Cashflow Diary™

Latest Episodes:

Consulting With Success Aug 27, 2018

Show notes

🔍 GET THE STR INSIGHTS THAT CREATED 7-FIGURE HOSTS
After managing 400+ units and helping STR hosts in 17 countries achieve $800+ monthly net income per bedroom, I'm sharing my best strategies - free.

Every Monday and Thursday, you'll get:
✓ One actionable STR automation strategy
✓ Data-driven market insights that matter
✓ Implementation frameworks that work
✓ Real case studies from our 20,000+ community

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Michael Zipursky is an author, entrepreneur and CEO of ConsultingSuccess.com. He has consulted for organizations and advised leaders throughout North America, Europe, Asia, Africa, Australia and the Middle East in over 30 industries, from service providers to billion dollar multinational corporations including Panasonic, Dow Jones, Financial Times, Royal Bank and many others.

Michael is an in-demand speaker and gives keynotes and workshops for the Certified Management Consultants Association, Canadian Internet Marketing Conference, Chartered Management Institute UK and others. Michael’s work has appeared in MarketingProfs, Huffington Post, Financial Times, FOX Business, Maclean's, HR Executive, Business Edge, Marketing Magazine and in several other media and publications. He is the author of 5 books on consulting and marketing including his most recent bestseller The Elite Consulting Mind. Michael speaks English and Japanese and loves traveling and spending time with his family.

Podcast Highlights

Who is Michael Zipurskey?

Michael grew up feeling like an outsider. In his early years, his focus on sports combined with his perspective as an outsider gave him the foundation for his career later on. Michael has studied multiple languages and has lived in multiple countries.

Playing in sports gives you the fair advantage of practicing failure, a key skill for success in consulting and business.

Consulting Business

At the age of 16, Michael travelled with his cousin Sam to Vietnam to start a business together. They ended up starting a web design and consulting business which opened the door for new opportunities. The places you’ve been and the things that have influenced you when you were young shape who you become as an entrepreneur.

Michael dove right into consulting by applying what he learned and knew directly to the business world.

Michael is not a big fan of education in some ways. You can always go back to school, but school is no substitute for getting things done.

Clarity On Your Goals

Michael knew what he wanted and pursued it. If you know what you want, how committed are you to getting it? With the right mindset, you can achieve whatever you want.

Getting clear is the foundation to achieving growth in your business. People think that they need to add more in order to grow, but in Michael’s experience, the best way to grow is to subtract. Do less, not more. The most successful businesses have a very narrow and focused set of offerings.

What are you doing now that is having the greatest impact? Not all activities have the same value to your business.

What’s stopping us?

A lack of knowledge is not holding you back, it’s your mindset. If you have a goal and know what you need to do to get there, why are you not doing those things?

People have fears that hold them back, get out into the marketplace and refine your offering.

You have to work on the right activities for the stage of the business you are in. What do you feel will have the greatest impact in your business right now?

Reference: The Elite Consulting Mind, Michael Zipurskey

Michael’s Takeaway

Give some thought to your ideal client, who you think you can help the most and have had the greatest track record with. Look for a hungry market and start building a relationship right away with them wherever they are.

Links:

consultingsuccess.com

The Elite Consulting Mind

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Are you tired of working harder instead of smarter in your STR business? Here's a wake-up call: The most successful hosts aren't grinding 24/7 – they're leveraging a proven formula that transforms average properties into profit powerhouses.

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

This isn't just another fancy acronym – it's the exact blueprint top performers use to:
• Generate consistent leads without burning out
• Convert browsers into eager bookers
• Maximize guest frequency (hello, repeat customers!)
• Amplify their margins while others race to the bottom

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Join our newsletter today and get weekly insights that will help you:
✓ Master the Growth Formula
✓ Optimize your listing for maximum visibility
✓ Create an irresistible guest experience
✓ Scale your business the smart way

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Building A Real Estate Investing Portfolio With No Money Aug 23, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Author of the book “Free Houses”, Austin Miller has built a real estate portfolio of 16 units worth over 1.2 million dollars with little to zero of his own money. Over the course of acquiring several properties, he is fittingly labeled as a creative financing real estate investor. Thinking outside the box from traditional investing, Austin has outlined each of his strategies chapter by chapter in his book.

