CFO THOUGHT LEADER

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1,021: A Taste for Professional Growth: How the U.S. Coast Guard Granted Larry White an Expansive Finance Career Jul 31, 2024

Show notes

The year 1986 was a pivotal one for Larry White’s career in the U.S. Coast Guard. After entering the Coast Guard Academy in 1976 and graduating in 1980, White subsequently advanced through a series of intriguing roles including commanding an 82-foot patrol boat before deciding to pursue an MBA. The Coast Guard agreed to underwrite this move, enhancing his resume and eventually making him an attractive candidate for high-profile roles in Fortune 100 companies. Still, White had no intention of leaving the Coast Guard.

Going forward, a decision by White to specialize in finance, rather than following the traditional rotation between operational and financial roles, was initially met with skepticism inside the military. Early in his career, it was suggested that his focus on finance could limit his promotion prospects. However, White's commitment to his specialty, combined with his strategic use of professional certifications and active involvement in organizations like the Institute of Management Accountants (IMA), proved this view to be incorrect.

As the first active-duty military officer to serve as the global chairman of the IMA, White distinguished himself in his field. He also contributed to the International Public Sector Accounting Standards Board while serving as a captain in the Coast Guard, highlighting his expertise in public sector financial management.

Following his retirement from the USCG, White’s career continued to flourish. The very next day, he signed agreements with Deloitte and the Resource Consumption Accounting Institute, where he served as executive director for 14 years. His post-retirement work focused on improving cost management practices and advocating for better education for management accountants, reflecting his dedication to enhancing financial practices.

White’s ongoing involvement with organizations such as COSO (Committee of Sponsoring Organizations of the Treadway Commission), where he works on internal controls and enterprise risk management, underscores his commitment to advancing the field. He also helped to establish the Profitability Analytics Center of Excellence, which now engages a broad audience as it aims to advance internal decision support practices.

White’s career is a testament to how specialization, supported by continuous education and professional development, can lead to impactful leadership and meaningful contributions within both the public and private sectors. His journey reflects the lessons learned from his Coast Guard service and his dedication to fostering change and innovation in financial management.

1,020: A Savvy Investor Cracks the Operator’s Code | Seth Wunder, CFO, Acorns Jul 28, 2024

Show notes

t a recent executive team dinner, several Acorns executives were reminiscing about their childhood professional aspirations. While many had had career dreams that had long ago lost their luster—Seth Wunder told his colleagues that he never gave much thought to being anything other than an investor. “I grew up in a household and family that was focused on investing and on the growth of the markets,” Wunder recalls. As a teenager, he was already engrossed in financial markets, which would set the stage for a career path that would eventually lead him to the CFO office at Acorns, a pioneering investment platform.

Wunder’s journey began in investment banking, where he honed his analytical skills and developed a keen eye for financial opportunities. His transition to running an investment fund further solidified his investing credentials, allowing him to delve deep into the intricacies of market dynamics and company valuations. It was here that Wunder cultivated his strategic mind-set, learning to balance short-term gains with long-term value creation.

Still, the transition from investor to operator is a pivotal career chapter. He noted that one of the everyday challenges in this is to translate financial concepts. “When you’re in finance, everyone around you understands the technical language, but as a CFO, you have to communicate in a way that everyone can understand, regardless of their domain expertise,” Wunder explains. This insight has led him to make clear communication a priority, although he admits that optimizing the skillset needed to break down complex ideas into simple building blocks remains a work in progress.

Upon joining Acorns, Wunder quickly found his footing during the acquisition of GoHenry, which expanded Acorns into international markets. This transaction showcased his ability to integrate teams and drive synergies, ultimately enhancing the company’s growth trajectory.

On the home front, Wunder, a father of three, says that he is committed to instilling sound financial habits in his children. He believes in the power of early financial education and is determined to help shape their financial futures—much like he aims to do for Acorns users.

Navigating Communication Challenges - A Planning Aces Episode Jul 26, 2024

Show notes

Brett & Jack discuss the commentary and insights of three accomplished CFOs (Sandeep Aujla from Intuit, Shelagh Glaser from Synopsys, and Seth Wunder from Acorns), while highlighting their distinct approaches to strategic finance, organizational structure, communication, and business growth.

