Show notes
Denis O'Brien [0:15]Hey Money Clan! A very warm welcome to the Chain of Wealth Podcast. I'm your host, Denis O'Brien. Katie Welsh [0:20]And I'm Katie Welsh. Denis O'Brien [0:21]So Katie, really cool. We got to catch up with Emmanuel. We actually had his father on the show a long time ago. Yeah, Chain of Wealth has become a whole family thing now. It really has. And he's followed in the footsteps of his father and he's already dug deep into assisted living, and he helps people set up businesses. So if you're looking for a stream of income, this is a great idea for you. Katie Welsh [0:46]So back when we talked to Gene about assisted living, it was more questions about really what it was for me. And now with getting to talk to Manny is really seeing where an entrepreneur could benefit. Denis O'Brien [1:01]Exactly. I had the same takeaway and and I think that there really is a lot that you can learn and it doesn't make a lot of sense if you think about it. Well, before we dive into our interview, if you guys haven't already, don't forget to join our Facebook community. You can head on over to chainofwealth.com/group. We'd love if you joined our awesome community and come and say hi. Alright, Kate, are you ready to dive in? Katie Welsh [1:24]Yeah!Denis O'Brien [1:25]Fantastic, let's do it.Our guest today is Emmanuel Guarino, who is considered the number one realtor for residential assisted living in Arizona. Emmanuel trains entrepreneurs and investors at the Real Estate Aassisted Living Academy and has experienced as a sought after coach and trainer for all things RAL he specializes in helping others take advantage of this mega trend opportunity.Emmanuel Guarino [2:06]Hey, how you doing, guys? Katie Welsh [2:07]Good, thanks. So before we start off for somebody who doesn't know what is assisted living? Emmanuel Guarino [2:15]Well, that's a great question. So what residential assisted living is, is, you know, we're all familiar with nursing homes, right? So the idea of a large building, where there's, you know, many seniors who are living there who need help in one way or another, what we do is instead of doing it in a large facility that can be, you know, maybe not so well suited for someone who's in their 80s or 90s. To be getting around. We do a nursing home in a residential setting. So what that looks like is you know, instead of it being 100 unit building, it might be a home with 10 elderly residents in it, and it might be a home where, you know, they're being helped with their activities of daily living, so cooking, cleaning, getting up and out of bed.So naturally what we focus on at the residential assisted living Academy is showing people exactly how to do that. Denis O'Brien [3:07]Right? So it's kind of taking the idea of that massive institution almost that does a whole bunch of people, but it's making it a bit more niche and sort of targeting people that, you know, want to live in a smaller place and have more sort of hands on care?Emmanuel Guarino [3:22]Yes, exactly. So you know, just like how you know, a hotel and an Airbnb serve the same purpose. But you know, an Airbnb sometimes can be a little bit more cozy, right? It can be a little bit more comfortable when you're going on that vacation. Same thing with us, you know, with our homes, there might be a caregiver to resident ratio of, you know, 1-5, 1-6, at a larger facility, it might be 1- 10, 1-20. So we're able to provide better care, you know, more one on one time with the residents and different things like that. Katie Welsh [3:56]Interesting. So I'm just curious to know does the facility looked like a home like on the outside, does it look like a house in the neighborhood or is that? What does that look like? Emmanuel Guarino [4:06]Yeah, it looks like a home that you driven by 100 times and you would have never known that it's there. And really, that's the whole idea is we want it to look like a home, right a place where you feel comfortable living, because the idea of, you know, someone is, let's say 85/90 years old, and they say, I need to move into an assisted living with you know, 100 strangers and it's a big building that may not be the most comfortable fit the most natural fit versus moving into a home with maybe 5 or 10 other residents and you know, be more of a home like setting so our homes are in completely normal residential neighborhoods, not in a commercial areas or things like that. So that really has that great home feeling to it. Katie Welsh [4:51]So it's kind of just like, I don't want to be like completely blunt but basically like a bunch of old people who are roomy?Emmanuel Guarino [4:59]Yeah. You know, exactly, you know, you might have, you know, five or 10 or 15, you know, residents living in that home and you might have, you know, two or three caregivers taking care of them. So it's nice because they have that chance to be around other people. But you know, for someone who's maybe not incredibly outgoing, or incredibly social, instead of being around hundreds of people, you can be around a few roommates. And that's usually a lot better for people who are at that stage of