Confessions of a Marketer

Confessions of a Marketer

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more share their wisdom with Mark. The podcast is a must-listen for marketers around the world and has ranked consistently among the top-rated business and marketing shows.

I'm starting this season with a bit of a change of pace. I’m turning the tables.<a href="https://www.linkedin.com/in/vmachado/" rel="noopener noreferrer" target="_blank">Victor Machado</a>—a friend, colleague, and guest of the podcast on episodes 86 and 87—is in to ask me questions. This was his idea, and although we discussed it beforehand, I wasn’t 100% sure what he’s going to ask. I thought it could be a lot of fun or a complete disaster. I’ll let you decide.Anyway, Victor is founder of <a href="https://www.pwdigitalagency.com/" rel="noopener noreferrer" target="_blank">PW Digital Agency</a>, which combines a couple decades of sales, business and tech experience to deliver unbeatable digital marketing programs rooted in analytics and driven by creativity.Here’s Victor’s post on LinkedIn about this episode: <a href="https://www.linkedin.com/feed/update/urn:li:activity:6714527302203580416/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/feed/update/urn:li:activity:6714527302203580416/</a>(BTW, I thought it was a lot of fun, by the way. Enjoy!)

As we kick back in our beach chair, we're taking a look back at some of the best episodes of CoaM. This time, we find out why CMOs should listen to their creative teams from Alex Withers, who was CMO of InMotionNow back in 2018 when we recorded this during our first season. He's now Chief Operating Officer at marGo LLC, which provides CRM and marketing tools for the direct sales industry. In this chat, Alex shares his belief that creatives have a lot to offer CMOs. It was an inspirational discussion. And the first of a couple times we've had Alex on. Hoping to get him on again in season 4.

On Episode 165, Keith Cartwright is into discuss starting his new agency--Cartwright--with the backing of WPP amid COVID-19 and the racial tensions. We cover all of that plus working with the support of WPP and Grey, creative audacity, and his side hustle, Saturday Morning, a non-profit that aims to bring awareness to and shift perceptions of racial bias and injustice. Links of Interest<ul><li>Keith Cartwright on <a href="https://www.linkedin.com/in/cartwrightkeith/" target="_blank">LinkedIn</a></li><li>Keith Cartwright on <a href="https://twitter.com/kmcartwright?lang=en" target="_blank">Twitter</a> </li><li>The agency: <a href="https://www.cartwright.co/" target="_blank">Cartwright</a></li><li><a href="https://adage.com/article/agency-news/keith-cartwright-opens-new-wpp-backed-agency-bearing-his-name/2260561?utm_medium=social&utm_source=twitter&utm_term=adage&utm_content=bb784eb2-1e64-4869-8d6e-2d791a0ecc6b" target="_blank">Keith Cartwright opens new WPP-backed agency bearing his name</a> (Ad Age, subscription)</li><li><a href="https://www.saturdaymorning.co/" target="_blank">Saturday Morning</a></li></ul>

On Episode 164, Nicolas Vandenberghe is in to discuss B2B SaaS products and lots more. Nicolas runs Chili Piper, which says it can turn inbound leads into qualified meetings, instantly. He’s started and sold lots of startups. And then he saw an opportunity in sales tech. So we get into everything around B2B marketing--whether people want hyper-specialization or all-in-one, meeting the needs of customers, making revenue teams more productive, and lots more.Links of Interest<ul><li>Nicolas Vandenberghe on <a href="https://www.linkedin.com/in/nvandenberghe/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.chilipiper.com/" rel="noopener noreferrer" target="_blank">ChiliPiper</a></li><li><a href="https://www.kosmotime.com/" rel="noopener noreferrer" target="_blank">KosmoTime</a></li></ul>

On Episode 163, David Etheredge is in to discuss progressive web apps, technology, generating prospects and lots more. David’s CEO and co-founder at SavvyCard, which he describes as a mobile engagement SaaS platform that creates customized web applications to make it easy for businesses to create connections, build relationships and drive transactions with their customers through the mobile web. Think real estate agents and the like. David has an interesting background. He worked in renewable energy in the wind sector, trying to make it as an actor in Los Angeles, and working as a game developer. A couple decades ago he got bitten by the entrepreneurial bug. Now he’s running SavvyCard--I’ll let him tell that story. Links of Interest<ul><li>David Etheredge on <a href="https://www.linkedin.com/in/david-etheredge-7960a34/" target="_blank">LinkedIn</a></li><li><a href="https://www.savvycard.com/" target="_blank">SavvyCard</a></li></ul>