While all three Planning Aces highlight the importance of strategic finance and organizational efficiency, their reflections differ in focus. Aujla emphasizes the integration of finance with business strategy, Glaser focuses on aligning investments with strategic goals and improving communication with investors, and Wunder highlights the importance of team collaboration and simplifying communication across different domains. Each CFO offers unique insights into how finance can drive business success in their respective companies.

1,019: The Rewards of Making an Early Exit | Josh Schenker, CFO, Aditude, Inc. Jul 24, 2024

Show notes

Josh Schenker may well be the only CFO we’ve interviewed who claims to have dropped out of high school—which he actually did, in order to accelerate his academic ascendance by passing the General Educational Development (GED) test, which in turn allowed him to enroll at college ahead of schedule.

“I never received a diploma from my high school, so, technically, I am a dropout,” explains Schenker, who logged many hours during his high school years at his father’s wealth management company. It was there, he tells us, that he first developed a keen understanding of finance.

Schenker relates that he would immerse himself in learning the intricacies of portfolio allocation and market optimization, which ultimately laid the foundation for his future career. With a strong interest in finance and business, Schenker pursued further studies in these fields, eventually earning a master’s in finance from MIT. This academic background, combined with his early hands-on experience, equipped him with the skills needed to navigate the complex world of finance.

Schenker began his career in strategy consulting at PwC, where he further developed his analytical skills by working across multiple industries to identify key business metrics and optimize performance.

His transition to AOL’s Corporate Development Group marked a significant step in his career. There, he participated in numerous M&A deals, including the high-profile acquisition of Yahoo by Verizon. Eager to gain deeper involvement in business operations, Schenker joined Yahoo Sports as head of business operations, a position that enabled him to hone his skills in budgeting and investment strategies.

Driven by a desire for hands-on experience in running a business, Schenker then moved into the start-up world, assuming roles at companies like clean.io and Cluster. In these CFO positions, he leveraged his M&A experience and strategic insights to drive business success, which would lead to his current role as CFO at Aditude, where he continues to apply his diverse expertise in finance and business management.

1,018: From Complexity to Clarity: Simplifying Business Segments for Investor Insight | Shelagh Glaser, CFO, Synopsys Jul 21, 2024

Show notes

When asked to share a single career chapter that has influenced her strategic mind-set as a finance leader, Synopsys CFO Shelagh Glaser knew exactly what to cite.

She described a period that had unfolded during her 29 years at Intel Corp., when—seemingly overnight—consumer appetite for tablets had begun to upend Intel's enduring PC chips business. The initial response within the company was one of denial, she explains. Certain voices could be heard saying, "This isn't really happening" or "These tablets are just toys; we build real computers."

According to Glaser, the initial reaction was akin to one the five stages of grief. However, stepping back revealed the stark reality that Intel had seemingly lost about a third of its market overnight, which translated to a dramatic 100 million units. This pivotal moment demanded urgent action and set the stage for a string of days and nights that would expose to Glaser the critical alignment required between crisis management and swift strategic decision-making.

"We needed to be able to describe the situation to people very quickly and answer the important question, 'What does this mean for me?,'" explains Glaser, who notes that Intel thereupon executed a 25% reduction in investment and workforce, understanding that immediate action was crucial to stabilize the business. This was followed by a strategic refocus on key growth segments, such as business professionals and gamers, which ultimately revitalized Intel's PC division. This experience embedded in Glaser the importance of making quick, informed decisions during crises, a principle she has carried into her role as CFO at Synopsys.

At her present firm, Glaser applies this strategic mind-set by emphasizing efficient resource allocation and aligning investments with long-term goals. The approach she tell us ensures that every dollar spent is directly tied to strategic objectives, which fosters a culture of strategic finance that drives sustainable growth.

Moreover, her tenure at Synopsys has underscored her commitment to clear communication and investor relations. Recognizing the complexity in how the business was being presented, she revamped segment reporting to clarify the company’s diverse operations. This transparency has improved investor understanding and aligned internal focus on critical metrics.

An Entrepreneur Leverages AI to Revolutionize Finance Operations Jul 19, 2024

Show notes

In a special Trouble Shooter episode of CFO Thought Leader, we speak with Tal Kirschenbaum, CEO and founder of Ledge. Together, we delve into his career journey and the foresight that led him to identify a significant opportunity in finance automation. Tal's path, starting from his finance education at the University of Chicago and Tel Aviv University, through various roles at Intel Capital, BCG, Facebook, and Milio, provided him with a broad perspective on financial operations and corporate development.