life. Katie Welsh [5:30]That's really interesting. So how did you get into this sort of business? Emmanuel Guarino [5:35]Oh, that's a great question. So when my father, Gene, you know, the founder of the Academy, when he first started doing this, you know, we all looked at him like he had about, 12 eyes on his head, you know, we were like, what are you doing, right? You got the seniors and these houses, we did not get it. And my father, you know, I he was telling me, you know, invest in real estate and he was telling me about assisted living and, you know, as most kids do, I said, yeah, yeah, Dad, you know that that's, you know, not for me or this or that. But one day he handed me the purple book, right? And I'm sure your listeners know, the purple book, Rich Dad, Poor Dad, Robert Kiyosaki, right. And I read that book and what felt to be like 20 minutes, right. I just went through it and it was awesome. And, you know, a couple weeks later, I was at a real estate event. My dad, he dragged me along, and I saw Robert Kiyosaki and I said, Oh, my goodness, that's Robert Kiyosaki. And he walked up to my father, and he said, hey, you're the assisted living guy. I got some questions for you. And I just had to take a second. I was like, hold on, hold on, you know, Robert Kiyosaki, you're my hero, and you're talking to my dad, and that would make my dad my hero. Katie Welsh [6:51]Suddenly, your dad is so cool.Emmanuel Guarino [6:52]Yeah. And that's when it all clicked for me. And you know, after that moment, you know, I said, you know, Dad - what can I do to help? And he said, you know, we got a lot of students that we teach on how to do this. They need homes, go find them some homes. And so I just went out there, I started knocking on doors, calling, you know, homeowners and just trying to find the right opportunities for those students. And that's how I really got started in this industry from that standpoint.Denis O'Brien [7:20]Yeah. And we did have show dad on the show a long time ago, he was actually Episode 49. And this is going to be episode 180. So it just goes to show how long ago there was. So just chatting about assisted living, you know, like, obviously, a lot of the baby boomers are starting to age. So like, how much of a crisis/opportunity, is there really in this kind of a business and, like how many people really need these kind of services? Emmanuel Guarino [7:50]Yeah, that's a great question. And you know, right now, there are 10,000 people a day, turning 65 years old. Every single day -10,000 people. And you know, in our country, we have 77 million baby boomers in the US, they control our economy, they're a huge part of our day to day lives. And you know, one of the big things is, you know, someone who's 65, they might be moving into independent living, which is before assisted living, right? It's kind of like a community where it's kind of like a very serious HOA, they help out with a lot of things and might have a main Community Center, but it's not quite assisted living, which is what we're doing. You know, right now, there's 85, or there is 4000 people today who are turning 85 years old, and someone who's 85 is more likely to be moving into one of our homes. But you talked about the crisis, the opportunity, right? It all depends on if you're prepared. You know, right now, there is about roughly about 1.4 million beds in the US for assisted living. And right now if you take that number 4000 times by 30 times out by 12, you get about 1.4 million people turning 85 every year. So when you talk about the crisis, the opportunity, that's not even that wave hitting the shore of 10,000 people a day turning 65 years old. So when we talk about the best investment for the next 10/20 years, this is it. Right? Because the demographics are there, there are so many people who need this. And we're just at the beginning of it. So it's awesome. Denis O'Brien [9:29]So speaking about your business, I've noticed that your motto is do good and do well. And I'm just really curious, what exactly does that mean? Where does it come from? And how do you guys try to sort of help people? Emmanuel Guarino [9:42]Yeah, you know, our motto do good and do well, what that really means is, if you help enough people, you can definitely help yourself, you know, financially, right? And so I think my father has just been such a great example of that in his entire life, the way that he's lived, right, and he helped so many people get to that financial freedom point, help them out in times where they really needed someone. And he's been able to do very, very well financially as well. So really, that's what we're all about. And you know, one of the big things and, you know, I don't know if any of your listeners have ever put someone into one of these homes, right, a larger nursing facility or things like that, you know, it's scary, you know, it's a time where you're going, I have to trust someone else taking care of my mom or my dad. And so what we get to do right at the Residential Assisted Living Academy, helping so many people have a place where they can put their money they can put their dad and