Collective Marketing Podcast with Jenna Redfield

Latest Episodes:

Storytelling In Your Brand Copy, Writing Your About Page & Choosing the Right Name For Your Business with @theresidentwriter Apr 09, 2019

Show notes

We chatted with storytelling copywriter Anna Henke! Anna Henke is a storytelling copywriter and the founder of The Resident Writer. With seven years of experience in marketing and copywriting, she helps female entrepreneurs develop strategic messaging and unique brand voices that speak directly to ideal clients. Anna also works specifically with artisans and makers in the handmade community, creating her signature storytelling Artisan Product Descriptions, Your Story Packages, and more. She has a passion for books and reading. Anna lives in in the Twin Cities area of Minnesota.

https://www.instagram.com/theresidentwriter/

https://theresidentwriter.com/

https://www.facebook.com/theresidentwriter/

https://www.pinterest.com/residentwriter/

Jenna Redfield is the leader of the Twin Cities Collective, the largest resource in the Twin Cities for bloggers, small businesses, entrepreneurs & creatives. She is a well-known speaker, educator & social media strategist. You can work with her one on one with coaching or take one of the Academy classes
Free Social Media Masterclass
https://www.collectivemarketingacademy.com/Masterclass-Signup
Academy
www.collectivemarketingacademy.com
Join the Facebook Group https://www.facebook.com/groups/twincitiescollective
Coaching
https://www.jennaredfield.com/coaching-programs
Find the podcast on all platforms http://www.twincitiescollective.com/podcast-links
Follow us on Social
https://www.instagram.com/twincitiescollective

15 Useful Ways to Optimize Your Website: Tips & Tricks Apr 02, 2019

Show notes

Taking Control of Your Health, Writing & Publishing A Best Selling Cookbook, & Helping Women Overcome Autoimmune Issues Mar 26, 2019

Show notes

This week’s episode of the podcast is sponsored by Jill Grunewald of healthful elements

Do you know someone who struggles with hormonal imbalances or autoimmune conditions, especially Hashimoto’s hypothyroidism and alopecia, which is autoimmune hair loss? Would you like to understand more about your thyroid and how it affects every function in your body? I’m so excited to introduce you to this month’s sponsor, Functional Medicine Certified Health coach, Jill Grunewald. She is a prolific writer who has been featured in Huffington Post and Experience Life magazine and even quoted in Oprah’s O Magazine (what!) she loves to help her clients learn more about their thyroid health, as millions of women are undiagnosed with hormonal issues that are often traced back to their thyroid.

Jill isn’t just a coach; she’s also a hard-core & scientist when it comes to health and nutrition. She has co-authored the #1 best selling Essential Thyroid Cookbook,
www.thyroidcookbook.com where you can see for yourself that she’s a total nerd about nutritional science, as evidenced in the first third of the book. She’s also suffered from alopecia, on and off, for 35 years and eventually became 1/3 bald in her early 40s. She now has her full head of hair back and has developed a program for those suffering with autoimmune hair loss, Reversing Alopecia which is also the name of her newt book, which will be published in the fall of 2020. Her clients and course participants say that she’s one of the best sources of hope and healing for the alopecia community through helping them to learn to regrow their hair.

If you want to find her cookbook & more, head to healthfulelements.com and connect with Jill!

www.instagram.com/healthfulelements

www.healthfulelements.com

Lead Funnels, Email Marketing Automation & The Customer Journey For Sales Success with Sam Hodgett Mar 19, 2019

Show notes

Sam Hodgett is 'Your Funnel Ninja.' He has worked behind the scenes on multiple six and seven figure online businesses and funnels, some of which have done six figures in less than 7 days. His passion is to help entrepreneurs unlock their digital marketing and double the size of their businesses in 12 months or less.

https://www.smartwebninja.com

facebook.com/samuelhodgett

instagram.com/samuelhodgett

27 Ways to Bring More Visibility To Your Business with Jenna Redfield Mar 12, 2019

Show notes

Social Media & Email

Instagram: We have lots and lots of content surrounding instagram marketing. Check out our podcasts all about instagram as well as our plenty of blog posts.

Facebook: Facebook is a free and easy way to talk about upcoming events, products & more! Check out our Podcast Episodes on “Facebook”

Twitter: Twitter is another platform to post on to get new leads!

LinkedIn: An amazing platform for creatives to post about their businesses! You can now post photo and video content!

Email Marketing: Email marketing is an amazing way to get information out. More content around this coming soon!

Social Media Ads (Fb/Instagram Ads)

You can also pay each platform to promote your posts to new audiences!

Search Results

Blogging & SEO: Creating a blog allows you to have content to share as well as have amazing google results! Learn more in “10 Tips to Start a Blog in 2019!” as well as our SEO episode “Improve Your Google Results, The Power Of Keyword Research & Other Search Engine Optimization Secrets”

Pinterest: Learn more in our podcast episode “Pinterest Hacks, Affiliate Marketing & Online Courses” Podcast episode with Laura Rike!

YouTube: Check out all the YouTube blog posts we have available!

Podcast: Launching a Podcast or just being a guest on one can really take visibility to the next level! Check out our interview with Studio Americana founder Ian

Search Ads (Google/Pinterest/YouTube/Podcast Ads)

You can always pay money to advertise on all these as well!

