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    Business

    Content Is Profit

    Welcome to the Content Is Profit Show.
    In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
    After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
    You’ll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time. 
    The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.

    Advertise

    Copyright: © 2022 Content Is Profit

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Newsletters 101 Part 1: How To Build & Monetize Them Jan 08, 2025
    Show notes

    Ready to build a newsletter that your audience can’t wait to read?


    In this episode, we dive into the essentials of creating a newsletter that stands out. From identifying your core audience to setting key performance indicators (KPIs) that drive growth, this is the ultimate guide for anyone starting from scratch.


    Whether you're a total newbie or looking to refine your strategy, you’ll learn why “content has to be good for it to travel” and how to set yourself up for long-term success. Plus, hear some insider secrets about how even the biggest newsletters started small!


    Our golden boulders:

    • Why you don’t need a massive team to start.
    • The secret behind crafting content that spreads like wildfire.
    • A surprising truth about early-stage KPIs for growth.


    Enjoy!


    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    How To Outsmart Google in 2025. They’ve Been Doing It For 20 Years. Ft. Jason M. Barnard Jan 07, 2025
    Show notes

    In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard. He blew our minds when it c omes to SEO, Google, Personal Branding and much more. This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it. I could not stop taking notes. This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do! We talked how this frameworks are so simple to put in place, you can do it today if you want to. We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT... And we wrapped up the episode with how you can get all these resources, for free! It was so good, and actionable! We can't wait to hear from you! Timestamped Overview: 00:00 Google algorithm expert with superhero alter ego. 05:26 Incredible show and valuable insights shared. 07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies. 10:27 Jason and coach conversation on self-definition simplification. 13:27 Curiosity about unique marketing approach in SEO. 18:05 Social media algorithms keep users engaged. 21:20 Algorithms guide users through the sales journey. 24:32 Identifying content categories for efficient problem-solving. 29:31 Google search guides users through educational journey. 30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process. 35:00 Focus on solving big problems through smaller tasks. 38:16 Content generating profit—pipeline platform, collaboration, tracking. 42:26 Iterative process using GPT 4 to generate answers. 46:14 Sharing knowledge freely, nature can't be changed. 48:32 Consistent red shirt creates strong professional identity. 51:15 Wearing a red shirt can make connections. 54:39 Package branded marketing for search engines effectively. Connect With Jason M. Barnard: Facebook Instagram LinkedIn Twitter Connect with FONZI: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend. You can go here to see the full list of episodes



    How to Land Big Sponsorship Deals Even If You Are Starting Out Ft. Justin Moore. Jan 06, 2025
    Show notes

    We connected with Justin a few days ago, and after we learned he has raised more than $4,000,000 for his and his wife’s content we knew he needed to come to the show ASAP.







    So…. Are you ready to uncover the secrets to landing paid sponsorships as a content creator?







    With that, we dive deep with Justin as he reveals the key strategies, myths, and negotiation tactics for crafting win-win brand partnerships.







    This conversation is full #goldenboulders and no fluff!







    We promise, that if you listen and take action following what Justin says… you WILL land a sponsorship ☺️







    We learn, laugh and maybe there is a Golden Speedo somewhere in there…






    Enjoy!







    Timestamped Overview:







    00:00 Excited praise for introducers, seeking enthusiastic support.



    03:57 Excited welcome, praised for outstanding content creation.



    07:33 Perspective from creator and agency experience insights.



    09:41 Podcast team creates content for decision makers.



    13:07 Brands need proactive, consultative approach, build relationships.



    18:19 Identifying audience needs for potential sponsorship.



    19:34 Inspiring story about creating products with audience input.



    25:01 Marketing titles change based on organization size.



    26:51 Exploring sponsorship and collaboration opportunities for podcasts.



    32:07 Choose the right package for your goal.



    35:47 Discussing sponsorships, content creation and audience engagement.



    37:46 Prefers scripting for efficient and valuable content.



    40:38 Helps attract and relax people on camera.



