Character Count

Latest Episodes:

@SimonBooks brings a legacy brand to a new audience Apr 09, 2019

Show notes

@SimonBooks was literally founded before the internet — before computers even — which is why it’s particularly impressive that the legacy brand has been able to seamlessly find its audience (hello, book Twitter) in the digital world.

In this episode of Character Count, we sit down with Stephen Bedford, the Director of Marketing for @SimonBooks, to talk about how the company found their place.

As you listen, here are some links to help you follow along:

We’ll also sit down with Twitter Ads expert Giselle Diaz, to get her top Twitter tips. To learn more about the topics we cover, check out these resources:

Listen to the full episode for tips on finding your corner of Twitter (and the Direct Message etiquette to use when you do).

@Dropbox jumps out of the background Mar 26, 2019

Show notes

Susan Chang manages social media for @Dropbox — that’s right, all of it. She oversees multiple accounts running multiple campaigns, answering the tough questions most of us have probably encountered: which teams should get their own handle? Who should get access to those handles? What should the investment be in community management?

Tune in as we cover each of those things, along with:

We’ll also hear from Chloe Meir, a Customer Success Specialist at Twitter. Want to learn more about some of the topics she covers? Check out these links:

Listen to the full episode for more tips on brand voice, managing brands-within-a-brand, and (as always) the memes of the moment.

@MontereyAq brings the ocean online Mar 12, 2019

Show notes

There isn’t a better subject for our first episode of Character Count than the quick and lively @MontereyAq.

We often tell clients to create a human personification of their business and use that persona to guide their “Twitter voice.” The Monterey Bay Aquarium— an ocean conservation non-profit dedicated to education and exhibits—is a best-in-class example.

@MontereyAq broke through the ice with popular witty memes, ASCII art (more on what that is in the episode), and a boat load of fish puns.

@MontereyAq’s social media content creator, Patrick Webster, talks about the most interesting and unexpected moments that honed the handle to where it is today. As you listen, use the links below to follow along.

Hear more about how @MontereyAq makes the ocean everyone’s business, what it takes to develop a playful voice AND credibility, and how you end up at the bottom of the kelp forest with a broken Periscope broadcast but a lively community of supporters.

Curious about the tools that Ashli Dompier from our Customer Success Team mentions? See them here:

Character Count is hosted by @JoeWadlington and the @TwitterBusiness team. For more information visit business.twitter.com

Introducing Character Count with @TwitterBusiness Feb 21, 2019

Show notes

@TwitterBusiness is an arm of Twitter that focuses on supporting people who amplify their message with Twitter Ads. Our new show, Character Count, will feature audio case studies of the people behind some of Twitter's most interesting advertising stories. We'll ask how they built such effective campaigns and why Twitter's audience matters so much to them.

In the meantime, follow @TwitterBusiness on Twitter for marketing trends, product updates, and a lot of coffee emoji.