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CMO On The Go — News
CMO On The Go

A weekly podcast by and for fast-moving CMOs and marketing decision-makers discussing the emerging technologies that impact real-world business and consumer interactions.

Latest Episodes:

Live From ONWARD18: How ‘Menu Management’ Can Help Restaurants Surface In Search Results Mar 06, 2019

Show notes

In the last episode of this season, Nancy Hampton, Chief Business Development Officer at Trabon, shares her insight on restaurant marketing trends, menu management, and more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: How Marketers Can Embrace Hybrid Spaces Feb 27, 2019

Show notes

In this episode, Talia Wachtel, VP, Real Estate at Tiger Pistol, shares her insight on social ad automation, how the traditional concept of a business “location” is evolving, and more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: How To Drive Discovery Across Digital Touchpoints Feb 20, 2019

Show notes

In this episode, Romeo’s Pizza CMO David McCafferty shares his insight on the importance of managing brand information across digital touchpoints — and explains how Romeo’s Pizza raised its star-rating by .5 in under 60 days.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: How Restaurants Can Surface In Search Results For Travelers — And Locals Feb 13, 2019

Show notes

In this episode, TripAdvisor’s Mark Goloboy shares his insight on how TripAdvisor works with restaurants, the importance of reputation management, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: The CMO To CEO Journey Feb 07, 2019

Show notes

In this episode, Frances Allen, CEO at Boston Market, shares her insight on making the shift from CMO to CEO, key trends in the restaurant industry, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: Balancing Data Collection With The Need For Consumer Privacy Jan 31, 2019

Show notes

In this episode, Christian Ward, Chief Data Officer at Source Media, discusses the challenge of balancing consumers’ desires for personalization with the need for privacy, the use of data in financial services, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: What Brands Need To Know About Voice Activation Jan 23, 2019

Show notes

In this episode, we welcome Microsoft’s Ed Doran, who is the co-founder of Cortana. Doran discusses the state of voice, how to address challenges related to scalability, and much more.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: How QSRs Can Win With Review Management Jan 16, 2019

Show notes

In this episode, Jason Carrigan, Head of Digital Marketing at Checkers & Rally’s Drive-In Restaurants, talks about driving digital discovery and why review management matters — especially for QSRs. In Carrigan’s words, “to start with, it’s simple: Reviews impact customer behavior.”

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

Live From ONWARD18: How To Create A Truly Personalized Retail Experience Jan 09, 2019

Show notes

Welcome to season two of CMO On-The-Go!

In this episode, Cimarron Buser, SVP business development at TimeTrade, explains why everyone visiting a retailer, financial institution, or healthcare provider should have a “we’ve been expecting you” customer experience — and what marketers can do to provide it.

Missed the action at Yext’s ONWARD18 conference? Experience all the innovation and insights at ONWARD19. Sign up for ONWARD19 updates here and be the first to know when tickets go on sale.

How — And Why –The Job of CMO Is Changing Dramatically Nov 28, 2018

Show notes

The demand for personalized services by “connected consumers” has led most marketing professionals to adopt a new outlook of advancing their goals with the tools on hand while taking on the role of “chief silo-buster.”

On this week’s episode, we speak with David Berkowitz, the head of Serial Marketer, a consultancy focused on branding, product marketing, demand generation, and more.

Among other things, we’ll be exploring the idea of how the CMO role has become a “hybrid” job that combines elements of marketing and technology seamlessly. While those roles are often at odds in terms of approach and incentives, Berkowitz discusses why brands need a clearer cross-functional position that breaks down walls between marketing skill sets and job descriptions.

Plus: Lauryn Chamberlain explains what brands need to know about “micro-experiences.”

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