Content Is Profit

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**Content Is Profit**

Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

Latest Episodes:

How To 5X Your Monthly Podcast Downloads Part 3 (E291) Jul 09, 2022

Show notes

How To 5X Your Monthly Podcast Downloads Part 3 (E291)

In the last episode, we continued the conversation about how to 5X your monthly downloads for your Podcast.

Here are the 10 strategies we used to achieve just that.

We'll be also sharing some key tools we've used and our plan for the next 3 months to 5X our monthly downloads!

Enjoy!

👉 Subscribe to the Content Is Profit Podcast!

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www.contentisprofit.com

Resources Mentioned:

Buzzsprout (Podcast Hosting)
Megaphone.fm (Podcast Hosting Enterprise)
listennotes.com (research and monthly tracking)
Chartable (accurate data and charts, trackable links)
Notion (Project Management)
Planable (Social Media Scheduler)
Content Momentum (Best way to produce content from your show)
Descript (Podcast and editing all in one tool)

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

How To 5X Your Monthly Podcast Downloads Part 2 (E290) Jul 08, 2022

Show notes

How To 5X Your Monthly Podcast Downloads Part 2 (E290)

Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads.

The show has grown significantly over the last 3 months and we are about to break it all down.

In the last episode, you heard our initial conversation with Jonathan, Head of Growth for HubSpot Podcasts.

That conversation seeded and helped us start a new execution for the following 3 months.

This is part 1 of what we learned and how it helped us 5X our monthly downloads.

Enjoy!

👉 Subscribe to the Content Is Profit Podcast!

Get Your Minimum Viable Content Cheat Sheet for FREE:

www.contentisprofit.com

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

Connect with FONZI:

Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Intro to How To 5X Your Monthly Podcast Downloads (E289) Jul 05, 2022

Show notes

Over the next 3 episodes we are going to show you all the numbers in our show and how over the last three months we've been able to 5X the monthly downloads.

The show has grown significantly over the last 3 months and we are about to break it all down.

This episode you are about to listen to aired a few days before the second biggest event in Content Is Profit History, and served as a base for us to implement and grow the show even further.

With that, we have a couple of questions to ask you...

Have you ever wondered how the big networks grow their shows?

…how can a podcast achieve over 1 million downloads per month on a consistent basis?

Those are some of the questions we explore in today’s conversation with Jonathan Barshop, head of podcast growth at the HubSpot Podcast network.

Some of these conversations #GoldenBoulders were:

🔥 How He Co-Founded The Go-To Podcast Booking Agency For B2B

🔥 The 2-Sentence Killer Cold Outreach Email!

🔥 The Unconventional Way He Landed A Job With The HubSpot Podcast Network

🔥 And Much More…

We are sure you’ll enjoy this conversation as much as we did!

👉 Make sure to connect with Jonathan!

👉 Subscribe to the Content Is Profit Podcast!

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Connect with Jonathan

www.barshop.fm

Facebook

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Resources Mentioned In This Episode:

Podcast Outreach Tool -> www.rephonic.com

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Marketing a Unicorn Startup & B2B Demand Generation Engines ft. Elena Hassan (E288) Jul 02, 2022

Show notes

What does a bootstrapped company, an early-stage startup, and a billion dollar unicorn have in common?

Resources.

Even though they all deal with vastly different ones, they all have to properly manage their resources in order to hit their goals.

Now, Elena Hassan is someone that has dealt with marketing in all of these business stages. You could say that she started from the bottom and now she’s here, and by “here” we mean head of marketing for a tech unicorn.

Some of this conversation’s #GoldenBoulders were:

🚀 Leveraging Bootstrapped Marketing Strategies

🚀 Developing Brand Recognition And A Digital Footprint

🚀 The Importance Of Developing Your Personal Brand

🚀 And Much More!

We hope you enjoy this conversation as much as we did!

Questions? Connect with us here.

Get Your Minimum Viable Content Cheat Sheet for FREE:

www.contentisprofit.com

Connect with BIZBROS:

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Connect with Elena Hassan

www.SaasFluent.com

Facebook

Instagram

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Leverage Trends To Generate Attention! (E287) Jun 30, 2022

Show notes

You want traffic. Marketers want traffic. Business owners want traffic; that top-of-funnel level of attention that redirects to your business and offers which connect you with prospects.

