Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

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**Code Story | Startup Podcast for CTOs, CEOs and Technical Founders**

Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

We explore:

Early engineering decisions and MVP development

Landing the first customers

Pricing and go-to-market experiments

Scaling challenges and infrastructure bottlenecks

Hiring the first team

Lessons learned from growing a startup

From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

Latest Episodes:

The Yield Podcast by Yieldstreet Apr 01, 2021

Show notes

Original episode:

https://the-yield.simplecast.com/episodes/reinventing-the-wheel-trends-challenges-in-fintech

Episode Notes

The evolution of FinTech has come an impressively long way in a short period of time, but the transformation is far from over. In today’s episode, Yieldstreet’s CTO Hrishi Dixit and Noah Labhart, Co-Founder and CTO at Veryable, discuss the evolution of finance through technology, from updating archaic systems to blockchain hype and the impact of legislation on this developing industry.

Key Takeaways:

[2:24] Noah’s journey from corporate America to tech entrepreneur.

[5:15] Challenges and complexities of building a profitable platform.

[8:10] Key factors that have enabled the commoditizing of APIs.

[13:17] Steps to help develop a strong and updated infrastructure ecosystem.

[17:26] Blockchain hype, facts and its potential to upgrade archaic systems.

[23:39] The impact of state legislation that is targeted at the gig economy.

[25:03] Will the marketplace have an influence on new legislation?

[26:23] What’s coming next in fintech reinvention and innovation?

[28:50] Will legislation have a positive or negative impact on the gig economy?

[30:42] Yieldstreet offerings are required to comply with regulations.

Mentioned in This Episode:

Yieldstreet

Veryable

Original episode:

https://the-yield.simplecast.com/episodes/reinventing-the-wheel-trends-challenges-in-fintech

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

Our Sponsors:
* Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
* Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy

S4 E13: Connecting High-Throughput Message Routing: Scaling the Core Tech of Courier with Troy Goode Mar 30, 2021

Show notes

Troy Goode is based in San Francisco, with his family of 3 kids. They are 10, 8 and 2... so they are back in diapers. He finds family life super rewarding, and loves to go outside, to the park, and spend time with his family.

His parents had a boat when he was growing up, and they lived in a rural area. He used to sail down (as a spectator, not a sailor) a nearby river in Virginia. As he got older, he missed the simple peace yet required work that came with sailing - so he picked it back up as an adult.

He's worked on several startups as a VP of Engineering and CTO. At one point he was building a collaboration tool, and he was trying to mimic the hierarchy of Slack notifications. He figured it out it was not only difficult to build... but every developer was recreating this in their solution. He decided to build it one last time.

This is the creation story of Courier.

Sponsors

KIMO

TIKI

Links

Website: https://www.courier.com/
LinkedIn: https://www.linkedin.com/in/troygoode/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Credits: Code Story is hosted and produced by Noah Labhart. Be sure to subscribe on Apple Podcasts, Spotify, Pocket Casts, Google Play, Breaker, Youtube, or the podcasting app of your choice.

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 Bonus: Deploying Enterprise AI: Scaling Production LLMs and RAG Frameworks with Rens ter Weijde Mar 25, 2021

Show notes

Rens ter Weijde lives in Amsterdam with his 3 month old daughter, who he enjoys very much. And, he considers himself quite lucky cause his girlfriend does most of the work. He's an avid kitesurfer, and he likes to be outdoors on the water. He started wave surfing and did it for 8 years, but found it incredibly difficult. He switched to kite surfing 6 years ago, and finds it much more enjoyable.

He was a strategy consultant for 10 years, but then he hit a wall at one point and decided to move on to something new... and that new thing was AI. When he attempted to break into the space and become educated, he had to manually string together courses and content by himself. As he went through this process, he thought this process can be optimized, or done in a better way.

This is the creation story of KIMO.

Sponsors

Links

Website: https://kimo.ai/
LinkedIn: https://www.linkedin.com/in/rensterweijde/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 E12: Scaling to an Enterprise Acquisition: Building the Core Tech of Cloudsnap with Richard Barkley Mar 23, 2021

Show notes

Richard Barkley is a big traveller, and has been all around the world. The first business he started doing was doing non profit work in Uganda. He is a family man. Adopted several children from China, so he's been there. A few times. In total, he has 6 kids - 3 biological and 3 adopted.