At the core of Tal's entrepreneurial vision is a keen awareness of the inefficiencies in traditional finance operations. He identified a common challenge faced by finance teams: the reliance on manual processes and siloed systems, which often lead to increased workloads and errors. This insight spurred the creation of Ledge, a platform designed to automate repetitive tasks and streamline financial data management.

Tal's experiences highlighted the critical role of AI in transforming finance functions. He emphasized that AI can address the high volume of unstructured data finance teams deal with daily. For instance, AI-driven solutions can resolve discrepancies in transaction data, such as mismatched names between bank transfers and invoices, significantly reducing manual intervention.

Moreover, Tal sees AI as a powerful tool for financial forecasting. By using AI to predict outcomes based on historical data and user inputs, finance teams can move away from time-consuming manual data manipulation and focus on strategic decision-making. This shift not only enhances efficiency but also addresses the acute shortage of skilled accountants by automating routine tasks and allowing finance professionals to engage in more valuable work.

In today's challenging economic environment, Tal advises finance leaders to prioritize sustainable and profitable growth. He believes that integrating AI into finance operations is crucial for achieving increased efficiency and supporting complex business operations. As the market demands more from finance teams, leveraging AI can be the key to maintaining competitiveness and ensuring long-term success.

1,017: Two Hands, One Vision: A Balanced Approach to Finance | Eric Emans, CFO, Nintex Jul 17, 2024

Show notes

“I see the fear of failure as being so detrimental to so many people early in their career. In people’s minds, failing is often outsized, but most of the time, the things you’re dealing with when you’re up and coming are expected to involve some failure. That’s how you learn,” reflects Eric Emans, the CFO of Nintex. Emans tell us his career was built using the power of learning from mistakes and driving an expectation-based culture in finance.

In fact, Emans views failure as a critical learning tool. Starting his career in juvenile rehabilitation, Emans tell us he gained unique insights into human behavior and communication, which later influenced his approach to leadership. When Emans transitioned to finance, he was determined to understand the business holistically, not just through numbers.

At Bluecore, where he first stepped into a CFO role, Emans emphasized the importance of building strong relationships within the organization. He relied on mentorship and collaboration to navigate new challenges, openly seeking feedback from colleagues and industry veterans. This approach helped him avoid common pitfalls and develop a nuanced understanding of financial operations.

As CFO of Nintex, Emans has continued to foster a culture where team members are encouraged to go beyond their job descriptions. He uses the metaphor of the left hand and right hand to describe the importance of both controllership and FP&A in his leadership. “My head of FP&A and my controller need to be my right and left hand. Not only do they need to be talented, but I need to be able to speak to them about almost everything going on in the company,” he says.

Emans believes in empowering his team to think critically, challenge assumptions, and bring new insights to the table. “If a finance person just hands me back the analysis I asked for, that’s great. But if they go further and provide additional insights, that’s what makes the difference between a good and a great organization,” he says.

It perhaps little surprise Emans’s leadership style is driven by continuous learning. He advocates for finance professionals to engage with different disciplines, understand the broader business context, and not be afraid to make mistakes.

1,016: When Career Years Are Investment Years | Sandeep Aujla, CFO, Intuit Jul 14, 2024

Show notes

By the time Sandeep Aujla arrived at Intuit in 2015, he had already invested 7 career-building years as a senior finance executive at Visa, so his path to the CFO office was presumably getting shorter and shorter. Still, it would be another 8 years before he would be appointed Intuit CFO.

While there’s little question that during those 8 years Aujla could have likely nabbed CFO appointments elsewhere. Certainly, many finance organizations experienced a migration of senior talent during the covid years. Aujla’s decision to stay and complete yet another tour within Intuit reminds us that the shortest path is not always the best.

Aujla’s journey at Intuit began with a dual mandate: to build a forward-thinking finance team and to deeply engage in business operations. Initially, he took on the role of acting chief risk officer for Intuit’s payments business, demonstrating his versatility and strategic thinking. This early experience laid the foundation for his future contributions, as he helped to transition Intuit from being primarily an accounting software provider to representing a broader platform offering services such as payments, payroll, and Mailchimp.

