CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry

New Trends Affecting Cannabis, Technology, and Culture with Jeff Booth Jul 04, 2022

Governments around the world tell us we need to simply accept inflation and the destruction of the purchasing power of our money, today's guest shows why deflation, not inflation, is the key to an abundant future in both your cannabis business and your personal life. Listen in as Jeff shares how surging the trends are shaping our lives are accelerating.

Here to tell us is Jeff Booth, author of The Price of Tomorrow.

Jeff’s book: https://www.amazon.com/Price-Tomorrow-Deflation-Abundant-Future/dp/1999257405

Jeff’s Twitter: https://twitter.com/JeffBooth

Key Takeaways:

Goods and services that are inflationary versus those that are deflationary
What a deflation economy looks like and examples of when we’ve seen deflation in the past
The natural deflationary process that’s occurring right now thanks to advancing technologies like AI
The deceptive power of exponential technologies and how they gain traction
How central bankers are fighting a losing battle by taking on more debt to create inflation
The power of network effects for business owners, investors, and employees
Where Jeff sees bitcoin heading in the next few years and his advice for those looking to get in
Why Jeff believes AI will eventually force us to embrace deflation and how that could benefit society as a whole

How Contract Manufacturers Can Scale Your Cannabis Product Jun 27, 2022

Is it better to produce your own cannabis products? Or outsource to expert manufacturers while you focus on your brand? Here to tell us is Alex Rowland, CEO of NewTropic.

Learn more at https://www.newtropic.com

Key Takeaways:

[00:51] An inside look at NewTropic, a leading cannabis manufacturer based in Santa Rosa, California

[1:18] Alex’s background in cannabis and how he came to start NewTropic

[5:56] Examples of NewTopic’s average clientele – particularly unlicensed brands looking to overcome California’s strict regulatory hurdles

[7:47] How NewTropic helps relieve two of the biggest pain points for cannabis companies: financial resources and compliance

[17:05] Why removing the regulatory overhead of fulfillment allows companies to focus their attention on core competencies

[18:45] NewTropic’s extensive onboarding process and how the company’s team works to ensure all your needs are met as a client

[20:30] Alex’s plans to expand NewTropic across the US

[25:21] The requirements a company needs to meet before working with NewTropic

[30:16] Alex’s advice to new entrepreneurs on how to develop a successful business plan and pitch to investors

[33:11] Alex’s thoughts on the federal rescheduling of cannabis and where he sees the industry heading in the next few years

These Low-THC Cannabis Drinks Are Disrupting The Alcohol Industry Jun 20, 2022

If you hand most people a cannabis drink, their first question is probably, “How high will this make me?”

This one unknown might just be what’s holding cannabis beverages back. Until now.

Listen in as Luke Anderson of Cann discusses the state of cannabis drinks and where he sees the category heading.

Learn more at http://www.drinkcann.com/

Key Takeaways:

Luke’s background in cannabis and how he came to start Cann
An inside look at Cann and its mission to become the standard for cannabis-infused tonics
Why Cann produces only low-THC tonics to target consumers that don’t wish to experience a high
The type of effect consumers can expect from Cann’s social tonics
Why Luke believes it’s important to take out the guesswork in cannabis beverages
Cann’s social tonics versus beer and wine in terms of time and effect
How Cann decided on its unique THC/CBD concentration profile
How Luke and his team overcame challenges with emulsion and dispersion to ensure consistency in every sip
Where Luke sees cannabis microdosing heading in the next few years

This Dose-Controlled Device Is Launching Cannabis Into the Wellness Arena May 30, 2022

While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits.

Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.

Learn more at https://dosist.com

Key Takeaways:

Gunner’s background in cannabis and how he came to start Dosist
An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices
How taking the guesswork out of cannabis is attracting more people to the category
Variables that are important to luxury brand consumers
Customer reactions to Dosist’s new dose pen and dose dial
The thought process behind Dosist’s high-end yet minimalist retail environment
Why Gunner believes brick and mortar stores remain valuable in the age of online shopping
Where Dosist is in the capital-raising process
How Gunner is planning to evolve Dosist in the coming years as consumer preferences change

Cannabis Delivery Service Boasts Great Revenue With a Counterintuitive Twist May 23, 2022

Is speed paramount when it comes to a good cannabis delivery service?

Not according to Sava founder Andrea Brooks, who joins us to share how she’s gained more customer satisfaction and larger order sizes than her much faster competitors.