He graduated with a finance degree, then taught himself how to code. After having a few engineering jobs, he then started his own businesses. He is a lifelong learner and reads a ton... currently reading former President Obama's latest book. But in fact, he reads all types of books - biographies, tech books, economics... even books about extraterrestrials.

After working for Dell, he grew tired of not moving the needle much, no matter how hard he worked. So he started a company called Nuvola Networks, innovating around e-learning. While doing this, he noticed how manual the flow of information was between antiquated systems for larger companies and enterprises. He thought - why don't we automate this?

This is the creation story of Cloudsnap.

Sponsors

VirtualPBX

Imagine Golf

KIMO

Links

Website: https://cloudsnap.com/
LinkedIn: https://www.linkedin.com/in/rick-barkley-8839b87/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 Bonus: The Uber for Moving: How Gozova Built an On-Demand Logistics Engine with Cameron Moreau Mar 18, 2021

Show notes

Cameron Moreau grew up in DFW, more on the Dallas side of Texas. Early on in life, he thought he was going to have a career in music cause he loved it. Eventually though, he discovered programming and went to school at the University of Texas at Arlington, studying computer science.

He spends a lot of time with his dog Twix, bike riding, rock climbing, and staying outdoors when he can. Note... he didn't get into rock climbing until he moved to San Francisco, because - its not really a thing in the flat lands of Texas.

Post school, he spent some time in the Bay Area, working for technology startups. He lived the Silicon Valley dream, coding at Pivotal and OpenDoor, pair programming with amazing developers and people.

When he was a sophomore in college, he ran a group at UTA and organized hackathons. He started to kick around an idea to give people access to a truck when they need it - to enable them to move & deliver large items.

This is the creation story of Gozova.

Sponsors

Imagine Golf

VirtualPBX

KIMO

Links

Website: https://gozova.com/
LinkedIn: https://www.linkedin.com/in/cameron-moreau/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 E11: Engineering Fast Materialized Views: Sub-Second Queries Over Live Streams with Arjun Narayan Mar 16, 2021

Show notes

Arjun Narayan grew up in India, programming as a kid. He came to America for college, thrown into the scene cold but really liked it. He studied computer science at Williams College in Massachusetts, and did his PHD at Penn, focusing on distributed systems, security, privacy and scalability. His doctorate taught him how to write at length, but out of the norm, he knew early on he didn't want to be an academic.

He is married, with a young son - and he really enjoys being a father. Today, his life consists of his startup and his young family, which are about the same age.

As he was as grad student doing his PHD, he came across a set of papers written by his co-founder - about a more capable, incremental compute engine. After several years of persuasion, Arjun convinced him that they needed to start a company to commercialize the solution.

This is the creation story of Materialize.

Sponsors

VirtualPBX

Imagine Golf

KIMO

Unidragon Coupon: DragonStory, 10% Discount. Expires July 1, 2021

Links

Website: https://materialize.com/
LinkedIn: https://www.linkedin.com/in/arjunravinarayan/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 E10: Re-Engineering Live Concerts: How Mandolin Scaled Ultra-Low Latency Streaming with Steve Caldwell Mar 09, 2021

Show notes

Steve Caldwell lives in Louisville, Kentucky - but grew up in South Louisiana, in cajun country. In the 90's he loved seeing things he typed on the screen come to life, as he built website in Frontpage 95. As he got into his 20's, he wanted to jump into professional dev. He's got 3 kids in elementary school - so with the pandemic, its been quite interesting having everybody at home. He's relatively new to Kentucky, but hopes to get out and do the bourbon trail when the timing is right. He enjoys playing music, composing, and DJ'ing.

As he puts it, he enjoys combining his passion for music with his passion for technology. In startup land, you have to be able to adlib and be flexible to change, understand your customers, and to skate where the puck is so to speak. Its the same in music - feeling the crowd, responding to your band, etc. - which is a really interesting parallel.

As the COVID pandemic decimated live music events, Steve was caught in a related riff. He found himself networking for his next gig, and while doing so, started to chat with his now co-founders about a new opportunity... where musicians could interact with fans in new ways.

