Casual Fridays Podcast

Latest Episodes:

How Traditional and Digital Marketing Work Together Mar 03, 2016

Show notes

Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It's not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it […]

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4 Ways Businesses Can Use Snapchat's On-Demand Geofilters Feb 25, 2016

Show notes

Have you heard about Snapchat's latest on-demand geofilters update? Are you interested in ways Snapchat's on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These "digital postcards"offer more than bragging rights, and open the door for brands to leverage them for […]

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How to Increase Customer Advocacy and Loyalty with Jay Baer Feb 18, 2016

Show notes

Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%. By acknowledging and embracing your onstage haters, your brand has the ability to increase revenue and win life long […]

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How the San Diego Chargers are Winning on Snapchat Feb 11, 2016

Show notes

Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook's daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know […]

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4 Types of Online Videos Your Business Should Create Feb 04, 2016

Show notes

Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text. As attention spans shorten, and production tools become easier to use and more affordable, it's […]

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4 Keys to Building Quality Social Relationships Jan 28, 2016

Show notes

Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important. Building quality social relationships is the key to more meaningful interactions and solid business transactions. This week on the Social Media Social Hour, I am […]

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The Beginner's Guide to Peach Jan 21, 2016

Show notes

Have you heard the buzz about the new app Peach? Are you curious what it's about, but don't know where to begin? New apps can be intimidating, especially if you don't know where to start. Being compared to Twitter, Snapchat, and Slack, the Peach app is not one to miss. This week on the Social […]

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3 Ways to Get More User-Generated Content Jan 17, 2016

Show notes

Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There's no doubt that user generated content often preforms better than the content we come up with in our marketing think-tanks. Even 80% of millennials say user generated content is a good indication of […]

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6 Keys to a Successful Year Jan 07, 2016

Show notes

Have you made your New Year's resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year's resolutions by February. Fortunately, there are actionable steps you can take every day to make sure you stick to your […]

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Overcoming Negative Reviews to Boost Revenues Dec 30, 2015

Show notes

Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peers, it's important to monitor and maintain your business' online reputation. This week on the […]

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