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    Arts

    Cat & Cloud Podcast

    Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around – these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com 

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    Latest Episodes:
    What’s The Deal With Orientation? Jun 16, 2017
    Show notes

    Chris and Jared talk about what goes down at orientation, how they first got introduced to barista competitions, and why they were motivated to do them in the first place. We have a fathers day sale going on through this Sunday the 18th at midnight, so if you want to get 10% off for someone special in your life, head on over to catandcloud.com to get the party started!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    Jared Truby Birthday Special! Jun 09, 2017
    Show notes

    It's Jared's birthday! I didn't know what to get him so I got him this podcast. Listen in to learn more about this crazy character.

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    Converting Consumers To Specialty Pt. 1 | Baca's SCA Expo Presentation Jun 02, 2017
    Show notes

    Part 1 of Baca's SCA Expo presentation - specially converted to podcast form. He chats things small independent businesses can do to capture larger market share and have more successful, sustainable businesses. What do people want in a coffee experience? What is good coffee? Should roasting be transparent? All this and more! Endless Bummer T Now Available: http://bit.ly/2smq6Rn Have questions? Email us at podcast@catandcloud.com

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    Creating & Sustaining an Engaging Culture pt 2. May 26, 2017
    Show notes

    In the 2nd part of the podcast Jared continues to talk about ways to simplify delivery, operations & training. He speaks on how to self analyze & plug yourself into places where you will be most valuable. Beyond that he speaks to some philosophies that Cat & Cloud has & how they use intent in what they do. Hopefully this episode, in tandem with the last, can help you focus on improving your company culture. Cheers Wilbur Curtis!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    Creating & Sustaining an Engaging Culture pt.1 May 19, 2017
    Show notes

    This episode is one of two educational ones around creating culture. Both Baca & Jared gave lectures at the Specialty Coffee Expo in Seattle. They were both asked to post their lectures for others to learn from. If you are in leadership, own a business or want more insight into how Jared, Baca & Charles approach business, this is your episode. Pt. 1 includes Values & Hiring Practices. Enjoy!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    We Just Keep On, Keepin On May 13, 2017
    Show notes

    This episode is full of real talk, updates and fun. As we continue to push toward a 2nd store life continues to be busier and harder to manage. We let you in on it and debrief a bit more about the SCA barista competition. There have been some blogs and ideas thrown around on how to create a more exciting and consistent competition experience for both competitors and spectators. Enjoy the convo. Oh and hear about Jared's Vasectomy. Super tight. Shout out to Wilbur Curtis!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    Taylor Gresham - Evocation Coffee Apr 28, 2017
    Show notes

    Taylor is a crusher of a roaster out of Amarillo, Texas. She just placed 3rd in the US in the roasting competition and runs the Evocation roastery. In this episode we talk about Taylor's first experience at the Global Coffee Expo, what she does to prepare for competitions and a bit about her life. If you like roast curves, fun conversations and insights into our epic industry than holler. This is a fun one. Thanks Wilbur Curtis

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    We Blew It... Apr 26, 2017
    Show notes

    We are up to our neck in preparing to open the new shop, SCA hangover etc. This never made the internet before we left but it's up now. We have guests being lined up as we speak and cannot wait to get back to it. To those who came to our lectures, thank you. They will be available soon via our website and podcast. Thanks Wilbur Curtis as always!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    SCAA Then and SCA Now Apr 09, 2017
    Show notes

    We take some time to recap Australia & what it's like to visit the other side of the world. We answer a question or two and speak into some of our past experiences at the US Barista Championship's, The Specialty Coffee Expo & speak a bit about how our lectures are going. If you want to know more of the history of coffee from our perspective, have some laughs and learn some things through our rants, this is your episode. Thanks Wilbur Curtis for your Support!

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

    T & T Music Factory - the Bureau Collective Mar 31, 2017
    Show notes

    Tim Williams & Tim Varney have set out to accomplish some fun and exciting things. Through the W.A.C. (World Aeropress Championships)and the Bureau Collective these tight bros have made an awesome new footprint for themselves and specialty coffee. They are straight out of Melbourne and have worked with Intelligentsia, Tim Wendelbo and many others in fields expanding from the culinary, to the green coffee sourcing side of our industry. These lovely mates sure do know how to make us warm and fuzzy. Enjoy & Thank You Wilbur Curtis

    Podcast Info and Contact: www.catandcloud.com/podcast

    Instagram: www.instagram.com/catcloudcoffee/

    Webstore: www.catandcloud.com/

    Roasters Choice Subscription: www.catandcloud.com/collections/subscriptions

    Wholesale Partners: Interested in serving our coffee at your business? Learn more about our Partner Program https://catandcloud.com/wholesale

    Cat & Cloud Coffee was founded in 2016 by three friends who believe experiences and connections shape our lives. Former barista champions and lifelong coffee professionals, they envisioned a better way to do business and set out to create a values-driven organization that put culture first.

    Our mission is to inspire connection by creating memorable experiences. Whether it's with guests in our 4 retail locations in Santa Cruz, our team members, or our wholesale partners across the country, we strive to leave everyone better than we found them. The Cat & Cloud Podcast is a space for us to share our experiences and adventures in coffee and business in hopes of inspiring more people to create culture and values-driven organizations.

    Hosted by Chris Baca and Jared Truby

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