Casual Fridays Podcast

Personal Branding: An Authenticity-first Approach to Branding YOU! Apr 21, 2021

Everyone talks about "authenticity" across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves.

Today on the podcast, Jessica Zweig, Founder of The SimplyBe. Agency, a personal branding company, joins Tyler to discuss a no B.S. approach to increasing your self-worth and net worth by simply being yourself.

[PODCAST SPONSORS]

Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

TikTok Marketing Tactics: How Outlaw Masks Leveraged Guerrilla Marketing and TikTok to See Tremendous Growth in 2020 Mar 30, 2021

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce.

Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business's early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead.

Carlos's new business: https://outlawmasks.com

Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays

CASE Act Explained: What the CASE Act means for content creators and small businesses Mar 23, 2021

Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn't. Any average person didn't. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims court within the U.S. Copyright Office, meaning violators could be liable for as much as $30,000 per violation. 😨

This week on the podcast, Tyler interviews IP Attorney of 25+ years, Pete Salsich. Pete breaks down all the fine details of the CASE Act and what it means for content creators and businesses. You don't want to miss this.

Connect with Pete at The Screen Lawyer.

[PODCAST SPONSORS]

Smiirl: The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business's social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Tack: Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at foundontack.com

How to Ask For Yelp Reviews That Don't Get Filtered; Clubhouse's Accelerator Program; Google tests cost estimates in local search results; Plus much more! Mar 16, 2021

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp's algorithm. He also talks about breaking news with Clubhouse's Accelerator Program and Google's test of cost estimates in local search results. Plus, he answers some questions.

Do you want to apply for Clubhouse's Accelerator Program? Do so here: https://airtable.com/shrXUvZUuu6p8fIKZ

Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays

How to Organize Social Media Collaborations for a Local Business Mar 09, 2021

Are you a local business that struggles with creating content, going live on Facebook or Instagram, or finding time to try emerging new tools like Clubhouse? If so, you'll want to listen to this week's podcast, where Tyler dives into the social media collaborations.

Tyler talks about the impact and influence social media collaborations can have, and he provides specific examples on how to organize collaborations with other local businesses or brands.

[SPONSORS] The Smiirl Counter for Instagram & Facebook is a surprisingly powerful way to talk about your business' social media pages in real life. Save 20% with promo code CASUALFRIDAYS at https://smiirl.com

Need help managing user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Google Ads in 2021: What Marketers Need To Know Mar 02, 2021

Like everything in digital marketing, Google Ads are evolving, and they're evolving fast. So much so, Mike Rhodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition.

This week on the podcast, Mike, from WebSavvy, joined Tyler to discuss Google Ads' fundamentals and what businesses need to know to place ads on the platform in 2021.

Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.

Free Google Ads Mini-Course mentioned in the show: http://gafcourse.com/

Tack sponsors the Casual Fridays Podcast. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Podcasting for Business: How to start and grow a podcast in 2021 Feb 23, 2021

With over 1.75 million podcasts, you may be thinking it's impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021.

Have a question for the podcast? Follow Tyler on Instagram and shoot him a DM.

Podcast Roadmap and Free Mini-Course mentioned in the show can be found at https://counterweightcreative.co/casualfridays

The Casual Fridays Podcast is sponsored by Smiirl. Smiirl displays the like or follower count of your business in real-time. Podcast listeners save 20% with promo code CASUALFRIDAYS - order now at https://www.smiirl.com

The State of Local Business Marketing on Clubhouse, TikTok and Reels Feb 16, 2021

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer listener questions with Tyler.

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.

The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Dissecting The Facebook Newsfeed Algorithm: What Every Marketer Must Know Feb 09, 2021

Tyler breaks down the Facebook Algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is going through and how they could impact the platform, takes some of your questions, plus much more.

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.

Schedule your content, get reports, and engage followers with one simple tool. Casual Fridays listeners can get 1-month FREE of AgoraPulse. Sign-up at https://www.agorapulse.com/casualfridays and use promo code: casual1free

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

Instagram for Business: What Marketers Need To Know for 2021 Feb 02, 2021

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They even discuss the emerging platform, Clubhouse.

Have a question for the podcast? Ask it here https://casualfridays.com/question or follow Tyler on Instagram and send him a DM.

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays

The Casual Fridays Podcast is a production of https://casualfridays.com - a leading digital marketing agency working with top hotels & resorts and exciting consumer-facing brands.

Download our FREE UGC STRATEGY WORKBOOK here: https://hello.casualfridays.com/ugc-strategy-workbook

How-To Create a User-Generated Content Strategy Jan 26, 2021

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create a user-generated content (UGC) strategy that influences your customers to create user-generated content about your products and services.

Download the UGC Strategy Workbook.

The Casual Fridays Podcast is sponsored by Tack. Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

Facebook's updating the look of Pages, say goodbye to the Like button; The future of Influencer Marketing; Social Media usage updates, Plus much more! Jan 19, 2021

In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20% on LeadPages! Start a 14-day free trial here: https://leadpages.com/casualfridays

Are you tapping into the power of user-generated content? Tack streamlines user-generated content management for marketing teams. Get started today at https://foundontack.com

The Future of Facebook Ads: What Apple's iOS 14 update means for marketers Jan 12, 2021

In this episode, Tyler's joined by Amanda Robinson (aka @TheDigitalGal), and they discuss the future of Facebook Ads as a result of Apple's iOS 14 update. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

Need help with managing your social media? Use the tool Casual Fridays uses: AgoraPulse! Podcast listeners can get 1 free month - sign up for a free trial below, then when you're ready, subscribe to any monthly plan and use promo code "casual1free" to get your first month free. Sign up here: https://www.agorapulse.com/casualfridays

Clubhouse: What Marketers and Brands Need To Know Jan 05, 2021

In this episode, Tyler's joined by Brian Fanzo (aka @iSocialFanz) and discuss the emergence of the new social app, Clubhouse. Brian and Tyler go over everything you need to know about this addictive, audio-only social app. On Clubhouse? Be sure to follow @tylerjanderson and @iSocialFanz. Have a question for a future podcast episode? Drop Tyler a DM on Instagram @tylerjanderson.

Want to create a website or landing pages on a budget? Casual Fridays Podcast Listeners can save 20%! Start a 14-day free trial here: https://leadpages.com/casualfridays

How-To Improve Your Marketing with Improv Dec 28, 2020

Did you know improv can help you with creativity, brainstorming, building teamwork, and more? In this episode, Tyler is joined by Chris Trew from Hell Yes Creative to discuss how improv can help any person and organization. Chris has over 14 years of experience performing comedy and improve and has collaborated with top brands such as the New Orleans Pelicans.

The Casual Fridays Podcast is sponsored by LeadPages. Save 20% on your first purchase with LeadPages. Sign-up for a 14 day free trial at https://leadpages.com/casualfridays.com

How To Create a Website and Landing Pages That Convert Dec 08, 2020

In this episode, Tyler's joined by LeadPages brand evangelist Bob Sparkins. Bob shares with you how to build a website on a budget, necessary elements of a website and landing pages, plus some common mistakes to avoid. Have a question for a future episode? Be sure to connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Casual Fridays Podcast Listeners can save 20% on LeadPages - Start a FREE TRIAL today! https://leadpages.com/casualfridays

Brands should NOT be ignoring Instagram Reels; FAQs are coming to Instagram; The return of Twitter verification, Plus Much More! Nov 29, 2020

In this episode, Tyler shares with you why brands should not ignore Instagram Reels and provides seven types of Reels brands can create. Plus, he gives you all the details of FAQ's that are coming to Instagram, the return of Twitter verifications, and Snapchat's announcement of Spotlight. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

5 Ways to Build Brand Authority; Twitter Introduces Fleets; The Impact of CPRA and What It Means for Marketers, Plus Much More! Nov 21, 2020

In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter's Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect with Facebook support, tips on creating a privacy policy and terms of service for a website, and tools to go live on Facebook. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

How to retarget people who engage with your Instagram Account; Instagram redesigns its home screen; Thoughts on Parler, plus much more! Nov 14, 2020

In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram's redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Everything you need to know about TikTok for Business; TripAdvisor rolls out new tools for Restaurants and Hotels; Facebook Earnings Results plus much more! Nov 07, 2020

In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

Shopping custom audiences on Facebook Ads; Facebook's attempt to replace NextDoor and Wix; Video and Photo editing tools; plus much more! Oct 29, 2020

In this episode, Tyler shares with you some updates to Facebook's Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad management, and a tool for scheduling meetings. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

What Facebook's Messenger API means for brands; say goodbye to the 20% rule; Snapchat launches Sounds; Yelp's algorithm; plus much more! Oct 22, 2020

In this episode, Tyler shares with you what Facebook's Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp's algorithm, live events, and content calendars. Connect with Tyler on Instagram @tylerjanderson and if you're new to the show, subscribe now!

How Casual Fridays Is Surviving COVID-19 Oct 16, 2020

This year has wreaked havoc on so many businesses, Casual Fridays included. If you've been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today's episode, Tyler reflects on the past year and what he did at Casual Fridays to survive this nightmare.

Plus, some thoughts on TikTok's growth, Facebook updates, and more.

Everything You Need To Know About Starting a Business (Legally) Oct 08, 2020

Are you interested in starting a new business? Or working for yourself?

If so, you'll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business.

I met Aiden on a whim when I was doing some research on some investments I was doing, and I came across her YouTube channel and I was impressed. I knew I had to introduce her to my audience. Especially with this pandemic of COVID-19 that we're all dealing with.

Listen, I get it. Now more than ever is the time. The time for you to break free and start that business of yours. However, before jumping into the deep end of the pool, I want you to get a (legal) lesson from Aiden. So sit back, buckle up, let's do this!

TikTok for Brands: How the San Diego Zoo is Growing an Audience Oct 02, 2020

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene.

Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego Safari Park were doing with this emerging platform.

While this interview was recorded way back in March, again apologies for the delay, there still is tons of great information if for you to take in if you're a prominent brand or business or even a local business.

Check it out!

Yes, I'm alive! Special Episode. Sep 24, 2020

I know this podcast feed has been silent since the middle of March, right when COVID-19 hit, but we are alive and well. And we're back at it. This is a special announcement from Tyler Anderson to address the lapse of podcast episodes, COVID-19, and more.

SPECIAL EPISODE: Coronavirus Disease 2019 (COVID-19) - Tips and Suggestions for Local Businesses and Events Mar 12, 2020

For complete information on the Coronavirus Disease 2019 (COVID-19) please refer to https://coronavirus.gov.

Mitch Jackson, an award-winning California trial attorney, joins Tyler Anderson for this special podcast episode. In this episode, Mitch shares 34-years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus disease.

Items discussed during this podcast reflect the personal views and opinions of Mitch Jackson and Tyler Anderson, no professional legal advice is given. If you are seeking legal advice, do your own due diligence as laws vary state to state.

How To Place Instagram Stories Ads For Your Business Mar 11, 2020

Would you like to know how to place Instagram Stories Ads for your business?

If you're running Facebook Ads and you select automatic placements within Facebook's ads manager, you may already be running Stories ads without even knowing it.

But, are automatic placements the best type of Stories ads you should be running for your business?

This week on the Casual Fridays Podcast we dive into Instagram Stories Ads, the various ways in which you can place them, and best practices to get the most out of your Instagram Stories Ads.

How to Optimize Design For Conversions Feb 10, 2020

Would you say when it comes to your website, landing pages, and social media graphics, you've optimized their design for conversions? Odds are you haven't. And if you think you have, you probably haven't.