After working for corporate America for five years, he was able to quit his job to pursue real estate and small business ownership full time. Aside from real estate, Austin enjoys spending time with his family and his church group. His other passions include music and hunting. He also enjoys talking about real estate with anyone interested—veterans and rookies alike. He is active in his local investors club and serves as a mentor for new investors.

Podcast Highlights

Who is Austin Miller?

Austin wears a lot of hats but at the end of the day he’s someone who is willing to work really hard to achieve his goals. He has always been a collector and really liked acquiring capital and assets as part of his business.

Living in the midwest gives Austin a unique perspective from the cities on the coast, he knows that slow and steady strategy is the way to win the race.

Cards To Real Estate Investing

It takes the innocence of a child to point out the obvious. Seeing developers as a child put Austin on the path to real estate investing.

After getting a job with a commercial real estate builder in 2009, he observed the economy turning around and decided to pursue his dream of real estate investing. Austin needed to get some additional education in order to get started with real estate. Austin feels that he learned more in the six months after he graduated than during his whole time in school.

Free Houses

There is no secret in real estate, the education is out there if you look for it. Especially now with the number of podcasts available.Just being around people that want to do the same thing as you is very helpful.

There is no such thing as a free lunch, but as long as you are willing to exchange time and effort, you don’t need any money.

There are a lot of different ways to access cash to fund your deals and it’s normally the first hurdle people face. You have to start thinking in terms of possibilities instead of limitations.

You can Google private money and you can find a funding source. Your average bank wants 20%, but when you change the conversation beyond the usual perspective you can open a lot of opportunities.

Some people have a lot of drive, and some don’t. The world is made for disciplined men, if you get distracted you will never achieve your dreams. Most people will find excuses instead of doing the work.

Real estate investing is an evolving game. Single family homes is one of the most solid investments you can make but there are lots of other opportunities on the market.

Those who walk with the wise, become wise. If you want to learn, teach.

Reference: Free Houses, Austin Miller

Austin’s Takeaway

Remove the naysayers, internal and external. If you have a goal, remove the negativity because it will only slow you down.

Links:

Free Houses

austin@hickoryhomebuyers.com

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Digital Marketing Your Business Aug 20, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Greg Jameson is a Colorado Small Business of the Year and Inc 500 Award Winning Entrepreneur. As the president of WebStores, he is now focusing this expertise on CEO’s of both established and emerging businesses that need a profitable web store presence. On this episode of the CashFlow Diary Podcast, Greg shares how you must jump in with both feet and actually do it. There are few things you can achieve in life on your own, you are going to need a few partners along the way. Align yourself with the very best people you can but don’t be afraid to give your dream a shot.

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Shortcut Your Startup Aug 16, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Courtney Reum is the co-founder of VEEV Spirits, which was the best-selling independent liquor brand in the U.S. before being acquired by Luxco. On this episode of the CashFlow Diary Podcast, he shares how you can never go wrong by moving forward and doing something. No one should be able to steal your confidence, love an idea, put something out there and see what happens.

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Ending Small Business Failure With The SmallBizLady Aug 13, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Melinda F. Emerson, SmallBizLady, is Americas #1 Small Business Expert. She has been a thriving entrepreneur for nearly 20 years and is an internationally known keynote speaker and expert on small business development and social media marketing. She publishes a resource blog www.succeedasyourownboss.com

Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. A pioneer in social media marketing, she is the creator and host of #Smallbizchat, the longest running live chat on Twitter for small business owners. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter.

Podcast Highlights

Who is Melinda Emerson?

Melinda is a dedicated single mom, dragonslayer, and entrepreneur. Early on Melinda looked around and saw there wasn’t a lot resources available for small business owners so she decided to take charge of the situation. After creating one of the fastest growing small businesses in America, Melinda realized she had made a mistake and built a business that couldn’t run without her. After being put on bed rest for six months when she became pregnant, Melinda had to make some drastic changes to her business and she learned a lot of lessons along the way.

Starting A Small Business

You have to plan for success, success will not just happen to you. Melinda has a six step system for planning your small business and the first step is figuring out what you really want. Not liking your current job is not enough, you need to have a plan or you may just destroy your entire life.

You have to think about the money component, most businesses don’t make a profit until 18 to 24 months in. Things come up and you need money to take care of them. You need to understand how much the business is going to cost and where the money is going to come from.

