Creative Rising

Latest Episodes:

309 | Asset Management: How to Create a Simple Backup System that Works Mar 17, 2020

Show notes

Asset management is something that can get very confusing very quickly, which is why most of us put this part of our business on the back burner for far too long.
But every time we photograph a wedding or session, we need to know exactly how we're downloading and naming our files, how we're backing them up so they're secure, and where we're storing them long term once the job is finished.
This part of our business isn't sexy or fun, which is why I'm taking the guesswork out of this workflow. In this episode, I tell you exactly how you should be backing up and storing your images, covering your entire asset management workflow from download to archive.
Plus, I created a freebie that includes all of the shopping of products you need for this workflow (thankfully there's very few!) and I've outlined the entire workflow plan (which is very simple!).
Listen to this episode and grab that freebie at the link below. It will feel so good to finally have a simple and clear backup system that actually works!
GET OUR ASSET MANAGEMENT WORKFLOW + SHOPPING LIST HERE:
https://theyoungrens.com/photographers/free-resources/asset-management/
Resources Mentioned in this Episode:
CR301: Time Management
CR304: Creating Healthy Social Media Habits with Abby Grace
CR107: Four Things We Do That Turn Our Inquiries into Bookings
EPISODE MADE POSSIBLE BY: FREEDOM EDITS (Thank you!!!)
Get Your First Job Edited for Free HERE
https://creativerising.com/freedom
We trust Freedom Edits whenever we outsource our editing across all of our brands. We absolutely LOVE their simple, easy, and totally customized approach to editing and how quickly they got our preferences juuuuuust right! They save us tons of time! Right now, they're gifting all Creative Rising listeners with their first job entirely for FREE! So that's a complete wedding, edited for FREE. (Not a test wedding, either.) This is exclusively for Creative Rising listeners! Get your first job free at the link above at: CreativeRising.com/freedom
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

308 | Natalie Franke: How a Benign Brain Tumor and Infertility Transformed Her Identity, Community, & Leadership Mar 10, 2020

Show notes

Natalie Franke co-founded the Rising Tide Society in 2015 out of a deep personal need for community with other creative entrepreneurs. She felt desperately alone and knew that others must feel the same way, too.
Since then, the Rising Tide Society has become a cornerstone for the creative community, but Natalie's journey transformed when she required surgery to remove a benign brain tumor and subsequently walked through a journey of infertility to have her son, Huey.
In this intimate interview, Natalie shares how facing these struggles deeply transformed her identity in surprising ways, and how she came face to face with the true meaning of community in a way she never thought possible.
Hearing Natalie's story will change the way you view competition, legacy, and community in powerful and transformative ways.
FIND YOUR LOCAL TUESDAY TOGETHER MEETUP HERE
About Natalie Franke
Natalie Franke Hayes is an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.
As one of the Founders of the Rising Tide Society and the Head of Community at HoneyBook, she leads tens of thousands of creatives and small business owners while fostering a spirit of community over competition around the world.
Resources Mentioned in this Episode:
Rising Tide Society
Learn more from Natalie Franke
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

307 | Why You Should Always Think About Scaling Your Business (Even If You Never Want To) Mar 03, 2020

Show notes

Want to know the best advice we ever received in our business?
It was to FIRE OURSELVES.
As wedding photographers, we wear a lot of hats. We're bookkeepers, salespeople, accountants, and marketers just to name a few.
But if you want to run a business that's efficient and sustainable, you need to fire yourself from being a photographer, and promote yourself to the most important role - that of CEO.
In this episode, I walk you through exactly how to clearly organize the roles in your business so you can always be wearing the right hats (and letting go of the wrong ones).
You'll learn:

How to see your business from the view of a CEO
Which roles you should be spending all of your time on (and which ones you definitely shouldn't)
The proper mindset you need to successfully outsource

