College Sports: Follow The Money

Latest Episodes:

FTM, Ep. 90: Another round of CFP expansion seems imminent May 26, 2026

Show notes

On this episode of Follow The Money presented by Holistic Planning, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the likelihood that the College Football Playoff will expand once again, interesting developments in the NIL space and more.

FTM, Ep. 89: Slippery slope between gambling and college athletics Apr 30, 2026

Show notes

On this episode of Follow The Money presented by Holistic Planning, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of the Big 12's private capital deal with RedBird, what Brendan Sorsby's gambling situation could mean for college sports & more.

FTM, Ep. 88: Strong streaming numbers, hoops coaching contracts & more Apr 13, 2026

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the impressive ratings from March Madness, considering all of the changes to television and streaming. The trio also discusses the men's basketball coaching carousel, gambling issues and more.

FTM, Ep. 87: Mike Elko's contract, advertising patches on jerseys & more Feb 19, 2026

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the details of Texas A&M head coach Mike Elko's contract, commercial logo patches on college jerseys and much more.

FTM, Ep. 86: Prop bet problems, changing of the calendars & more Jan 15, 2026

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco discuss the latest news regarding the College Sports Commission, the volatility and danger of predictive markets in college athletics and more.

FTM, Ep. 85: Playoff primer with CFP comms director Brett Daniels Dec 17, 2025

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco were joined by College Football Playoff senior director of communications and branding Brett Daniels as the 12-team tournament kicks off on Friday night.

FTM, Ep. 84: Pension, extensions & re-inventions in college football Nov 17, 2025

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the Disney-Google dispute as TV carriage agreements adapt. The trio also reacts to Mike Elko's extension at Texas A&M, cultural divides in the Big Ten and more.

FTM, Ep. 83: Coaching carousel craziness, LSU's domino effect & more Nov 04, 2025

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to the coaching carousel being at full speed in early November with 12 open jobs. The trio also discussed the Governor of Louisiana's insane involvement in LSU's coaching search and more.

FTM, Ep. 82: Franklin's ouster, private equity in college sports & more Oct 14, 2025

Show notes

On this episode of Follow The Money, Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco react to Penn State firing James Franklin as it comes with a $50 million buyout. The trio also discussed a possible private equity deal with the Big Ten and much more.

FTM, Ep. 81: A chat with Business of College Sports founder Kristi Dosh Oct 01, 2025

Show notes

As the founder of Business of College Sports and an adjunct professor at Florida, Kristi Dosh is an expert on the College Sports Commission. The author of "The Athlete's NIL Playbook" joined this episode of Follow The Money with Dr. R. Bowen Loftin, Jon Heidtke and host Andrew Monaco.

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