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    Business

    Cold Call

    Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.

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    Copyright: © Copyright 2023 President and Fellows of Harvard College

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    Latest Episodes:
    How Should Meta Be Governed for the Good of Society? Nov 07, 2023
    Show notes

    Julie Owono is executive director of Internet Sans Frontières and a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta’s companies, including Facebook and Instagram.

    Harvard Business School visiting professor Jesse Shapiro and Owono break down how the Board governs Meta’s social and political power to ensure that it’s used responsibly, and discuss the Board’s impact, as an alternative to government regulation, in the case, “Independent Governance of Meta’s Social Spaces: The Oversight Board.”


    How the United States Air Force Accelerated AI Adoption Oct 24, 2023
    Show notes

    In August 2022, the Pentagon tasked Victor Lopez, then a captain in the U.S. Air Force, with launching a new Air Force innovation unit that leveraged commercial developers and military talent to acquire advanced technologies. Having been granted flexibility in the setup of the office, Lopez pondered the complexities of his assignment and the decisions around organizational design he would have to make.

    It’s often believed that only small start-up organizations can innovate, but a lot of innovation happens in big organizations, including government. Harvard Business School assistant professor Maria Roche is joined by Major Lopez to discuss the challenges of digital transformation in a large bureaucratic organization and the specific choices the U.S. Air Force needed to make when launching its AI Accelerator in her case, “Accelerating AI Adoption in the United States Air Force.”


    Scaling Two Businesses Against the Odds: Wendy Estrella’s Founder Journey Oct 10, 2023
    Show notes

    Entrepreneur Wendy Estrella is attempting to simultaneously scale her law practice, as well as her property management and development company. What strategy will benefit both businesses, and is there a downside to scaling them together, rather than focusing on each one separately?

    Harvard Business School senior lecturer Jeffrey Bussgang and Estrella discuss her unique founder’s journey – from immigrating to the U.S. to building both of her businesses in Lawrence, Massachusetts, despite the specific challenges she faced as a Latinx entrepreneur. The related case is “Wendy Estrella: Scaling Multiple Businesses.”


    The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation Sep 26, 2023
    Show notes

    On June 9, 2022, the first LIV Golf event teed off outside of London. The new tour offered players larger prizes, more flexibility, and ambitions to attract new fans to the sport. Immediately following the official start of that tournament, the PGA Tour announced that all 17 PGA Tour players participating in the LIV Golf event were suspended and ineligible to compete in PGA Tour events.

    Tensions between the two golf entities continued to rise, as more players “defected” to LIV. Eventually LIV Golf filed an antitrust lawsuit accusing the PGA Tour of anticompetitive practices, and the Department of Justice launched an investigation. Then, in a dramatic turn of events, LIV Golf and the PGA Tour announced that they were merging.

    Harvard Business School assistant professor Alexander MacKay discusses the competitive, antitrust, and regulatory issues at stake and whether or not the PGA Tour took the right actions in response to LIV Golf’s entry in his case, “LIV Golf.”


    Can Remote Surgeries Digitally Transform Operating Rooms? Sep 12, 2023
    Show notes

    Launched in 2016, Proximie was a platform that enabled clinicians, proctors, and medical device company personnel to be virtually present in operating rooms, where they would use mixed reality and digital audio and visual tools to communicate with, mentor, assist, and observe those performing medical procedures. The goal was to improve patient outcomes.

    The company had grown quickly, and its technology had been used in tens of thousands of procedures in more than 50 countries and 500 hospitals. It had raised close to $50 million in equity financing and was now entering strategic partnerships to broaden its reach. Founder and CEO Nadine Hachach-Haram aspired for Proximie to become a platform that powered every operating room in the world, but she had to carefully consider the company’s partnership and data strategies in order to scale. What approach would position the company best for the next stage of growth?

    Harvard Business School associate professor Ariel Stern discusses creating value in health care through a digital transformation of operating rooms in her case, “Proximie: Using XR Technology to Create Borderless Operating Rooms.”


