Craft to Career

Latest Episodes:

80. Quilterpreneurs at Art Gallery Fabrics Oct 21, 2022

Show notes

Elizabeth Chappell has been an Embassador for Art Gallery Fabrics and recently released her first fabric collection as a designer for Art Gallery Fabrics. As part of her business, Elizabeth also teaches courses for quilterpreneurs, helping them in different areas to turn their craft into a career. On a recent business retreat with some of her course alumni, she brought them to Art Gallery Fabrics to see behind the scenes and ask questions. In this episode, co-owners Pat and Walter Bravo, are interviewed and asked various questions from alumni and you won't want to miss their responses!

79. Current Quilt Pattern Writing Students Leslie Rutland and Amy Lollis Oct 14, 2022

Show notes

Quilt Pattern Writing Course students, Leslie Rutland and Amy Lollis share there business background, what they dream of doing with their business, why they decided to take the course and how the course has helped them with their business goals. As entreprenuers, especially as quilterprenuers, there is so much we have to offer each other. Hear these two share their backgrounds, experiences and insight. You are sure to gain some great business tips and ideas as you listen to episode 79 of the Craft to Career Podcast.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

78. Business Success (and getting a patent for a product!) with Jenae Alves Oct 07, 2022

Show notes

Business Success (and getting a patent for a product!) with Jenae Alves will be so helpful to those who are curious about patenting their product. Hear Jenaes story of becoming a long arm quilter and creating a ruler for her process. You won't want to miss her insight and her great ideas for goal setting and business success.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

Craft to Career Podcast @crafttocareer

Quilters Candy @quilters_candy

77. Using Past Experience In Her Quilty Career Sep 30, 2022

Show notes

Success is not found on a straight path! Hear about Jennifer's Long's journey and how her experiences have added up to bring her to where she is now and has shaped her into where she is going. Jennifer has a long list of experience and is an absolute wealth of knowledge. Hear about her fabulous niche as she shares what she has to offer and brings inspiration to her listeners!

76. From TV Broadcaster to Crafterpreneur Sep 23, 2022

Show notes

As a creative business owner, have you questioning yourself, wondering should I be doing this? Am I crazy? Feelings of a little bit of insecurity can be normal when starting a business. In this episode, From TV Broadcaster to Crafterpreneur with Jennifer Tryon, find encouragement and motivation as she shares her story of leaving her career to follow her heart into doing something she loves- crafting.

Turn your CRAFT into a CAREER!

Did you find this podcast helpful? Find more creative business takeaways, tutorials, courses, plus much more below.

SHOW NOTES:

https://quilterscandy.com/podcast/

QUILTERS CANDY WEBSITE:

https://quilterscandy.com/

INSTAGRAM:

@crafttocareer and

@quilters_candy

71. What to Say So Customers Buy: Marketing Strategies That Work Sep 16, 2022

Show notes

Words are powerful, especially when it comes to marketing your products or services.

Elizabeth Chappell dives into the importance of using the right language to connect with your audience and inspire them to take action.

This episode is packed with actionable advice to help you refine your messaging. You'll learn how to frame your marketing in a way that highlights the value you bring while addressing your customers' needs and desires. Elizabeth also shares how to position your customer as the hero of the story, with your product or service acting as the guide to their success.

Key Takeaways:

The psychology behind effective marketing language
Why focusing on your customer's needs is more impactful than focusing on your product
Strategies for presenting your offer as the solution to your customer's problem
How to communicate value clearly and confidently
The role of storytelling in making your message more compelling
Practical ways to guide your customers toward a purchase without feeling "salesy"

By implementing these strategies, you can craft messages that resonate with your audience and boost your sales. Tune in for insights and examples that will help you refine your marketing approach!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

70. Charging What You're Worth: Recognizing Your Value and Pricing Confidently Sep 09, 2022

Show notes

Are you charging what your time and expertise are truly worth? As entrepreneurs and creators, it can be challenging to evaluate our own value objectively. In this episode, Elizabeth Chappell dives into the topic of pricing and helps you assess whether you're undervaluing yourself. She breaks down how to identify the worth of your skills, knowledge, and offerings and shares strategies to confidently charge rates that reflect the value you bring to your customers.