Learn more at https://www.getsava.com

Key Takeaways:

Andrea’s background in cannabis and how she came to start Sava
An inside look at Sava and its mission to provide the highest quality cannabis products for delivery in the San Francisco Bay Area
How Andrea won the AVG Best Pitch Award and what about her presentation resonated most with investors
What investors need to know about unit economics and basket size
Common obstacles in cannabis delivery and how Sava has overcome these to get ahead of other services like Ease and MedMen
Ways in which Sava has gained so many repeat customers
Sava’s generous compensation for drivers and how this impacts the company’s overall success
Where Andreas sees the cannabis drink category heading in the next few years
Andrea’s conservative approach to growth projections and meeting investor expectations
Where Sava currently is in the capital-raising process and Andrea’s goals for the years ahead

Cannabis Retailers Flocking To The Venmo of Cannabis May 16, 2022

Cannabis banking has long been heavily regulated, but one company is weaving through the regulatory madness to create a service that delights both businesses and customers.

Here to tell us about it is Tyler Beuerlein of Hypur.

Learn more at https://www.hypur.com

Key Takeaways:

[1:25] An inside look at Hypur, a payment and banking technology platform for the cannabis industry

[1:51] Tyler’s background and how he got into the cannabis space

[6:27] Obstacles the cannabis industry has faced in payments and banking and how Hypur is working to overcome them

[10:32] Similarities between Hypur and Venmo

[17:13] How Hypur profits off merchants, banks, and credit unions

[19:44] Ways in which Hypur helps merchants market the service to customers

[22:13] How cannabis retailers can easily integrate Hypur into their point-of-sale software and delivery apps

[23:22] Success stories Tyler’s seen among Hypur clients and his advice to retailers interested in using the service

These Low-THC Cannabis Drinks Are Disrupting The Alcohol Industry May 09, 2022

If you hand most people a cannabis drink, their first question is probably, “How high will this make me?”

This one unknown might just be what’s holding cannabis beverages back. Until now.

Listen in as Luke Anderson of Cann discusses the state of cannabis drinks and where he sees the category heading.

Learn more at http://www.drinkcann.com/

Key Takeaways:

Luke’s background in cannabis and how he came to start Cann
An inside look at Cann and its mission to become the standard for cannabis-infused tonics
Why Cann produces only low-THC tonics to target consumers that don’t wish to experience a high
The type of effect consumers can expect from Cann’s social tonics
Why Luke believes it’s important to take out the guesswork in cannabis beverages
Cann’s social tonics versus beer and wine in terms of time and effect
How Cann decided on its unique THC/CBD concentration profile
How Luke and his team overcame challenges with emulsion and dispersion to ensure consistency in every sip
Where Luke sees cannabis microdosing heading in the next few years

Can You Grow Just One Cannabis Plant Perfectly AND Easily? May 02, 2022

This startup took away all the complexity of growing your first cannabis plant at home and found product-market fit. Here to delve into the story of A Pot For Pot is founder Joshua Mezher.

Get a 10% discount off your purchase by using coupon insider at https://www.cannainsider.com/reviews/www.apotforpot.com

Key Takeaways:

[00:59] An inside look at A Pot For Pot, the best outdoor and indoor growing kits for marijuana, cannabis, and other fresh herbs

[1:18] Joshua’s background and how he came to start A Pot For Pot

[4:49] What comes with A Pot For Pot’s growing kits that make them the easiest to use for home growers

[8:54] How much plant A Pot For Pot can yield and why this makes it more cost-effective for the customer than purchasing flower

[11:49] What auto-flowering is and why it’s important for home growers

[17:44] Joshua’s advice to home growers on how to achieve the perfect harvest

[25:32] How Joshua successfully bootstrapped A Pot For Pot and the story behind how he got his first hundred customers

[32:47] What Joshua finds most interesting about the cannabis industry right now and where he sees it heading in the years to come

Huge Cannabis Yields from Vertical Farming - Return on Investment Can't Be Ignored Apr 25, 2022

What happens when vertical farming meets cannabis? The highest quality, consistency, and yield at the lowest possible cost. Here to tell us more is Raymond Chang of Agrify, a developer of highly advanced grow solutions for the indoor agriculture marketplace.

