Clickbait

Latest Episodes:

Henry Weaver - Skin in the game. Nov 22, 2019

Show notes

In the space of 24 hours, Henry Weaver created an online store on Shopify for his men's skincare line The Daily. With a business ethos around no bull**** branding, The Daily takes insights from their audience's daily routines to develop beauty products that are historically made for women, for men. Join Henry and Sean as they discuss the world of startup skincare, breaking stigmas and listening to your audience.

Ben Gerrans - Oversharing is caring Nov 15, 2019

Show notes

On this show, we’ve discussed a plethora of crucial topics in the social and digital world. Branding, marketing, strategy, influencers - all the good stuff. But, let’s get a little personal. We need to talk about online culture. And, more specifically, how we’re presenting ourselves, and our lives, on the web. With social media, has come, what many view as, ‘oversharing’. We see it on Instagram, we see it on Facebook. A place that it inhabits most frequently, however, is YouTube. AKA, the modern-day television.

We’re following people that are documenting - I mean, vlogging - their everyday lives for us. We’re seeing the inside of their apartments, their relationship with their partner, their vacations. We’re watching videos titled ‘Why we broke up’, or ‘My Biggest Secret’. It’s like everyone has their own reality show. But is oversharing a good thing? Is oversharing really just another word for being authentic and real? Should everyone be unfiltered online? Let’s break this topic down, and see whether this kind of engagement with social media is actually positive and whether there really is such a thing as ‘oversharing’.

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Julian Antonescu - Millennials: Generation $$$ Nov 08, 2019

Show notes

Understanding one's audience is key to any company's success. Millennials are a HUGE demographic that many recent tech startups market to, and it is imperative for these companies to have a deep understanding of the generation to do this effectively.

Clickbait is a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie.

Listen, we know you care about technology. If you’re anything like the average Australian, you spend roughly $2,400 a year of your tech devices. And once you have them in your hands, you’ll spend about 7 hours a day swiping, and liking, and trolling, and reading, and watching, and… you get the point!

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

Wendy El-Khoury - Online communities: the billion dollar bride Nov 01, 2019

Show notes

These days it is imperative for brands of all sizes to be customer-centric. Getting closer to your audience and understanding their wants and needs is essential to long-term business success, and one of the most effective ways of achieving this is through online communities.

There has always been a platform for online communities since the dawn of online chat in the 70s. These days people are connecting with one another on every issue under the sun with facebook alone home to more than 400 million active users in community groups.

This week on Clickbait we are talking all things online communities- a market that is now approaching $1 Billion in value and projected to continue growing.

Clickbait is a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie.

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

Alfred Boyadgis & Julian Chow - AI: the friend you love to hate Oct 28, 2019

Show notes

Welcome to Clickbait, a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie.

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

Taryn Williams - Influencers: Fad or Future? Oct 18, 2019

Show notes

Welcome to Clickbait, a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie.

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

Adam Bub - The War on Print vs Social Oct 11, 2019

Show notes

Welcome to Clickbait, a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie.

The moral of the complicated story is: You use it. But how much do you really know about it?

Join our host Sean Szeps and a new guest each week as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

Lyndi Cohen - Being authentic on social media Oct 04, 2019

Show notes

Welcome to Clickbait, a podcast that takes complicated internet information and condenses it down to easily digestible dialogue for the everyday Aussie. You use online media. But how much do you really know about it? Join our host Sean Szeps and our very special first guest Lyndi Cohen, as we navigate our way through the exciting and often bizarre world of Social and Digital Media.

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