CoupleCo: Working With Your Spouse For Fun & Profit

Latest Episodes:

Mayhem Marketing Minute: New Customers, New Skills w/ Dr. Rachna Jain Apr 16, 2020

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Psychologist and entrepreneur Dr. Rachna Jain is back with insights into how these crazy times can be good for business and good for you. Ironically, social distancing is leading to all kinds of new ways to meet new prospects. And, there are more opportunities to put new skills into your tool box.

Mayhem Marketing Minute: Profiting In Tough Times w/Trish McMillen Apr 14, 2020

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Is profiting in tough times pure luck? If you listen to Trish McMillen, it's more like pure love. She's back, sharing tips that she and her husband Jared used during the last recession, increasing their business by 40% per year for seven years. Together, they are fine-art photographers with a retail gallery. Additionally, Trish is a real estate agent. This bite-size interview covers a lot of territory. In 12 minutes, we cover the power of motion, inviting normalcy, maintaining routines, ignoring the chaos, tapping the Dalai Lama, influencing what we are capable of influencing, being open to opportunities, making the human connection, and the power of making everyone your customer.

Remembering Ina Cohn: Ina & Jerry Cohn of Label Makers, Inc. Apr 09, 2020

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This episode is a memorial tribute to Honey's mother, Ina Cohn. Back in episode 38, we interviewed her parents, Ina and Jerry, who spent 35 years in business together and lived to tell about it. These two may be the sitcom Jewish parents you never had—because they're the sitcom Jewish parents who taught Honey everything she knows about a couple in business together. They had an extraordinary relationship through 35 years in business and 60 years of marriage. You'll hear tips about being in business alone vs. with a spouse, about finances, about the right way to treat your vendors, and what happens when technology starts to change your livelihood. You're going to hear anecdotes and, perhaps most importantly, love and laughs. RIP, Ina.

Mayhem Marketing Minute: Flexing Your Money Muscle w/Dr. Rachna Jain Apr 07, 2020

Show notes

Today, we are back with Dr. Jain, talking about getting creative and flexing your money muscle. In some cases, this is about your side hustle. In other cases, this is about adapting your existing business for the moment. And, it could be as simple as being proactive, and talking to existing or dormant clients.

Mayhem Marketing Minute: Delete The Noise For Focus & Profit Apr 02, 2020

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Do you know how to profit in tough times? Trish and Jared McMillen are a creative power couple. We first interviewed these two way back in episodes 5 and 6. They are photographers, and own a fine art photography gallery that sells their high-end landscape photography. Additionally, Trish is a real estate agent with Keller Williams, which is a very entrepreneurial-minded operation. Today, we are talking with Trish, who shares some of the simple secrets she and Jared used during the last recession to increase their business by 40% per year for seven years.

Mayhem Marketing Minute: Mindset Can Save You Mar 31, 2020

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Psychologist Dr. Rachna Jain is one of our most popular guests. Episode #26, where she explains to couples in business how to argue, remains one of our top 5. This time, she's joining us to talk about the surviving the mayhem through mindset and (who saw this coming) adapting your marketing to the moment.

Mayhem Marketing Minute: Being Fearless In Redefining Success Mar 26, 2020

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We asked entrepreneur attorneys Tera and Byron Ames what tip they would have for a business in this crazy, COVID-19 cultural climate. Their answers were about being flexible and adaptable, and bringing a fearlessness to redefining what success actually means in this age of staying apart.

Mayhem Marketing Minute: Where's The Opportunity In Serving? Mar 24, 2020

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Dave Lakhani is a marketing powerhouse and internationally known persuasion expert. He and his partner, Sarah Skeem, run Growth Foundry, a digital marketing agency based in Boise, Idaho. We asked Dave, "If you could provide a marketing tip for a business looking to survive the mayhem, what would it be?" His answer was in-depth and interesting, and is predicated on a theme of opportunity through service.

Mayhem Marketing Minute: Why Double-Down On Ads During The Mayhem? Mar 19, 2020

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There's a time-honored tradition of doubling down during bad economic times. It goes back as far as World War II. And a client of ours did it during the last recession--and crushed it. And if you don't have paid advertising, it's still proactive wisdom for social media. How can you be proactive in your business, serve your customer and community, and keep your business going during high weirdness...?

Mayhem Marketing Minute: Does Proactive = Profitable? Mar 17, 2020

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There is a simple question to ask about your business in a time of mayhem: Am I being reactive—or proactive? Being reactive feels lousy, and could even be the end of your business. Being proactive feels better, serves your customer better, and helps you have legs for the long haul. So, how do you be proactive, and serve your customer better during pandemic pandemonium? In this short conversation, we talk about a simple way to think your way to the better reality.

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