The great thing about being in America is you can reinvent yourself. If you want to start a business, work part time in the industry you want to start a business in and get some experience first.

Personal Growth

You have to grow yourself to grow your small business. You have to learn the skills necessary to create a successful business. Just because you are entrepreneur, that doesn’t mean you are a good manager.

You have to figure out what is your most high value business activity. You should not be spending your time doing $15 and $20 per hour work.

As an entrepreneur, you need to figure out what you don’t know and go fill the gaps in your knowledge.

People know what is wrong with their businesses, they just aren’t willing to confront and deal with the problems. If you’re having trouble with people, try looking at yourself first.

Take one day a week to work on what you want your business to be.

Hiring

If you want a real business, you need to hire people and have some help.

In the beginning you have to hire the people you know, but you need to create a process to hire the right people and also be willing to fire someone.

Reference: Fix Your Business, Melinda Emerson

Melinda’s Takeaway

Buy Become Your Own Boss In 12 Months, then find an existing entrepreneur and go have lunch with them, then ask what the three biggest mistakes they made in their business are.

Links:

succeedasyourownboss.com

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Cost Recovery Secrets Aug 09, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Neil Evans has the unique profession of Cost Recovery Consultant, finding hidden money for U.S. Businesses in the form of specialized tax incentives and cost-recovery programs. He and his company work on a contingency basis, meaning that if his firm does not uncover financial benefit, the client owes them nothing. He is passionate about helping businesses survive and grow. To date, his company has found more than half a billion dollars for its clients.

Podcast Highlights

Who is Neil Evans?

Neil’s dad was an entrepreneur who owned a restaurant during Neil’s childhood. Watching his father work and helped him understand the fundamentals of business and stoke his creativity. Neil later on went to work at BeachBody and fell into the role of optimizing the money that was spent in the company.

After leaving the corporate world in 2010, Neil got into the Cost Recovery space because he found he really enjoyed helping businesses save money.

Good, Fast, and Cheap

You have to set boundaries in your minimum level of quality. Most businesses have so much waste in their processes that there is a huge opportunity for saving money.

Cost Recovery And Optimizing Your Expenses

Money always represents time, saving money means unlocking someone’s time.

Waste is an expensive proposition, most businesses don’t have the wherewithal to know if their vendor is treating them fairly. This is one of the areas that Neil’s team has an expertise in.

You can’t be an expert in everything there is to know in the world, and you shouldn’t try. It makes more sense to work with someone who specializes in the areas that you don’t, like cost recovery. There a number of areas in a business that can be optimized by someone with the proper expertise. The day to day operational expenses are prime areas to optimize.

Building owners need to take advantage of cost segregation studies. It allows building owners to realize the appreciation of their property earlier on in the life of the building and can open up a number of opportunities. When you first purchase the building is when you should start the study.

There are a number of different tax credits that businesses can take advantage of but they really require a specialist to help them navigate the red tape involved. In a lot of ways businesses are leaving free money on the table but not applying for these credits.

If you are in business, there is an opportunity for you to optimize cash flow and cost recovery. Neil refers to class action lawsuits as Vegas money, you never know when the money is going to come but they can be extremely lucrative to look into.

Neil’s Takeaway

Rumination is your ruination. You never really get to find yourself unless you get out there and see what you’ve got personally. You don’t know what you’re capable of unless you try, don’t miss an opportunity like this.

Links:

wefindhiddenmoney.com

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

How To Wholesale Real Estate For Fun And Profit Aug 06, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Brad Chandler has successfully flipped over 2,100 houses since 2003. He is currently the CEO of Express Homebuyers – a real estate investing empire that does more than 200 deals per year without his assistance. Brad wrote How to Wholesale Real Estate for Profits Without Bank Loans to help others achieve their real estate investing dreams.

Podcast Highlights

Who is Brad Chandler?

When Brad was ten years old, he parents divorced and his family was facing down going into public housing. His experience lead him to reading How to Buy Real Estate With No Money down and it inspired him to make real estate the foundation of his education. After living paycheck to paycheck for a few years, he met an investor that purchased his neighbour’s house and he opened Brad’s eyes to the world of flipping houses. Eight months later he managed to find his first deal.

Wholesale Real Estate Myths

When people think of real estate, they think of banks and capital heavy investment. They don’t realize there is another way to do it.