All too often, brands and businesses over-think and over-complicate their designs to what they want and feel is "on-brand" and sacrifice a positive visual experience for their target audiences. As a result, this leads to high bounce rates on websites, under-performing ad campaigns, and ultimately lower conversions.

This week on the podcast, we talk with conversion obsessed design expert, Joana Galvão, who shares with us about her branding triad, the most significant mistakes brands are making with design, and what elements are a must in designs that convert.

How To Get Your Customers To Do All of Your Marketing Jan 31, 2020

Wouldn't it be great if you only had to do a limited amount of marketing because your customers did all of it for you? Of course, it would.

While it didn't happen overnight, through a fans-first mentality, the Savannah Bananas are doing just that. This college summer baseball team (almost ten leagues removed from MLB) has crushed it by not putting their baseball team first, but their fan experience instead. As a result, they have year-over-year sellouts, a loyal fan base, and have become one of the hottest stories in sports entertainment.

So sit back, buckle up, and listen to Jesse Cole, owner of the Savanah Bananas, share this epic story.

How To Systemize Your Business and Social Media Marketing Jan 22, 2020

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy?

If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it.

Whether you are a business owner, a marketing team, or a social media manager, there undoubtedly are many tasks where you can develop systems to systemize your business and make your life easier. Additionally, when implemented correctly, you'll likely save yourself time, resources, and money.

Today on the Casual Fridays Podcast, I'm joined by Jamie Palmer of Outlier Marketing Group. Building systems comes naturally to Jamie. Over the years, she has been continuously researching and studying what makes systems successful and has been implementing them for years within her business.

Whether it's a system for content creation, social media marketing, or team-building, Jamie has a system in place for it all.

So sit back. Buckle up. Let's do this!

Facebook Ad Strategies That Drive Results Jan 14, 2020

Would you say you’re successful when it comes to Facebook ad testing?

If you’re running Facebook Ads or Instagram ads, and you’re one of those marketers out there that feel, “Facebook ads don’t work,” then you likely don’t have a Facebook ads problem; you have a Facebook ad testing problem.

For many marketers that struggle with Facebook Ads, it comes down to their misunderstanding of the ad platform and strategies and tactics they can implement when creating ads.

To run efficient and effective ads, it all comes down to testing. On this week’s episode of the Casual Fridays Podcast, I’m joined by Facebook Ads trainer and expert, Tara Zirker, from Successful Ads Club.

Tara shares with you the importance of testing your ads, her Facebook ads testing philosophy, and five things marketers should test with their Facebook ads.

So sit back, buckle up, let’s do this!

How 1-800 Flowers is Crushing It With Influencer Marketing Jan 10, 2020

Are you looking to tap into the power of influencer marketing? Are you struggling to know what works and what doesn't work with Influencer Marketing?

On this week's episode of the Casual Fridays Podcast, Tyler's joined by Tina Madera, of 1-800 Flowers, and she shares with you all how they're crushing it with Influencer Marketing.

How to Grow and Scale Your Business Mar 24, 2019

Are you looking for new and relevant ways to grow your business?

Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow and scale your business while getting punched in the mouth. Now let’s talk business.

How To Create LinkedIn Ads That Convert Mar 16, 2019

Are you effectively using LinkedIn to discover leads and market your business?

Have you tried LinkedIn Ads?

Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads.

If you're looking for new ways to target relevant audiences, grow leads and expand your digital sales presence, then you'll want to check out this week's podcast as we dive into all things LinkedIn Ads.

This week I'm joined by AJ Wilcox, the founder of B2Linked, and we talk about how to get started using LinkedIn ads, what you can expect to spend, what mistakes to avoid, and “ad hacks” along the way.

How To Write Copy That Stands Out Mar 10, 2019

Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action?

Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to make your copy stand out and grab the attention of your audience.

On this week's podcast, Ken Moscowitz of AdZombies.com dives into the craft of creative copywriting including why and how to write copy that stands out in the noise of the newsfeed.

Chatbots - Your Secret to Vetting Customers and Collecting Key Information Mar 01, 2019

Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right?

Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers?

Here is the reality, chances are your audience is already on Facebook. Now the question is, how do we meet them where they are and take them to where we want them to be? This week on the podcast, I sit down with Agency Advisor and author, Jason Swenk, and we discuss why businesses of any size should be leveraging Messenger Marketing (aka Chatbots) plus tips for quickly and conveniently collecting key information and vetting prospective customers through Chatbots.

228: Storytelling - How to Create Compelling Stories That Built Trust Feb 22, 2019

What is it about storytelling that captures the attention and emotions of your audience?

Would you like to know how to create compelling stories that build trust in your marketing campaigns?

Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling has not changed, but the mediums in which we tell them have. This week on the podcast, I'm joined by Founder and CEO of Guide Social, Matt Johnson, and we discuss how the power of storytelling for brands is more important than ever and how to create compelling stories that build trust with your target audience.

How-to be a Courageous Brand with Ryan Berman Feb 14, 2019

Do you know what it means to have courage in your business?

Are you interested in learning more about steps you can take to become a more courageous brand?

Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, he stumbled upon this idea that became the ultimate guiding passion in his career.

In this podcast episode, Berman reveals his definition of courage, discusses examples of “courage brands” and mistakes businesses may be making, and much more. If you’re interested in learning more about how the concept of courage can take your brand to the next level, then this episode is for you.

226: How-to Get Big Results and Reduce Your Content Creation by 70% Feb 07, 2019

Do you find yourself in a content creation grind?

Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media?

What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I know.

On today’s podcast, Tina Starkey, the National Director and Social Media Manager for American Cancer Society, shares how they reduced their content creation by 70%, yet are yielding stellar results by optimizing their creative to feed the algorithms, amplifying their content to the people who matter, and investing wisely when every dollar counts.

Facebook Live - How the Boys & Girls Clubs of America is Succeeding Jan 31, 2019

Are you a brand looking to reach a broader audience on Facebook?

Are you interested in learning how to leverage Facebook Live for your brand or organization?

Maybe you’re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform can benefit your brand. Whether you’ve never tested the feature or you’re dabbling with incorporating it into your social media strategy, we’re sharing some of our favorite tips and tricks when using Facebook Live.

Join me with today’s guest, Tiffany Rivers, Social Media Manager for Boys & Girls Clubs of America, as she shares her best practices for Facebook Live and how to leverage this content to build your brand.

224: Facebook Groups for Business: A Secret Weapon for Facebook Marketing Jan 25, 2019

Are you an active member of any Facebook Groups?

Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand?

Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella is a Facebook groups expert who has been generating revenue from them since 2012.

Bella and I discuss topics such as how Facebook groups can help grow your business, what types of business can excel with groups, how to create a community within your group, best practices for starting and running a group, and much more.

223: Episodic Content Marketing - How Brands Can Captivate Their Customers Jan 17, 2019

Are you addicted to shows like The Bachelor and Survivor?

Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in?

Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling strategy for your brand. His YouTube show The Journey is a prime example of how showing the struggle and the behind-the-scenes, helps you gain trust and retention within your audience.

Mike and I discuss everything from documentation to production to the promotion of your series, and how to use this medium in the most effective way for digital marketers.

222: 2019 Social Media Trends for Hotels and Hospitality Brands Jan 11, 2019

Are you a hotel or resort looking to maximize your social media impact in 2019?

Are you seeking out the key social media trends this year for your hotel?

Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn more about influencer marketing. It’s no secret that, from Instagram to email marketing, today’s guest knows his stuff when it comes to top social media trends for hotels in 2019.

Today, on the podcast, I’m joined by Frederic Gonzalo, a speaker, trainer and consultant specializing in digital marketing best practices for travel brands with over 20 years of experience in the tourism and hospitality industry. Frederic and I discuss how hotels and resorts can get in front of consumers, publish relevant content for their audience, distinguish themselves amongst their competitors and much more.

221: How To Engage Millennials With LinkedIn Video Marketing Jan 04, 2019

Have you ever heard the term LinkedIn video marketing?

Are you interested in reaching and connecting with more millennials?

If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and Snapchat, right? What if I told you that LinkedIn has finally caught up with platforms like Facebook and Instagram with some of their features (yes, they've even started to support the vertical video format), and for businesses that get in early with LinkedIn video marketing, there is a massive opportunity at their fingertips.

Today on the podcast, I'm joined by a millennial LinkedIn trainer, Michaela Alexis, and we dive into all things LinkedIn video marketing. Michaela and I dig into why LinkedIn has made significant changes over the past year to focus on video, what brands should know when it comes to creating videos for LinkedIn, how brands can be fun on LinkedIn, and much more.

Let's do this.

220: Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing Nov 02, 2018

Do you invest an ample amount of time and money in advertising and marketing?

Do you invest time and money in a word-of-mouth strategy?

If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations from their customers for granted. What's crazy about that is 90% of purchases are influenced by word-of-mouth. Yet most businesses are spending a majority of their time and marketing budgets on advertising that their customers just don't trust.

Today on the podcast, I'm joined by best selling author, Jay Baer. Jay is the author of a new book along with Daniel Lemin, called Talk Triggers - The Complete Guide to Creating Customers with Word of Mouth. Jay and I dive into why word-of-mouth marketing is so effective, the impact of word-of-mouth marketing online versus off-line, what businesses need to know when creating a word-of-mouth strategy to get customers to talk about them, and so much more.

Let's do this!

219: Micro-Influencer Marketing: What Businesses Need To Know Oct 26, 2018

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing?

Would you like to learn how to locate micro-influencers and discover how to create a win-win relationship with them that can be massively rewarding for your business?

Today on the podcast, I'm joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR Firm. Katherine and I dig into the difference between influencer marketing and micro-influencer marketing, we give you some of the best strategies and tactics in working with micro-influencers, and Katherine explains why micro-influencers can be more cost-prohibitive and more impactful than a traditional influencer with hundreds of thousands of followers. We also give you some of the common red-flags and warnings you should look out for when working with influencers.

Let's do this!

218: How To Generate Leads Through Social Media Oct 19, 2018

Do you think your business does a good job of finding customers through social media?

Would you like to know how to generate leads through social media?

Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. Not only will I give you three common mistakes marketers are making. But I'll also give you seven strategies you can implement today to generate leads through social media.

Let's do this!

217: Inside LEGOLAND's Blog Content Strategy Oct 12, 2018

Does your company maintain a blog or have a blog content strategy?

Would you like the blueprint on how to successfully maintain a company blog?

Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the world. Heather goes explicitly into how they have successfully scaled the blog, their editorial content calendar process, and how they manage their authors and contributors. We also dig into some of the strategies and tactics LEGOLAND is using when it comes to influencer marketing, Instagram Stories, and community management.

Let's do this!

216: How WeWork Built a Global Social Media Team Oct 05, 2018

Does your business have hundreds or even thousands of locations?

Do you struggle with creating compelling content or building a team to support those locations?

Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social media team. We also dig into some of the strategies and tactics WeWork is using when it comes to gathering content, publishing, and community management for all those locations. Tim also reveals their perspective on hot topics such as IG-TV, organic versus paid social, plus much more.

Let's do this!

215: Content Marketing: How To Grow Your Business With Events Sep 28, 2018

Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should.

While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the most powerful (yet overlooked) strategies is hosting and putting on your own events.

This week on the podcast, I pull back the curtains and share with you the story of Social Media Day San Diego and how this event plays into the content marketing strategy of our agency, Casual Fridays. In this episode, you'll discover my inspiration to create the event, why you should consider a live event as part of your content marketing strategy, the challenges of a live event, how-to pull off a live event, and much more. Also, this is officially the last podcast ever of the Social Media Social Hour. Next week, we rebrand! Same great content, just a new name.

