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    Technology

    Code Story | Startup Podcast for CTOs, CEOs and Technical Founders

    Code Story is a startup podcast for technical founders building and scaling software products. Each episode features SaaS founders, engineers, and product leaders sharing how they built their product, found product market fit, and navigated early-stage growth.

    We explore:

    • Early engineering decisions and MVP development
    • Landing the first customers
    • Pricing and go-to-market experiments
    • Scaling challenges and infrastructure bottlenecks
    • Hiring the first team
    • Lessons learned from growing a startup

    From first commit to first scale, Code Story focuses on the critical transition from building software to building a scalable business. If you’re a founder, engineer, or product leader interested in SaaS, startups, and scaling technology companies, this podcast breaks down how great products are built — and how they grow.

    Advertise

    Copyright: © 2019 Code Story

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    S9 E25: The Incident Response Revolution: Overthrowing War-Room Chaos and Automating Slack-Native SRE Workflows with JJ Tang, Co-Founder & CEO of Rootly May 21, 2024
    Show notes

    JJ Tang grew up in mainland China, though eventually he came to the US for University and stayed. He found a job, started working and eventually, moved to Canada, as the entrepreneur ecosystem was quite friendly. He has worked for companies like Instacart, IBM and Cisco, gaining vast experience in a myriad of roles. But outside of tech, he is engaged to be married in 2025, and is big into road cycling. In addition, he has a dog named Nova, which his current venture centers their merch design around.

    At Instacart, JJ started to build a tool for infrastructure monitoring. When he realized that building it was cumbersome, and nothing existed in the market, he decided to take one of the companies best SRE and start a company, building this very product.

    This is the creation story of Rootly.

    Sponsors

    • Permit
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://rootly.com/
    • https://www.linkedin.com/in/jjrichardtang/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E24: The Data Streaming Renaissance: Bypassing JVM Bloat and Squeezing 10x Performance From Modern Hardware Engines with Alex Gallego, Founder & CEO of Redpanda Data May 15, 2024
    Show notes

    Alex Gallego was born and raised in Colombia. He has always identified as a builder, and as a kid, he would help his Uncle re-build dirt bike engines, and was the kid that would take apart his friend's computer when they weren't looking. Once he arrived in the US, his Dad got a computer, which started his love for tech and cryptography. Outside of tech, he is married with three boys, so his time is consumed with being present with his boys, to which he stated he loves being a Dad. Beyond that, he enjoys mentally reseting by doing mountain biking and road cycling.

    Alex was working with a large dataset in ad tech. After this startup did well, he was hooked, he went on to build a computing framework, which eventually sold to Alkamai. During his time at that company, he started playing with squeezing every bit of compute out of hardware - and decided to combine this in order to optimize storage.

    This is the creation story of Redpanda.

    Sponsors

    • Permit
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://redpanda.com/
    • https://www.linkedin.com/in/alexandergallego/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: The Bootstrapped ALM Blueprint: Reaching $20M ARR With Zero Venture Capital and Automating Risk-Aware Quality Assurance with Adam Sandman, Founder & CEO of Inflectra May 09, 2024
    Show notes

    Adam Sandman grew up in Wales, in the United Kingdom. He went to university to study physics, because he had a fascination and desire to understand how things in the world worked. It was during this time that he ended up falling in love with tech, and has been in the industry ever since. Outside of tech, he is married with older children. He mentioned he was a scout master in the past, which he really enjoyed how the Scouts were led by the Scouts themselves.

    In the past, Adam realized that there were not great tools out there for QA testing. He noticed a lot of people were using Excel and Word, along with manual testing through the industry. Given his experience as a project manager and architect, he saw an opportunity in the market - and set out to build a solution.

    This is the creation story of Inflectra.