feel comfortable and feel safe and feel grateful that we're helping them in that time where they really need someone looking out for them. So it's a awesome business because we get to help a lot of people and you can also make a whole lot of money too. And that's what I really enjoy about it is, you know, some jobs and things out there. Maybe they make money but are we really helping someone. So that's a really cool thing about this is you get to do both help a lot of people and you can make money at the same time. Katie Welsh [11:09]I like how, depending on which perspective you're looking at whether you're wanting to open a business like this for yourself, or you're on the flip side and thinking about putting a family member in a facility like this. I have a couple of questions on the latter because my mom is a baby boomer. And I like the idea that my mom would be living with a bunch of other ladies and they can have tea and play cards and do what old ladies do. Denis O'Brien [11:38]Don't forget about bridge.Katie Welsh [11:41]But I want to know, how much does it typically cost to stay in this kind of home. And also is it different based on location is like for example, Florida. I mean, it could either go cheaper or more expensive depending on how you're looking at it versus like somewhere else in the country. Emmanuel Guarino [12:01]Yeah. So the national average to be in an assisted living home in a private room in the US, the national average is $4,000 a month to be in an assisted living home. Now, I say that number $4,000 a month and sometimes people say, well, Manny, that's a lot of money, you know, $4,000. Well, when we break it down, and we think about what that covers, that's covering everything that's covering food that's covering care that's covering all their bills, the housing that's covering everything, you know, one time, my wife and I were actually walking through one of the homes and, you know, $4,000 It sounds like a lot, but we were like, Hey, wait a minute, it might actually make more sense for us to move into this home. We get our meals prepared for us, we get someone taking care of our laundry. This can actually make a whole lot of sense. it's kind of funny, but, you know, in the US, you know, the national average is 4000. There are people who pay much higher than that, right? That's the average. So when we talk about cities, like let's say somewhere like a Seattle, right, a very hot market, a very nice place to live, if you want to live in assisted living in a very hot area in a nice place, things like that, you know, it might be 7,8,9- $10,000 a month, a month to live into one of these homes. So when we talk about investing, right, sometimes people say, well, I, I live in San Diego or I live in, you know, one of these places where it's very expensive to live. And it's hard for me to make sense of my investments. This is one of those things where we're looking in nicer areas because people pay more to be in those areas. So it can actually be a great bonus from that standpoint. But yes, depending on where you are in the country, you know, the national average is 4000. There's areas that are less than that there are areas that are much more than that. I know in New Jersey, I believe one of their I believe there's state averages right around $6,000 a month in New Jersey.So a great website is actually called www.genworth.com. And if you type in forward slash cost of care, this organization, they send out surveys to all the assisted livings across the country. And they get back about 18,000 surveys. And they actually give out that information of how much it costs to live in an assisted living home in those areas. And so that's where we get that information from. So that's a great resource. If you're looking into that. If you have a family member, and you're looking to start getting together those costs, that's a great place to start. Denis O'Brien [14:41]So at your academy, what do you guys essentially teach people do you sort of train people how to start and operate these businesses? Are people sort of involved in the day to day or do you sort of Teach outsourcing stuff like what exactly does that entail? Emmanuel Guarino [14:56]So my father and I the way that we do our homes is we're very hands off. So we're not personally in the homes taking care of the residents. Within a residential assisted living home, you'll have caregivers who are taking care of the residents, you'll have a manager who's overseeing the caregivers who's overseeing the residents. And then you'll have an operator above them, right. And that for our situation is us. We're above the manager, we're above the caregivers. So they're taking care of a lot of the day to day and we're focused more on working on the business, not in the business. And that's the way that we teach on how to do this. And that's the way that we run them ourselves. So at the Academy, we teach people exactly how to do that. So the marketing, the staffing, the licensing, we do a live bus tour of all of our homes, so you get to walk through them, meet the staff…
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