Let's do this!

How to set up a chatbot and brands that are winning with them Jul 06, 2018

Are you curious how to set up a chatbot?

Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns?

In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the implementation of chatbots is only going to rise.

This week on the podcast, Natasha Takahashi joins me, and we discuss what chatbots are, what businesses need to know to set up a chatbot, and what brands are crushing it with the use of chatbots.

Let's do this!

The Power of Story with Zach King Jun 25, 2018

Does your brand deliver when it comes to storytelling? Be real for a minute. Do you? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it's over four years

How To Connect With Generation Z: What Brands Need To Know Jun 13, 2018

Would you like to learn how to connect with Generation Z?

Is your customer base between the ages of six and twenty-two?

Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the rules to market them are different.

This week on the podcast, Madison Bergman joins me, and we discuss what brands need to know to connect with Generation Z.

Let's do this!

How To Get More Views on Your Instagram Stories May 26, 2018

Would you like to get more views on your Instagram Stories?

Are you even consistently using the Stories format on Instagram?

The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most popular with over 300 million daily active users.

This week on the podcast, I'm digging into Instagram Stories and specifically going to give you five ways you can drive engagement and get more views on your Instagram Stories.

Let's do this!

How To Implement A Strategic Content Marketing Plan May 18, 2018

Would you say you're applying a strategic content marketing plan for your business?

Do you struggle to create traffic-driving, high-quality content?

This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing and search engine optimization. During the show, Tyler explains to us the importance of developing a robust strategy and establishing purpose when creating lead-generating content. In this episode, we’ll deep-dive into strategic content marketing, the importance of tailoring your content to your target channels, and the ever-changing world of SEO.

Let’s do this!

209: How To Market Your Business With Chatbots May 11, 2018

Have you looked into how to market your business with chatbots or messenger apps?

Do you currently utilize messenger apps to streamline communication with your customers?

This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world of digital communications and why businesses need to begin incorporating messenger apps and chatbots into both their marketing and client services-related strategies. In this episode, we’ll discuss what chatbots are, how email is passing the crown to messenger apps, and how both can help you generate more leads in today’s digital world.

Let’s do this...

The Keys To Managing Your Local Listings and Online Reputation May 04, 2018

Are you properly managing your local listings and online reputation for your business?

Is your business the first result that pops up in an online search?

This week on the podcast, I’m joined by Rev Ciancio, burger enthusiast and digital knowledge management expert, as he shows us the keys to managing your local listings and online reputation. You don't want to miss this as we'll dive into how critical it is for businesses to ensure that their digital listings are consistently monitored and optimized. In this episode, we’ll discuss what digital knowledge management is, how to optimize a company’s local listing and reputation management, and how the world of online search is changing.

Let’s do this...

Creating Content Your Audience Cares About Apr 28, 2018

Are you creating content your audience cares about?

Do you waste time focusing solely on your brand or do you implement a social first strategy?

This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about, as he shares his best practices on captivating audiences and implementing a social first strategy. In this episode we’ll discuss what a social first strategy is, how to implement it, and how it will enable you to focus on creating awesome, tailored content that will hook your audiences.

Let’s do this...

Writing Copy that Sells: How to Write Emotional and Powerful Copy Mar 22, 2018

Would you say you're good at writing copy that sells?

Do you struggle to create compelling posts due to an inability to craft powerful copy?

This week on the podcast, I’m joined by Rosie Di Lecce, a word wizard and owner of Write with Rosie, as we discuss how to write emotional and powerful messages that captivate an audience. In this episode we’ll discuss the steps to writing copy that sells, how to engage in powerful copywriting and authentically embrace one’s voice, how to emotionally connect with your audience, and so much more.

Let’s do this...

Sales And Marketing Strategy: What Marketers Need To Know [Updated 2018] Mar 17, 2018

Are you satisfied with your sales and marketing strategy?

Do you rely on exclusively on referrals for the growth of your business?

This week on the podcast, I’m joined by Chris Palmisano, VP of Sales & Marketing at Khorus Software, and we talk all about sales and marketing strategy. In this episode you’ll learn what a “sales stack” is, why having a CRM in place is critical in today’s market, and how to get your marketing and sales team working on collaboration. Plus, much more.

Let's do this...

Facebook Ads for Lead Generation [Updated 2018] Mar 08, 2018

Are you getting results with your Facebook Ads for lead generation?

Have you been placing Facebook Ads and simply not getting results?

This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B and B2C businesses. In this episode you’ll learn why you should avoid simply adding “noise” in the Facebook ad feed, how-to provide value for people when using Facebook ads, and much more.

Let's do this...

Social Media Marketing Strategies That Work Right Now Feb 23, 2018

Are you struggling to find social media marketing strategies that work for your business?

With the recent algorithm changes that are occurring across social media causing you to re-think your entire social media marketing strategy?

This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C businesses. In this episode you’ll learn how to adjust your social media strategy with the recent update Facebook made to their algorithm, how you can still achieve success organically on Facebook, the importance of having public captions in your videos, and much more.

Full show notes available at http://casualfridays.com/203

Let's do this...

Inside The Social Media Lab: Social Media Marketing Tests and Results Feb 15, 2018

Are you running social media marketing tests to optimize your businesses performance?

Are you tired of wasting time and money on strategies and tactics that don't work?

This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social Media Lab - and we'll cover a bunch of social media marketing tests that they've ran and go over the results. In this episode you’ll learn how and why the Social Media Lab thoroughly analyzes their content before publishing, if third party tools hurt your social media performance, and much more.

Let's do this...

201: How-to Build Relationships That Convert Your Community Into Customers Feb 08, 2018

Is your website generating enough leads for your business?

Is your website allowing you to convert your community into customers?

This week on the podcast, I’m joined by, Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic on your website that is not getting converted, how user behavior plays a major role in converting traffic, why a page takeover opt-in may be better than a pop-up, and tons of other converting nuggets.

Let's do this...

Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract Feb 01, 2018

Are you hiring influencers or providing them with free product in exchange for publicity about your business?

Are you looking to tap into influencer marketing campaigns even more in 2018?

As influencer marketing gets more and more common among brands and businesses, it's absolutely critical that you have influencer marketing contracts in place and even more important that your contracts are buttoned-up to protect your business. In this episode, I'm joined by Mitch Jackson, of Streaming.Lawyer, and he provides 21 clauses that should be in every influencer marketing contract.

Let's do this...

The 10X Marketing Formula: The Blueprint To Getting Results Jan 27, 2018

Is your content standing out and driving results for your business?

Are you creating content that differentiates from your competition?

This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, tactics, and tips that Garrett and his team have used to drive an email list with over 200,000 subscribers and rank as a top 25 product in the SaaS 1000 list. By listening to this episode, you'll learn how the 10x Marketing Formula can help surpass traditional marketing techniques you may be using.

Let's do this...

Growth Hacking: How to Run Structured Growth Tests Oct 20, 2017

Would you like to grow your social media following, email list, or website traffic? Of course, we all would.

This week on the podcast, we dive into growth hacking. I'm joined by Derric Haynie of Vulpine Interactive, and we specifically go into how to run structured growth tests. In this episode you'll learn what “growth hacking” is and how you can utilize it to strategically advance your business.

Let's do this...

Instagram Takeovers: How To Run Successful Campaigns Oct 14, 2017

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns. In this episode you'll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

Let's do this...

How To Build Brand Authority With Podcasting Oct 06, 2017

Have you ever thought about starting a podcast?

Are you looking for other ways to create content to demonstrate thought leadership and build brand authority?

This week on the podcast, I dive into how to build brand authority with podcasting. Yes, podcasting. In this episode you'll learn my personal podcasting journey and how my podcast has helped grow Casual Fridays, why you should start a podcast, my podcasting schedule and workflow, and much more.

Let's do this...

How To Get Your Business Started With Video Marketing Sep 27, 2017

Are you struggling with how your business can leverage video marketing as part of your overall marketing strategy?

Does the thought of getting in front of a camera and figuring out all the gear and technology frighten you?

This week on the podcast, I'm joined by George Thomas, and we discuss how to get your business started with video marketing. In this episode you'll learn how you can start shooting professional video for your company for under $500, why it is so important to have a pre-production checklist, how effective your phone can be in creating professional video content, and so much more.

Let's do this...

How To Generate Leads and Drive Sales Through Quizzes Sep 20, 2017

Did you know you could generate leads and drive more sales through quizzes? Yes, quizzes!

Did you know that people like online quizzes so much that they spend on average two minutes taking them?

This week on the podcast, I'm joined by co-founder of Interact, Josh Haynam, and we discuss how to generate leads and drive sales through quizzes. In this episode you'll learn how to effectively use quizzes for marketing and lead generation, how can businesses can utilize quizzes to effectively target audiences, and why quizzes can work for both B2C as well as B2B businesses.

Let's do this...

The Secret Power of User-Generated Content Sep 12, 2017

Are you struggling to create quality content for your brand or business?

Are you leveraging the power of user-generated content with your customers?

This week on the podcast, I'm joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You'll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.

Let's do this...

192: The BluePrint To Video Ads on Facebook Aug 30, 2017

Are you creating more video as part of your social media marketing strategy?

Are you turning those videos into video ads on Facebook?

This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best practices for video ads on Facebook, how to optimize video ads on Facebook, and most importantly, how much money you should be spending on each video ad.

Let's do this...

Emoji Marketing - The Marketers Guide To Using Emojis Aug 25, 2017

Is your business using emojis in your marketing?

Would you like your business to appear more authentic and humanizing with your target audience?

On the podcast this week, discover how emojis are changing the way people communicate and how marketers can implement them to humanize their brand and give a boost to their marketing initiatives.

Video Marketing: Performance Tips for Video Creators Aug 16, 2017

Are you creating more video as part of your video marketing strategy?

Would you like to speak with better clarity to your audience?

In this week's podcast episode I'm joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You'll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience.

Lead Generation - How To Turn Clicks Into Customers Aug 09, 2017

Would you like to get more lead generation from your social media efforts?

Would you love to save large amounts of time with automation techniques that turn clicks into customers?

Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

How Hotels Can Power Their Social Media Through User-Generated Content Aug 02, 2017

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?

Want to know the importance of curating content correctly?

Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.

Instagram Algorithm: 5 Things Marketers Need To Know Jul 26, 2017

Have you adjusted your Instagram strategy since the Instagram algorithm was released?

Would you like to drive more reach and engagement with your Instagram content?

Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you'll discover how even with an algorithm in place, it's still possible to get great reach organically on Instagram. You'll also learn why it's all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

Discover the Standards of Excellence for Facebook Ads Jul 19, 2017

Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business?

Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads?

Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.

5 Facebook Features Marketers Forget To Use Jul 12, 2017

Do you feel you're not getting the most out of Facebook when marketing your business?

Would you like to learn how to grow your Facebook following by honing in on your target audience?

This week I'm sharing 5 Facebook features marketers forget to use. In this episode, you'll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I'll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who've previously engaged with your content. Plus, you'll learn how to customize your Facebook Page layout so it's optimal for your industry.

Social Media Day San Diego 2017 Recap Show Jul 06, 2017

How did you celebrate Social Media Day this year?

Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville?

Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I'm joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.

How To Properly Set Goals and Maximize Productivity To Achieve Them Jun 28, 2017

Do you find yourself wishing you were more productive with your time?

Do you struggle with setting and reaching goals?

Productivity is something a lot of people struggle with and at the root of it all is goal setting. My guest today has incorporated the knowledge from top experts and scientific data to develop products and systems to help people accomplish their goals more efficiently.

