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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S7 Bonus: The Software Leadership Playbook: From Engineering Director to 25,000+ Tech Subscribers with Luca Rossi, Founder of Refactoring Sep 13, 2022
    Show notes

    Luca Rossi is based in Italy, and has lived there his whole life. He has studied computer science, while being a part time musician. He left his PhD program to found a startup called Wanderio, and has been working in engineering leadership roles ever since. Outside of tech, he has been playing guitar his whole life, and he calls it the most serious thing he does outside of tech.

    During the 8 years he was an engineering leader, Luca started writing about his experiences and the things he had learned along the way. People started to love it, and his venture started to gain subscribers and traction - so much so, that he stepped out to do it full-time.

    This is the creation story of Refactoring.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://refactoring.fm/
    • LinkedIn: https://www.linkedin.com/in/lucaronin/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: Securing the Software Supply Chain: Fixing Open-Source Trust After Log4j with Dan Lorenc, Co-Founder & CEO of Chainguard Sep 13, 2022
    Show notes

    Dan Lorenc got into tech in a roundabout way. Most of his time in school was dedicated to the study of Mechanical Engineering, building in the world of atoms in machine shops and with 3d printers. He learned how to program through Matlab, and he got hooked. He lives in Austin, enjoys taking in the live music scene, and likes to get outdoors - when it's not 108 degrees, like it was when we did this recording.

    While Dan was at Google, the well known Solarwinds attack happened, illustrating the gaps and holes in the software supply chain space. Given he had experience in this space, paired with the Biden Administration's executive order to secure this space, led Dan and his co-founders to give this startup a try.

    This is the creation story of Chainguard.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.chainguard.dev/
    • LinkedIn: https://www.linkedin.com/in/danlorenc/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E4: Building in a Crisis: Launching a Zero-Access Data Observability Engine with Yuliia Tkachova, Co-Founder & CEO of Masthead Data Sep 13, 2022
    Show notes

    Yuliia Tkachova grew up in the Ukraine, but lives in Canada now. She has a family with 2 kids, and a masters in statistics. And, she acknowledges that the war with Russia has been difficult to deal with, thinking of her friends and family back home. On the lighter side, she notes that she loves Depeche Mode and Red Hot Chili Peppers, whom she has seen many times in concert. She recalls the 2010 concert in Kyiv with Depeche Mode was a moment that she cherishes.

    As a data product manager, Yuliia was called out, even during the early days of her job, that her customers were going to churn - due to some erroneous data downstream. After fixing this problem, she saw the landscape of data quality issues that were likely to occur with her customers, and wanted to do something about it.

    This is the creation story of Masthead Data.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://mastheadata.com/
    • LinkedIn: https://www.linkedin.com/in/yuliia-tkachova/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Twilio for PDFs: Converting Messy Business Documents into Developer APIs with Josh Lewis, Co-Founder & CEO of Sensible Sep 08, 2022
    Show notes

    Josh Lewis was fascinated by computers in the late 80's / early 90's. In the early days, he was neighborhood tech support, fixing people's computers around the block. He quickly moved into programming, but he moved off from technology in college, targeting philosophy and going to grad school. In doing research with a computer science component, he was pulled back into tech and went to work in Palo Alto. Outside of tech, he's a Dad taking care of his young family. Also, he plays competitive drafts of Magic the Gathering, along with Tennis.

    At his last company, Josh experienced a recurring problem in spades, where account managers were spending large amounts of time with data entry of standardized forms and information. When he looked for the Twilio for PDF's, he couldn't find a tool to solve his problem.

    This is the creation story of Sensible.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.sensible.so/
    • LinkedIn: https://www.linkedin.com/in/joshlewisml/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: From NASA Supercomputers to a $47M Corporate Spend Ecosystem: Bridging Slack and Corporate Credit Cards with Andrew Hoag of Teampay Sep 07, 2022
    Show notes

    Andrew Hoag remembers a time before he started his own company where there were other things outside the company. What keeps him sane is spending time outdoors, kite surfing, and traveling. He's a life long nerd, and building things has been his passion for as long as he can remember. Beyond that, he's also a musician - and enjoys hiding behind a drum kit or a DJ booth.

    Andrew remembers a time during his career, where if he would have purchased a piece of software, he would have been fired. As the market has shifted today, there is more need for everyone to be apart of the software procurement process - but the tooling is still stuck in the wrong era.