If organizing roles doesn't sound exciting to you, then I explain how getting organized and creating systems actually creates the most exciting - and profitable - brands.
DOWNLOAD OUR FREE ORGANIZATIONAL CHART HERE
http://creativerising.com/307
EPISODE MADE POSSIBLE BY:
FREEDOM EDITS (Thank you!!!)
Get Your First Job Edited for Free HERE
https://creativerising.com/freedom
We trust Freedom Edits whenever we outsource our editing across all of our brands. We absolutely LOVE their simple, easy, and totally customized approach to editing and how quickly they got our preferences juuuuuust right! They save us tons of time! Right now, they're gifting all Creative Rising listeners with their first job edited entirely for FREE! So that's a complete wedding, edited for FREE. (Not a test wedding, either.) Exclusively for Creative Rising listeners!
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

306 | Copywriting: How to Write Your Site to Attract Your Dreamies with Rachel Greiman Feb 25, 2020

Show notes

You take amazing photos, but when the words on your website don't match up to your gorgeous photographs, it will cost you. Big time.
The copy on your website can either set you apart or blend you in with the crowd, so it's critical that you not only know what makes you different, but that you communicate it clearly on your site.
Rachel Greiman of Green Chair Stories writes websites for photographers, and she'll walk you through the most important action steps for understanding your Unique Value Proposition (your UVP), the thing that sets you apart from everybody else.
She clearly explains what a UVP is and (more importantly) what it's NOT, where you need to communicate your UVP on your site, and how to craft copy that connects with your Dreamies.
If you struggle with copy and wish you could get your site to sound like you, then this episode will help you get the right words on your site - and the right clients in your door.
Get 15% Off Rachel's Copywriting Guide Here
Use Code: creativerising15
About Rachel Greiman of Green Chair Stories:
Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. She also believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette) and her giant husband (a 6'6" man named Travis), and her lil (but probably soon to be giant) baby in a townhouse in the city.
EPISODE MADE POSSIBLE BY:
KISS WEDDING BOOKS (Thank You!!)
GET 50% OFF YOUR GETTING STARTED KIT
http://creativerising.com/kiss
Are you ready to level up your income and make more money with each wedding? Selling albums dramatically increased our revenue, and we now sell KISS Wedding Albums with every single one of our wedding packages. We love the printing, quality, and gorgeous options with each KISS Album, and Creative Rising listeners get 50% off the Getting Started Kit!
NEXT STEPS:
WANT BETTER BRIDES? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

305 | A Week in the Life: Behind the Scenes with Jeff and Erin Feb 18, 2020

Show notes

This week, we're taking you behind the scenes to experience what a typical work week looks like here at The Youngrens. In true entrepreneur fashion though, this week was anything by typical.
We have a lot happening behind the scenes here at the studio, including hiring new team members, reworking our entire production workflow, and implementing a brand new childcare schedule to balance it all.
At times, it got a little crazy and our to-do lists felt never ending. But we're so thankful that we've created a time management system that expands and contracts to withstand the demands of creative entrepreneurship.
Listen to how our daily lives actually play out in real life, and enjoy your journey behind the scenes with us!
Resources Mentioned in this Episode:
Episode 301 | Time Management
NeuYear Planning Calendar
Asana
Traction by Gino Wickman
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

304 | Creating Healthy Social Media Habits in a Distracting Digital World (with Abby Grace) Feb 11, 2020

Show notes

**Next Creative Rising Gathering --> Feb 12th in San Diego. RSVP HERE!**
It's no secret that our businesses rely on social media to get in front of the brides and grooms we most want to photograph.
But it's also no secret that many of us struggle with distraction, comparison, and insecurity when scrolling our feeds.
Social media is becoming more addicting than ever, but also more effective than ever for our marketing. So as creative entrepreneurs, it's critical that we learn to untangle our hearts and create healthy boundaries with a digital world that is becoming increasingly distracting.
In this episode, I have a conversation with Abby Grace, a film photographer in Washington D.C., about how she establishes healthy boundaries and balance in her relationship with social media.
Abby shares the resources and practices she uses to keep social media in its proper place in her business, and how she keeps social media out of her personal hours. Hint: Hear how she deletes Instagram every day at 5pm!
This is a life-giving conversation you definitely don't want to miss!
Learn More About Abby Grace:
https://abbygracephotography.com/
Resources Mentioned in this Episode:
Digital Minimalism by Cal Newport
Deep Work by Cal Newport
Indistractable by Nir Eyal
Freedom App
Planoly
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

