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    Business

    Creative Class, a podcast for freelancers

    Kaleigh Moore and Paul Jarvis talk about all things related to the business of freelancing.

    We’re talking clients. Pricing. Landing projects. Getting paid. Managing revisions (endless revisions). Finding clients and connecting with them in a way that feels right for you. If you’re like most freelancers, it’s the business stuff that keeps you awake at night, not the actual writing, programming or designing. That’s where the Creative Class podcast comes in.

    Kaleigh and Paul have over 20 years of combined experience freelancing with some of the biggest names and companies in the world, including: Microsoft, Yahoo, Mercedes-Benz and their work has been featured in: Wired, Fast Company, LifeHacker, USAToday, Newsweek and more.

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    Latest Episodes:
    Finding direction as a freelancer May 01, 2020
    Show notes

    Many freelancers struggle when they’re getting started because they’re pulled in too many directions and try to be everything to everyone. What they really need is to pick a direction and lean into it. But how? We’ll talk you through the process in this episode.


    Getting through “The Dip” Apr 17, 2020
    Show notes

    Seth Godin talks about how all businesses have to be able to make it through “The Dip”: that period post-launch when interest drops off and you’re not quite established. So how do you get through that period...and how do you realize when you’re out of the dip? We’ll share our takes on that question and more.


    Battling burnout and stoking THE FIRE Apr 03, 2020
    Show notes

    Burnout happens when you’re overloaded in your business--and it’s a big reason freelancers can’t sustain their operations for the long haul. So how can you stoke what Paul calls “THE FIRE” so that you’re always excited and motivated about your work? We get into some tactics and ideas for stoking THE FIRE and talk about why it’s so important.


    Do you need an audience as a freelancer? Mar 20, 2020
    Show notes

    Audience-building is on the to-do list of many freelancers… but does it need to be? In this episode, we’re talking about how to decide whether or not audience-building is right for you and if it makes sense long-term for your business.


    Should you pay referral fees? Mar 06, 2020
    Show notes

    What’s the best way to incentivize referrals that are sent your way--and should you pay referral fees (or acknowledge those with a gift of some sort?) We’re diving into our opinions on the topic, sharing what we do to drive referrals, and talking about how we thank the people who sent opportunities our way.


    Are people who work for themselves and sell things really the enemy? Feb 21, 2020
    Show notes

    There's a very real feel for online creators around being seen as a "spammy marketer." Paul and I both wrestle with this, so in this episode, we're talking about whether or not people who sell things online (and run their own businesses) are really the enemy. https://creativeclass.co


    Do we have to LOVE our work if we work for ourselves? Feb 07, 2020
    Show notes

    Do you have to be crazy passionate about your freelance work? Maybe not. In this episode, we're talking about the reality of freelance work and the fact that you're probably not going to be in love with it year-round, even if it does offer some serious perks.

    https://creativeclass.co


    The emotional toll of living online Jan 24, 2020
    Show notes

    Having an internet-based job and personal brand entails more work that you'd think--so how do you handle the emotional labor of considering what people will do or how they'll react to your presence? We're going into this in detail.

    https://creativeclass.co


    Do we all have to be experts at everything? Jan 10, 2020
    Show notes

    Modern #growthhacking culture says we all need to be experts at what we do professionally--but is that really true? In this episode, we're talking about being experts vs. just being people who share things online.

    https://creativeclass.co


    Handling rejection and failures Dec 27, 2019
    Show notes

    It sucks when you have to deal with rejections and unhappy clients, but it's important to remember it's business--not personal. We'll explore how freelancers can get better at handling these situations and not letting it reflect on their skills as a whole.

    https://creativeclass.co


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