This is the creation story of Mandolin.

Sponsors

Kitcaster

Unidragon Coupon: DragonStory, 10% Discount. Expires July 1, 2021

Links

Website: https://www.mandolin.com/
LinkedIn: https://www.linkedin.com/in/caldwellsteve/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 E9: Pioneers of Chaos Engineering: How Gremlin Architected Bulletproof Systems with Matt Forniciari Mar 02, 2021

Show notes

Matt Forniciari started his career at Amazon. First gig was on the availability team, but then he was tasked with emailing Jeff Bezo's directly about what was working & not working, which he rightfully so, says was stressful.

He spends a lot of time outdoors, reading, and mostly just away from tech. He is so immersed in tech during the day, that in his free time he prefers to do analog activities... and a lot of activities that require motion. In fact... he claims that his career after tech will be something like a park ranger, taking care of the outdoors.

While he was managing platforms for other companies - like Salesforce and Amazon - he was burning the midnight oil creating something to help build resiliency in your platform reliability. A solution based on the principles of chaos engineering.

This is the creation story of Gremlin.

Sponsors

Wildbit

Links

Website: https://www.gremlin.com/
LinkedIn: https://www.linkedin.com/in/mattforni/
https://www.calnewport.com/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 Bonus: Disrupting the PR Industry: How EllisX Uses Data to Automate Startup Visibility with Richard Mensah Feb 25, 2021

Show notes

Originally from Ghana, Richard Mensah was born into an IT family. From an early age, Richard was the one fixing all of the family tech problems. He could see the potential in technology, to help aid in solving the problems his community was experiencing in Ghana. He loves his country, but he also realized that the US has more resources for innovation than his home country.

He is a huge music fan - and is a guitar player and singer. He sees the correlation between tech and music, and describes them both as understanding the rules but being able to bend them in your own way to make a product, service, or song. He also loves to dance. In fact, he recently tried to learn Salsa, which he mentions didn't go super great.

Previously, he founded a few startups and one thing he found was it was hard to scale startups past early adopters. When he met his co-founder, they immediately saw a gap in connecting startups, startup ideas and those that are looking for interesting stories. They decided to build a better way to do this.

This is the creation story of EllisX.

Links

Website: https://www.ellisx.com/
LinkedIn: https://www.linkedin.com/in/richard-okyere-mensah/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm

Current Sponsors:

Checkout our Stacklist! https://stacks.codestory.co/

Hosted by Noah Labhart | Technical Founder & Startup Mentor.

S4 E8: The AWS Acquisition: How Fig Re-Engineered the Command Line with Brendan & Matt Feb 23, 2021

Show notes

Brendan Falk is originally from Australia. Growing up, he was always into computers, sports, extra curricular activities - he was the kid who always had a side hustle going on. Once he got to college, he built a currency converting startup to help him pay his tuition fees... and he has been toying around with startup ideas ever since.

His partner, Matt Schrage, is from San Fran originally - and he confesses, that its hard to escape tech when you are from the area. He started coding as early a middle school, and hasn't stopped since. And outside of tech... he builds more tech! Tinkering with embedded hardware, robotics and mini-machines.

After applying to Y Combinator, they were invited to interview with the accelerator. During the interview, they decided to change from their original idea. After that, their YC partner advised them to pivot yet again... so change has been a regular occurrence for this team since the beginning. They realized that every time they went to get setup on a new project, they had to go through the same commands on the terminal, over and over again. Every time, they either forgot what they were, or encountered an issue with their environment that needed to be dug into. They thought, how can we solve the problem of making the terminal easier to use?

This is the creation story of Fig.

Sponsors

Tandem Podcasting

Links

Website: https://withfig.com/
LinkedIn: https://www.linkedin.com/in/brendanfalk/
LinkedIn: https://www.linkedin.com/in/matt-schrage-957b6843/

Leave us a review on Apple Podcasts

Amazing tools we use:

This podcast is hosted on RedCircle, a FREE platform for podcasts and brands to scale their message.
Want to record your remote interviews with class? Then, you need to use Squadcast.
Code Story uses the 1-click product ClipGain, sign up now to get 3hrs of podcast processing time FREE
If you want an amazing publishing platform for your podcast, with amazing support & people – use Transistor.fm