    Sponsors

    • Permit
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://www.inflectra.com/
    • https://www.linkedin.com/in/adamsandman/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E23: The $120M War Chest Shift: Overthrowing Legacy Payment Bottlenecks and Accelerating the Path to Fintech Unicorn Status with Vlad Sadovskiy, Founder & CEO of Netevia May 07, 2024
    Show notes

    Vlad Sadovskiy is a first generation immigrant from the Ukraine in the early 1990's. He has been in the payments space for 30+ years, so he knows a thing or two about the space. But outside of this and tech, he is a cancer survivor, and ex professional chess player. He mentions that along with ping pong, he still plays chess as a hobby - and sometimes, to help resolve arguments with his wife.

    A few years ago, Vlad acquired a number of businesses in the payment space. Having spent many years in the payment space, he decided it was time to be a founder and create something in the payment space with a twist - specifically, for the "reseller community".

    This is the creation story of Netevia.

    Sponsors

    • Permit
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://www.netevia.com/
    • https://www.linkedin.com/in/vladsadovskiy/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: From Film Tech to Architecting a Bitcoin-Backed Bretton Woods System: Overthrowing Custodial Bridging Risks with Sasha Mitchell, Head of BeL2 & Founder of Elacity May 02, 2024
    Show notes

    Sasha Mitchell living in Bangkok, Thailand, but grew up in London. He stared in the creative industries, as one side of his family are architects and the other side are musicians. This inspired him to study music production, which allowed him to enjoy the intersection of tech and creativity. During his time in film tech, he discovered the blockchain and started his journey into this industry. Outside of tech, he enjoys snowboarding, skateboarding, and of course - music and film.

    Being in the space for a long time, Sasha has been witnessing what he describes as the drop in the value of currency, by manipulation. He wanted to see decentralized, smart contracts create a smart economy - as part of a new internet.

    This is the creation story of BeL2.

    Sponsors

    • Permit
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://bel2.org/
    • https://elastos.info/
    • https://www.linkedin.com/in/sashmitchell/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E22: From Meeting His Co-Founder on Tinder to Leading a YC Startup in a War Zone: Scaling an On-Demand Creative Marketplace Under Fire with Roman Sevast, Co-founder & President of Awesomic Apr 30, 2024
    Show notes

    Roman Sevast was born in a small city in Ukraine. When he met his girlfriend, he wanted to take her out to dinner - but he didn't have the money to do so. So he started to learn software engineering to make a little money - and his tech career started. Outside of tech, he loves to play a myriad of different video games, and enjoys DJ'ing - either for himself or for his friends. He tends to play techno or house music, but has thrown in some classical music from time to time.

    Eight years ago, Roman met his co-founder Stacy on Tinder. After dating for several years, she showed him some buggy apps she had tried to create, and Roman stepped into help. After a few failed startup attempts, they set out to build a space where companies meet design talent - within the same day - and have these designer's projects managed with AI.

    This is the creation story of Awesomic.

    Sponsors

    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://www.awesomic.com/
    • https://www.linkedin.com/in/roman-sevast/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: The Metadata Breakthrough: Bypassing Legacy Tree Walks and Scaling Real-Time AI Dataset Ingestion with Björn Kolbeck, Co-Founder & CEO of Quobyte Apr 25, 2024
    Show notes

    When asked about his life outside of tech, Björn Kolbeck stated "Is there anything outside of tech?". He has made his hobby into his job, being exposed to his first computer at 11 and dreaming of being a programer. Outside of tech, he is a father of 2 kids. He loves going to the gym and traveling, which he mentioned was a luxury at his current venture. For personal travel, he loved visiting Costa Rica, as the people are friendly, the country is beautiful - and it's safe.

    Björn started a PhD program, and was part of a large project with the goal to build a distributed version of Linux. Within this program, he met his now co-founder, and they were responsible for a package within that project, surrounding data management. Little did they know that their exciting part of the project would later turn into a separate distributed file system.

    This is the creation story of Quobyte.