How To Create a Facebook Live Show Jun 22, 2017

Have you thought about starting your own Facebook Live show for your business or brand?

Are you looking to create more video content as part of your social media strategy?

Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.

181: How To Market Your Business With Medium Jun 14, 2017

Do you know what Medium is?

Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium.

One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.

180: The Art of The Interview: How To Conduct Awesome Interviews For Podcasts and Videos Jun 07, 2017

Are you interviewing people as part of your content marketing strategy?

When was the last time you worked at enhancing your craft?

Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. He’s teaching how to make deeper connections with your guests and get better at the craft of interviewing.

How To Create a Quality Podcast With Your iPhone May 31, 2017

Would you like to start a podcast?

Are you holding back because the technology to create a podcast intimidates you?

What if I told you, that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It's totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today's episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.

6 Mistakes Social Media Marketers Need To Stop Making May 26, 2017

Is your business active across social media, yet have no clue what your sales funnel looks like?

Do you use other users social media photos without their permission? Are you using automation bots to grow a following?

I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today I’m sharing 6 mistakes social media marketers need to stop making.

13 Instagram Stories Tricks Marketers Need To Know May 17, 2017

Are Instagram Stories a part of your marketing strategy?

Are you aware of the latest features and how they can make your storytelling more exciting?

Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytelling on Instagram Stories.

10 Questions You Should Ask Your Social Media Agency May 11, 2017

Are you thinking of hiring a social media agency?

Do you have an agency or are you part of one?

As a social media agency owner for the past eight years, I have a lot of insight on the good, the bad and the ugly in this business. The process of finding and hiring an agency who can work on social media for your business or brand can be intimidating. If you’re not in the business, it can be tough to know if they are legit or selling you a bag of goods. I’m sharing some great questions you can ask a potential agency or consultant to find out if they will be a good fit for your business or brand.

Need-To-Know Answers To 46 Burning Facebook Ads Questions May 04, 2017

Are you confused by Facebook ads?

Are you running Facebook ads but want to dive deeper into what you should focus on?

If you have a question about Facebook Ads, I’ll bet we get to it in this episode. I’m asking Azriel Ratz of Ratz Pack Media the best questions sourced from our audience and the team at Casual Fridays. We dive into some beginner and lots of advanced Facebook ad strategies. Learn best practices on how to set up, test and measure your Facebook ad campaigns.

How to Grow Your Email List with Dustin Stout Apr 26, 2017

Do you need help growing your email list?

Are you capturing emails where and when you should be?

Dustin Stout and I discuss the pros and cons of various email platforms and how to streamline the process of gathering emails. He gives us tips and tricks to produce the most effective lead magnets and how to come up with ideas on what to create that will interest your target audience. I learned some interesting things about what kinds of lead magnets are working right now and how we can serve our audience and keep them interested in our brand and products.

How to Market to Military Families Through Social Media Apr 19, 2017

Does your product or service appeal to military families?

Are you marketing to military families through social media?

In honor of May’s Military Appreciation Month, I’m talking with Desiree Martinez, founder of All In One Social Media and member of a fourth generation military family. Learn HOW and WHY you should target military families using social media. Her number one recommendation for brands targeting military families is to make sure to sit down and talk to someone who has experience with the demographic before marketing to them. Here’s your chance!

How to Win at Social Customer Care Apr 12, 2017

Do you have a social customer care strategy?

Do you want to know the essential steps to win at social customer care?

Today, I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to win at social customer care.

How To Reach Influencers With Instagram Live Apr 05, 2017

Should you be using Instagram Live?

Is it worth the time and energy to start using another live platform? Today I’m joined by Aaron Roth of Arkon Mounts and we discuss how and why you should take a closer look at Instagram Live. Aaron shares why it is working right now to increase sales and grow the Instagram account for Arkon Mounts. The most effective way he’s found to sell his products is by reaching new audiences and telling the Arkon Mounts story through Instagram Live.

How To Generate Leads With Online Video Mar 29, 2017

Are you curious as to how to use online videos to market your small business?

Do you have questions about how to strategically create lead generation with online video and which platforms you should use?

This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, with a focus on creating exclusive videos for both YouTube and Facebook, which calls-to-action to use and tips for Facebook Live.

Let's do this!

How to Generate Leads through Social Media Mar 22, 2017

Do you own a small business and wonder which social channels are the best way to generate leads through social media?

Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business?

This week on the Social Media Social Hour, Rich Brooks and I discuss social media marketing for small businesses, taking a look at what the top priorities should be with limited time and resources, and how to best utilize various means of social media.

Let's do this!

Social Media Marketing For Restaurants With Bruce Irving Mar 15, 2017

Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria?

Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them?

This week on the Social Media Social Hour, Bruce Irving and I discuss social media marketing for restaurants, including which social platforms are preferred and best practices for your niche, including a breakdown of all the main channels from Facebook and Instagram to YouTube and Yelp.

Let's do this!

How To Demonstrate Thought Leadership With Your Personal Brand Mar 08, 2017

Would you like to grow your business and increase sales?

Do you have aspirations of being known as a thought leader in your industry?

Your personal brand can have a major impact on the bottom line for your business, both good and bad. Today, I share with you how to demonstrate thought leadership with your personal brand, which should help you out professionally. I also share with you some essential LinkedIn tips to help drive social proof for you as a thought leader in your industry.

Let's do this!

5 Twitter Hacks To Use When Attending Conferences or Events with Madalyn Sklar Mar 01, 2017

Are you curious if the little blue bird is still an effective means to carry your social media messages?

Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event?

With 67 million Americans as active users, Twitter is indeed still an important platform for social media marketers. The platform has seen many changes in the past year ranging from improved Twitter Moments functionality to the ability to broadcast live right from the app itself, on mobile or desktop.

This week on the Social Media Social Hour, Madalyn Sklar and I discuss these new changes, as well as 5 Twitter hacks to use when attending conferences or events.

Let's do this!

How to Optimize Your LinkedIn Profile Feb 22, 2017

Are you curious how to make your LinkedIn profile more appealing to potential clients or employers? Wondering if it's worth your time and energy to learn how to optimize your LinkedIn profile?

With over 480 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica von Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile. With 467 million members, LinkedIn is still a very important platform in the world of social media. They recently rolled out a whole new design (as Vivica Van Rosen alluded to in a previous podcast) and it’s important, now more than ever, to have an optimized profile. In this week’s Social Media Social Hour, I dive into the new LinkedIn layout and offer practical tips on how to optimize your LinkedIn profile.

Social Media Marketing for Startups Feb 15, 2017

Do you have a startup and have no idea where or even how to start marketing yourself on social media?

Are you looking for proven strategies and tactics on how to use social media marketing for your startup?

Launching a new business is tough enough. Trying to navigate through the wild world of social media marketing does not make it any easier. Fortunately, we're here to help you out this week with our show.

This week on the Social Media Social Hour, I have a conversation with Louie La Vella and we talk specific strategies and tactics your startup can leverage through social media marketing.

Let's do this!

How Alaska Airlines is Winning With Influencer Marketing on Instagram Feb 08, 2017

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following?

Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure?

Many social media marketers are wanting to reach out to influencers to help build their brand's presence on Instagram yet they are not sure where to begin or if it will be worth their time and energy.

This week on the Social Media Social Hour, I dissect a case study of a successful Influencer Marketing campaign with Shannon Johnson of Alaska Airlines.

Let's do this!

3 Essential Tips To Instagram Ads with Morgan Sutton Feb 01, 2017

Have you started leveraging Instagram ads for your business?

Are you struggling to get the most out of your Instagram advertising?

Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands drive conversions through their beautiful content.

This week on the Social Media Social Hour, I discuss 3 essential tips to Instagram ads with Morgan Sutton.

Let's do this!

3 Ways To Generate More Energy During Your Workday Jan 26, 2017

Do you spend most of your day sitting at your desk or behind a computer?

Does your energy lag as the day goes on?

Everyone knows that getting up and getting moving is a great way to boost your energy during the work day, but many aren't familiar with the other ways you can increase energy and boost productivity. From getting enough sleep to eating the right things, Coach Tim Adams gives us the inside scoop.

This week on the Social Media Social Hour, I discuss 3 ways to generate more energy during your workday featuring Coach Tim Adams.

Let's do this!

How To Create Proposals That Close with Kyle Racki Jan 18, 2017

Find yourself struggling when putting together proposals for your business?

Do you wish you could streamline the process and increase your close rate?

Writing proposals isn't typically a favorite activity. Most businesses use a boiler plate, and fail to customize each proposal they send out. Using a tool like Proposify can make proposal writing easier and help you close more deals.

This week on the Social Media Social Hour, I discuss how to create proposals that close with Kyle Racki.

Let's do this!

Social Selling Ninja Tricks For LinkedIn with Viveka von Rosen Jan 11, 2017

Have you heard of social selling, but aren't sure what it is?

Did you know you can use social media platforms like LinkedIn for lead generation?

Social selling might be a buzzword in the social media marketing industry, but the concept and practice are very relevant. Every day, brands are leveraging LinkedIn and other social media platforms to generate leads and grow their business.

This week on the Social Media Social Hour, I discuss social selling ninja tricks for LinkedIn with Viveka von Rosen.

Let's do this!

Augmented Reality and Virtual Reality: What Marketers Need To Know Jan 04, 2017

Have you heard about virtual and augmented reality, but aren't really sure what it is?

Are you interested in ways you could integrate VR and AR into your business?

With the introduction of games like Pokémon Go and 360-degree video, it looks like brands are going all in the virtual and augmented reality space. As the functionality and tools develop, it's important to stay in touch with how this may effect your business.

This week on the Social Media Social Hour, I discuss augmented reality and virtual reality: what marketers need to know featuring Cathy Hackl.

Let's do this!

7 Social Media Marketing Predictions for 2017 Dec 28, 2016

Have you began planning your social media strategies for 2017?

Are you taking into account social media predictions?

With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable social media marketing predictions for the new year.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, to discuss 7 social media marketing predictions for 2017.

Let's do this!

Insider Tips and Tricks To Influencer Marketing Dec 21, 2016

Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don't know), it's worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let's do this!

How To Create More Content With Screencasting Dec 14, 2016

Are you working to incorporate more video into your content strategy?

Have you ever considered adding screencasting to the mix?

From heavily produced to live, it's clear that video is here to stay. Live videos can be unpredictable and difficult to plan for, while heavily produced videos require significant time and resources. Screencasting offers an innovative balance between the two, that's sure to drive engagement from your target audience.

This week on the Social Media Social Hour, I discuss how to how to create more content with screencasting featuring Steve Dotto.

Let's do this!

Live Video Analytics: What Marketers Need To Know Dec 08, 2016

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos?

As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new standard of metrics for the live video space.

This week on the Social Media Social Hour, we discuss live video analytics: what marketers need to know with Nick Cicero.

Let's do this!