Learn more at https://www.agrify.com

Key Takeaways:

[1:01] An inside look at Agrify and its proprietary vertical farming solutions

[1:53] Raymond’s background as a serial entrepreneur and how he came to be CEO of Agrify

[4:17] The different components that make up Agrify’s automated cannabis grows, from vertical farmings units (VFUs) to advanced cultivation software

[9:25] The ROI per square foot for a facility with vertical farming units versus one without

[11:45] The price range for Agrify’s vertical farming units and how they pay for themselves in less than a few months

[16:08] Agrify’s fine-tuned SaaS component and the insights growers are loving most

[19:45] Agrify University, a 3,500 square foot vertical farming facility in MA that offers extensive hands-on training for new Agrify growers

[20:27] Opportunities for cultivators to license their grow recipes to other cultivators through Agrify’s platform

[24:49] Where Raymond sees the cannabis’ grow tech and automation space heading over the next 3-5 years

How Cannabis Contract Manufacturing Can Help You Focus On Your Core Business Apr 18, 2022

Is it better to produce your own cannabis products? Or outsource to expert manufacturers while you focus on your brand? Here to tell us is Alex Rowland, CEO of NewTropic.

Learn more at https://www.newtropic.com

Key Takeaways:

[00:51] An inside look at NewTropic, a leading cannabis manufacturer based in Santa Rosa, California

[1:18] Alex’s background in cannabis and how he came to start NewTropic

[5:56] Examples of NewTopic’s average clientele – particularly unlicensed brands looking to overcome California’s strict regulatory hurdles

[7:47] How NewTropic helps relieve two of the biggest pain points for cannabis companies: financial resources and compliance

[17:05] Why removing the regulatory overhead of fulfillment allows companies to focus their attention on core competencies

[18:45] NewTropic’s extensive onboarding process and how the company’s team works to ensure all your needs are met as a client

[20:30] Alex’s plans to expand NewTropic across the US

[25:21] The requirements a company needs to meet before working with NewTropic

[30:16] Alex’s advice to new entrepreneurs on how to develop a successful business plan and pitch to investors

[33:11] Alex’s thoughts on the federal rescheduling of cannabis and where he sees the industry heading in the next few years

Dry Powder Cannabis Inhalation Technology Apr 11, 2022

Entrepreneurs are bringing pharmaceutical science to the cannabis world to create products that provide consistent and predictable benefits.

Here to tell us more about it is Andreas Boeckl, founder and CEO of Dispersa Labs.

Learn more at https://www.breathesula.com

Key Takeaways:

[1:14] An inside look at Dispersa Labs, a biotech company using dry powder inhalation technology to create breathable cannabis

[1:54] Andreas’ background and how he came to start Dispersa Labs

[6:43] Why inhaling cannabis in powder form is better than smoking flower

[11:05] Spray-drying and why it’s important to Dispersa’s manufacturing process

[12:47] How Dispersa Labs suspends cannabinoids inside tiny aerosol particles to create Sula, a patented cannabis powder for pulmonary delivery

[14:15] Examples of commercial inhalants similar to Sula, including the popular asthma drug Advair

[22:20] How Sula is more discreet than other cannabis consumption methods

[31:42] Where Dispersa Labs currently is in the capital-raising process

How Cannabis Companies Are Leaking Data Unwittingly Apr 04, 2022

Just as oil powered the old economy of atoms, data powers the new economy of bits. Here to tell us how to leverage our cannabis business data and market more effectively is Nicholas Paschal of Alpine IQ.

Learn more at https://alpineiq.com

Key Takeaways:

[1:02] An inside look at Alpine IQ, a data analytics and marketing platform for cannabis companies

[1:27] Nick’s personal background and how he got into the cannabis space

[7:24] Why it’s important for companies to take protective measures with their business data

[11:18] How Alpine IQ not only offers analytics tools but also helps businesses determine the best ways to act on data

[18:32] What companies can expect during Alpine IQ’s onboarding process, from integrating apps to ensuring compliance across the board

[21:36] Alpine IQ’s audience feature and how companies are using it to generate ROI

[31:45] How streamlining analytics tools using Alpine IQ can provide incredible value for cannabis companies

[35:35] Alpine IQ’s journey achieving product-market fit and how the company got its first customers

[39:26] Where Alpine IQ currently is in the capital-raising process

Banking for Cannabis Businesses - Update From an Insider Mar 28, 2022

While cannabis banking still has its challenges, Safe Harbor Financial is on course to make those challenges a thing of the past. Here to tell us about it is Safe Harbor CEO Sundie Seefried.

