Collective Marketing Podcast with Jenna Redfield

Latest Episodes:

Minnesota Nice? History of the stereotype, awareness & changing Minnesota Culture Jan 26, 2021

Show notes

Minnesota Nice-commonly spoken of but rarely studied in depth. What are the layers of this phenomenon.

While it may seem like a nice term of endearment-it's actually a misnomer. Minnesota nice is actually a pretty negative stereotype about people who live in MN & today I'm sharing some of the traits it usually represents, how it came to be & how we can be aware and call it out when it's happening.

Sources:

http://www.thrivemnnice.com/

https://en.wikipedia.org/wiki/Minnesota_nice

https://www.mprnews.org/story/2009/12/14/syljones

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes
Free Social Media Masterclass www.twincitiescollectiveacademy.com/masterclass-signup
Academy
www.twincitiescollectivacademy.com
Join the Facebook Group https://www.facebook.com/groups/twincitiescollective
Coaching https://www.twincitiescollectiveacademy.com/coaching-programs
Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
Follow us on Social
https://www.instagram.com/twincitiescollective

Starting a business during the pandemic, using TikTok to get sales & the life of a sidehustler Jan 19, 2021

Show notes

Like many of us, the 2020 pandemic impacted Northern Ties founder, Jacklyn Rassmussen. While in quarantine and on furlough (Graphic Designer for Child Care/Arcades), Jacklyn not only had time to plan and complete projects around the house, she also began experimenting with reverse tie dye (or acid wash) fabric treatment--a technique that uses a bleach solution to chemically change fabric colors with organic, one-of-a kind results.
What began as a personal project to satisfy her own creative curiosity (and to prevent the loss of her sanity) soon took on a life of its own once friends, family, and coworkers saw her designs and requested commissioned articles of clothing. With her German Shepard Dogs, Maxx and Meeka by her side, Jacklyn soon discovered she had a passion for the process and started bleaching everything. And that’s where it all began, Northern Ties was founded on June 15th, 2020.

northerntiesmn.com

instagram.com/northerntiesmn

How can we make the Best of Awards more inclusive? A discussion on Diversity, Mindfulness & empathy during chaos with Ericka Jones Jan 12, 2021

Show notes

On this week's episode of the Collective Marketing Podcast (called Twin Cities Collective podcast at the time of this recording) I talk with local fitness influencer, yoga instructor & Inclusion & Diversity Business Leader Ericka Jones about how to make TCC more inclusive during Best of Awards and year round, mental health during times of chaos & why these conversations are important.

Ericka's journey of bravery began the moment she experienced fear of being labeled, being the only one, stereotyped, excelling and failing. Through personal growth and yoga, she began walking the road of courage to cultivate bravery. This began the journey of being a compassionate about serving people to ensure they had access resources to thrive.
Born and raised in Lincoln, Nebraska and lived across the eastern part of the U.S. Attend She’s the University of Nebraska with a B.A. in Journalism and forever a Cornhusker.
Ericka is a D&I professional for over 11 years. In her role current role as a Global Inclusion & Diversity leader, she collaborates with key stakeholders to develop comprehensive strategies that will increase diversity, build and sustain inclusive behaviors.
Ericka is a also a Baptiste Yoga teacher who empowers each student to discover possibilities on their mat and taking it off the mat to elevate the world around them. Practicing yoga inspired her to travel to Kenya with Minnesota Power Yoga and support Africa Yoga Project to experience how this practice has transformed hundreds of lives and positively impacted communities.
Founder of the Yoga Coalition. An alliance for combined action bringing inclusion, equity and diversity to the yoga community. Ericka is a 200-hr yoga teacher and lululemon ambassador. Bringing diversity, mindfulness and inclusion into spaces is her purpose and passion

You can connect with Ericka at

https://www.instagram.com/ericka.jones_/

https://www.facebook.com/ericka.jones.71/

https://www.linkedin.com/in/ericka-jones-1766646/

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes
Free Social Media Masterclass
https://www.collectivemarketingacademy.com/Masterclass-Signup
Academy
www.collectivemarketingacademy.com
Join the Facebook Group https://www.facebook.com/groups/twincitiescollective
Coaching
https://www.jennaredfield.com/coaching-programs
Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
Follow us on Social
https://www.instagram.com/twincitiescollective

2021 TCC State of the Union: Predictions for social (Clubhouse, TikTok, Reels) & our Goals for 2021 Jan 05, 2021

Show notes

2021 TCC State of the Union: Predictions for social (Clubhouse, TikTok, Reels) & our Goals for 2021

Sharing my predictions and thoughts of what's going to happen on social in 2021 as well as some updates and goals for TCC.

Timestamps:

(00:00) Intro

(02:30) Clubhouse App

(4:30) No more cookies on Google & Apple: The downfall of targeted paid ads?

