Change Your Filter

Latest Episodes:

Season 3 Premiere | Derek Cole (HVAC Franchisee of the Year) Mar 06, 2026

Show notes

What if the “right” move in HVAC was the one most contractors refuse to do?

Derek Cole (Simmons One Hour, NC) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees.

In the Season 3 premiere of Change Your Filter, Derek and Paul Redman get into the real playbook:

✅ Why Derek believes customers aren’t listening until they know the price
✅ What happened when he put pricing online (and what he didn’t lose)
✅ How a rural market with long “windshield time” can still win big
✅ The systems that create trust: reviews, standards, response, and communication
✅ His content strategy (thousands of posts) and why “answering questions” beats marketing tricks
✅ The AI twist: “Derek AI” trained on 900,000+ words of content to help customers and employees instantly
✅ The leadership mindset that keeps him moving forward through MS: next rep, next play

Watch now and tell us this: Are you team “pricing online” or team “keep it hidden”?

eCommerce for Contractors ... Learn More.

Becoming the Best: Winning BIG in a Small Town Jul 25, 2023

Show notes

In our third episode of Season 2, John Caruthers walks us through the experience of building Best Virginia Heating & Cooling. You’ll get hear Tall Paul Paul & John discuss how John got his start in the trades, the complicated process of buying & building Best Virginia Heating and Cooling, and what’s currently happening in the business right now.

All of our episodes are now on YouTube!
Follow us on social! @HVACPodcast across all platforms.
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The Subscription Shift: Is leasing HVAC Here to Stay? Jul 11, 2023

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In episode 2 of season 2, we sat down with the VP of Business Development at Service 1st Financial, Tom Towe. In this episode, Thomas & Paul delve into the inefficiencies of the buying process within the HVAC industry, and the proactive measures taken by Service 1st Financial and Contractor Commerce to address these challenges. Get ready to discover valuable insights on innovative strategies and initiatives aimed at streamlining the buying process in the HVAC industry!

You can now watch our episodes on YouTube!

Detach from Outcomes & Find Your Purpose with Dan Friesen Jun 23, 2023

Show notes

In our first episode of Season 2, we had the pleasure of sitting down with Dan Friesen, a training and development guru. Today, you can find him as the Owner and Team Lead of Charlton & Hill Home Services and the VP of Training at P1 Service Group.

This is a jam-packed episode, with tons of insight into both personal & professional aspects of life. Dan and Paul dive into several topics including exiting/selling a home service business, the significance of relationships, human preoccupation with outcomes, discovering a personal mission, and much more.

You can now WATCH our episodes on YouTube! https://www.youtube.com/@contractorcommerce
Looking to connect with us? @HVACPodcast across all platforms!
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The Search for Insight: Making Data-Driven Decisions Mar 10, 2023

Show notes

In episode 25 of Change Your Filter, we share part 2 of our interview with Jonathan, where we dive deep into SearchLight, and where data analysis & CRM technology is headed for our industry.

Learn more and read Jon's blog: https://thedatadriventrades.substack.com/
You can now WATCH our episodes on YouTube!
Looking to connect with us? @HVACPodcast across all platforms.
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Change Is in the Air (or Is It?) Feb 21, 2023

Show notes

In episode 24 of Change Your Filter, we sit down with the founder of SmartAC.com, Josh Teekell, to learn about "Smart Maintenance" and where we can expect the home services industry to head in the future.

You can now WATCH our episodes on YouTube!
Looking to connect with us? @HVACPodcast across all platforms.

What Can We Learn From the Auto Industry? Feb 07, 2023

Show notes

In part 1 of this two-part interview, we sit down with Jonathan Torrey of SearchLight to examine the rise of eCommerce & online shopping within the automobile industry in order to better understand how we can continue to push forward & innovate the home services industry. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

Strategizing for Success: Is Coaching Overrated? Jan 17, 2023

Show notes

On episode 22 of the Change Your Filter podcast we are joined by Dominic Rubino. Dominic Rubino is a business coach, strategy consultant, TED Talk speaker, podcast host, and owner of 10xBLT & Profit Tool Belt. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

How eCommerce Is Saving Home Services Dec 20, 2022

Show notes

We know you all loved our previous Tall Paul episode, so he’s back again as the interviewee! In this episode, Paul is interviewed by the Editorial Director of HVACR Group (ACHR News) Kyle Gargaro. Looking to connect with us? Follow us @HVACPodcast across all platforms! New episodes every other Tuesday!

Scott Lindsey’s 3 Things and the “New Collar” Nov 29, 2022

Show notes

Scott Lindsey is the Vice President of Business Development at Intermountain Home Services. Intermountain Home Services is the largest and fastest-growing home services group in the Intermountain West region. In this episode, we talk to Scott about all things sales, the evolution of home services, and elevating the industry. Looking to connect with us? @HVACPodcast across all platforms! New episodes every other Tuesday at 6 AM Eastern!

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