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    Business

    CFO THOUGHT LEADER

    CFO THOUGHT LEADER is a podcast featuring firsthand accounts of finance leaders who are driving change within their organizations.
    We share the career journey of our spotlighted CFO guest: What do they struggle with? How do they persevere? What makes them successful CFOs? CFO THOUGHT LEADER is all about inspiring finance professionals to take a leadership leap. We know that by hearing about the successes — (and yes, also the failures) — of others, today’s CFOs can more confidently chart their own leadership paths across the enterprise and take inspired action.

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    Copyright: © Middle Market Media LLC, 2019

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    Latest Episodes:
    Holiday Bonus | A Career In Step with the World |Andreas Schulmeyer, CFO, Better Choice Company Dec 25, 2019
    Show notes

    A brief summary of this episode


    558: Achieving Ongoing Customer Value | David Ertel, CFO, Vizient Dec 22, 2019
    Show notes

    CFOTL: What metrics are top of mind for you? ERTEL: Largely defined, most of Vizient's revenue is—I'm going to put it in air quotes—"subscription-oriented." Some of it is literal subscriptions, whether SaaS or other offerings, but much of it is driven by multiyear contracts that operate as subscription services, such as for clinical data or for a group purchasing organization. While on the one hand this provides great visibility on future revenue, the challenge with these types of organizations is to not just sit back and rest on your laurels. What offerings enhancements do you put forward to really take advantage of the built-in stickiness that you have because it's either a contract or a subscription that serves as a contract? How do you really enhance something so that you're providing value to those customers on an ongoing basis by improving the offerings? That's a good starting point, but it doesn't change the dynamic of the fact that you have to be out there every day as a company, whether you're on the back office or CFO side of the equation or you're out with customers. I think that it's an important point for a company like this to understand and rise to that challenge. As far as metrics go, it's revenue per customer, it's margin per customer, it's overall EBITDA margin when you look at financial statistics, but then it's also member retention. That's not literally measured every single day, but certainly it's something that's looked at month by month. How many of our customers do we retain? Another metric is new business, what our market share is, and so forth. So, there are probably 10 to 12 metrics altogether.


    557: Sharpening Your Finance Team's Growth Mind-Set | Bill Ruckelshaus, CFO, Extrahop Dec 18, 2019
    Show notes

    A brief summary of this episode


    556: Preparing Your Organization for Change | Amy Shelly, CFO, The OCC Dec 15, 2019
    Show notes

    CFOTL: What are the numbers or metrics that are always top of mind for you?

    Shelly: Ninety-five percent of our revenue is driven by the volume that we clear, settle, and risk-manage every day, which is something that we don't control. We charge a clearing fee for our services, and as a low-cost service provider, I can't just charge any old amount. I'm very cognizant of how much volume we clear every day because our budget is based on an average daily volume rate. I'm also very cognizant of expenses. I'm okay with spending money, but I want to do it in a smart way. Last year, we began what we call our Renaissance initiative. It's a multiyear, multimillion-dollar program through which we are replacing our core technologies. The system that clears, settles, and risk-manages those positions every single day is about 20 years old, so we are looking to create a more modular, more agile system whereby we can increase our processing, we can better utilize the data that we receive every single day, and we can expand upon the risk management services that we provide. Right now, it's currently being done on premises on a couple of mainframes. We'll be looking to move all of that processing up into the cloud so that as our volume increases, we can expand and manage it without an issue. Now, don't get me wrong: The mainframes that we currently have can process an exorbitant amount of volume. In 2019, I think that we had a few days where we cleared and settled over somewhere between 30 and 35 million contracts. In 2020, we are clearing and settling, on average, probably about 19.5 million contracts every single day, and the system works just fine. It's just very cumbersome to make changes to it, and that's another part of the reason for the drive to make a change.


    555: Two Worlds One Career | Mike Kaseta, CFO, Aerami Therapeutics Dec 11, 2019
    Show notes

    Few megadeals within the past decade have received as many recurring kudos as the acquisition of Genzyme, of Cambridge, MA by France’s biggest pharmaceutical company, Sanofi.

    The marriage of Sanofi and Genzyme appears to have exceeded expectations, allowing all of those involved in minting the newly merged entity to rightfully keep a feather in their postmerger caps. Thus it was for Mike Kaseta, who in the wake of the merger found himself tasked with integrating the finance and IT functions of the two companies.

    “It’s probably the achievement that I’m most proud of in my career,” explains Kaseta, who, after nearly a decade climbing the finance ranks inside Sanofi, exited the giant pharmaceutical company to stake a claim inside the realm of early-stage biotech, where today he is CFO of Aerami Therapeutics.