Aujla played a pivotal role in this transformation, co-leading the small business group and driving the strategy that shifted Intuit’s main revenue base from accounting software to a diverse array of services. His ability to adapt and innovate was crucial as Intuit evolved into a high-growth, high-margin company.

Despite opportunities to join other companies, Aujla remained at Intuit, benefiting from the company’s deliberate investment in his growth. Working closely with current CEO Sasan Goodarzi and former executive chairman Brad Smith, Aujla received mentorship and leadership development that prepared him for the CFO role. This investment, coupled with his extensive involvement in strategic initiatives, ensured that he was not only ready for the role but also deeply aligned with Intuit’s vision and culture.

As CFO, Aujla focuses on unlocking potential within the finance team and the broader organization. He emphasizes the importance of talent development, spending significant time recruiting, coaching, and nurturing top performers. His strategic mind-set, honed through years of navigating Intuit’s complex business landscape, well positions him to lead the company through its next chapter of growth.

“You always have to be proactive in managing your career, but this doesn’t mean being impatient or expecting a linear progression. Deliver top-tier performance in your role and don’t hesitate to raise your hand for projects or roles that are outside your comfort zone. You also need patience and a willingness to play the long game. When I left Visa for Intuit, I moved to a smaller company in a different space, no longer reported directly to the CFO, and took a smaller scope than what Visa was offering me as a counter. However, I knew that the role at Intuit would expand my skills across different business models, as well as better position me to be a C-suite leader downstream. It is this focus on growing your skills, feeling your brain hurt, and delivering positive tangible impacts that becomes the differentiator.” –Sandeep Aujla, CFO, Intuit

1,015: Aligning Investor Narratives with Operational Strategy | Mark Khavkin, CFO, MinIO Jul 10, 2024

Show notes

Mark Khavkin tells us that from the very beginning of his career journey—a 2008 role as an investment professional with a European private equity firm—he was able to gain experience in board strategy, investor relations, and entrepreneurial exploration. This foundation allowed him to read boardroom dynamics from very early on and prepared him to anticipate a variety of operational perspectives that would set the stage for his path forward.

Transitioning to Silicon Valley, Khavkin joined eBay’s corporate development team, where he learned to align acquisition opportunities with the strategic goals of business units and technology leaders—experience that deepened his understanding of operational management and strategic planning.

A pivotal moment came when a former eBay divisional CFO who had served as a mentor invited Khavkin to join oDesk (later Upwork) as FP&A lead. This role allowed him to influence company culture and drive change from within the finance function. At Upwork, Khavkin tells us he sharpened his ability to integrate investor narratives with internal strategies, from marketing to product development. His ability to present a cohesive story from market opportunities to long-term strategy proved instrumental during the early milestones of Upwork’s IPO journey.

Throughout his career, Khavkin has come to pursue experiences that would require a unique blend of investment acumen, strategic insight, and leadership impact. His journey highlights the importance of understanding both investor perspectives and operational realities, while crafting a narrative that demonstrates insight into both.

1,014: Passion and Purpose: Building a Vibrant Finance Culture | Karen Williams, CFO, American Express Global Business Travel Jul 07, 2024

Show notes

Karen Williams’s journey to becoming a successful CFO began with a crucial lesson learned early in her career at the UK headquarters of candy giant Mars. As a young professional, she tells us, she had failed to grasp the importance of relationship-building and expressing her passion for the business. At times, this void had kept her sidelined and stymied her professional growth, a conclusion at which she would arrive only much later, when she personally witnessed the power of networking and personal connections.

The turning point came during her tenure at American Express. Immersed in a culture that valued relationships and collaboration, Williams began to understand how networking could unlock the potential of others. The open-door policy at American Express allowed her to connect with colleagues across departments, fostering a sense of community and shared purpose. It was here where she found a mentor who not only guided her through the intricacies of corporate finance and leadership after recognizing her passion and dedication but also provided valuable insights that opened the doors to new opportunities that would accelerate her career progression.

Years later, when Williams ascended into the first of what would become a number of CFO roles, she carried forward the lessons learned from her experiences. She emphasizes the importance of a human capital mind-set that rewards those who demonstrate a genuine passion for the business. Furthermore—because she believes that passion drives results—she strives to create an environment where her team feels motivated and valued. By promoting internal talent and fostering a culture of continuous improvement, Williams ensures that her team is not just competent but also deeply engaged and committed.

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