303 | 10 Things We Would Do If We Were Starting Our Business in 2020 Feb 04, 2020

Show notes

**Next Creative Rising Gathering --> Feb 12th in San Diego. RSVP HERE!***
Launching a wedding photography business is daunting, no matter when you do it.
But in today's world, it can be overwhelming to know what exactly you should do to get your business off the ground.
There's a lot of you out there just starting out, so Jeff and I sat down to talk about the ten things we would do if we were starting our wedding photography business right now in 2020.
In this episode we share:

The biggest thing we would do in our first year that most photographers don't
The tools we would invest in right away and why (+ the tools we would wait to spend money on)
How to know if you should invest in paid education or not

Jeff and I started our business 14 years ago in 2006, and it's quite the understatement to say that a lot has changed since then.
When we started, the iPhone hadn't been released yet, Facebook and Twitter were brand new, and Instagram wouldn't exist for another four years. So the world we run our business in today is dramatically different than the world we launched our business in fourteen years ago.

But here's the surprising thing we discovered in this episode... Even though the world has changed, the fundamentals of starting a business haven't. Many of the same rules that we followed over a decade ago, still ring very true for today.
So while there's still some very specific things you should do to take advantage of today's opportunities, some things will (thankfully) always stay the same.
GET OUR LIST OF TEN MUST READ BUSINESS BOOKS HERE:
https://theyoungrens.com/free-resources/ten-books/
EPISODE MADE POSSIBLE BY:
KISS WEDDING BOOKS (Thank You!!)
GET 50% OFF YOUR GETTING STARTED KIT
http://creativerising.com/kiss
Are you ready to level up your income and make more money with each wedding? Selling albums dramatically increased our revenue, and we now sell KISS Wedding Albums with every single one of our wedding packages. We love the printing, quality, and gorgeous options with each KISS Album, and Creative Rising listeners get 50% off the Getting Started Kit!
Resources Mentioned in this Episode:
Flodesk
https://flodesk.com/c/THEYOUNGRENS
ShootProof
https://creativerising.com/shootproof
Creative Rising Community
https://www.facebook.com/groups/339344669485595/
Creative Rising Gatherings
http://creativerising.com/gatherings
Tuesdays Together
https://www.honeybook.com/risingtide/the-details
NEXT STEPS:
WANT BETTER BRIDES? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

302 | Our Top 5 Sales Tips on How to Run a Killer Client Meeting That Converts Jan 28, 2020

Show notes

We all know that booking weddings is vital to running our business. But for most of us, sales is our least favorite part of the job.
I get it. Client meetings were always a lot of fun for me... until pricing came up. Things would go from amazing to wanting to crawl under a table and hide!
I've since learned that sales doesn't have to be a cringe-worthy experience. The first step is to stop seeing yourself as a salesperson and start acting as a GUIDE.
In this episode, I'm sharing my five sales tips that help me eliminate the awkwardness and step into that role as a guide with each one of our meetings, including the KEY question I always ask that easily transitions the meeting into pricing!
DOWNLOAD OUR 5 SALES TIPS (AND FREE SALES QUESTIONS) HERE:
https://theyoungrens.com/free-resources/free-action-plan-our-top-5-sales-tools/
EPISODE MADE POSSIBLE BY: FREEDOM EDITS (Thank you!!!)
Get Your First Job Edited for Free HERE
https://creativerising.com/freedom
We trust Freedom Edits whenever we outsource our editing across all of our brands. We absolutely LOVE their simple, easy, and totally customized approach to editing and how quickly they got our preferences juuuuuust right! They save us tons of time! Right now, they're gifting all Creative Rising listeners with their first job entirely for FREE! So that's a complete wedding, edited for FREE. (Not a test wedding, either.) This is exclusively for Creative Rising listeners! Get your first job free at the link above at: CreativeRising.com/freedom
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER CLIENTS? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you're binging these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

