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    Business

    Cold Call

    Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.

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    Copyright: © Copyright 2023 President and Fellows of Harvard College

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    Latest Episodes:
    Telemundo: The Fastest Growing TV Network in the United States Oct 11, 2017
    Show notes

    With about 54 million Hispanics in the U.S. who have an estimated buying power of 2.3 trillion dollars, it’s no wonder Telemundo is the fastest growing television network here. But as the traditional broadcast market as a whole continues to shrink, Telemundo chairman Cesar Conde grapples with how to redefine Hispanic television to capture millennials consuming media on digital devices. Harvard Business School professor Henry McGee discusses his case entitled “NBCUniversal Telemundo: Transforming Latino Television” — how digitalization and globalization are reshaping the entire media industry, including Telemundo, right now.


    How to Promote Home Delivery of Prescription Drugs? Give Employees a “Nudge” Oct 03, 2017
    Show notes

    Bob Nease, chief scientist at Express Scripts, wants to promote home delivery of prescription drugs by mail — a process proven to lower error rates, increase cost savings, and improve medication adherence. But, if switching to home delivery is beneficial to most employees, why don’t more of them do it? Harvard Business School professor John Beshears describes his case entitled “Express Scripts: Promoting Prescription Drug Home Delivery” — how using choice architecture, or nudging people, can guide employees to making wiser decisions while still respecting their autonomy.


    State Street’s SHE: Investing in Women Leaders Sep 19, 2017
    Show notes

    Financial returns are important, but for many companies, using capital to influence positive outcomes is just as important. Enter impact investing and the example of State Street’s SHE, a gender diversity index ETF designed to track U.S. companies leading their industry in placing women on boards of directors and in senior leadership positions. Harvard Business School professor Vikram Gandhi discusses his case entitled “State Street—The Development and Growth of SHE” — the importance of investing for impact and the potential for influence on corporate America.


    Faber-Castell Doubles Down on the Pencil Sep 05, 2017
    Show notes

    Faber-Castell is a 255-year-old company that makes pencils. How does an established company like this think about innovation, particularly if and when to adopt a new technology? Harvard Business School professor Ryan Raffaelli’s research looks at established companies that produce beloved products and how they manage technological shifts in their industry and in the world. This case — entitled “Faber-Castell” — explores Faber-Castell’s “companion for life” strategy and its bet to double down on the pencil.


    Does Le Pliage Help or Hurt the Longchamp Luxury Brand? Aug 22, 2017
    Show notes

    Longchamp’s Le Pliage is one of the fashion world’s most successful products, a cultural icon across the globe. But managing the low priced, nylon handbag is challenging as Longchamp tries to move its brand upmarket into higher priced, luxury leather goods. Harvard Business School professor Jill Avery discusses her case, “Longchamp” regarding the balancing act of cherishing the heritage of an established brand against the need to look forward and grow in the face of a rapidly changing industry.


    Pal’s Sudden Service: Taking Fast Food to the Next Level Aug 08, 2017
    Show notes

    Pal’s Sudden Service has developed a unique operating model and organizational culture in the fast food restaurant business. With an emphasis on process control, zero errors, and extensive employee training and engagement, Pal’s has been able to achieve excellent performance in an extremely competitive industry. Harvard Business School professor Gary Pisano discusses his case entitled “Pal’s Sudden Service: Scaling an Organizational Model to Drive Growth” — the company’s strategic challenge of deciding how much to grow and whether its organization model will scale.


    From Don Draper to Big Data: The Revolution in Advertising Jul 21, 2017
    Show notes

    Advertising in the digital age bears little resemblance to the “Mad Men” depiction — the Don Drapers of advertising have been replaced by big data and the people who work with it. Harvard Business School professor John Deighton, the author of the case, “WPP: From Mad Men to Math Men (and Women),” and Sir Martin Sorrell, founder and group chief executive of WPP and the protagonist in the case, discuss how WPP has been successful in the new advertising world order where algorithms and robots rule.


    ShotSpotter: A Gunfire Detection Business Looks for a New Market Jun 19, 2017
    Show notes

    ShotSpotter provides gunfire detection sensors to cities across the United States. CEO Ralph Clark is interested in taking the company beyond the business-to-government sales model and into new services. Could his company provide a service to colleges and schools concerned with mass shootings? Could the technology be adapted for indoor applications like shopping malls and movie theaters? Or even citywide deployment through smart cities to detect gunfire during terrorist attacks. Harvard Business School professor Mitch Weiss discusses his cases entitled “ShotSpotter” — how moving from one business model to another is difficult, and how successful companies make the transition.


    Building India’s First $100 Billion Company May 30, 2017
    Show notes

    It’s a common challenge for almost every startup: how much and how fast to grow. But Vijay Shekhar Sharma, founder of the Indian mobile payments and commerce platform Paytm, knows that he wants to take his company to $100 billion and replicate its model in other emerging markets. Harvard Business School professor Sunil Gupta discusses his case “Paytm: Building a Payments Network” — how reaching Sharma’s lofty goal won’t be about technology and finding new solutions, but rather all about finding new use cases for existing solutions.


    Reversing the Losing Streak on Sesame Street May 16, 2017
    Show notes

    When CEO Jeffrey Dunn took over Sesame Street in 2014 and made a licensing arrangement with HBO, many people were skeptical this would take the program in the right direction. But with a new mission to, “Make kids smarter, stronger, and kinder,” and a lot more innovation, it seems the opposite is in the works. Harvard Business School professor Rosabeth Moss Kanter, who wrote the case entitled “Sesame Workshop: Bringing Big Bird Back to Health” with Harvard Business School professor Ryan L. Raffaelli, talks about reversing a losing streak with new partnerships and in the process determining how to answer foundational questions like, “Who are we if we make this deal?”


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