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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S9 Bonus: The Developer Retraining Blueprint: Bypassing Rigid CS Degrees and Overthrowing Static Tech Education with Erik Gross, Co-Founder of The Tech Academy Jan 31, 2024
    Show notes

    Erik Gross had an odd journey into tech. He grew up in the redwoods of California, off the grid with no running water in a tee pee. However, there was a pivotal moment in his life when his Dad brought home an old school computer, and taught him about the internals, hardware, binary, and removed all mystery from computers. He had a career in the Navy as a nuclear reactor operator, and gained a lot from the training methods of the Navy. Outside of tech, he is married with kids, and recently moved to Louisiana. He enjoys cigars, and tasting whiskey on occasion.

    Erik has a background in training, while being a working engineer. He continuously took on side gigs, where he would need to have a junior engineer join him - and he couldn't find them. He decided to build a program that created this engineers for him, and was affirmed when he found a competitor doing the same thing.

    This is the creation story of The Tech Academy.

    Sponsors

    • CacheFly
    • ClearQuery

    Links

    • https://www.learncodinganywhere.com
    • https://www.linkedin.com/in/yourcareerarchitect/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E9: The Connectivity-as-Code Paradigm: Bypassing Legacy VPN Subnet Chaos and Eliminating Public Attack Surfaces with Ryo Koyama, Co-Founder & CEO of Remote.it Jan 30, 2024
    Show notes

    Ryo Koyama never thought he would be in technology. In the past, and in current days, he is very much into art, photography and woodworking. However, as he says it, he did was a good Asian son does and got a fluid dynamics degree. Eventually, he went on to be a product manager for graphics cards and has been in tech since. He has two adult daughters, and at one point, coached high school basketball in Palo Alto.

    Ryo and his co-founder have both been in networking for a very long time. They notice that the internet was going to make this part of the industry - IE networking - invisible. They decided to encore some of the prior work to create connectivity as code.

    This is the creation story of Remote.it.

    Sponsors

    • CacheFly
    • ClearQuery

    Links

    • https://www.remote.it/
    • https://www.linkedin.com/in/koyama/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E8: The IoT Data Backbone: Engineering Ultra-Lightweight MQTT Architectures and Scaling Critical Edge Infrastructure with Roger Light, Creator of Eclipse Mosquitto & Co-Founder of Cedalo Jan 23, 2024
    Show notes

    Roger Light lives in the midlands of the UK. He has his PhD in Electrical Engineering, and post graduating, he did research, then taught. But in parallel, he worked on hobby projects that eventually led him to a new venture. Outside of tech, he is married with 4 young boys and a dog - so he mentioned things get a little loud and crazy at home. He loves spicy food, but has been enjoying the visit to the local carvery lately.

    In 2009, Roger attended a conference on iOT, MQTT, and how it was being used to track electricity monitoring. What he realized was that an open source version of management software didn't exist. He happened to be looking for a project at the time, and thought "this should only take a couple of months".

    This is the creation story of Cedalo.

    Sponsors

    • CacheFly
    • ClearQuery

    Links

    • https://cedalo.com/
    • https://www.linkedin.com/in/roger-light-aba81919/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: From an SAP Innovation Lab Concept to a 4-Time Inc. 5000 Heavyweight: Bypassing the Flat Paper Instruction Manual with Nate Henderson, Co-founder & CEO of BILT Jan 18, 2024
    Show notes

    Nathan Henderson grew up in Saudi Arabia, where he actually met his now co-founder, back when he was 5 years old. His wife grew up in Mexico, and as such, they love to travel internationally. They are married with 3 college age kids, two at BYU and one on a church mission in Chile. His hobbies center around his family, but on his own, he loves to scuba dive, hike and stay physically fit.

    While he was at SAP, Nate worked on a concept to eliminate the paper instructions we are all familiar with today, and replace them with 3D graphical instructions. The idea was conceived, but to really bring it to life, he and his co-founder needed to take it outside the 4 walls.

    This is the creation story of BILT.

    Sponsors

    • Drata
    • CacheFly
    • ClearQuery

    Links

    • https://biltapp.com/
    • https://www.linkedin.com/in/nathan-henderson-12234b/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: The Open-Source Supply Chain Shield: Eliminating Malicious Dependencies and Automating Repository Governance with Craig McLuckie, Co-Creator of Kubernetes & CEO of Stacklok Jan 17, 2024
    Show notes

    Craig McLuckie is a self proclaimed boring guy - monochromatic, as he put it. At one point, he tried retiring from his professional ventures - IE building technology - but... it didn't work. So he is now back into building tech. Outside of tech, he is father to four children - two younger, two older - and enjoys spending time outside with them, hiking and building things. When he comes to food, he mentioned that there is no type of food he doesn't like - as long as it is well prepared and made with love.

    Craig has been passionate about the supply chain security space for a long time. And in the past, he had built several open source projects - one being Kubernetes. He found himself intrigued at the intersection of these worlds, and wanted to build a solution, enabling developers to secure their open source.

    This is the creation story of Stacklok.