Allies in Action™, a new web forum created from a strategic partnership between <a href="https://aperturevc.docsend.com/view/2wcp9ie6fd87pwm3" target="_blank">Aperture VC</a> and <a href="http://www.impactroiglobal.com/" target="_blank">Impact ROI LLC</a>, held its inaugural event on July 8. The Zoom-based event featured a prestigious group of speakers from the venture capital, real estate, healthcare, management consulting and media/publishing industries. Read the full press release <a href="https://www.marketwatch.com/press-release/aperture-vc-and-impact-roi-announce-strategic-partnership-launch-allies-in-actiontm-web-forum-on-racial-and-economic-equity-2020-07-21" target="_blank">here</a>.July 8 ForumIn the wake of the death of George Floyd, advocates for racial and economic equity have called for companies to take leadership. This means going beyond supportive press releases and new CSR programs, to the commitment for strong diversity, equity, and inclusion (DEI) policies, measurable DEI personnel growth, supportive public policy advocacy, and strategic investment in new innovation models for the emerging “Multicultural Mainstream.” Speakers<a href="https://www.linkedin.com/in/steven-rochlin-2095818/" target="_blank">Steve Rochlin</a>, CEO, IMPACT ROI<a href="https://www.linkedin.com/in/bryan-greene-4a63553/" target="_blank">Bryan Greene</a>, Director of Fair Housing Policy at National Association of REALTORS®<a href="https://www.linkedin.com/in/jackiecopelandcarsonbio/" target="_blank">Jacqueline Bouvier Copeland</a>, CEO, The WISE Fund<a href="https://www.linkedin.com/in/ritseerumi/" target="_blank">Ritse Erumi</a>, Technology Fellow, Future of Work(ers), The Ford Foundation<a href="https://www.linkedin.com/search/results/all/?keywords=Melissa%20Potter&origin=GLOBAL_SEARCH_HEADER" target="_blank">Melissa Potter</a>, Head of Social Impact and Communications, Odyssey Impact<a href="https://www.linkedin.com/in/williamcrowder/" target="_blank">William Crowder</a>, Founder, Aperture Venture Capital

On Episode 162, Marty McDonald is in to discuss digital marketing in the COVID-19 era and lots more. Marty is co-founder and CEO of Bad Rhino, and full-service social media marketing agency. He likes developing unique and customizable strategies for his clients. I wanted to get together with him to discuss his approach and also find out his point of view on marketing in the COVID-19 era. Links of Interest<ul><li>Marty McDonald on <a href="https://www.linkedin.com/in/martinmcdonald/" target="_blank">LinkedIn</a></li><li><a href="https://badrhinoinc.com/" target="_blank">Bad Rhino</a></li></ul>

On Episode 161, Travis Chambers is in for a discussion about Quantitative Creative. Travis runs Chamber.Media and says there’s a science behind creativity and content. We dig into that and also find out how he approaches the creative process—and he shares some advice for all of you. Links of Interest<ul><li>Travis Chambers on <a href="https://www.linkedin.com/in/travisallenchambers/" target="_blank">LinkedIn</a></li><li><a href="https://www.chamber.media/" target="_blank">Chamber.Media</a></li><li>Made to Stick on <a href="https://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287" target="_blank">Amazon</a></li><li>Purple Cow on <a href="https://en.wikipedia.org/wiki/Purple_Cow:_Transform_Your_Business_by_Being_Remarkable" target="_blank">Wikipedia</a></li></ul>

On Episode 160, Naira Perez is in to discuss Instagram stories, her firm Spring Hill Digital--and lots more. We talked way back in the pre-COVID days, but the discussion is really valuable for all of us right now. I will say up front, that Instagram is not my specialty, so I learned a lot from Naira. We discuss how companies can use them to their advantage to get engagement, how she has used them with her clients, and other platforms that are getting her attention. Plus, we learn how she ended up in Portland, Oregon.Links of Interest<ul><li>Naira Perez on <a href="https://www.linkedin.com/in/nairaperez/" target="_blank">LinkedIn</a></li><li><a href="https://www.springhilldigital.com/" target="_blank">SpringHill Digital</a></li></ul>

On Episode 159, we have a really important discussion with Ian David on ageism in advertising and marketing--and his collective called FEARLESS. Ian has worked with a variety of the biggest brands in the world as a copywriter and creative director. A couple of years ago, he found himself out of work and was sending out resumes everywhere--and got little response. He realized that it was because ad agencies are obsessed with youth. So, after some thought, he created FEARLESS--a network of freelance ad talent dedicated to helping ambitious clients achieve outrageous goals. On his website for FEARLESS, he says “Ad agencies are obsessed with youth. We’re obsessed with talent.” We have a chat about his background, the underpinnings of FEARLESS and ageless creativity, how he’s organizing FEARLESS, what success looks like, and also how he sees the need for big thinking increasing as we (hopefully) emerge from the COVID lockdown sometime soon. If you’re of a certain age--really, if you’re of any age--this is an important discussion.Links of Interest<ul><li>Ian David on <a href="https://www.linkedin.com/in/iandavid/" target="_blank">LinkedIn</a></li><li><a href="http://www.iandavid.me/about" target="_blank">About Ian David</a></li><li><a href="https://www.forthefearless.com/" target="_blank">FEARLESS</a></li><li><a href="https://www.adweek.com/agencies/how-agencies-are-addressing-ageism/" target="_blank">How Agencies Are Addressing Ageism</a> (AdWeek)</li></ul>

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