Most people who dabble in real estate give up too easily. You have to develop patience in the face of desire, the mindset is key. Mindset is the difference between people who achieve the success they want and those who give up. Luckily you don’t need an expensive degree to change your mindset.

Not knowing what you are doing shouldn’t stop you, a growth mindset allows you to figure it out as you go along. You may not know the answer today but you will find it if you look for it. It comes down to what you want in your life.

Walking Away

Brad always wanted his business to work for him instead of him working for his business. The secret is simple, people and systems. If you build the people, the people will build the business.

The easiest part of the wholesale real estate business is selling a deal. If you have a true deal, you will always find a buyer.

Everyone’s problem in the wholesale real estate space is finding the right people. Brad takes his time to hire and fires quickly. If you feel the need to hire someone, it’s already too late and you should have hired them long ago.

A poor hiring decision will cost you ten times the person’s salary. Take your time to find the person who is the right fit.

Brad’s passion is marketing and by bringing in the right people, he has been able to focus on marketing his business and it’s now one of the most highly trafficked websites in the investing space.

You must have a website in this day and age. SEO and pay per click advertising are the two main strategies that Brad has used to crush it online.

Brad has always had a passion for teaching and seeing the low quality in the real estate investing space lead him to create his own coaching business to help people start and scale real estate business.

Reference: How to Wholesale Real Estate for Profits Without Bank Loans, Brad Chandler

Brad’s Takeaway

Download your free report from the link below. If someone is doubting your path, make them sit down and watch the video. There are only a few different areas that you need to understand in order to succeed in real estate and the rest is just busting your butt and making it happen.

Links:

bradchandler.com/cashflowdiary

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Andrew Yang on Creating More Entrepreneurs Aug 02, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Andrew Yang is the founder of Venture for America and former CEO of Manhattan Prep. He previously served as Presidential Ambassador for Global Entrepreneurship under President Barack Obama's Administration. He is the author of the bestselling book Smart People Should Build Things: How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America.

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Building a Lifestyle Business Jul 30, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Aaron Muller is the founder of Lifestyle Business Owner Academy and a serial entrepreneur who currently owns eight multi-million dollar companies that run without him, including an eco-friendly truck washing company, a search engine optimization company, three auto repair shops, an auto glass franchise, a green pressure washing company, a matchmaking service, and an online business selling eco-friendly pet hair removers.

He is the bestselling author of The Lifestyle Business Owner: How to Buy a Business, Grow Your Profits, and Make It Run Without You. Aaron spends his time helping entrepreneurs succeed because it is what he enjoys doing. Over the last 15 years, Aaron has mentored thousands of small business owners as a business broker, consultant, and coach. His specialty? How to make a business run without you.

Podcast Highlights

Who is Aaron Muller?

Aaron’s story starts in the fifth grade where he started up a little shrimp business. He sold shrimp to tourists and saved every penny he had. He didn’t come from a wealthy family and got his first job cleaning trucks at the age of 15, that’s where he learned to become so valuable at his job that he created his own opportunities. Aaron became an owner of that cleaning company and grew the business right out of highschool. Aaron went on to buy an auto mechanic business and has been an absentee owner ever since.

Making Mistakes

When getting his first SBA loan, Aaron was told that he was going to fail and the only reason they were giving him the money was because he had a business that could guarantee the repayment.

You don’t need to invent original things to make money. Entrepreneurs are great at taking what other people are doing and improving and implementing.

How does someone buy a new lifestyle business and not get trapped?

A business broker is essential to the process. People buy a lifestyle business because they want to be an absentee owner.

Aaron doesn’t recommend buying a franchise, the fees and rules involved make it more difficult and your money and effort can be better spent elsewhere.

Look at the financials of the lifestyle business and make sure it is feasible to hire a manager to take care of the day to day activities of running the business. Contact a broker and if the financial info doesn’t make sense, walk away from the deal. Your broker should be able to make it very easy to understand the financial picture.

There is no exact science to business valuation, it’s going to be selling for between 2 and 5 times the owner’s discretionary income.

Keeping the owner on board after buying their business can create some conflict when you start changing things. It may be better to just hire a manager or promote one of the team members to a management position. You don’t need a special ability to hire the right people, you just have to keep at it.

Why did you feel the need to write the Lifestyle Business book?