    As Social Networks Get More Competitive, Which Ones Will Survive? Aug 29, 2023
    Show notes

    In early 2023, the entertainment app TikTok reached close to one billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram.

    TikTok’s business model had focused on advertising as the principle source of revenue and by 2023, the app had become irresistible to many marketers. Meanwhile, competition in the market for short-form videos had intensified when Instagram introduced Reels and YouTube launched Shorts – innovations that imitated TikTok’s approach. In addition, YouTube had focused on using its larger scale and generous ad revenue sharing to attract creators.

    Can all four of these networks continue to attract audiences and creators — or will growing social media competition eliminate one or more of these big players? Harvard Business School professor Felix Oberholzer-Gee discusses competition and imitation among social networks in his case, “Hey, Insta & YouTube, Are You Watching TikTok?”


    Ryan Serhant: How to Manage Your Time for Happiness Aug 15, 2023
    Show notes

    Real estate entrepreneur, television star, husband, and father Ryan Serhant is incredibly busy and successful. He starts his days at 4:00 am and often doesn’t end them until 11:00 pm. But, it wasn’t always like that.

    In 2020, just a few months after the US began to shut down in order to prevent the spread of the Covid-19 virus, Serhant had time to reflect on his career as a real estate broker in New York City. He wondered if the period of selling real estate at record highs was over and considered whether he should stay at his current real estate brokerage or launch his own brokerage during a pandemic. Each option had very different implications for his time and flexibility.

    Harvard Business School associate professor Ashley Whillans and her co-author Hawken Lord (MBA 2023) discuss Serhant’s time management techniques and consider the lessons we can all learn about making time our most valuable commodity in the case, “Ryan Serhant: Time Management for Repeatable Success.”


    Can Business Transform Primary Health Care Across Africa? Aug 01, 2023
    Show notes

    mPharma, headquartered in Ghana, is trying to create the largest pan-African health care company. Their mission is to provide primary care and a reliable and fairly priced supply of drugs in the nine African countries where they operate.

    Co-founder and CEO Greg Rockson needs to decide which component of strategy to prioritize in the next three years. His options include launching a telemedicine program, expanding his pharmacies across the continent, and creating a new payment program to cover the cost of common medications. Rockson cares deeply about health equity, but his venture capital-financed company also must be profitable. Which option should he focus on expanding?

    Harvard Business School professor Regina Herzlinger and case protagonist Greg Rockson discuss the role business can play in improving health care in the case, “mPharma: Scaling Access to Affordable Primary Care in Africa.”


    Diversity and Inclusion at Mars Petcare: Translating Awareness into Action Jul 18, 2023
    Show notes

    In 2020, the Mars Petcare leadership team found themselves facing critically important inclusion and diversity issues. Unprecedented protests for racial justice in the U.S. and across the globe generated demand for substantive change, and Mars Petcare’s 100,000 employees across six continents were ready for visible signs of progress. How should Mars’ leadership build on their existing diversity, equity, and inclusion efforts and effectively capitalize on the new energy for change?

    Harvard Business School associate professor Katherine Coffman is joined by Erica Coletta, Mars Petcare’s chief people officer, and Ibtehal Fathy, global inclusion and diversity officer at Mars Incorporated, to discuss the case, “Inclusion and Diversity at Mars Petcare.”


    How Unilever Is Preparing for the Future of Work Jul 04, 2023
    Show notes

    Launched in 2016, Unilever’s Future of Work initiative aimed to accelerate the speed of change throughout the organization and prepare its workforce for a digitalized and highly automated era. But despite its success over the last three years, the program still faces significant challenges in its implementation. How should Unilever, one of the world’s largest consumer goods companies, best prepare and upscale its workforce for the future? How should Unilever adapt and accelerate the speed of change throughout the organization? Is it even possible to lead a systematic, agile workforce transformation across several geographies while accounting for local context?

    Harvard Business School professor and faculty co-chair of the Managing the Future of Work Project William Kerr and Patrick Hull, Unilever’s vice president of global learning and future of work, discuss how rapid advances in artificial intelligence, machine learning, and automation are changing the nature of work in the case, “Unilever’s Response to the Future of Work.”


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