    46:27 Nervous about being recorded in public space.



    48:38 Handling brand rejections tactfully leads to opportunities.



    53:14 Thankful for sharing valuable insights. Hope it helps.



    55:38 Sponsorships are for everyone, opportunities abound.



    57:05 Ample enjoyment; a delightful and lively experience.


    Connect with Justin:

    https://www.facebook.com/CreatorWizard/

    https://www.linkedin.com/in/justinnmoore/

    https://www.instagram.com/creatorwizard/



    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    The Guy That Generated $50 Million with No Sales Pitch & The Question That Sells More Than Sales Teams with Josh Tapp Jan 05, 2025
    Show notes

    Ever felt like the key to growing your business sits just right there in front of you?

    Well... hold on tight.

    Our friend Josh Tapp, the mind behind the Pantheon Community and the Lucky Titan Podcast (Top 50 in Marketing Charts), just shared the same blueprint that allowed him to generate over $50 Million in just a few years!

    Yes, you heard that right... $50 Million. The dude is not even 30 years old.

    I first hear him speak at an event by our friends at Capsho, and could not believe my eyes. The guy, was just there sharing everything.... without slides, just a whiteboard and his simple blueprint.

    I could not write fast enough.

    "It can't be that simple" I thought to myself. "It has been in front of me this whole time!"

    In our journey to scaling our companies, agencies and communities, we often overlook the most powerful tool at our disposal: authentic relationships.

    That's why we decided to bring Josh on. We needed to dive deeper and... oh baby! we dove deep.

    Josh shows us how nurturing genuine connections isn't just good karma; it's smart business.

    Picture this: wealthy individuals and decision-makers are on the lookout for more than just another service.

    They're seeking time-saving, life-enhancing solutions wrapped in meaningful relationships.

    And here's where the magic happens: by shifting the focus from selling to connecting, you're not just opening a dialogue; you're building a bridge to high-ticket sales and much more!

    (Little Plug: A Podcast is a great way to do this. If you have any questions, just reach out)

    But wait! There is more...

    Josh shares the one question he asks to every single person he meets.

    This question sparks curiosity, intentionality, and opens up for many opportunities

    It also allows you to present your solution as a natural progression, not a sales pitch.

    Proven strategy right here for you to take and implement... today!

    Enjoy!


    Timestamped Overview:

    04:40 Superpower: spotting the potential in relationships.

    07:48 Shifting mentality to prioritize individual experience and growth.

    12:04 Starting a podcast studio. Advice for agencies.

    13:57 Building a business with an exit strategy.

    18:17 Exciting presentation simplifies decision-making for audience.

    21:07 Curious about relationship building with influential people.

    25:17 Helping with philanthropic project brought financial reward.

    26:22 Interviewing locals, then challenging to interview successful people.

    29:12 Positive energy attracts attention and builds trust.

    34:12 Generating income through referral commissions, connecting clients.

    36:24 Encourage others, don't just sell yourself.

    38:37 Supportive buy one give one program at Pantheon.fm.





    Connect with Josh Tapp:

    LinkedIn https://www.linkedin.com/in/theluckytitan/

    His Pantheon Community https://www.pantheon.fm/)



    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    Navigating Leadership Challenges: CEO Mistakes and Solutions with Katie Richardson Jan 04, 2025
    Show notes

    Today we bring you a very special episode. This person has a special place in our hearts.



    Katie has been our coach for the last 2 years allowing us to get to a place of harmony mentally, and in the business. She is an incredible human being that has helped many entrepreneurs and CEO's achieve their business and personal goals.



    Her frameworks allowed so many, including me, to create growth, intention, and opportunities for our clients and team.



    For the first time in a long time, she is opening the doors and her program to many more, and I can'e be more excited!



    She has an incredible background in product design, created and grew her own companies, being featured in the cover of Entrepreneur Magazine, while raising a beautiful family!



    Today she brings the fire and helps us identify the #1 Mistake she sees in CEOs today!