Learn more at https://shfinancial.org

Key Takeaways:

[00:57] An inside look at Safe Harbor Financial, a fintech banking platform that provides cannabis companies a safe and 100% compliant place to bank

[1:22] Sundie’s background in the credit union industry and how she came to start Safe Harbor

[2:21] How cannabis banking has evolved over the last few years and where Sundie sees it heading

[4:46] The Safe Banking Act and what it means for cannabis banking

[7:36] Compliance challenges cannabis companies are facing right now

[9:08] What lending in cannabis banking could look like in the next few years

[14:06] How Safe Harbor Financial has grown since its inception in 2015 to manage over 500 cannabis banking accounts

[14:54] Safe Harbor’s onboarding process for new clients

[19:14] How cryptocurrency and stablecoin are changing the cannabis banking landscape

Delta-8 THC and 5-MeO-DMT (Two Compounds You Need To Know About) Mar 21, 2022

What are Delta-8 THC and 5-MeO-DMT and what’s all the hype about? Here to help us understand is the cannabis whisper himself, Max Montrose of Trichome Institute.

Learn more at https://trichomeinstitute.com

Key Takeaways:

[00:43] An inside look at Trichome Institute, the leading cannabis education company

[2:06] Delta-8 THC and how it differs from its better-known cousin delta-9 THC

[3:45] Why delta-8 is surging in popularity

[13:36] Where Max sees delta-8 THC heading over the next 3-5 years

[16:44] Max’s partnership with Abstrax, an industry leader in the study and production of cannabis and botanically-derived terpenes

[23:39] 5-MeO-DMT, a psychedelic found in a variety of plant species and the glands of the Sonoran Desert toad

[27:39] Max’s work studying the Sonoran Desert toad and their unique venom glands

[41:12] How Max’s experiences with 5-MeO-DMT and ayahuasca have changed his philosophies and way of life

There’s More Opportunity Than Risk in Cannabis Investment - Codie Sanchez Mar 14, 2022

Pioneer investors with more traditional backgrounds in finance are beginning to plant their flags firmly and confidently in the cannabis space, and here to tell us about this is Codie Sanchez.

Codie is a managing partner at Cresco Capital Partners, a private equity fund in the legalized cannabis space. She previously lead First Trust’s Latin America Investment business and held positions at Goldman Sachs, State Street, and Vanguard.

In this episode, Codie shares her insights on the future of cannabis and some invaluable advice for traditional investors looking to enter the industry.

Learn more at https://www.crescocapitalpartners.com.

Key Takeaways:

Codie’s background in the cannabis space and her best investments to date
Why Codie believes there’s more opportunity than risk in cannabis investment
How investors, entrepreneurs, and funds can overcome the stigma surrounding cannabis and get their audiences on board
Codie’s advice to investors on how to go about navigating the difficulties that come with pioneering an industry like cannabis
The ratio of over-valued, fairly-valued, and undervalued deals Codie is witnessing in cannabis right now
The most noteworthy acquisitions and investments in cannabis over the last 12 months
Codie’s advice to entrepreneurs trying to raise capital and the do’s and don’ts for pitching decks
Where Codie sees cannabis going over the next 3-5 years and the opportunities that excite her the most

This Cannabis Market Went From Sleeping to Leaping Feb 28, 2022

The Michigan cannabis market isn’t on everyone’s radar, but it’s large and growing faster than you might think. Here to tell us about it is Fabian Monaco of Gage Cannabis.

Learn more at https://gageusa.com

Key Takeaways:

[1:17] An inside look at Gage Cannabis, one of the largest vertically-integrated cannabis companies in Michigan

[1:45] Fabian’s background in investment banking and how he came to be president and CEO of Gage Cannabis

[3:01] Michigan’s history in medical marijuana and how the state’s cannabis market has evolved over recent years

[5:18] Why Fabian believes every cannabis brand needs to be vertically integrated right now

[7:05] The pros and cons of contract growing versus buying wholesale

[11:05] The most popular cannabis products in Michigan right now and surprising new trends to look out for

[17:49] How Gage Cannabis has successfully employed curbside pickup to gross almost 99 percent of their profit

[21:29] The importance of brand continuity and how this has helped Gage grow so quickly

[24:38] Cookies aka the “Coca-Cola of cannabis,” a popular California-based cannabis brand that has partnered with Gage to expand into Michigan

Cannabis Extraction is Booming – Largest Extraction Company Reveals Trends Feb 21, 2022

With extracted cannabis-derived products making up about 50 percent of all cannabis products sold, extraction equipment is in high demand. Here to tell us more is Nick Tennant of Precision Extraction.

