Conquer the Chaos

Latest Episodes:

104—Odeen Domingo—Balancing an Entrepreneurial Mission and Growing a Family Apr 29, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Odeen Domingo, founder and owner of CO+HOOTS Coworking in Phoenix, Arizona, who discusses his experience being an entrepreneur, a husband and a father and how he balances it all. "You're a team. A family is just not a family. You have to work together," said Domingo. "For me, I feel like you have to have the introspective what you want in your life. We go through stages where your business is everything. Then you have a family and then your family is everything but then you'd still have a business."

Domingo believes if you're trying to be a family person, that's all you can do. If you're just trying, that's perfect. As a business owner, or someone who wants to be a business owner or entrepreneur or a startup founder, you learn that your time is valuable and that time blocks are critical. "Any time that you can give to your family, even though your business is taking over your life, that's perfect. It's fine. As long as your child knows that you love them, that's all they really need," Domingo expressed. "As long as you're trying, as long as you're being intentional about it and everything else, it's perfect."

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103—Susan Baier—Finding Your Target Audience Apr 22, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Susan Baier, the owner and founder of Audience Audit, who talks about attitudinal segmentation and identifying an audience that actually works for a small business.

As a small business owner, your audience is not based on what it looks like. Your audience is based on the problems your small business is solving, and who has them, and why your customers haven't solved them already–that is attitudinal segmentation.

"In our research, what we're doing is looking at populations, customers, prospects, whatever it may be, B2B, B2C, and saying, we can look at company size for these people, or we can look at their age or their gender, but instead let's look at the kinds of attitudes that they have about this category, the kinds of experiences they've had in the past, the things that are important to them and the things that aren't, and let's group people that way," said Baier.

"You don't have to choose just one audience, but you have to be super clear, for the audiences that you choose, and choose is the operative word," Baier continued. "The ones that you want to serve, the problem that you want to solve, you have to be crystal clear about why they're looking, and what is involved in their choice, and who they're putting you up against, so that you can provide relevant marketing content, product services, whatever it is."

"Who" is not the question you have to answer in marketing. "Why" is the question you have to answer and find your niche. Tune in for more.

102—Veronica Belmont—Product Management and Brand Evangelism Apr 15, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Veronica Belmont, product manager and evangelist at Adobe Spark, who divulges how those two roles at her company align in an effort to expand her brand, make decisions around products and how small businesses can leverage brand evangelists to supercharge their companies on social media.

"We use Airtable within our own organization to keep track of all the content that we're posting to social or on the blog to make sure that we are getting ahead of our publishing schedule and [having content] in the pipeline. That's one of the biggest tips that I can give to small companies," said Belmont. "Understand that it's going to make it harder for you if you're posting off the cuff–have a plan, know what kind of engagement you want to drive, know what kind of voice you want to have on social and starting with those building blocks before you start working on campaigns is really crucial." Belmont also suggests seeking those who may not have achieved the full evangelist level yet; they don't necessarily need to have a huge audience of their own but if they're already having conversations with other people about your product, you can find them by searching your hashtag on Twitter, replies or looking into other conversations on other platforms about the kind of work you're doing. Tune in for more.

101—Lindsey Schwartz—The Power of Masterminds Apr 08, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of "Powerhouse Woman," who discusses how she benefited from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the overwhelming feelings she was experiencing about starting her own business.

As far as focusing her business strictly on women, Schwartz said, "I never intended from the start to create a women's community only because in my past I worked with men and women, but I noticed most of the conversations I was having were specific to women."

Schwartz believes there are so many women with really brilliant ideas who aren't getting into the entrepreneurial spirit because they only see the highlight reel and think they're not meant for this journey.

"That whole conversation inspired [my book], which was really written from my own story of how not together I have it and showing women how you don't need to become more, you don't need to learn more in order to be this powerhouse, you just need to turn into what's already within us. And the fundamentals for creation, just creating things from nothing are within all of us," said Schwartz.

She also hosts a podcast where she talks about how to equip women with the tools and the mindset to get out of their own way and into action around their own big ideas.

"That's actually one of the reasons I love having a podcast. We can just go a lot deeper into what a little caption can share, but I think it's more just about us realizing that if we're feeling icky looking at social media, we're just comparing our blooper reel to someone else's highlight reel," said Schwartz. "You have to get it straight, social media is always going to be a highlight reel."