How to Create B2B Facebook Ad Campaigns That Convert Nov 30, 2016

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it’s hard to believe that all of those […]

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19 Blogs Every Social Media Marketer Should Subscribe To Nov 23, 2016

Are you looking to stay up-to-date on the latest social media news? Do you struggle to pick which media sources to subscribe to? Staying informed on an ever-changing industry can be difficult and time consuming. It’s important to make sure you’re adapting to the latest trends, and providing your clients with the most accurate information. We’ve […]

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How To Grow A Podcast Audience With Social Media Nov 16, 2016

Have you considered launching a podcast? Have you thought about ways you could grow your podcast through social media? 23% of the people in the United States listen to podcasts. As that percentage continues to rise, now is a better time than ever to start a podcast for your business. This week on the Social […]

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9 Productivity Tips When Traveling For Business Nov 09, 2016

Do you find yourself wasting time while traveling for business? Are you looking for ways to boost productivity on the road? w When traveling for business, it’s easy to get caught up in catching up with friends and colleagues, indulging in that extra cocktail, and letting our email fall behind. Fortunately, there are a number […]

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6 Ways to Incorporate UGC Into Your Content Strategy Nov 01, 2016

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix is on your social channels, but there […]

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Facebook Ad Targeting: What Marketers Need To Know To Do It Right Oct 26, 2016

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

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21 Tips to Make Business Travel Easier Oct 19, 2016

Do you find yourself in airports more than your office? Does traveling for work wear you out? Whether you’re traveling to seal new deals, attending industry conferences, or are visiting existing clients, traveling for business can be draining. Luckily, there are a number of things you can do before and during your trip that make […]

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10 Ways to Network Like a Pro Oct 12, 2016

Are you attending some of the exciting networking events taking place this fall? Are you looking for tips on how to make the most out of your networking breaks? Networking is important for both personal and professional development, but starting conversations with new people can be intimidating. Whether you’re a conference newbie or a seasoned pro, there […]

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How Buffer Creates a Community of Engaging Fans Oct 05, 2016

Are you looking for creative ways to build a community online? Are you working to take your online connections offline? Besides creating really great social media tools, Buffer is also known for their passion for community. From Twitter chats to in person meet-ups, Buffer has brought the process of building personal and professional relationships full circle. […]

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Social Media Content Hacks With Buffer Sep 28, 2016

Are you racking your brain for new and creative content? Are you looking for unique ways to repurpose the content you’ve already created? It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs […]

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Why Facebook Live is a Win For The Weather Channel Sep 21, 2016

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried […]

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4 Ways To Use Social Media to Promote Employee Advocacy Sep 14, 2016

Have you wondered what all of the buzz around employee advocacy is about? Are you brainstorming ways to promote employee advocacy in your organization? Employee advocacy is beneficial for your brand, but can also play a key role in the self-esteem and attitudes of your employees. Before starting an employee advocacy program, it’s important to consider […]

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How Southwest Airlines Led With Social Media To Emerge From a Crisis Sep 07, 2016

Have you wondered what happened behind the scenes of Southwest Airlines’ most recent crisis? Are you interested in how they led their crisis strategy with social media? On July 20th, 2016, Southwest Airlines experienced a technological outage, that resulted in chaos for their team and customers. To keep their customers in the loop, Southwest Airlines […]

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How to Create Work/Life Balance in an Industry That Never Sleeps Aug 31, 2016

Are you struggling to create a work/life balance in an industry that never sleeps? Do your social media notifications keep you up at night? Comments, likes, clicks, and views never rest, but as the people who manage them, it’s important to find time to unwind. This week on the Social Media Social Hour, I am joined […]

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5 Benefits In Bringing On A Social Media Agency Aug 24, 2016

Have you been weighing the benefits in bringing on a social media agency? Have you been reviewing digital agencies, but aren’t sure what matters most? Social media is not a one person job. As your business grows, it’s important to develop a strategy that will keep your marketing efforts current, secure, and cost effective. Will […]

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Social Media Internships: How To Create A Win-Win for the Intern and Your Business Aug 17, 2016

Are you a college student considering a career in social media? Are you an organization considering hiring a social media intern? Internships can be a win for both the intern and your brand. Whether it’s a perfect fit or a epic mismatch, there is always a lesson to be learned and an experience to be […]

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How Businesses Can Create a Live Show Through Social Media Aug 09, 2016

Considering incorporating live video into your marketing, but don’t know where to start? Did you know it can be as easy as pressing “Go Live” straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get started. From Huzza […]

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Instagram Stories: Why It’s a Win For Brands Aug 04, 2016

Were you surprised by Instagram’s version of Snapchat Stories? Do you find yourself feeling the need to pick between the platforms? It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner. This week on the Social […]

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Marketing to Generation Z: What Marketers Need To Know Jul 27, 2016

Is your brand looking to get in touch with Generation Z? Are you striving to tailor your marketing efforts to the most educated consumers of our time? The buzz about millennials has come and gone, as Generation Z takes the stage. With over 80% of this generation influencing in-home purchasing decisions, this demographic is definitely […]

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Pokémon Go Marketing: What Brands Need To Know Jul 21, 2016

Is your business looking to hop on the Pokémon Go bandwagon? Are you trying to catch ’em all while boosting your sales? We can’t avoid it. Out of nowhere, Pokémon Go has taken over our Facebook feeds, sidewalks, and the lobbies of our businesses. Brick and mortar stores are purchasing “lures”, and brands across industries are incorporating […]

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How the Azusa Police Department Uses Social Media To Connect With Their Community Jul 13, 2016

[ As the events of the past week remind us, we still have a long journey in front of us as a country. We can do better. While this podcast was scheduled months in advance, we’ve moved forward as planned. We hope social media can continue to connect us all and build bridges not walls. […]

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Social Media Day San Diego 2016 Recap Jul 07, 2016

We’re pumped to have another Social Media Day San Diego in the books! If you were unable to attend the event, no worries. We’ve got the official recap that’ll make you feel like you were there. This week on the Social Media Social Hour, I am joined by Mitch Jackson and Bree Kelley for the Social […]

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Behind the Data: A Quantitative Look at the Future of Social Media Jun 30, 2016

Previously on the podcast, we broke down the 8 findings about the future of social media, based on a report put together by our friends at Social Fresh. This week, we sat down with their founder and CEO to get his take on the data. In this episode of the Social Media Social Hour, I am joined […]

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7 Snapchat Tricks You Probably Didn’t Know Jun 23, 2016

Are you looking to enhance your Snapchat content? Have you mastered all of Snapchat’s hidden features? As Snapchat becomes more popular, many brands are working on developing content strategies on the platform. Unfortunately, not all of the features that can make your content “pop” are obvious to the daily user. Fortunately, we have you covered. This week on […]

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5 Consumer Trends Marketers Need To Know Jun 15, 2016

Are you struggling to keep up with the hottest marketing trends? Have you considered analyzing the consumer, opposed to the tactics and tools? In the social media and marketing industries, the most popular tools, tactics, and channels are ever-changing. Often times as marketers, we find ourselves distracted by the latest shiny object, and fail to pay […]

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The New Rules of Instagram Marketing with Sue B. Zimmerman Jun 09, 2016

Are you keeping up with Instagram’s latest updates? Are you adapting your Instagram marketing strategy to fit their newest rules? With all of the recent updates like the roll out of Instagram for Business, carousal ad updates, and their new logo design, it’s hard to predict what Instagram will come up with next. To ensure that […]

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4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video Jun 02, 2016

Last week, the internet became captivated with Candace Payne’s positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it’s clear that her live stream was a mega hit. What can social media marketers learn from the latest viral video […]

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5 Step Plan For Outstanding Customer Service May 26, 2016

Are you looking to provide your customers with outstanding customer service? Are you seeking ways to integrate social media into your customer service plan? Throughout the years, customer service has been a crucial component of doing good business. Now more than ever, brands are being put onstage by their customers via social media, and are […]

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7 Ways To Grow Your Snapchat Following May 19, 2016

Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability. This requires social media marketers and “snapchatters” to develop creative ways to promote their Snapchat accounts and grow their follower base. This […]

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3 Keys To Enhance Your Twitter Strategy May 12, 2016

Are you struggling to get the most out of Twitter? Are you looking for ways to enhance your Twitter strategy? Twitter’s earning statements may get some negative press, but brands and marketers are continuing to have more success with the platform everyday. By utilizing all of the tools Twitter has to offer, you can grow your […]

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8 Findings About The Future of Social Media May 04, 2016

Brands, marketers, and social media gurus across the board, are scrambling to determine, “what is the future of social media?” Our friends at Social Fresh did the ground work and pulled together a report that surveyed brands, vendors, and agencies to gauge the state of the social media industry. This week on the Social Media Social Hour, […]

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How Facebook’s News Feed Algorithm Works Apr 29, 2016

Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes, and that Facebook’s news feed algorithm will change. Although, Facebook’s ever-changing algorithm sometimes seems like a burden, it’s […]

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Social Media Marketing World 2016 Recap Apr 23, 2016

Social Media Marketing World is one of the leading events in the social media and digital marketing space. (Some even consider it to be the “Super Bowl” of the social media industry.) If you didn’t get the chance to attend, don’t worry, we’ve got you! This week on the Social Media Social Hour, I am […]

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5 Ways Your Business Can Use Facebook Live Apr 15, 2016

Have you started brainstorming ways your business can use Facebook Live? Are you looking for ways to engage your community through live broadcasting? As Facebook continues to expand their live broadcasting platform, Facebook Live, social media marketers are putting their heads together to come up with fun and creative ways to showcase their brand through […]

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3 Apps to Enhance Your Digital Content Apr 01, 2016

Are you looking for better photo filters that make your content pop? Are you tired of scrambling with scripts when recording your video content? With the emphasis on digital and video content growing, quality photos and videos are more important to your audience than ever. Don’t let the price tag scare you, there are plenty of low cost […]

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Snapchat Hacks and Tricks Mar 24, 2016

Are you trying to figure out how to use Snapchat for your business? Are you looking for Snapchat hacks and tips that will make your content shine? With more than 60% of smartphone users between the ages of 13-34 on Snapchat, it’s safe to say that the platform is here to stay. This week on the […]

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6 Browser Extensions to Enhance Your Productivity Mar 17, 2016

Are you looking for tools to enhance your productivity? Have you tried adding browser extensions to streamline your work? With all of the apps and browser extensions on the market, it’s easy to get distracted by everything they can do. Downloading browser extensions that focus specifically on the tasks you’re trying to accomplish is an effective way […]

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7 Tips To Get The Most Out of Attending Conferences Mar 11, 2016

Are you planning on attending conferences and networking events this year? Are you looking for ways to get the most out of those meetings and sessions? With events like Social Media Marketing World and Social Media Day San Diego just around the corner, it’s important to be prepared, to ensure you get the most out of the experience. […]

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How Traditional and Digital Marketing Work Together Mar 03, 2016

Have you spent your career implementing traditional marketing tactics? Are you figuring out how to incorporate digital marketing into your current strategy? It’s not a secret that marketing has evolved over the years. Magazines, mailings, and billboards have become e-books, blogs, and social ads. As modern trends continue to focus heavily on digital, video, and mobile, it […]

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4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters Feb 25, 2016

Have you heard about Snapchat’s latest on-demand geofilters update? Are you interested in ways Snapchat’s on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These “digital postcards”offer more than bragging rights, and open the door for brands to leverage them for […]

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How to Increase Customer Advocacy and Loyalty with Jay Baer Feb 18, 2016

Do you struggle to embrace your negative customer feedback? Are you looking to leverage that feedback to increase customer advocacy and loyalty? A single answer to a customer complaint has the potential to increase customer advocacy by 25%. By acknowledging and embracing your onstage haters, your brand has the ability to increase revenue and win life long […]

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How the San Diego Chargers are Winning on Snapchat Feb 11, 2016

Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook’s daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the Snapchat field, you know […]

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4 Types of Online Videos Your Business Should Create Feb 04, 2016

Did you know that online video continues to be one of the hottest marketing trends for 2016? Are you looking for the right kind of videos to create for your business? People consume visual content 60,000 times faster than text. As attention spans shorten, and production tools become easier to use and more affordable, it’s […]

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4 Keys to Building Quality Social Relationships Jan 28, 2016