Elizabeth addresses the common mindset hurdles that creatives face when setting prices, such as fear of rejection or undervaluing their work. You'll learn practical steps to overcome these challenges and start charging rates that not only sustain your business but honor the effort and passion you put into it.

Key Takeaways:

How to evaluate the value you provide to your audience or clients
Signs that you might be undercharging and how to correct it
Shifting your mindset from self-doubt to confident pricing
Understanding the importance of pricing in establishing your business's reputation
Tips for communicating your value to customers effectively

This episode is a must-listen if you've ever doubted your pricing strategy or felt unsure about your worth as a business owner. It's time to stop underselling yourself and start thriving!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

69. Elizabeth in the Hot Seat! Sep 02, 2022

Show notes

In this unique episode, Elizabeth Chappell takes a step back as Erin Tame, alumni of the Quilt Pattern Writing Course, takes over the "host" role! Erin digs into Elizabeth's journey into the quilting industry, how she got started, and the steps that led her to where she is today. Elizabeth shares valuable insights into her success as a quilt pattern writer and educator, including how she created the Quilt Pattern Writing Course to help others turn their passion for quilting into a successful business.

Elizabeth explains the skills needed to thrive as a pattern designer, what it takes to write and sell quilt patterns, and the importance of clarity and structure in developing a pattern that others can follow. Whether you're just starting or looking to elevate your quilting business, this episode offers a wealth of information on how you can grow as a pattern designer and writer.

Key Takeaways:

The pivotal moments that shaped Elizabeth's quilting career
How the Quilt Pattern Writing Course was born and how it helps quilters succeed
Valuable tips on pattern design and writing that will enhance your creative business
Insights into the key skills and steps you need to succeed as a professional pattern designer

If you're interested in pattern writing or want to know more about how to build your creative business in the quilting world, this episode is for you!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

68. Defining True Business Success with Elizabeth Chappell Aug 26, 2022

Show notes

Have you ever stopped to think about what success truly means to you? In this introspective episode, Elizabeth Chappell encourages you to reflect on your business journey and reframe what success looks like. It's not just about numbers, profits, or reaching a set goal; it's about creating something that brings you joy while serving others. Elizabeth dives deep into how you can align your business aspirations with your values, and how that connection can lead to long-term, fulfilling success.

As entrepreneurs, it's easy to get caught up in external measures of success—like followers, sales, and accolades. But what if you could measure success in a way that fills you with purpose and energy every day? This episode will help you define success on your own terms and re-focus on what truly matters to you and your business.

Key Takeaways:

How to define your personal and professional success beyond traditional metrics
Why aligning your business with your passions is key to sustained fulfillment
The importance of serving both your customers and yourself in your business journey
How to integrate self-reflection into your business practices for long-term success

Get ready for some daydreaming and reflection as you embark on your journey to success—your way!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy

67. The Business of Quilt Pattern Design with Elizabeth Chappell Aug 19, 2022

Show notes

If you're dreaming of turning your passion for quilting into a profitable business, this episode with Elizabeth Chappell will inspire and empower you to take the next step. Elizabeth, the founder of Quilters Candy, dives into the practical aspects of running a successful quilt pattern design business.

From defining your niche to creating a consistent brand and building an audience, Elizabeth shares invaluable insights that will help you set the foundation for success in the quilt pattern design industry. Whether you're just starting or looking to take your existing business to the next level, you'll walk away feeling motivated with clear, actionable steps.

Key Takeaways:

The importance of creating a unique brand for your quilt patterns
Tips for managing the business side of pattern design, from pricing to marketing
How to build a loyal following and connect with your audience
Overcoming challenges and staying motivated on your entrepreneurial journey

Tune in for a deep dive into the world of quilt pattern design and get inspired to start or elevate your own business!

SHOW NOTES:

SHOW BROUGHT TO YOU BY: FloDesk. Get your first year 1/2 off with code QUILTERSCANDY.

PODCAST WEBSITE: https://quilterscandy.com/category/podcast-episodes/

QUILTERS CANDY WEBSITE: https://quilterscandy.com/

INSTAGRAM: Craft to Career Podcast @crafttocareer Quilters Candy @quilters_candy