Tune in for more.

100—Clate Mask—How to adapt your small business through COVID-19 Apr 01, 2020

Show notes

In this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startups alive.

"While this is an unprecedented event, there's certainly been events like it in the past in terms of taking down the economy, and causing all kinds of problems," said Mask. "So I think it starts with the state of mind, and then it goes to the innovation and creativity, and the ways that you respond, and recognize opportunities to serve others and create solutions to problems that people are facing."

This is the opportunity to give and serve and this is where building relationships with prospects and customers shines through. What businesses need to do, and what entrepreneurs should be looking at is, "How can I serve? Let me just be in the posture of serving and giving, and helping."

Mask also offers small business owners ideas on how they can adjust their products and services, specifically right now during the coronavirus outbreak, as now's the time to work on your business, and put systems in place. Tune in for more.

099—Isha Cogborn—Using Your Personal Brand to Grow Your Business Mar 25, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by personal-brand strategist Isha Cogborn of the Epiphany Institute, which is her company. Per Cogborn when it comes to branding, it's about being able to share your expertise at a level where you can have the impact that you're really created to make.

"There are a lot of people who are very bright and shiny, and they've got very slick marketing and they look great, and unfortunately, they don't have what people are looking for. So for those people that are on the unknown end of that, I really want to help them to be able to develop the skillsets to be found by the people that need them, and to really be able to connect with the people that they're uniquely gifted to serve."

Also according to Cogborn, there are three distinct categories when it comes to people building their own brands online: Influencers, experts and thought leaders. Which one do you fall under as a small business owner? Tune in to find out.

098—Tanya Moushi—Solopreneurship Executive Coaching Mar 18, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Tanya Moushi of Moushi & Co. to talk about solopreneurship executive coaching. Moushi discusses her experience as a solopreneur and starting her own coaching business and why this business model works for her personally.

She divulges about the importance of being empathetic in business, common missteps and oversights, and what criteria she considers when helping a business find its purpose and how it can improve.

She also discusses her GECKO model–gratitude, empathy, care, kindness, optimism, which is a framework that a business can use to be good. It helps instill virtues and shapes culture within a company and influences impact on stakeholders, employees, customers, shareholders and the community. "All of these things that would make you a good human, make you a great business," said Moushi. Tune in for more.

097—Scott Martineau—Lifecycle Marketing Mar 11, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Scott Martineau, co-founder of Keap, who talks about how lifecycle marketing evolved. He created a movement around an approach to marketing. It's his attempt to explain to small business owners common problems that they'll face as they're trying to acquire new customers. Keap helps small business owners hone in on how to use lifecycle marketing in what they're doing. Small business owners have a really unique advantage to show up in the lifecycle relationship and deliver value to their prospective customers in advance of a sale. It's about engaging your customers with educational content using three different systems. Tune in to find out what they are.

096—Brendan Alan Barrett—Why Follow Ups are Critical Mar 04, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Jack Smithson are joined by Brendan Alan Barrett, founder of StartInPhx, who talks about how to overcome pushback when it comes to following up with B2B clients. It's a matter of talking to as many people in the same area on the same day to build content, collateral or touch points that you can refer back to. While prospecting into an account, there's always something that can be learned. The rule with prospecting and follow up is questions. You're going for engagement, but if you're asking the right questions, you can decipher if this is engagement for their benefit versus engagement for your benefit. Know who your audience is so you don't spread yourself too thin and make sure you're following up with the people who are going to move through the funnel and be acquired. At a certain point, you should also know when to cut your losses. In matters of work-life balance, the big themes are boundaries. To set good boundaries, you have to have good clarity and best practices put in place. Tune in for more.

095—Pam Slim—The Value Behind Tiny Marketing Actions (TMA) Feb 26, 2020

Show notes

Small Biz Buzz hosts Crystal Heuft and Jack Smithson are joined by Pamela Slim, co-founder of the Main Street Learning Lab in Mesa, Arizona to discuss Tiny Marketing Actions (TMA). A TMA is a small, outbound marketing action you take each day to streamline your tasks, helping you establish direct connections, build your brand and provide value for your ideal clients and customers. Tune in to find out how taking baby steps can build a solid foundation when starting your own business.

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