Are you looking for ways to build quality social relationships? Are you seeking actionable steps to enhance the relationships in your online communities? Whether they are personal or professional, relationships are important. Building quality social relationships is the key to more meaningful interactions and solid business transactions. This week on the Social Media Social Hour, I am […]

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The Beginner’s Guide to Peach Jan 21, 2016

Have you heard the buzz about the new app Peach? Are you curious what it’s about, but don’t know where to begin? New apps can be intimidating, especially if you don’t know where to start. Being compared to Twitter, Snapchat, and Slack, the Peach app is not one to miss. This week on the Social […]

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3 Ways to Get More User-Generated Content Jan 17, 2016

Are you looking for ways to get more user generated content? Do you need fresh ideas on how to repurpose the UGC that you already have? There’s no doubt that user generated content often preforms better than the content we come up with in our marketing think-tanks. Even 80% of millennials say user generated content is a good indication of […]

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6 Keys to a Successful Year Jan 07, 2016

Have you made your New Year’s resolutions for 2016? Are you already having trouble sticking to your goals? Setting and sticking to goals can be hard. 80% of people give up on their New Year’s resolutions by February. Fortunately, there are actionable steps you can take every day to make sure you stick to your […]

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Overcoming Negative Reviews to Boost Revenues Dec 30, 2015

Are negative online reviews hurting your bottom line? Are you looking for a way to turn those 1-stars into 5-stars, while boosting revenue? With over 88% of consumers claiming that they trust anonymous reviews as much as recommendations from their peers, it’s important to monitor and maintain your business’ online reputation. This week on the […]

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The Beginners Guide To Using Snapchat Dec 23, 2015

Are all of your friends and colleagues on Snapchat, but you just don’t “get it”? Have you tried to use the app, but still don’t understand how it works? Do you want access to the beginners guide to using Snapchat? With nearly 200 million monthly active users and 6 billion videos watched on the app […]

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4 Social Media Trends That Will Go Mainstream in 2016 Dec 18, 2015

Have you spent time reflecting on all of the changes that have occurred in social media throughout the year? Have you thought about which social media trends will go mainstream in 2016? As marketing departments evaluate their budgets for the new calendar year, they look to data from the previous year to make predictions for […]

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Social Media Photography and Photo Tips with Jessica Howell Dec 10, 2015

Are you struggling to take quality photos that make your social media content pop? Could you use a course in social media photography 101? Stock photos are boring and expensive, and lifting images off the internet can get you in serious hot water. The solution? Create your own social media photo content! This week on the Social […]

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How to Build an Online Review Strategy to Increase Revenue Dec 03, 2015

Are people leaving ratings and reviews for your business online? Are you being proactive about your online review strategy? As websites like Yelp and Trip Advisor continue to grow in popularity, it’s important to develop an online review strategy to manage and respond to the positive AND negative feedback left by your customers. By proactively managing your online review strategy, […]

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Social Media Automation, The Right Way with Tim Fargo Nov 26, 2015

Do you find yourself taking a longer time to schedule your social media content than to create it? Have you been looking for the secret sauce on how to do social media automation the right way? Social media automation can be a controversial topic, but done properly, it can facilitate engagement and free up your time […]

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How to Develop Business Values with Michael Saul Nov 19, 2015

Are you working on building a business or shaping your personal brand? Have you taken the time to develop business values and a clear mission statement? Whether you’re a soloprenuer, independent contractor, or Fortune 500 company, your business values and mission statement lay the foundation of who you are and how you will do business. […]

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What Digital Marketers Need To Know About Audio Nov 12, 2015

Have you been creating video and audio content, but your sound quality isn’t up to par? Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos? Digital media, like podcasting and live-streaming, is quickly becoming a preferred form of content by consumers, due to it’s ease to […]

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Updates to Facebook and Instagram Ads: What Marketers Need To Know Nov 05, 2015

Does your brand struggle with budgeting and running Facebook ads? Is the thought of adding Instagram ads to your mix more than you can stand? We know that ads are a crucial component to a successful social media campaign, but where do we start? How much do we spend? Which tools do we use? How do […]

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Influencer Marketing on Snapchat With Nick Cicero Oct 30, 2015

Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it’s audience over the age of 18, Snapchat has become a […]

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Bootstrapping Start-Ups: How AgoraPulse Became a Top Social Media Management Tool Oct 22, 2015

Do you have a passion for start-ups, but don’t know where to begin? Are you looking for ways to launch your business on a budget? Today we dive into the journey, of how a start-up became one of the top social media management tools on the market, (without major VC funding)! This week on the […]

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The Legalities of Social Media with Ruth Carter Oct 15, 2015

How confident are you that your brands social media campaigns are legal? Are you up to date and in compliance with FTC regulations? Social media is a fun and effective way to engage your audience, leverage your content, and heighten brand awareness, but are your strategies on the right side of the law? With the Federal […]

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How to Achieve Greatness with Lewis Howes Oct 08, 2015

Do you ever wonder what it takes to achieve greatness? Are you looking for a game plan to overcome obstacles and execute your vision? Prepare to attend the school of greatness, and learn how to live bigger, love deeper, and live a legacy. This week on the Social Media Social Hour, I am joined by Lewis […]

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Inside the Social Media Octagon of the UFC Oct 01, 2015

Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]

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How to Plan and Pull off a Memorable Event Sep 24, 2015

Are you faced with the challenge of event planning for the first time? Are you a veteran event coordinator looking for ways to spice things up? Planning an event can be hard. From booking a venue, catering meals, and organizing memorable activities, it’s tough to know where to start. This week on the Social Media Social […]

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Video Tips For Social Media Marketers Sep 18, 2015

Are you looking for ways to leverage video as part of your social media strategy? Do you want to learn some sweet video tips for social media marketers? Video is hot. From YouTube to live-streaming, everyone is trying to figure out the most innovative ways to incorporate video into their content mix. This week on the Social […]

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Your Guide To Using Blab with Blab CTO Furqan Rydhan Sep 12, 2015

By now you’ve heard me talk so much about the platform Blab. If you follow me on Twitter, you can’t avoid it. I’m sure you’re curious about this emerging platform. So today, I present to you a guide to using Blab, and I have none other than the Chief Technology Officer behind this amazing platform […]

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Ninja Instagram Tips with Sue. B Zimmerman Sep 03, 2015

Let’s face it. You’re looking for some super secret Instagram tips on how you can use this emerging platform. Right? Instagram continues to be a powerful tool for marketing your business. However, there are many people not using the tool properly, leaving a lot of opportunity on the table. Sue B. Zimmerman, The Instagram Expert, joins […]

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The Six Stages of Influencer Engagement with Ian Cleary Aug 28, 2015

Are you utilizing influencers as part of your digital marketing strategy? Are you curious how you would even go about finding an influencer to partner with your brand or business? Discovering the right influencers for your brand and fostering a relationship with them is an art. This week on the Social Media Social Hour podcast, I […]

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How To Get Hashtags Trending On Twitter with Jason Keath Aug 20, 2015

Is your brand using hashtags as part of your social media strategy? Have you wondered how to get hashtags trending on Twitter? We’re always talking about hashtags. They seem to pop up everywhere, from cereal boxes to evening news and even a famous parody by Jimmy Fallon and Justin Timberlake, we can’t run from hashtags! This […]

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How to Humanize Your Brand on Social Media with Mitch Jackson Aug 13, 2015

Are you looking for the secret sauce of a successful social media strategy? Newsflash, you won’t find it. This week on the Social Media Social Hour podcast, Mitch Jackson and I discuss how to humanize your brand on social media. Mitch has grown his law firm to over seven figures in revenue with social media. His secret, […]

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Periscope Marketing: How Brands Can Use Periscope with Kim Garst Aug 06, 2015

Have you tried Periscope out yet? Are you considering using the platform as part of your social media marketing strategy? This week on the Social Media Social Hour, discover top tips and tactics on how brands can use periscope as part of their social media strategy Periscope, an app owned by Twitter, has taken the social media […]

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How To Use Pinterest To Grow Your Social Media Presence Jul 30, 2015

Are you using Pinterest as part of your overall social media strategy? Are you curious on how to use Pinterest to grow your social media presence on sites like Facebook and YouTube? 90% of the businesses out there can use Pinterest to grow other social media platforms like Facebook and YouTube as well as their business. Our […]

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Social Media Customer Care Is The New Marketing With Dan Gingiss Jul 23, 2015

Is social media customer care part of your social media strategy? Does your company provide great customer service? For companies that thrive with social media customer car, they’re reaping massive benefits. For the companies that haven’t nailed it down yet, this weeks’ guest, Dan Gingiss, takes us into the ways companies can use social media as a […]

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3 Ways Businesses Should Be Using YouTube Jul 16, 2015

Is YouTube dead? What are the keys to a great YouTube channel? In this weeks’ episode, I talk with good friend, YouTube expert and President of Videospot, Owen Hemsath. Owen discusses ways businesses should be using YouTube and you’ll especially enjoy his three types of content every business MUST create. About the show: The Social Media […]

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Social Media Day San Diego 2015 – Recap Jul 09, 2015

Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina! Did you know there was a world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, […]

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3 Tips to Turn Your Passion Into a Profession with Lou Mongello Jul 02, 2015

Wouldn’t it be great if you could make a living doing something around the things that you enjoy most in life? Wouldn’t you be thrilled if you could turn your passion into a profession? This week on the Social Media Social Hour Podcast I’m joined by Lou Mongello, a Disney author, host, publisher, historian, speaker and trusted […]

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The Future of Online Marketing and Sales Jun 25, 2015

Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]

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6 Productivity Apps To Master Time Management Quickly & Easily Jun 20, 2015

As a social media marketer are you struggling with your productivity and time management? If so, you’re not alone. Thus, I share with you 6 productivity apps to master time management. This week on the Social Media Social Hour podcast, I give you some of my personal favorite apps that I use at Casual Fridays that […]

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Snapchat For Business: 4 Ways Your Business Can Use Snapchat Jun 05, 2015

Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the Social Media Social […]

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Pinterest Marketing: How To Grow Your Business With Pinterest May 31, 2015

Do you have a Pinterest Marketing strategy? Is Pinterest driving increased web traffic for your website? If you answered no to either one of those questions, you’ll want to check out this weeks podcast as discuss Pinterest Marketing strategies and how the social platform can help grow your business exponentially. This week on the Social Media Social […]

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Personal Branding through Social Media with Carlos Gil May 14, 2015

Have you paid attention to your personal branding across social media? Curious how one individual utilized social media to build his personal brand to score a highly desirable job at LinkedIn? This week on the Social Media Social Hour podcast, I’m joined by Carlos Gil, the global senior social marketing manager at LinkedIn. During this […]

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Growing Your Business The Enchanting Way May 08, 2015

Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]

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5 Smartphone Apps for Social Media Marketers Apr 30, 2015

Are you a social media marketer? Do you want to streamline your social media marketing and make your life a little bit easier? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m going solo! During this episode I will discuss my top 5 apps for […]

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The Key To Social Media Storytelling: Stop Marketing, Start Storytelling Apr 22, 2015

Not seeing results with your social media marketing efforts? Perhaps you need less marketing and more social media storytelling. This week on the Social Media Social Hour podcast, I’m talking with Laura Holloway, founder and principal of The Storyteller Agency. During this episode we discuss finding and telling your company’s story via written, visual, and […]

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The Emergence of Live Video Streaming Apps [Part Two]: Meerkat vs Periscope with Brian Fanzo Apr 15, 2015

Have you seen the Meerkat vs Periscope debate taking place across the social web? Are you thinking of using these live video streaming apps as part of your social media strategy? If you’re still confused on what Meerkat and Periscope are, or even curious which one you should consider, then this is the episode for you. This week on […]