    Sponsors

    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://www.quobyte.com/
    • https://www.linkedin.com/in/bjorn-kolbeck-37925033/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E21: The Synthetic Audio Frontier: Overthrowing the "Uncanny Valley" and Engineering Ethical, Human-Parity AI Voices with Matt Hocking, Co-Founder & Executive Chairman of WellSaid Labs Apr 23, 2024
    Show notes

    Matt Hocking has a background in design, and started off as a graphic designer in Australia. He moved into lecturing while running a design school, which led him to New York and the startup community. He is a multi founder, which led him to his current venture. Outside of tech and startups, he is a family man, and loves to spend time with his kids - which he calls his startup outside of his startup. He enjoys building and drawing with his son, and doing the best he can to support his young daughter in becoming a princess one day.

    In 2018, Matt met his co-founder when joining AI2. While he was working on deep learning projects, Matt was working on a user centered, voice based experience in healthcare. When they put both things together, they figured out they could really help people and save hours of studio time by generating voiceovers with AI.

    This is the creation story of WellSaid Labs.

    Sponsors

    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://wellsaidlabs.com/
    • https://www.linkedin.com/in/mhocking/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 Bonus: Whats New with Alice Technologies - Rene Morkos, Founder & CEO Apr 18, 2024
    Show notes

    Welcome back listeners.

    Today we have a return guest on the podcast, Rene Morkos, the Founder & CEO of Alice Technologies. If you recall our conversation with Rene from Season 7, April 6th 2023, he and his team are building algorithms to disrupt the construction industry, through project optioneering and construction optmization. Today, he returns to the show to update us on Alice Pro and Alice Core, their latest innovation to the sector, which boasts a 100X reduction in setup time. Listen in now.

    In any industry, if you can build something that reduces setup time 100X - you have achieved something great. Rene and his team are changing the game, when it comes to project optioneering, bringing the solution into the backyard of the construction industry, while making it faster and easier to manage your scheduling.

    You can learn more about Alice Tecnnologies, Alice Pro, and Alice Core - by visiting https://www.alicetechnologies.com/.

    And thanks again for listening.

    Sponsors

    • Porkbun: Use the link codestory.co/porkbun and get a .dev, .app, or .foo domain name for only $5!
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://www.alicetechnologies.com/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

    S9 E20: Investor Attraction Blueprint: Overthrowing Legacy Outreach and Engineering Founder-First Public Relations Engine with Michael Hummel, Co-Founder & CEO of Establish Apr 16, 2024
    Show notes

    Michael Hummel has a different perspective on tech and startups than most people in this realm. His background dis in marketing, and prior to his current venture, he was running a lead gen marketing firm. Outside of his professional life, he is married, living in Puerto Rico, and has a miniature husky. He has picked up spearfishing - which sounds wicked fun. When I asked what was the biggest fish he caught, he laughed - and mentioned that he sticks to the reefs and the smaller fish.

    Starting out, Michael founded his current venture focused on PR - IE public relations - and they did this because it was aligned with his background. Fast forward, his company is aiding startups raise capital, by focusing on three key pillars.

    This is the creation story of Establish.

    Sponsors

    • Porkbun: Use the link codestory.co/porkbun and get a .dev, .app, or .foo domain name for only $5!
    • CacheFly
    • ClearQuery
    • Kiteworks

    Links

    • https://establishpr.com/
    • https://www.linkedin.com/in/michael-hummel-696258b7/

    Current Sponsors:

    • Tiger Data
    • Protected Harbor
    • Render
    • Fitnexa
    • Perplexity
    • Entelligence

    Checkout our Stacklist! https://stacks.codestory.co/

    Hosted by Noah Labhart | Technical Founder & Startup Mentor.


    Our Sponsors:
    * Check out Granola and use my code granola.ai/CODESTORY for a great deal: https://granola.ai
    * Check out Perplexity and use my code CODESTORY for a great deal: https://www.perplexity.ai
    Advertising Inquiries: https://redcircle.com/brands
    Privacy & Opt-Out: https://redcircle.com/privacy

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