    We also talk about:

    The Unexpected Reason This Is Happening

    How To Repair It With Your Team

    How To Align Them Around Your Vision

    Supporting The Team In Being Accountable

    Powerful Incentives You’re Missing Out On



    We are truly honored to bring you this conversation today!


    Connect with Katie:

    https://www.instagram.com/katie.live/


    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.



    Kickstart 2025: Everything You Need for Content Success Jan 03, 2025
    Show notes

    Welcome back to Content Is Profit! It's 2025 and we're excited to kick off the new year with a bang.


    After a well-deserved break, we're coming back fully recharged and ready to bring you a collection of some of our most impactful episodes.


    Our upcoming Content Is Profit Marathon lineup:

    - Saturday 01/04 with Katie Richardson: Our coach who’s boosted our growth by 30% every year. Discover her insights on fixing the #1 mistake CEOs make.

    - Sunday 01/05 with Josh Tapp: Learn how relationships led him to sell $50M using a genius referral formula.

    - Monday 01/06 with Justin Moore: Master sponsorships and partnerships for your podcast.

    - Tuesday 01/07 with Jason Barnard: Outrank Google with insider SEO tips. This episode reveals actions you can take today!

    - Wednesday 01/08 with Ethan Brooks: 5 days of our Newsletter Special, perfect for boosting your content and podcast monetization!


    Start your year strong with expert advice and actionable strategies. Let’s make 2025 the year of profit and growth!

    Check out these resources as well:

    - Our monetization workbook https://www.bizbros.co/monetize

    - Minimal Viable Content Strategy on Apple Podcasts https://podcasts.apple.com/us/podcast/the-minimal-viable-content-strategy-that-can-get-you/id1503613963?i=1000678512407 and Spotify https://open.spotify.com/episode/5kleXGZNAwLRHDvHSal5F3?si=46a5bcf83ac445a0

    - 3 Step Process to Making Your First 6 Figures With Content on Apple Podcasts https://podcasts.apple.com/us/podcast/3-step-process-to-making-your-first-6-figures-with-content/id1503613963?i=1000680121317 and Spotify https://open.spotify.com/episode/0cXTD7JBlUy5slj3hK72LN?si=ce4179c8dc194e95



    Enjoy!



    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    Hacks and Strategies for Profitable Content Repurposing & Multipurposing Dec 24, 2024
    Show notes

    After an incredible local event, where we interacted with some incredible content creators & Producers, we found ourselves sharing some of the best frameworks, tactics, and resources when it comes to profitable multipurposing.


    A lot of the feedback was very positive, and resonated with our local community… so we decided to share our thoughts with the world.


    These are the same frameworks, strategies, tactics and tools, our shows use to generate over sic figures in content related revenue every year.



    Here’s a sneak peek of what you’ll discover:

    -The secret to transforming your long-form episodes into engaging short-form content

    - Why relying solely on trendy tools could be a trap - and what you should do instead

    - The 6 key stages of content creation that every successful podcaster should master

    - Real-life examples of how adopting the right frameworks can streamline your workflow


    Plus, find out why simply seeking shortcuts can be detrimental to your growth and what truly matters in the long run.


    Hit play now and get ready to rethink your content strategy!


    Timestamped Overview:

    00:00 Download guides; optimize content repurposing strategies.

    03:56 Use frameworks for smoother, faster content creation.

    07:35 Success involves active participation in six stages.

    12:37 Human connection will remain important despite AI.

    17:20 Adobe products excel at video editing and output.


    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    Grow Your Content: Proven Insights from Elite Podcasters You Can’t Miss Dec 19, 2024
    Show notes

    In our latest episode of Content is Profit, we dive deep into a few proven growth strategies from an Elite Group of Global podcast Producers…. Including our own and Alex Hormozi’s podcast strategist!


    Come hag out as we unpack golden boulders from this behind the scenes session from our Elite Mastermind


    Curious about what trends are shaping the future of podcasting?


    Want to know the ONE metric that can make or break your show's reach?


