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    Arts

    Cat & Cloud Podcast

    Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around – these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com 

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    Latest Episodes:
    McDonalds Came Hot Mar 23, 2017
    Show notes

    Specialty Coffee to a burn from the latest UK McDonalds commercial and we kind of love it. Join us as we break down the commercial and deliver our thoughts on how they marketed, the attention to detail & their intention. Thank you so much for sharing this journey with us! Thanks, Wilbur Curtis

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    Dedication, Motivation, Activation Mar 15, 2017
    Show notes

    In this episode we talk a bit about our origin stories, both personal and Cat & Cloud. Through reflection on this we speak to the power of dedication vs. passion or doing what you love. We speak to the trials of commitment and share some personal stories about achieving goals in the face of hardship. We also speak on ways to stay motivated by sharing stories of the things that help activate us. Enjoy! Thanks Wilbur Curtis for The Love!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    Our Brains Hurt Mar 01, 2017
    Show notes

    We are overwhelmed but still plugging away. In this episode we talk about some up and coming events in Australia & Seattle as well as a few local talks. We answer some listener questions on taking orders, roasting decaf, curves & the fun one...Tipping. Tipping is a big talk and we weigh in a little more about how we perceive tipping and some ideas for those who are potentially trying to rid their business of the tipping process. WE also talk turnover and growth opportunities. Cheers and thanks to Wilbur Curtis

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    Modifying Techs for Different Drinks & Hard Guests Feb 19, 2017
    Show notes

    In this episode we talk about our approach to steaming & creating drinks. Do we change our approach for different drinks? We also answer a little questions surrounding opportunities to change paths and what you should consider. Finally we talk about some of the hard guests that come through the doors and ways to approach them when they are having a bad/hard time. All that and more on this episode. If you want to help Baca gather information for his lecture at the Global Specialty Coffee Expo - here's a quick six question survey that will change his world: surveymonkey.com/r/roasted

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    No Pedestal for Baristas Feb 09, 2017
    Show notes

    We are still plugging away on the long list of questions from guests and the most poignant one in this episode refers to the Barista. Why do we place all the emphasis on the Barista in this coffee culture. How come they are the "cool" job. Why do we put all of our emphasis in the cafe experience on the interaction with Baristas specifically? All of that and more on this episode. Thank you as always to Wilbur Curtis!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    Why $20 and External Education Jan 30, 2017
    Show notes

    Couple of fun updates from our lives alone with follow up questions. Do we think External education is worthwhile? Why did we get an SBA loan? Do we think investors are good or bad? Why do we give our team $20 to gift drinks? All of this and more on this weeks episode of C&C podcast. Thanks Wilbur Curtis!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    When did we know? Jan 21, 2017
    Show notes

    We partially answer a few questions for Unpacking Coffee, another coffee podcast and then jump into a few questions about communication, teamwork, & our past. Learn about our struggles with leaving previous companies and pursuing our dreams & celebrate our 100th episode with some classic melodies. Cheers & Thanks to Wilbur Curtis

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    live @ LA Marzocco Jan 14, 2017
    Show notes

    Listen to our first ever Live Podcast at the KEXP radio showroom in Seattle where La Marzocco has their first cafe. We take questions from both the internet and the audience: Thoughts on farmers, NDA policy, Roasting, Dialing in and all things great. Special Thanks to LA Marzocco & KEXP for being such great hosts! Enjoy & Thanks to Wilbur Curtis. We have Coffee Subscriptions available @ catandcloud.com

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    High, Low & Give it Away? Dec 31, 2016
    Show notes

    We had a live Instagram video asking what questions we should answer and so here it is. We close out 2016 talking about our highs & Lows as well as ranting about giving away drinks and how it affects us all. If you haven't, please vote for us at sprudge.com/vote for best coffee podcast, best new cafe & Real Chris Baca on Youtube. We appreciate you all and Wilbur Curtis for the love this year!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


    Tips, Sharing, La Croix, Service Intentions Dec 24, 2016
    Show notes

    What are some of the tipping models? What do we think about cafe tipping? Sharing knowledge is hard, here's why we think posturing yourself to share and be confident is wise. What's up with trying to improve and implement service in places that are already established? How does the layout play a role? All that and more on this episode of the Cat & Cloud Coffee Podcast. Thanks, Wilbur Curtis for the love!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby


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