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The Emergence of Live Video Streaming Apps [Part One]: Meerkat with Joel Comm Apr 08, 2015

Have you noticed the emergence of live video streaming apps? Have you heard of Meerkat? If not, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with entrepreneur, best-selling author, public speaker, and social media expert Joel Comm. During this episode we discuss Meerkat and the benefits […]

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How to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum Apr 01, 2015

Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Dan Rosenbaum of San Francisco Travel. During this episode we discuss how to achieve social media success […]

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Developing a Social Media Strategy with Laura Roeder Mar 25, 2015

Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

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Crowdsourcing Your Content with Jason Trout Mar 18, 2015

Is blogging part of your content marketing strategy? Are you struggling to create quality blog content? This week on the Social Media Social Hour podcast, I’m talking with Jason Trout, co-founder of GoodBlogs.com. During this episode we discuss leveraging the power of crowdsourcing your content specifically for your blog. About the show: The Social Media […]

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Finding Your Creativity and Creating Content People Care About with Ann Rea Dec 13, 2014

Having troubles finding your creativity to create great content? Are you one of those people that think you have zero creativity? This week on the Social Media Social Hour podcast, I’m talking with Ann Rea, creator and founder of the blog “Artists Who THRIVE”. During this episode we discuss finding your creativity and using it to create content […]

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Bootstrapping, Crowdfunding, And More With Katie Jasper Dec 05, 2014

Are you an entrepreneur that’s interested in crowdfunding? Are you bootstrapping a startup? If so, take a page out of the playbook of a company that is doing it right. This week on the Social Media Social Hour podcast, I’m talking with Katie Jasper, CEO and co-founder of Prescribe Nutrition. During this episode we discuss […]

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Real-Time Marketing Through Social Media with Chris Kerns Nov 21, 2014

Are you leveraging social data and analytics to gain an edge and connect with your audiences? Are you familiar with real-time marketing? If you answered no to either one of those questions, you’ll definitely want to check out this weeks podcast. This week on the Social Media Social Hour podcast, I’m talking real-time marketing, social […]

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Social Fresh West Recap 2014 Nov 15, 2014

Did you miss out on Social Fresh West 2014? Curious what all the big takeaways were from speakers like Sue Funke, Sarah Evans and Brian Clark? This week on the Social Media Social Hour podcast, it’s the official Social Fresh West Recap show as I’m joined by Carrie Elizabeth & Adrienne Stillman. During this episode […]

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How To Create A Video Content Strategy That Converts Oct 31, 2014

Do you plan on using video as part of your content marketing strategy? Are you stuck or not quite sure where to begin with a video content strategy? Do you want to create videos that convert into leads and customers? If so, then you must listen to this weeks podcast. This week on the Social Media Social […]

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See How Easily You Can Create a Podcast Oct 23, 2014

Do you listen to podcasts? Are you interested to learn how you can create a podcast as part of your content marketing strategy? This week on the Social Media Social Hour podcast I am joined by John Lee Dumas, founder and host of Entrepreneur On Fire. John and I discuss what it takes to start […]

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How to Get More Creative With Your Content, with Jay Acunzo Oct 16, 2014

Are you struggling to come up with quality content for your content marketing plan? Are you looking to get more creative with your content that you create for your blog, website and social media updates? If you answered yes to either one of those questions, then I have an awesome podcast for you. This week on […]

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The Secret To Influencer Marketing with Douglas Karr Oct 10, 2014

Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you! This week on the Social Media Social Hour podcast I am joined by Douglas […]

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How to Become a Better Writer and Create Ridiculously Good Content Oct 02, 2014

Do you not think you’re a “writer”? If you answered yes to this question, you share a similar feeling that many others have which is a misconception. If you write a Facebook update, Tweet, or craft an email, you are a writer and this episode is your guide in how to become a better writer and […]

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Social Media Myths Busted: What Social Media Marketers Need To Know Sep 25, 2014

Do you think there are way too many social networks that it’s hard to keep up with them all? Do you think Facebook “Likes” equal sales? If you answered yes to either of these questions, you share a similar feeling that many others have which are some of the biggest social media myths out there. […]

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Content Marketing World 2014 Recap featuring Laura Holloway Sep 18, 2014

Did you miss out on Content Marketing World 2014? Are you eager to learn what content marketers are excited about and focusing on? This week on the Social Media Social Hour podcast I am joined by Laura Holloway, owner of Simply Content Marketing, a creative content marketing agency based in Florida. Laura and I discuss […]

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Social Media Sucks! (If you don’t know what you’re doing) Sep 04, 2014

Do you find managing social media to be daunting and ineffective? Have you ever just said to yourself, “social media sucks!”? If so, then perhaps you just may not know what you’re doing. This week on the Social Media Social Hour podcast I am joined by Sebastian Rusk, a social media strategist and author of […]

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The Petco Way To Social Media Marketing Success Aug 29, 2014

Are you curious what big brands are doing to succeed with social media marketing? Are you interested in finding out what social platforms brands are utilizing and what their workflow is to manage their presence across top social platforms? This week on the Social Media Social Hour podcast I am joined by Ryan Reid, social media […]

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See How Easily You Can Sell Products and Services With Webinars Aug 21, 2014

Did you know you could sell products and services with webinars? Are you curious if your business is the right fit to make money with webinars? This week on the Social Media Social Hour Podcast I’m joined by Steven Essa, one of the world’s leading experts on Webinars. In this episode, Steven teaches us how you can […]

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The Secret To Building Meaningful Relationships on Facebook With Mari Smith Aug 15, 2014

Is your Facebook strategy lacking engagement, stagnant, or simply ineffective? Are you struggling to connect with your target audience and grow your Facebook presence? This week on the Social Media Social Hour Podcast I’m joined by Mari Smith, one of the world’s leading Facebook marketing experts. In this episode, Mari gives you actionable tips and […]

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How To Get Leads And Grow Your Business Immediately With SlideShare Aug 08, 2014

Are you looking to increase leads and grow your business with SlideShare? Did you know SlideShare is one of the best social platforms out there where potential customers are actively looking for information and resources to their problems? This week on the Social Media Social Hour podcast I’m joined by Todd Wheatland, one of the world’s leading […]

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The Secret to Becoming a Visual Social Media Marketing Rock Star! Jul 31, 2014

Have you noticed how captivating visuals are taking over social media news feeds? Are you wondering what it takes to implement this visual social media marketing strategy? This week on the Social Media Social Hour podcast I’m joined by Donna Moritz, one of the world’s leading authorities on visual social media. In 45 minutes, Donna […]

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Social Fresh East Recap Jul 24, 2014

Were you able to make it to Social Fresh East? Did you hear about the world-class lineup of speakers that attended Social Fresh East? This week on the Social Media Social Hour, Kim Garst and Brian Fanzo join me for the Social Fresh East Recap. Social Fresh East featured a spectacular lineup of social media […]

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How to Win at Social Media With Visual Assets Jul 17, 2014

Do you want to learn more about visual assets and how to leverage them through social media? Do you currently use visuals to tell your brand’s story? This week on the Social Media Social Hour, Jessica Gioglio joins me to talk about the power of visual story telling and how to win at social media with visual […]

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Social Media Day San Diego 2014 Recap Jul 10, 2014

Did you celebrate Social Media Day on June 30th? Did you hear about the world-class lineup of speakers that attended Social Media Day San Diego? This week on the Social Media Social Hour, Julien Brandt joins me and we breakdown all the awesome information and key takeaways from Social Media Day San Diego. The event, which is celebrated […]

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Developing a Social Media Strategy Jul 03, 2014

Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy? Do you want to learn how to add more value and connect with your customers? This week on the Social Media Social Hour, Christian Karasiewicz joins me to talk about developing a social media strategy. Christian is the […]

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Video Marketing: How to prepare, shoot, and create videos that rock! Jun 26, 2014

Are you looking to use online video for your business? Do you want to learn more about video marketing? This week on the Social Media Social Hour, Owen Hemsath joins me to talk about video marketing with information on how to prepare, shoot, and create videos that rock! Owen is the president and founder of Videospot. I also share […]

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Social Selling with Tom Martin – How to Sell With Social Media Jun 20, 2014

Are you looking to use social media to improve sales? Do you want to learn tips on social selling? This week on the Social Media Social Hour, we are talking social selling with Tom Martin. Tom is the founder of Converse Digital, a keynote speaker, an author and authority figure on how to sell with social […]

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Instagram for Business with Sue B. Zimmerman Jun 12, 2014

Are you ready to dive deep into Instagram? Do want want to learn how to optimize Instagram for your business? This week on the Social Media Social Hour, Sue B. Zimmerman joins me to talk about Instagram for business. Sue is a serial entrepreneur, and master of social media, and author of the number one selling E-Book “Instagram Basics […]

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Google Plus For Business: Google Plus tips and more from Martin Shervington Jun 05, 2014

Are you ready to dive into Google Plus? Do you want to find ways to maximize Google Plus for your business? Today on the Social Media Social Hour, Martin Shervington joins me to talk about Google Plus for business with tips and more. Martin is a leading authority on Google Plus and the founder of PlusYourBusiness.com, a […]

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Social Media Visuals: Tips to great visuals with Zach Kitschke of Canva May 29, 2014

Are you ready to ramp up your social media visuals? Do you want to know more about how visuals can work for your platforms? This week on the Social Media Social Hour, Zach Kitschke of Canva joins me to talk about social media visuals. Zach is the chief storyteller at Canva and is a contributor to the Huffington […]

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The Secret Sauce to Content Marketing: They Ask, You Answer May 22, 2014

Do you think there is some secret sauce to effective content marketing? Are you looking to improve sales through your website? This week on the Social Media Social Hour, Marcus Sheridan aka “The Sales Lion” joins me to talk about the secret sauce to content marketing with his key philosophy, “they ask, you answer.” Marcus is the founder […]

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A Winning Social Media Strategy With Peter Stringer of the Boston Celtics May 15, 2014

Are you looking to get more results from your current social media strategy? Do you happen to be a huge fan of the Boston Celtics or the NBA? This week on the Social Media Social Hour Peter Stringer of the Boston Celtics joins me to talk about how to have a winning social media strategy. Peter is the Senior […]

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Improve Your Creativity with these Tips from Jason Keath May 08, 2014

Are you looking to unlock your creativity? Do you want to continue your education in social media? Today on the Social Media Social Hour, Jason Keath of Social Fresh joins me to share tips on how to improve your creativity. Jason is the founder and CEO of Social Fresh and an authoritative figure for creativity. I also […]

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World-Class Customer Service Tips, Social Care and More! May 03, 2014

Are you looking to find ways to provide better customer service? Do you need tips to improve your social care? This week on the Social Media Social Hour, John DiJulius joins me to dive into world-class customer service tips, social care and more! John is a leading authority on customer service and has helped companies like […]

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Twitter for Business: How to grow your community, generate leads, and increase sales Apr 24, 2014

Are you using Twitter for your business? Do you want to learn how to better grow your community and take your business to the next level? This week on the Social Media Social Hour Kim Garst joins me to talk about Twitter for business and how you can grow your community, generate leads, and increase sales. […]

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ESPN’s Matthew Berry on building a platform and engaging your audience Apr 17, 2014

Are you looking to find more ways to engage with your audience on social? Do you love fantasy football? This week on the Social Media Social Hour we have ESPN’s Matthew Berry on building a platform and engaging your audience. Matthew is a Senior Fantasy Analyst at ESPN, he writes regularly at ESPN.com, he hosts […]