    Eager to discover how to turn casual listeners into loyal fans?


    From retention rates and baseline metrics to strategic podcast swaps and Spotify’s game-changing features—this episode is packed with actionable insights you don’t want to miss!


    Timestamped Overview:

    00:00 Reinforcing known ideas; understand your baseline data.


    04:28 Focus on nurturing community and retention first.


    07:04 Analyze 7/30-day data to improve podcast performance.


    10:19 Promote podcasts via similar audience cross-promotion.


    14:07 Leverage episodes with effective calls to action.


    17:20 Focus on improvement and engagement for success.


    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    Referrals & Hidden Revenue Growth Playbook with Michelle Page Dec 17, 2024
    Show notes

    So you started a business, yet have no idea how make client referrals a key part of your growth strategy. Don’t worry, we got your back!


    In today’s episode, we chat with the phenomenal Michelle Page, a true powerhouse in business development with over two decades of experience!


    Key Highlights:

    - Master the art of client referrals and discover why they must be intentional and deserved.

    - Uncover the secrets of building strong, lasting business relationships

    - Learn why understanding your client's challenges is key to delivering value, especially when offering customized solutions.

    - Grasp the essence of networking and the lost art of human connection in sales.


    Are you ready to elevate your business game and turn every interaction into a treasure trove of value?


    Tune in and enjoy!


    Timestamped Overview:

    05:46 When to ask for a referral? Consider results.

    10:39 Leveraging engagements to boost business opportunities.

    12:28 Shifted business focus; extensive proactive networking initiated.

    15:05 Helping others felt intimidating for some people.

    18:33 Desire for genuine human connection over automation.

    22:16 Sales isn't about numbers; it's tactical understanding.

    27:18 Lack of passion, knowledge, or resources issues.

    28:08 Providing growth support for entrepreneurs facing barriers.

    33:17 Building content to help more clients efficiently.

    34:41 You are invaluable guides in podcasting journey.


    Connect with Michelle:

    Website

    LinkedIn

    Podcast


    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


    3 Step Process to Making Your First 6 Figures With Content Dec 12, 2024
    Show notes

    Ever wondered how to turn your content into a profitable activity?


    In today’s episode, I’m taking you behind the scenes to reveal the exact system that helped us land our first 6-figure award through podcasting a couple of years ago!


    Spoiler alert… it works with every type of content.


    What you'll discover:

    - Our secret 6-figure award from Flow Chat and how YOU can replicate our success.

    - The step-by-step framework to monetize any type of content.

    - The importance of building genuine relationships and leveraging them for incredible opportunities.

    - Real-life examples of turning a low-ticket item into a goldmine.

    - Why an 11-minute call can skyrocket your sales process.


    Whether you're just starting or looking to scale, this episode is packed with actionable tips and real-world examples to transform your content into profit.


    Watch now and start your journey to six-figure success!


    Resources:

    Chris Baden Episode: https://contentisprofit.com/episode/e99-chris-baden-how-to-crush-prospecting-approach-people-in-a-genuine-way

    Sean Malone Episode: https://contentisprofit.com/episode/e83-sean-malone-secrets-to-automate-prospecting-and-high-ticket-selling

    Flowchat Short Video: https://fwc.li/af150bp

    High Level: https://www.gohighlevel.com/?fp_ref=bizbros



    Timestamped Overview:

    00:00 Received award for reaching six figures milestone.


    05:18 Referrals inspire podcast strategy and collaboration opportunities.


    07:27 Inviting guests led to scalable business growth.


    10:21 Collaboration calls generate opportunities and lead generation.


    15:05 Share your best, encourage sharing, build referrals.


    18:45 Focused on high-ticket, recurring service for profits.


    23:20 Stages: Podcast, opportunity call, collaboration invitation.


    23:56 New opportunities enable revenue growth and collaboration.



    Connect with Fonzi:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Connect with LUISDA:

    Facebook

    Instagram

    LinkedIn

    Twitter


    Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

    You can find this episode plus all previous episodes here.

    If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.


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