Check Your Aesthetic Podcast

Latest Episodes:

Ep. 80: Self-Publishing & Marketing *Spicy* Novels ft. Willow Winters May 02, 2022

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In this episode Katie and Alexis had romance author Willow Winters on to discuss her journey as a writer and self-publisher. Willow gave advice on how to market your books through online selling platforms, how to utilize social platforms like TikTok, and how much a book cover can really make a difference. Finally, she talked about the lifespan of a book and how you can always breathe life into old stories.

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Ep 79: Why Everyone Should Establish A Personal Brand (+ How To Do It) Apr 18, 2022

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This week, Katie and Alexis discussed one of Katie’s favorite classes from her previous semester at University of Florida- Branding Using Social and Mobile Media. They discussed the importance of establishing a personal brand and how it can impact career opportunities in the future. They also discussed the aspects of developing a corporate brand and how to ensure branding remains consistent across social media. They discussed everything from target audience to content themes to brand vision architecture.

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Ep. 78: How To Deal With Judgment And Comparison ft. Kennedy Hausmann Apr 11, 2022

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In this week’s episode of Check Your Aesthetic, Katie and Alexis sat down with their Creative Assistant, Kennedy Hausmann. Kennedy is a recent college graduate who is working as a content creator, freelance social media manager, and dance teacher on the side. Kennedy and the girls talked about what life has been like for them post grad and how difficult it can be to work in the creative field. Kennedy had great insights on how to try not to compare yourself to others and how it is okay to not know exactly what you are doing. If you have been struggling to know where your life or career is going - this episode is for you!

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Ep. 77: Products With Message And Meaning ft. Ani+Co Apr 04, 2022

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In this week’s episode Katie and Alexis sat down with the owner and founder of Ani + Co, Brittany. Brittany got her bachelor’s degree from SCAD in fashion design and went on to start her own candle business. Brittany discussed how SCAD influenced her business and her professional career in fashion. She discussed how she has been able to incorporate a message and meaning into her business, as well as the process behind developing scents. Finally, they talked about time management and how she is able to avoid burnout.

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Ep. 76: Following Energy Cycles To Increase Productivity As A Creator ft. Gina Galeoto Mar 28, 2022

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In this week’s episode Katie and Alexis sat down with Gina Galeoto to talk about the topic of “low energy” as a content creator. Gina is a content creator who coaches other creatives with their work and productivity. Gina discussed her journey as a low-energy and neurodivergent business owner and content creator and shared insights on how she holds herself accountable while still honoring herself and giving herself grace. She also discusses tips for staying productive while working from home, honoring your energy cycles, and taking advantage of those high energy times or moments of motivation.

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Ep. 75: How To Build A Business From Square One Mar 21, 2022

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In this week’s episode Katie and Alexis sat down to talk about Alexis’s past quarter at the Savannah College of Art and Design. She went over her Entrepreneurship Principles and Practices class and gave great tips on how to build a business strategy. If you are thinking of starting a business or want to fine tune one you already have, this is the episode for you!

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Ep. 74: How To Budget And Prioritize Your Financial Goals ft. Emily from Sometimes Sensible Mar 14, 2022

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In today’s episode Katie and Alexis sat down with Emily from Sometimes Sensible to talk about everything finances. Emily is a financial coach, so she is an expert in everything budgeting and saving. She gave great tips on setting and prioritizing financial goals, getting comfortable with money, and negotiating salaries. If you’re scared by the words “budget,” “savings,” or “retirement,” this is the episode for you!

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Ep. 73: Setting Up Your Business To Attract Your Ideal Client ft. Carolyn Pascual White aka The Social Sipper Mar 07, 2022

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In this week’s episode Katie and Alexis sat down with Carolyn Pascual White, a food and drink stylist and photographer. Carolyn runs her business, the Social Sipper, which brought in 6 figures in its first year. They have worked with huge brands such as Starbucks, the Food Network, Crate & Barrel, and more. She gave some great tips on valuing yourself and your business despite having a smaller following count, and how to set up your business so your dream clients find you.

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Ep. 72: Crafting A Retail Experience That Creates Repeat Customers ft. Abby Price from Abbode Feb 28, 2022

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In this week’s episode Katie and Alexis sat down with Abby Price, the owner of Abbode, an eclectic boutique in NYC. Abby talked about her experience starting her business during the pandemic and eventually moving to a brick and mortar commercial space. She gave some insightful tips on establishing relationships and crafting a retail experience that creates repeat customers.

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Ep. 71: Prioritizing Personal Values in Entrepreneurship ft. Emily Henegar aka “The Cookie Girl” Feb 21, 2022

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In today’s episode Katie and Alexis sat down with Emily Henegar of Cookie in the Kitchen, aka “the Cookie Girl.” Emily started selling cookies at 11 years old and has grown her business into a successful, sustainable venture with plans to open a physical bakery location. Emily shared great insights on how she has combined her passions of artwork, baking, and music into one, and how she brings her personal values into her business. If you are looking for an inspirational episode; this is the one for you!

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