    This is the creation story of Teampay.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.teampay.co/
    • LinkedIn: https://www.linkedin.com/in/andrewjhoag/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E3: The Supplier Data Blueprint: Fixing the Fragmented Vendor Master and Scaling to Acquisition with Stephany LaPierre, Founder of TealBook Sep 06, 2022
    Show notes

    Stephany LaPierre is originally from Quebec, so English is her second language. She was a ski instructor in Whistler, and followed up going to university studying English. She grew up with an inspirational grandmother, who was a forced entrepreneur, involved in the community, and a fantastic mother and family member. Her Mom has a similar story, and Stephany pulls a lot of influence from both of these ladies. From many years ago, she has been starting and running businesses.

    While progressing through her career, Stephany had an idea around enhanced supplier data that she couldn't shake. After a small maternal break to have her 3rd daughter, she stepped back into the startup ring to build a tool around dynamic supplier data.

    This is the creation story of Tealbook.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.tealbook.com/
    • LinkedIn: https://www.linkedin.com/in/tealbook/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The Family Operating System: Engineering Zero-Trust Cloud Architecture for Life's Vital Data with Nat Robinson, Founder & CEO of Trustworthy Sep 02, 2022
    Show notes

    Nat Robinson is from New Zealand, and grew up there the first half of his life. He finds that growing up in a small island nation gives him a unique perspective in the world. He currently lives in San Francisco with a young family, and loves doing water sports when he is not working - including surfing, sailing, and the opposite winter sports, snowboarding and such. He likes Santa Cruz for surfing, and typically prefers inland snowboarding.

    While working at Microsoft, post the acquisition of his prior company, he started attempting to solve a problem for himself - around storing legal documents. What he discovered was that families were struggling with an overload of information, and how to keep it readily available and organized.

    This is the creation story of Trustworthy.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.trustworthy.com/
    • LinkedIn: https://www.linkedin.com/in/natrobinson/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: From Fractional CTO to Seed-Backed Cybersecurity Founder: Implementing Practical Searchable Encryption with Dan Draper of CipherStash Sep 01, 2022
    Show notes

    Dan Draper is from South Australia, specifically Adelaide, but his family now lives in Sydney. Interestingly, he does not drink Fosters beer (which is not surprising), and doesn't know what a blooming' onion is. Outside of tech, he has been a life long martial artist, and continues to compete in several forms today. He finds that there is overlap between coding and martial arts, as they are very technical, require a lot of solo focus, and... jokingly, you have to be ready to take a beating.

    Five years ago, Dan got the idea of his current venture while he was the CTO at Expert360. During his time there, he was approached by his clients as they demanded proof of how his organization was protecting their data. He was never fully satisfied with the answers they gave the clients. He desired bridge the worlds between encrypted data, and queryable information.

    This is the creation story of CipherStash.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://cipherstash.com/
    • LinkedIn: https://www.linkedin.com/in/ddraper/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 E2: From Learning to Code to 700+ Paying Customers: Scaling a Timeboxing Product via Twitter with Marie Ng of Llama Life Aug 30, 2022
    Show notes

    Marie Ng was born in Malaysia but grew up in Australia. She has lived and worked in London and New York City, so you could say she has been all over. At one point, she decided to teach herself how to code, which led her into her current venture. She has a dog named Homer, and ensures that he maintains his celebrity status on social media.

    While she was learning how to code for the third time, she changed the learning method to working on an actual project. After she completed an early version of a to do list, she got great feedback from her following on Twitter. Though she didn't plan to turn it into a business, people started following and supporting the project.

    This is the creation story of Llama Life.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://llamalife.co/
    • LinkedIn: https://www.linkedin.com/in/marieng1/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S7 Bonus: The GitHub Integration Playbook: Breaking Down the Wall Between Devs and Executives with Aaron Upright, Co-Founder of Zenhub Aug 25, 2022
    Show notes

    Aaron Upright used to get a ton of energy staying up late and strategizing about his startup, but now that he is 8 years in, he gets the most energy from what he does outside of work. Living outside Vancouver, he enjoys spending quality time with family & friends, and riding mountain bikes, which he finds particularly physically and mentally stimulating.

    In the past, Aaron and his team noticed the gap between developers and product folks, as developers were working in Github while Product Managers were working in, and reporting on, project software. They took a step back, and decided to create something to solve this problem and match the tool to their ethos.

    This is the creation story of Zenhub.

    Sponsors

    • Airbyte
    • Doppler
    • Host.io
    • IPInfo
    • mabl

    Links

    • Website: https://www.zenhub.com/
    • LinkedIn: https://www.linkedin.com/in/aaronupright/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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