301 | Time Management: 3 Simple Rhythms I Use to Eliminate Overwhelm, Stay Focused, and Get It All Done Jan 21, 2020

Show notes

Let's be real. Time management is hard. I have a lot I want to accomplish in the next twelve months, and I bet you do, too.
But let's be honest. New Year's goals can fizzle out quickly.
There's so many things that demand your attention - client needs, overflowing inboxes, social media posts - that it's easier than ever to feel overwhelmed, forget your goals, and leave important work undone. So it's more critical than ever to prioritize your time and be intentional about how you work.
There were a lot of years in our business that I rarely got to the important things on my list, and it's because I didn't know how to step out of overwhelm and manage my time to put those big goals first.
Something had to change. A few years ago, I started developing a time management system for myself that's helped tremendously in accomplishing my big priorities for my business, and I'm sharing it with you today for the first time ever! It's been the biggest game-changer for me, especially as I've become a parent and cut back to only working two days a week. With less than half the hours I used to work, I still move my business forward in big ways!
In this episode I'm sharing:

The single mindset shift that completely reshaped how I think about my time
The three simple categories I use to block my time that will work for ANY wedding photographer
The key to how I get important work done, while living an intentional life free from overwhelm

Even if you consider yourself a free spirit and you don't love routine, the way that I manage my time gives you the structure your business requires while also gifting you with the freedom you want.
I'm so excited to share my time management practices with you to help you achieve big things in 2020 - while living a life free from stress and overwhelm!
READ THE EPISODE BLOG POST HERE:
http://creativerising.com/301
EPISODE MADE POSSIBLE BY: KISS WEDDING BOOKS (Thank You!!)
GET 50% OFF YOUR GETTING STARTED KIT
http://creativerising.com/kiss

Are you ready to level up your income and make more money with each wedding? Selling albums dramatically increased our revenue, and we now sell KISS Wedding Albums with every single one of our wedding packages. We love the printing, quality, and gorgeous options with each KISS Album, and Creative Rising listeners get 50% off the Getting Started Kit!
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
WANT BETTER BRIDES? TAKE THIS CLASS:
https://dreamieclass.com
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

209 | How to Define Your Style, Pivot Your Brand & Break Free in Your Market (feat Duke Images & Spencer Lum) Nov 05, 2019

Show notes

[NARRATIVE] Are you shooting weddings you don't love but still booking them only because they pay the bills? Do you want to completely change your style, but you're afraid that no one will book you if you do?
For years, Duke Khodaverdian (of Duke Images) and Spencer Lum were both shooting traditional weddings in a style they didn't love - until they pivoted their brands and started shooting weddings in completely different styles, setting entirely new trends in the photography world and dominating their markets.
This is the story of two polar opposite photographers that both found amazing success by defining and going after clients they love. But while they both created remarkable businesses, the journeys of how they got there will completely surprise you.
WANT TO BREAK FREE AND FINALLY BOOK CLIENTS YOU LOVE?
TAKE OUR FREE DREAMIE CLASS HERE:
https://dreamieclass.com
OR LEARN ABOUT OUR FULL DREAMIE COURSE HERE:
https://discoveryourdreamies.com
In this Episode:
Follow Duke's amazing work on Instagram: @dukeimages
Learn more from Spencer Lum at Ground Glass
https://ground-glass.com/
NEXT STEPS:
JOIN OUR FREE CREATIVE RISING COMMUNITY
https://www.facebook.com/groups/339344669485595/
LEAVE A REVIEW:
https://podcasts.apple.com/us/podcast/creative-rising/id1464017907
Reviews are how we get found! If you binge these episodes, then share the love!! Leave a review on iTunes so that other amazing photographers like you can find us, too.

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