Aaron had been buying and selling businesses for 17 years and saw many entrepreneurs essentially buying themselves a job. He wants to empower small businesses to be better and compete with the big box stores.

What are the barriers to entry?

Even if you don’t have the 10% to put down against a new business, you can still put in time becoming so valuable to the business as an alternative way in. There is always a way to structure a deal.

Reference: The Lifestyle Business Owner: How to Buy a Business, Grow Your Profits, and Make It Run Without You, Aaron Muller

Aaron’s Takeaway

Go to businessbroker.net and start looking at businesses. Figure out what you have to make to survive and that’s where you start narrowing down the search. Consider what kind of background you have and try to fit the business to your personality.

Links:

businessbroker.net

lifestylebusinessowner.com

The Lifestyle Business Owner: How to Buy a Business, Grow Your Profits, and Make It Run Without You, Aaron Muller

Thank you for listening! If you enjoyed this podcast, please subscribe to the show on iTunes!

🏠 Want to Join the Elite 10% of Short-Term Rental Hosts?

Dear Future Top Performer,

Let me share something game-changing with you...

There's a simple yet powerful equation that's revolutionizing the STR industry:
L × C × F × M = GP

Right now, you're probably leaving thousands on the table. The truth? 80% of your potential profits are locked behind just 20% of the right actions.

Ready to stop bleeding money and start leading the pack?

Don't let another day pass watching others succeed while you're stuck in the grind.

👉 Click here to join the newsletter and start your journey to the top 10%!

Creating The Ultimate Customer Experience Jul 26, 2018

Show notes

No fluff. No theory. Just proven systems from my living room "office" (fueled by Celsius and Chick-fil-A).

These are the exact insights that help our community achieve:
• 30%+ profit margins
• 80% automated guest communication
• 5+ hours saved weekly

👉 Join 20,000+ successful STR hosts at https://newsletter.cashflowdiary.com/welcome

Now, let's dive into today's episode...

Jeanne Bliss is Founder and President of Customer Bliss and Co-Founder of The Customer Experience Professionals Association. She is the bestselling author of Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine and the new book WOULD YOU DO THAT TO YOUR MOTHER? The "Make Mom Proud" Standard for How to Treat Your Customers.

Podcast Highlights

Who is Jeanne Bliss?

Jeanne is the daughter of a man who owned a Buster Brown shoe store. In the course of selling shoes, Jeanne’s father became a part of his customer’s lives and people stood in a line two blocks long to say goodbye when he closed the store. He instilled the spirit of entrepreneurship in his children on the way.

Even when Jeanne was working in the corporate world, she was very entrepreneurial and her focus on the experience of the customer and the employees lead her to become the conscience of the company she worked for. She went on to work for Mazda, Coldwell Banker, AllState Corporation, and finally at Microsoft, all in roles with a similar focus on customer experience.

How does an entrepreneur deliver a great customer experience?

There are 32 practices that define our experiences as consumers. The new book divides these into four main categories and gives you the toolkits you can use to build a customer experience focused business. By bonding your employees to your business you reduce your labor costs.

You have to establish expectations before you begin. There needs to be an explicit understanding of the two way trust involved in the customer experience. The disconnect occurs when the customer doesn’t understand the process because there is usually a gap between what customers expect and what they actually get.

Be deliberate with what you want people to feel and think about the experience you want to deliver. Start with the life experience instead of chasing the score. Memory creation is the currency of your brand.

How are you measuring customer love? Track and measure how many customers are coming back and those who are never returning.

You need to earn the right to grow.

Do you hire and develop people who you trust to create memories or do you hire people who only execute processes?

When customers come at you, it’s because they feel like they have been disrespected or unappreciated.

Reference: Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine, Jeanne Bliss

Jeanne’s Takeaway

Go on Amazon and buy the book, connect with Jeanne on LinkedIn, read the book and if there are ten people who are interested, Jeanne will do a book huddle. Pick one thing to work on, not ten things to work on. If you try to do more than one thing at a time it will implode.

Links:

https://www.amazon.com/Chief-Customer-Officer-2-0-Customer-Driven-ebook/dp/B00TWK3Q3M/ref%3Dtmm_kin_swatch_0?_encoding=UTF8&qid=1524868439&sr=1-1

customerbliss.com

cxpa.org

make-mom-proud.com

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