    Looking back, Kaseta believes that the greatest lessons he gleaned from the Sanofi–Genzyme merger were people-related: “There was no iron fist. We listened to employees. We understood. In the end, we had no control deficiencies, no comments from our external auditors, and the integration occurred in a timely manner.”

    Looking forward, Kaseta says that raising money now tops his list of CFO priorities at Aerami. “We have to get our story out,” he adds. “We have to get it out to the right people and really engage with investors, allowing them to get as excited about our story as we are.” –Jack Sweeney

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


    554: Achieving a Strategic Capital Structure | David Moss, CFO INmune Bio Dec 08, 2019
    Show notes

    Among the many lessons that David Moss has learned along the trajectory of his 25-year finance career, the one to which he refers simply as “the $3 million sweatshirt” is perhaps the most enduring.

    Even after 20 years, Moss can’t help but mention the sweatshirt bearing the logo of Pets.com, which he kept as a souvenir from an earlier career chapter involving a $3 million investment in the infamous dot-com retailing upstart. Pets.com began operations in November 1998 and shut down in November 2000, becoming one of the more high-profile victims of the dot-com bubble. However, looking back, Moss says that while the economy’s sudden gyrations certainly contributed to the firm’s demise, other mistakes also came into play, including the filling of leadership roles with executives from large enterprise companies.

    “Someone from a large business often has a difficult time in adjusting to dynamic environments where you have to get your hands dirty and wear all of the hats and take the trash out,” says Moss, who clearly has kept his appetite for investing in early-stage companies—especially inside the biotech realm, where he now resides as CFO and cofounder of INmune, a clinical-stage biopharmaceutical company. “We don’t have a lot of complexity when it comes to how we built the business or the way that our accounting works, ” adds Moss, who, along with two other cofounders, formulated a plan to self-fund INmune. “Our mantra is to keep things simple,” explains Moss, who says that the firm’s capital structure underscores this philosophy, along with a preference for selling only common stock. –Jack Sweeney

    CFOTL: Tell us about a finance strategic moment? Moss: One very strategic moment in our business at INmune Bio had to do with something that we did that was very unusual with regard to our financial situation. When companies go public, they typically go and hire an investment bank first. Then they go and draft all of their financial documents, and then they go and do their IPO and raise the money. We did the opposite here at INmune, which is probably very, very rare. We went and actually drafted our financial documents, got them approved by the regulatory authorities like the SEC and the NASDAQ, and then went and got our banks to do our capital raise. We did this because we wanted to be in the driver's seat. You know, we kind of have this view that you want to drive your own destiny. You put yourself more in the driver's seat, show that you can do it, and then try to bring your financial players on board. That's what we did here. As a result, what does this mean? There are positives and negatives with everything that you do. One positive is that because we drove the deal, it was mainly on our own terms. We also were able to maintain a lot of insider ownership, because we're big believers in this business. We believe in simplicity, so we wanted a simple cap structure. We didn't want to go into preferreds, we didn't want to go into convertible debt. We didn't want to go into warrants or anything like that. So, we kind of drove that on our own. A negative is that we weren't able to attract investor audiences as large as we would have if we had been more flexible in our terms and our deal structure. But all of this led to us ringing the bell on the NASDAQ, where we were actually the first biotech IPO of 2019.

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


    553: Rebuilding a Spin-off's Missing Parts | Ravi Chopra, CFO, SonicWall Dec 04, 2019
    Show notes

    Ravi Chopra has built his career inside finance functions designed to serve growth-minded management. Such was the case in the late ’90s when Chopra joined Cisco Systems, which at the time was experiencing 50% growth annually. Jump forward 10 years, and you’ll find him busy leading the FP&A function for growth-driven Juniper Networks.

    Asked to reflect back on a 25-year finance career, Chopra doesn’t hesitate to cite his former employer. “I learned most of everything that I know today at Juniper,” says Chopra, who quickly names Robyn Denholm, Juniper’s former CFO and current Tesla chairman, as a present and former mentor. Still, when the door to the CFO office swung open for Chopra, the accomplished finance executive no doubt found his operations knowledge being put to the test.

    In 2017, Chopra would exit Juniper Networks and take on the CFO role at SonicWall, a company that had neither a finance nor an HR organization after it split off from Dell, Inc., in late 2016. Dell had acquired SonicWall in 2012 but divested the business along with Quest Software as part of the larger Dell EMC integration.

    Despite some missing parts, SonicWall arguably split off with something far more valuable intact: its brand name. Prior to being acquired by Dell, the cyber protection company had long since established itself as a leader in the small and midsize business space.