The only place you don’t traffic is on the streets. But you have nothing to worry about because the only traffic you’ll get into is the one that’s interested in what you have to say and offer. Ain’t that the dream?

So, how can we increase our top-of-funnel traffic?

How can we garner the right people’s attention?

Quick answer: Trends.

Long -and in my humble opinion the most-worthy- answer: This podcast episode 😎

Listen to learn how to spot trends, what characterizes them, and how you can leverage this “bad bois” to drive attention to YOU.

All this with a few sprinkles of great stories/case studies.

People deserve to see your glowing-sexy-self sharing how you can help them solve their problems; and by learning how to leverage trends you’ll get to do just that.

Questions? Hit us up here.

Get Your Minimum Viable Content Cheat Sheet for FREE:

www.contentisprofit.com

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

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Connect with LUISDA:

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Work Less, Earn More, And G.R.O.W. Your Business ft. Diana Lidstone (Podapalooza Special) Jun 28, 2022

Show notes

In this episode we bring a special conversation we had during the Podapalooza event in which we talked about growing your business and the challenges that come throughout the journey.

Today’s special guest is Diana Lidstone. An entrepreneur focused on helping coaching and consultants earn more while working less.

Enjoy!

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Connect with Diana Lidstone:

www.dianalidstone.com

Listen to Diana’s Podcast: The Grow Equation Business Podcast

👉 Learn more about Podapalooza!

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Managing Publishing Friction And Dealing With Resistance! (E286) Jun 23, 2022

Show notes

Most people know they need to create content when it comes to marketing their business. With prospects controlling most of their purchasing journey, marketers are left to create content that positively influences their decisions.

But when it comes down to creating such content, a lot of people experience friction.

What should you say to get your prospects' attention?

How should you communicate it?

And once you decide on all that, you still need to create and distribute the content. No easy task.

That’s why in today’s conversation we talked about managing and/or minimizing friction so you can find your consistency and get your message in front of your audience.

Enjoy!

Get Your Minimum Viable Content Cheat Sheet for FREE:

www.contentisprofit.com

Connect with BIZBROS:

Join the Content Is Profit’s Facebook Group!

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Become A Thought Leader: Is Giving Value Enough? (E285) Jun 21, 2022

Show notes

“Share everything of value. Give away all your knowledge” is common advice in today’s marketing world. But is it enough to become a thought leader inside a field? Is it enough to become an expert?

In today’s conversation we share our thoughts around what it means to be an expert, THE expert, or a thought leader -inspired by Alan Weiss’ book, Million Dollar Consulting.

Enjoy!

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Can a Vlog Change Everything? 10 Year Old Project Comes to Life. Jun 18, 2022

Show notes

For the longest time, this topic has been present.

It has been the start of many things, projects, stories, and eye rolls (yes, you read that right)

Over the last few weeks, the thought has been very intense and this week I made a decision.

I want to try and execute on it. The results?

Potentially MASSIVE. Here to something very exciting!

Let's break it down!

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www.nudgepocast.com

Twitter

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Resources Mentioned In This Episode:

📖 Nudge by Richard Thaler & Cass Sunstein

📖 The Art of Thinking Clearly by Rolf Dobelli

📖 Influence by Robert Cialdini

📖 The Choice Factory by Richard Shotton

📖 Predictably Irrational by Dan Ariely

📖 The Biggest Bluff by Maria Konnikova

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

You can go here to see the full list of episodes

Influence or Manipulation? Behavioral Science & Marketing ft. Phill Agnew (E283) Jun 16, 2022

Show notes

What separates good marketing from great marketing?

Marketing is much more than promoting ones’ products. It is the science behind influencing people into making a specific decision.

And even though we believe we make most of our decisions consciously; our subconscious is consistently being influenced by marketing “nudges”: specific subtle actions that shift your decision-making.

That’s what we explored in today’s conversation with our great guest, and host of the Nudge Podcast, Phill Agnew.

Some of this conversation’s #GoldenBoulders are:

🔥 Is Leveraging Behavioral Science Manipulative?

🔥 Nudges Insights: Reactance, Halo Effect, Decoys, And More!

🔥 Phill’s Favorite Nudges To Get People To Take Action!

🔥 And Much More…

Hope you enjoy this episode as much as we did!

👉 Connect with Phill and listen to Nudge Podcast!

👉 Subscribe to Content Is Profit and leave an honest review!

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