(5:50) TikTok & Reels
(7:00) TCC Content
(8:30) The Future of the podcast?
(14:00) Goals of TCC
(14:10) Group Coaching
(15:00) Virtual Conference
(15:30) Academy
(16:30) Moving away from Eventbrite
(17:00) Upcoming effective website workshop
(18:21) Ai

20 Things I learned in 2020 Dec 22, 2020

Show notes

20 things I’ve learned in 2020

The power of community & loneliness

The voice I have and how I haven’t been using it

Racial Reconciliation

Pivoting to digital & backup plans

Asking for help

Not being afraid to share-brag better book

My ADHD journey

My Cricut

Planning meals and instant pot

TikTok and the power of telling a story in a minute

Drumming up excitement and launching

Working remotely-tools I’ve found

Not going back to in person

Virtual Events

Ice baths & nose breathing

Taking risks

Being real and honest

The podcast-guests we’ve had

Tools I found this year- clickup, Kartra, flodesk, airtable, otter

Best of Awards

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes
Free Social Media Masterclass
https://www.collectivemarketingacademy.com/Masterclass-Signup
Academy
www.collectivemarketingacademy.com
Join the Facebook Group https://www.facebook.com/groups/twincitiescollective
Coaching
https://www.jennaredfield.com/coaching-programs
Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
Follow us on Social
https://www.instagram.com/twincitiescollective

Being confident on IG stories, the new Instagram Guides feature & figuring out your rates an Influencer with @lizannelately Dec 15, 2020

Show notes

Today I interview local travel & lifestyle blogger Lizanne Lately all about her instagram, supporting local, using IG stories, the new instagram guides feature & a discussion on influencer rates.

Lizanne's links

www.instagram.com/lizannelately

facebook.com/lizannelately

lizannelately.com

The Power of Ice Baths for Health & Your Immune System, Nose breathing & Saunas and embracing the cold Minnesota Winters Dec 08, 2020

Show notes

During this time, we do what we can to take care of our bodies.

But here's the thing-we live in one of the coldest states in the world-think about that. We have something that not a lot of people do & have to deal with. While most mumble and hibernate, there's a new movement of people who are embracing the cold and utilizing it for their health-something we all need right now.

Noah is one of the co-owners of Embrace North, a new concept of a gym that utilizes the power of cold therapy through ice baths, both in tubs and in the frozen lakes as well as heat therapy with their custom sauna and through the power of nasal breathing and mindfulness.

Check out embrace north for the sauna rentals as well as upcoming experiences

www.embracenorth.com

www.instagram.com/embracenorth

www.instagram.com/noahhuisman3

Supporting local Minnesota makers & creators, opening a brick & mortar and adding online commerce with @mnmakers Dec 01, 2020

Show notes

Christa is the owner of Minnesota Makers, a local gift store featuring the work of over 120 local Minnesota artists. What started nearly 6 years ago in a space about 300 square feet has grown to three (much larger) locations, one of which opened in August, during the pandemic. The stores are located in Robbinsdale, Excelsior, and downtown Minneapolis with an online store as well.

www.minnesotamakers.net

www.instagram.com/mnmakers

www.facebook.com/minnesotamakers

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes
Free Social Media Masterclass
https://www.collectivemarketingacademy.com/Masterclass-Signup
Academy
www.collectivemarketingacademy.com
Join the Facebook Group https://www.facebook.com/groups/twincitiescollective
Coaching
https://www.jennaredfield.com/coaching-programs
Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
Follow us on Social
https://www.instagram.com/twincitiescollective

Growing through TikTok, adjusting to MN Culture, Being your real self online & Cancel Culture with KDWB Radio Host @ewhiteonthemic Nov 24, 2020

Show notes

E. White is kind of what happens when a bro and a hipster have a baby: super energetic, very loud, but always down to go off the beaten path! Born and raised in Philadelphia, E. was brought up to have pride for his city, and is excited to embrace the Twin Cities with that same love. He always tries to be the plug for all things local, whether it’s a neighborhood coffee shop opening up, or a cool underground art show downtown. If he’s not doing that on air or on social media, he’s probably hoping to make you laugh!

Outside the studio, E. is a huge craft beer nerd that loves exploring every taproom possible. He tries to road trip at least once a month, and loves documenting his stops along the way. He also keeps really involved with the arts as an avid photographer, videographer, and musician, and often performs his raps on his Instagram! He’s also excited to dive into the comedy scene in the Twin Cities, as he’s always looking for open mics to hit up. He also brings that same energy to his content on his constantly growing TikTok page! Not to mention, he’s always talking about hockey there too, as he is obsessed with the sport. Simply put, he definitely “rides his own wave” and tries to stay positive and happy along the way.

KDWB.com/ewhite

www.Instagram.com/ewhiteonthemic

www.twitter.com/ewhiteonthemic

www.facebook.com/ewhiteonthemic

https://vm.tiktok.com/ZMJH1y1ux/