    “It was just an amazing challenge, and I think that we have now come out on the other side of it rather well,” explains Chopra, who believes that the speed with which SonicWall built its new infrastructure and achieved operational efficiencies allowed the firm to more quickly determine where to allocate capital. –Jack Sweeney

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


    552: Making Customer Outcomes Top of Mind | Valerie Burman, CFO, Guidespark Dec 01, 2019
    Show notes

    Had Valerie Burman entered the CFO office a decade ago, you wonder whether the role would be as good a match for the accomplished finance executive as it appears to be today.

    Back in 2007, after working nearly a decade in M&A as an investment banker, Burman exited a banking career to take on a corporate development role at Business Objects, a French software company that was soon to be acquired by SAP.

    Post acquisition, Burman quickly found a groundswell of opportunities coming her way inside SAP, where she would serve in a variety of roles involving technology partnerships, business development, and product management.

    Fast-forward a few years, and we find Stanford Law graduate Burman serving as general counsel first to Mindjet and then to crowdsourcing innovation upstart Spigit.

    “I would say that working from those perspectives—although it is a bit of a roundabout way to become a CFO—has really led me to a place where I can be a CFO with a business-minded, strategic approach,” says Burman, who points out that along the way, she was given the opportunity to closely observe the board room decision-making behind certain acquisitions designed to drive growth.

    “The breadth of experiences that I have taken with me are not necessarily specific to my core finance role, but speak to my ability to understand cross-functionally what’s important to my peers,” Burman observes, while underscoring the growing cross-functional role that finance plays in business today.

    For just as Burman’s resume has evolved, so too has the role of CFO. – Jack Sweeney

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


    551: Capitalizing on Efficiencies to Unlock New Value | Chris Sands, CFO, MineralTree Nov 24, 2019
    Show notes

    When Chris Sands accepted an investor relations position at a midsize health care firm, he did so with the understanding that he would be permitted to occasionally sink his teeth into some of the firm’s growing FP&A challenges. Having a resume rich with investment banking experience, Sands was now determined to add some FP&A, a tour of duty that he viewed as a necessary prerequisite if he were going to advance down the CFO path.

    Unbeknownst to Sands, his FP&A plate would shortly be overflowing following the acquisition of his new employer by Thermo Fisher Scientific of Waltham, Massachusetts. In the aftermath, Sands was enlisted to help lead the science giant’s planning function, which allowed him to dine regularly on high-calorie planning and begin to consider his next opportunity.

    Sands would open what he views as the third chapter of his career at MineralTree, after having been recruited by CEO Micah Remley, with whom Sands had worked earlier in his career.

    “Anytime a company is looking to hire a CFO, they inevitably ask for CFO experience as if people are born with it, so, for me, getting that experience became really important,” observes Sands, who describes his decision to join MineralTree as a “no-brainer.”

    Looking back, Sands says that he would advise up-and-coming finance executives to actively seek out leadership mentors and not hesitate when it comes to expressing aspirations to become a CFO. Says Sands: “People aren’t mind readers, but if they are a true mentor and know what your aspirations are, they will seek to enable you on your journey.” –Jack Sweeney

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


    550: The Funnel: Where Sales & Finance Meet | Andrew Hicks, CFO, Advanced Nov 20, 2019
    Show notes

    For every top sales leader who confides to friends that he or she is really a numbers freak at heart, there’s an Andrew Hicks, who, as CFO of Advanced, would be just as apt to boast about a sales funnel innovation as he would about the adoption of a new accounting rule.

    In fact, it would probably not surprise Hicks’s past and present business colleagues to learn that when asked to identify a mentor from his past, Advanced’s CFO chooses the head of sales for a former employer.

    “It was because of this relationship that I first experienced an inkling of how people can think about the business differently and think differently about what drives value in the firm,” explains Hicks, who found his mentor after being transferred to Austin from London by Misys, a UK-based software developer that today is part of Finastra.

    “I had moved across the world, and the sales leader took me under his wing a bit as someone new in the U.S. who didn’t really have family or friends nearby. Talking to him really piqued my interest in learning more about how the business worked,” recalls Hicks, who would remain in the U.S. for nine years before being recruited for a CFO role back in London.

    Along the way, Hicks’s professional network became energized via a budding relationship with private equity firm Vista Equity Partners, which enlisted him as an advisor after Vista bought a portion of Misys’s healthcare business. “Vista is continually working its network to find talent, and I was found by that means,” says Hicks, whose CFO career chapter has to date been populated by multiple Vista-owned companies. –Jack Sweeney

    Do you want to learn more about the experiences that shaped today’s finance leaders?

    GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020 featuring 100 CFO profiles. Go Premium today learn more


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