    Sponsors

    • Drata
    • CacheFly
    • ClearQuery

    Links

    • https://stacklok.com/
    • https://www.linkedin.com/in/craigmcluckie/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E7: Aggregating Distributed Git Telemetry and Eliminating Developer Burnout Without Micro-Management with Naomi Chopra, Co-Founder & CEO of Hatica Jan 16, 2024
    Show notes

    Naomi Chopra grew up in Delhi, India, but attended Grad school in the US, specifically in Atlanta. He worked in the valley for several companies, including Uber, but eventually left to start his own thing. Outside of tech, he enjoys spending time with family and friends and loves to play tennis, which he has been playing since he was young. He mostly plays doubles because there are more people and less courts these days.

    Naomi noticed that people were depending on dozen's of SaaS tools to get their work done. He and his team started to ask the right questions, around why don't we build something to collect the signals from these tools, and present information to help drive velocity, alignment, and well-being.

    This is the creation story of Hatica.

    Sponsors

    • CacheFly
    • ClearQuery

    Links

    • https://www.hatica.io/
    • https://www.linkedin.com/in/naomichopra/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E6: Engineering Proactive Cash Flow Frameworks and Overthrowing Reactive Budgeting Anxiety with Melissa Pancoast, Founder & CEO of The Beans Jan 10, 2024
    Show notes

    Melissa Pancoast is originally from Miami, but now lives in California. She still loves Florida, being outside skiing or rowing. The latter was a huge part of her life from middle school through grad school, and she is hoping to get back into it soon. She's married, and runs outside as much as possible. In fact, she has completed several half and full marathons, including the Boston Marathon.

    Prior to her current venture, Melissa was a part of the group called "caring professionals", as a teacher in New York City. She studied how people feel about money at Oxford, and took her learnings, created a program, and decided to build a software company around it.

    This is the creation story of The Beans.

    Sponsors

    • CacheFly
    • ClearQuery

    Links

    • https://join-thebeans.io/
    • https://www.linkedin.com/in/mgpancoast/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: The Edge-Computing Architecture Blueprint: Breaking Server Latency and Scaling Developer-First Feature Flags with Jonathan Norris, Co-Founder & CTO of DevCycle & Taplytics Jan 04, 2024
    Show notes

    Jonathan Norris lives in Toronto, and has a passion for tech that started early in his life. He has participated in the First Robotics competition, which got him into mechanical engineering, building robots, and leading teams to world championships. He still actively volunteers and mentors people in the program today. Outside of tech, he is a new Dad, and stays quite busy parenting his kid, when he's not riding an eBike to work.

    In Winter 2014, Jonathan and his founding team did Y-combinator and formed Taplytics. After doing this for nearly 10 years, what his team noticed was the most passionate users were developers using feature flagging over the core offering of the product. So - they decided to spin out a new brand, to focus on just that.

    This is the creation story of DevCycle.

    Sponsors

    • Drata
    • CacheFly
    • ClearQuery

    Links

    • https://devcycle.com/
    • https://taplytics.com/
    • https://www.linkedin.com/in/jonathantnorris/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E5: The Identity Workflow Revolution: Engineering Drag-and-Drop Authentication and Shattering the Build-vs-Buy Tax with Gilad Shriki, Co-Founder of Descope Jan 02, 2024
    Show notes

    Gilad Shriki was born and raised in Israel. He loves the outdoors, and loves to travel. Skiing in a passion of his, and he loves to explore new places in the winter, mentioning that Whistler was his most recent favorite. He started digging tech very early, and his hobbies center around it as well. He loves building things in home automation, like building micro controllers that detect temperature or relay that turn the lights on and off.

    Gilad has known his current founding team for many, many years, and their last product was bought by Palo Alto Networks. When looking at what was the next big problem to solve, they dug into authentication and figured out - that this was still a major problem in the ecosystem, for developers and from the standpoint of cybersecurity.

    This is the creation story of Descope.

    Sponsors

    • Drata
    • CacheFly
    • ClearQuery

    Links

    • https://www.descope.com/
    • https://www.linkedin.com/in/gshriki/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Favorite: The Pop-Culture Video Engine: Bootstrapping & Scaling ClassHook to Acquisition with Alexander Deeb Dec 28, 2023
    Show notes

    Alex Deeb was influenced by the education space early on. He had many teachers who inspired him through his life, and his parents pushed him to do well in school on order to obtain better opportunities. Along side of that, he is interested in equitable opportunities, which is a big driver for him in his professional ventures. He is passionate about helping learn about new opportunities. He grew up in Long Island, NY - so of course, he loves pizza. He frequents the local pizza house, which in his opinion is Stellas'. He gets 2 slices of regular cheese, with a coke - which is the only time he drinks soda.

    One day, he and his friends got together to have a business brainstorming question. One of the questions that came up was how can you make videos searchable? Also, how can you improve engagement within schools, perhaps with popular media?

    This is the creation story of Classhook.

    Links

    • Website: https://www.classhook.com/
    • LinkedIn: https://www.linkedin.com/in/alexanderdeeb/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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