Traditional Media

TV. Local TV is a great way to get exposure. Many “cold leads” may discover you through a local tv channel feature.

Newspapers. Being mentioned or quoted about a topic in the newspaper is a great way to get some exposure.

Magazines. Many local magazines have areas for small business. Make sure to reach out to those to see if that can be an option

Radio. Radio is mostly pay to play, but they do sometimes interview small businesses!

Traditional Media Ads (billboards, radio ads, tv commercials, magazine ads)

In Person

Networking Events: Attending local events in person has helped me a TON. Check out all the networking events in our Networking Groups directory!

One on One Coffee Dates: Grabbing coffee with a fellow TCC member & learning more about them helps with WORD OF MOUTH marketing! Join our FB group to get connected!

Collaborations: Working and collaborating with others allows soo many to see you! Whether it’s on social or in person, it’s a great way to have a win-win! Check out our podcast episode to learn more!

Influencer Marketing

Paying an influencer to promote your products/services.

Learn more about this in this post “10 Tips Before Working With an Influencer”

What’s your visibility goal in 2019?

Building A Successful Food & Fitness Content Business, Brand & Influencer Marketing & Getting Millions On Your Website Monthly with Social Media with Lee of FitFoodieFinds Mar 05, 2019

Show notes

An interview with Lee Hersh of Fit Foodie Finds!

Follow Lee!

FitFoodieFinds.com

pinterest.com/fitfoodiefinds

facebook.com/fitfoodiefinds

twitter.com/fitfoodiefinds

instagram.com/fitfoodiefinds

Co-Hosting a Radio Show, Pros & Cons of Networking for Personal Branding + Heartbroken & Finding Love online with Falen from KDWB Feb 26, 2019

Show notes

Falen is real, flaws and all. She's known for her bold humor, quick wit and infectious laugh. She is the co-host on the legendary Dave Ryan in the Morning Show on 101.3 KDWB. She also hosts the "Heartbroken Podcast" and a monthly book club.

www.kdwb.com/falen

www.instagram.com/falenkdwb

www.twitter.com/falenkdwb

Understanding Your Customers Using Data & Psychology with @aprilseifert Feb 12, 2019

Show notes

We talk with podcast host & data expert April Seifert about using psychology to not only figure out your user's needs and desires, but also your own behavior and habits

Follow April

https://www.aprilseifert.com/

Podcast

https://www.aprilseifert.com/blog

Instagram

https://www.instagram.com/aprilseifert/

How To "Marie Kondo" Your Business & Life & Spark Joy in 2019! Feb 05, 2019

Show notes

How to Marie Kondo Your Business in 2019

Sort by category
sort each category in one go
sort categories in sliding scale of emotional attachment
Organize

Simplifying Your Life

Mari Kondo

Sparking Joy

Go through each thing you offer in your business

Ask “Does it bring you joy”

But also, does it bring you income?
Don’t save things you don’t like

You won’t want to market them, pulling teeth

Multiple side hustles

What if too many things bring you joy? You don’t have to get rid of them, but you will need to

Say thanks and pass it on (or delete it). Don’t grieve giving up services

Giving up entire businesses-i’ve done it many times

quitting jobs-knowing there is something better, thanking you for what it’s given you
multi passionate people

Consolidated my business into 1

1 website

1 email

What I offer?

write it down on a whiteboard or on a wall

everything you do (like putting clothes on bed)

do you like it?

Does it bring you joy?

Does is bring you income?

What would happen if you pivoted?

Making decisions in your business

Niching Down: focusing on things one month at a time,

Cutting out the fat (what is slowing you down)

letting go of ideas

Zone of Genius

(Examples: Ian, Kayla, etc…)

Overwhelm is real

People telling me

Figuring out your brand (stop finding all the things, focus on your brand colors & fonts, setting up templates for your content, planning ahead (plug instagram stories workshop)

How to organize your business

Files:

Google Drive

syncs to multiple computers

Canva (templates)

Emails:

Streak

Unroll.me

Dubsado

Ideas: White Board, Trello, sticky notes

Social Media:

Tracking which ones you like vs which you feel you have to do & scheduling & planning ahead

Can you outsource?

Leads-where are they coming from? Focus on what you are already doing, not just because someone else told you to.

Stop following the ones who make you upset. Unfollow spree on instagram & facebook friends. who do you really want to see/trust?

Same with youtube channels, tv shows, etc…
what really brings you joy?

Networking Events:

Find the ones that not only bring you joy, but bring you people & paying customers

People in your life

removing ones who don’t bring you joy, naysayers who you feel you have to impress

Exclusive Interview with the #internetson Meme Kid Gavin Thomas about Being Famous on Instagram, & Growing a Recognizable Brand in China & Beyond Jan 29, 2019

Show notes

We sat down with 8 year old Gavin & his mom Kate to talk about many things, including fortnite, getting famous on Vine, celebrity status in China & much more!

Follow Gavin

www.instagram.com/gavinthomas

www.twitter.com/Gavinthomas

https://www.youtube.com/channel/UCQyncW_D0BDsGYAQG50XF3g

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