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Social Media Marketing World Recap – 2014 Apr 11, 2014

Ready to dive into the highlights of Social Media Marketing World? Are you considering going to Social Media Marketing World 2015 and curious what to expect? This week on the Social Media Social Hour, Mark Gingerich, Stephanie Garcia, and Ali Kelly join me for a Social Media Marketing World Recap show. Join us as we talk about the highlights […]

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Zach King on how to create Vine videos that WOW! Apr 03, 2014

Are you looking to find better ways to engage your fans through videos? Do you want to learn some tricks to using Vine? This week on the Social Media Social Hour Zach King joins me to talk about how to create Vine videos that wow! I also share with you an awesome tool I discovered at […]

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Joel Comm on how to manage your social media workflow Mar 27, 2014

Are you looking for help on how to manage your social media workflow? Do you want to know where to place your time with the various social media platforms? This week on the Social Media Social Hour, Joel Comm joins me to talk about how to manage your social media workflow. Joel is an entrepreneur, best […]

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Chris Brogan on launching a new magazine and entrepreneurship for weirdos Mar 21, 2014

Do you want to learn more about how to grow your business? Are you curious about how to take on your own adventure as an entrepreneur? This week on the Social Media Social Hour, Chris Brogan joins me to talk about entrepreneurship and the launch of his new magazine, Owner Magazine. Chris is the publisher and CEO of […]

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Facebook Ads & Enhanced Facebook Marketing with Jon Loomer Mar 13, 2014

Are you looking to find better ways to reach your target audience with Facebook ads? Do you want to dive into the world of enhanced Facebook marketing for your business? This week on the Social Media Social Hour, Jon Loomer joins me to talk about utilizing Facebook ads to more effectively market your business. Jon Loomer’s […]

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4 Pillars to Social Media Success: What the Seattle Mariners are Doing to Win at Social Media Mar 06, 2014

Are you looking for more social media success with your current digital strategy? Would you like to know what the Seattle Mariners are doing to win at social media? This week on the Social Media Social Hour, Gregg Greene of the Seattle Mariners joins me to talk about the 4 pillars of social media success and […]

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State of Social Media 2014 with Michael Stelzner Feb 28, 2014

Are you trying to stay up to date on the state of social media this year? Do you want to catch up on what has been going on with the major social networks in 2014? This week on The Social Media Social Hour, Mike Stelzner of the Social Media Examiner joins me to talk about the […]

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Social Media Tips To Create An Experience For Your Audience Feb 22, 2014

Are you looking to dive into the world of podcasting? Do you want to find ways to utilize social media to drive traffic to your podcast? This week on The Social Media Social Hour, Rob Cesternino of Rob Has a Podcast, joins me to give social media tips on how to create an awesome experience for […]

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Facebook algorithm changes and more with Mike Gingerich Feb 14, 2014

Are you trying to stay up to date with the ever changing Facebook algorithm? Do you want to find more efficient ways to drive traffic to your Facebook page and increase engagement? This week on The Social Media Social Hour, Mike Gingerich of TabSite joins me and dives into the latest updates on Facebook algorithms, best […]

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Business Blogging Tips with TopRank’s Lee Odden Feb 06, 2014

Are you thirsty for some business blogging tips to drive more awareness and web traffic? Are you using a blog to generate leads and new business but struggling to see results? This week on the Social Media Social Hour, Lee Odden of TopRank Online Marketing joins me and shares tons of business blogging tips and strategies that […]

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Snapchat Marketing: How the New Orleans Saints are Scoring with Snapchat Jan 30, 2014

Looking to launch a Snapchat marketing strategy? Are you curious just how a brand would leverage Snapchat for marketing? This week on the Social Media Social Hour, Alex Restrepo of the New Orleans Saints joins me and we pull back the covers in what the Saints are doing on Snapchat and how they have grown an […]

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How To Use Instagram To Market Your Brand Jan 24, 2014

Are you looking to utilize Instagram to market your brand or business in the coming year? Are you looking for ways to utilize Instagram to drive traffic to your website or blog? This week on the Social Media Social Hour, I’m joined by Jenn Herman, author of The Ultimate Guide To Instagram For Beginners, and we […]

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Maximize Your Social with Neal Schaffer Jan 18, 2014

Are you looking to maximize your social media marketing efforts? Are you benchmarking your social media performance against competitors, industry leaders and others? This week on the Social Media Social Hour, I’m joined by Neal Schaffer, author of Maximize Your Social, and we discuss social media strategy, social media trends and more. I also share […]

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Social Media Networking Tips When Attending Conferences Jan 10, 2014

There are tons of powerful social media networking tips you can use to get the most out of your next conference or event. With social media you can create relationships with people who are relevant to you before even stepping foot inside a room. Using social media allows you to do what is called targeted […]

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Social Media Measurement: How to use data to maximize your social media strategy Jan 02, 2014

Do you struggle with social media measurement? Are you not quite sure what kind of data you should be looking at on social networks like Facebook and Twitter to know if you’re social media strategy is effective? This week on the Social Media Social Hour I’m joined by Ben Harper of Datify, and we talk about how […]

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Technology Trends Changing Marketing With Kyle Lacy Dec 26, 2013

Are you keeping up with technology trends and how they are impacting marketing? Are you a marketer curious what technology trends you can expect for 2014? This week on the Social Media Social Hour I’m joined by ExactTarget’s Kyle Lacy as we talk about technology trends that are changing marketing. As the Senior Manager of Content […]

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The Art of Interviewing: How to Interview Someone with Alexis DelChiaro Dec 19, 2013

Do you really know how to interview someone? Are you creating content that requires interviewing people and looking to do a better job at it? With the barrier to entry so minimal for people to create podcasts or videos as part of their content marketing strategy, more and more people are interviewing fellow thought leaders […]

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Social Media Strategy with the San Diego Chargers Dec 12, 2013

Curious how your social media strategy stacks up against an NFL team? Would you like to learn social media marketing tactics and strategies that are used by an NFL team? This week on the Social Media Social Hour, I’m joined by Joel Price of the San Diego Chargers and we talk all about how the Chargers have […]

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Social Media Strategy and Myth Busting With Jay Baer Dec 05, 2013

Have you evaluated your social media strategy recently? Do you think new fans and followers should equal tons of new customers? This week on the Social Media Social Hour, I’m joined by New York Times best selling author Jay Baer as we talk social media strategy, social media marketing myths, and more. I also share with you […]

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Steps to write a book with serial entrepreneur Trent Dyrsmid Nov 27, 2013

Do you know what the steps to write a book are? Have you ever considered writing a book about something you have a great deal of knowledge about or are passionate about? This week on the Social Media Social Hour serial entrepreneur Trent Dyrsmid, joins me and we talk all about the steps to write a book, […]

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Awesome blogging tips, strategies and tactics used by Buffer Nov 21, 2013

Are you looking for some awesome blogging tips to drive more traffic? Are you curious about how to find content to blog about? This week on the Social Media Social Hour, I’m joined by Belle Beth Cooper, the Content Crafter at Buffer and co-founder of Hello Code. We are talking blogs, tactics, strategies, and looking at how Buffer retains over 700,000 […]

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The Modern Video Marketing Toolbox: Hardware, Software and More! Nov 14, 2013

Are you using video as part of your online marketing strategy? Are you curious what tools are best when creating online videos? This week on the Social Media Social Hour, I’m joined by Rocky Walls as we discuss the modern video toolbox: hardware, software, and more! As co-founder and CEO of 12 Stars Media Productions, […]

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Social Media eCommerce Strategies with Jason Falls Nov 07, 2013

Do you run a eCommerce business? Are you having success with your social media eCommerce strategy? Learn from one of the best this week as Jason Falls joins me on the Social Media Social Hour Podcast. Jason has quite an extensive background with social media marketing as an author of a few books and Founder of […]

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Social Media Tactics With Stephanie Ciccarelli of Voices.com Oct 31, 2013

Are you eager to learn what social media tactics and strategies other companies are leveraging to grow their digital footprint? Are you curious how other businesses are using their blog and social media to get crazy web traffic? This week on the Social Media Social Hour, I’m joined by Stephanie Ciccarelli of Voices.com, as we talk about […]

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Tips To Achieve Meaningful Social Media Engagement Oct 24, 2013

Does your brand have meaningful social media engagement taking place? Are you curious to know what you can do across social media marketing to help create an engaging presence across social and mobile for your customers? This week on the Social Media Social Hour I’m joined by Joseph Pigato of Sparked.com and we talk all about what […]

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Social Media Tools, Blogging Tools And More! Oct 18, 2013

Are you looking for new social media tools to help you with your social media monitoring and management? Are you curious if there are some better tools out there to help you with blogging and email management? This week on the Social Media Social Hour, we’re getting technical and talking about about the latest and greatest […]

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Content Marketing: What is it? How to get started! Oct 11, 2013

Have you heard the term “content marketing” but are still unsure of what exactly it means? Are you curious to know what content marketing strategies current brands are using and how it’s working for them? This week on the Social Media Social Hour, I’m joined by Content Marketing expert Erik Deckers, as we explore content marketing. Erik […]

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LinkedIn Profile Tips To Grow Your Professional Network Oct 04, 2013

When was the last time you updated your LinkedIn profile? Are you maximizing the full potential of LinkedIn to expand your professional network? This week on the Social Media Social Hour, I’m joined by LinkedIn expert Ron Nash to discuss how you can enhance your LinkedIn profile and use the social network to grow your […]

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Social Media Examiner: Turning A Social Media Blog Into A Thriving Business Sep 26, 2013

Have you ever read Social Media Examiner for how-to articles on Social Media Marketing? Have you ever attended Social Media Marketing World, Social Media Success Summit or listened to the Social Media Marketing Podcast with Michael Stelzner? If so, you probably have been greatly influenced and educated in social media marketing, content marketing, blogging, Facebook, […]

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Social Media Marketing With The San Diego Tourism Authority Sep 19, 2013

Did you know major travel destinations are using social media marketing to reach tourists and business travelers? Are you curious which social networks these cities are using and what they are doing to create awareness for their cities? This week on the Social Media Social Hour, I’m joined by Brent Bernasconi, Interactive Editor at the San Diego Tourism […]

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Instagram Marketing: How The S.F. Giants Became Instagram All-Stars Sep 12, 2013

Is Instagram marketing on the radar for your brand’s social media strategy? Are you curious how top brands are using Instagram as part of their social media marketing strategy? This week on the Social Media Social Hour, I’m joined by Bryan Srabian of the San Francisco Giants to talk about how the San Francisco Giants […]

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Facebook Engagement: How-to Get Your Fans Engaging With Your Facebook Page Sep 05, 2013

Are you getting little to zero Facebook engagement on your Facebook Page? Do you know the key to getting your Facebook posts to appear in the news feed of your Facebook Fans? This week on the Social Media Social Hour, I chat it up with Josh Parkinson, founder and CEO of Post Planner, to talk about Facebook’s […]

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Google Plus Marketing: Why All Businesses Should Be Paying Attention Aug 29, 2013

Are your current Google Plus marketing efforts not effective? Are you avoiding Google Plus as part of your social media marketing plan? This week on the Social Media Social Hour, I invite Lynette Young, a leading authority on Google Plus marketing, to talk about the recent increase in Google Plus usage, and discuss tactics and […]

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Rand Fishkin Talks About The Relationship Between Social Media and SEO Aug 21, 2013

Are you curious about the relationship between social media and SEO (search engine optimization)? Have you made sure your social media and SEO strategies are working together? To learn more about the relationship between social media and SEO, and how they compliment each other now more than ever before, I invite Rand Fishkin for the […]

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