energetic frequency? My guest Anna Lozano proved this when she scaled Love Powered Co from a kitchen table idea to a successful exit—but here's the plot twist: her biggest transformation happened AFTER she sold. Anna shares the raw truth about identity loss post-exit, why sitting in "the void" is actually where all possibility lives, and how she's now calling in million-dollar months through nervous system regulation and feminine magnetism rather than masculine force. If you're ready to build a business that feels as good as it looks, this episode will completely shift your approach to success.

In this episode, you'll learn:

[1:49] How Anna scaled Love Powered Co from startup to exit and why alignment mattered more than just the numbers
[17:41] Why your emotional well-being is directly tied to your financial success and how to regulate your nervous system for abundance
[19:53] The truth about sitting in "the void" - why it's not punishment but the portal to pure possibility
[26:10] How to expand your nervous system to hold bigger visions (like million-dollar months) before you have evidence
[43:07] Practical tools for calling in your next level: visualization, breathwork, and using AI for manifestation

Here are the resources mentioned in the show:

Follow @_annalozano on Instagram
Anna Lozano’s Website
The Pink Skirt Project Event, June 12, 2025 in Kelowna, BC (Use code TRACY2025 for 10% off tickets)
Join the waitlist for Desire AI

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Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Triggers, Truth, and the Power of Female Friendship with Tracy Mathews, Felicia Romero and Anette Oran May 21, 2025

Show notes

Ready for real talk on friendship, love, and all the FEELS? In this juicy episode with my friends, Felicia Romero and Annette Oran, we rip off the Band-Aid on relationship triggers that keep us stuck! We're spilling ALL the tea about outgrowing friendships, healing those deep sister wounds, and what to do when your partner just won't level up with you.

We get vulnerable AF about abandonment issues (spoiler: we ALL have them), and share the exact communication tools that saved our relationships! This conversation is the girlfriend therapy session you didn't know you needed!

In this episode, you’ll learn:

[5:20] Why your ride-or-die friendships feel totally different in your 30s & 40s!
[15:45] The friendship breakup no one talks about - when your values just don't match anymore
[24:30] "I triggered them?!" - turning relationship friction into your greatest transformation
[31:50] The clearing session: the 10-minute communication hack that could save your relationship
[41:10] When you're growing but your partner isn't: real talk about what to do next

Here are the resources mentioned in the show:

Follow @FeliciaRomero on Instagram
Listen to the Hi Felicia Podcast
Follow @AnetteSkyeOran on Instagram
Listen to The Conscious Creators Podcast
Grab Tracy’s Birthday Bundle (50% off our Signature Programs)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Why I’m Rebranding + What to Expect on Creatives Rule the World May 18, 2025

Show notes

🌟 EXCITING REBRAND ALERT! 🌟 Welcome to the FIRST OFFICIAL episode of Creatives Rule the World - the evolution of my beloved Thrive by Design podcast! After 532 incredible episodes, I'm expanding beyond jewelry to embrace ALL creative entrepreneurs who are ready to step into their highest expression! In this heartfelt episode, I share why creativity sits at the top of Maslow's Hierarchy (hello, self-actualization!), the emotional journey behind this transformation, and my vision for building a community of high-vibe, wealthy creatives who are changing the world through their gifts!

In this episode, you’ll learn:

[1:42] The deeply personal "why" behind my entrepreneurial journey and how my mother's legacy fuels my mission
[5:58] The magical moment "Creatives Rule the World" was born (hint: it involves a TED talk dream with 20 million views!)
[9:32] What I'm calling in (high-vibe energy and dream-chasers) and what I'm releasing (low-vibe, starving artist mentality)
[12:17] Reflections on the incredible journey through 532 episodes and why this evolution had to happen
[14:50] My expanded mission to help you become your wealthiest, most creative self while living in complete alignment

Here are the resources mentioned in the show:

Grab Tracy’s Birthday Bundle (50% off our Signature Programs)
DesireAI Waitlist

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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Episode #532: How a $40K Jewelry Sale Inspired Gia Wright to Go All In on Her Brand May 13, 2025

Show notes

What would you do if you made $40,000 in just three hours? Former fashion editor Gia Wright used that mind-blowing success to fuel the biggest leap of her life - leaving everything behind to launch Social Anarchy, her rebellious fine jewelry line. In this raw and inspiring conversation, Gia reveals how she went from working in her husband's fitness business to creating a thriving by-appointment showroom in SoHo. She shares the messy truth about leaving a stable job, the power of authentic brand building, and why following trends will kill your creativity. Perfect listening for any creative ready to bet on themselves!

In this episode, you’ll learn:

[1:49] From fashion editor to jewelry designer: Gia's unexpected career evolution
[7:20] The $40,000 archive sale that changed everything - how it happened and what it taught her
[15:56] Why working with your spouse isn't always the answer, even when they're supportive
[24:54] The decision to rent a SoHo showroom and why it was the best investment she made
[39:49] Building authentic relationships over massive followings - Gia's customer connection strategy

Here are the resources mentioned in the show:

Social Anarchy Designs(Use code CREATIVESRULE for 15% off purchases)
Follow Gia on Instagram
Grab Tracy’s Birthday Bundle (50% off our Signature Programs)
DesireAI Waitlist

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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EP531: How to Build a Million Dollar Network With Selena Soo May 06, 2025

Show notes

Discover why your network truly is your net worth as I chat with super-connector Selena Soo about her new book "Rich Relationships" and how to build authentic connections that can transform your business. In this episode, you'll learn the six circles of connection framework, why reciprocity is overrated, and how to become someone others naturally want to help. If you're trying to grow your jewelry business through genuine relationships rather than just paid ads, this conversation is a game-changer!

In this episode, you'll learn:

[06:01] Why the fastest way to create a million dollar business isn't ads - it's people who want to see you win
[12:01] The five types of relationships every successful entrepreneur needs in their network
[16:30] The six circles of connection framework that will transform how you view relationships
[26:10] How to avoid being a "transactional giver" and create authentic win-win connections
[39:49] The "generosity fund" strategy and why breathtaking generosity beats follow-up emails every time

Here are the resources mentioned in the show:

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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