Learn more at https://precisionextraction.com

Key Takeaways:

[00:52] An inside look at Precision Extraction, the industry leader in cannabis extraction equipment, C1D1 lab planning, and extraction training

[1:40] Nick’s background in cannabis and what led him to start Precision Extraction

[4:28] Biomass and why it’s a critical component of cannabis extraction

[9:04] How Precision Extraction’s diverse line of equipment is designed to accommodate different production needs

[13:14] Shifting consumer trends in cannabis-derived products and how Precision Extraction’s clients are able to adapt more quickly

[22:34] Why Precision Extraction freezes biomass before the extraction process

[25:09] The most common mistakes Nick sees new business owners make when trying to develop cannabis-derived products

[27:32] How Precision Extraction’s premade C1D1 lab containers known as “Extraction Pods” are saving businesses time and money

[29:35] How Nick sees the cannabis extraction market evolving over the next 3-5 years

Hemp Vodka is Taking Off, Here’s Why… Feb 14, 2022

A new hemp seed vodka is winning taste tests and garnering devotees across Texas. Here to tell us about it is Ben Williams, founder of Highway Vodka.

Learn more at https://www.highwayvodka.com

Key Takeaways:

[00:45] An inside look at Highway Vodka, the first vodka created from hemp

[1:12] Ben’s background in the restaurant and bar industry and how he came to start Highway Vodka

[2:11] Why hemp produces a smoother vodka than most traditional grains and how Ben figured this out over years of experimentation

[7:08] The permits required to sell hemp-based alcohol

[13:43] Highway vodka’s unique flavor profile and how it compares to other spirits

[18:44] How Highway Vodka contains virtually no congeners, making the drink low-calorie and less likely to cause a hangover

[24:27] Books that have had a big impact on Ben’s life and way of thinking

[28:16] Ben’s thoughts on legalization in Texas and other southern states

Interview with Johann Hari, Author of Chasing the Scream Feb 07, 2022

Johann Hari is the author of Chasing the Scream, The First and Last Days of the War on Drugs. Johann walks us through all the alarming and rarely mentioned ways the war on drugs hurts societies and how ending prohibition brings order. Johann details how countries around the world are ending prohibition and the amazing results they are seeing as a result.

Key Takeaways:

[1:31] – Why rats only choose drugs when they are alone and unhappy
[10:37] – What happens to the drug market in MD when a dealer gets arrested?
[14:40] – Johann discusses Arnold Rothstein and Rosalio Reta
[22:31] – Do humans have an innate desire to experience altered reality
[37:34] – The results of drug decriminalization in Switzerland and Portugal
[45:13] – How to find Johann’s Book, Chasing The Scream.

Cannabis Banking Solved? Businesses Flocking To This Financial Platform, and More (Encore) Jan 31, 2022

Banking is one of the thorniest problems for the cannabis industry in the US. Here to tell us how he’s creating a solution to this problem is Dan Roda of Abaca.

Learn more at https://www.goabaca.com

The Zillow of Cannabis?

Just like Zillow lets you browse for properties to buy or rent onlineThere is a company doing the same thing in the cannabis and hemp space. 420property.com lets you browse cannabis and hemp real estate and even businesses that are for sale.

Get started for free at 420property.com, that’s 420property.com

Key Takeaways:

Dan’s background in law and how he came to start Abaca
An inside look at Abaca and how it’s providing a safe banking platform for US cannabis businesses
What dispensaries can expect when using Abaca
The current state of merchant processing in cannabis and how Dan believes that will evolve over the next few years
The most common questions clients ask Dan
States that Abaca is currently operating in and where Dan sees the company expanding
Abaca’s capital-raising process
Where Dan sees the cannabis financial services market heading in the next 3-5 years and some emerging trends to keep an eye on

The Cannabinoid Science Nobody is Talking About But Is Hugely Important, and More (Encore) Jan 24, 2022

We just reached possibly one of the largest milestones in creating pure, consistent cannabinoids in a lab. Here to tell us about it is Kevin Chen of Hyasynth Bio.

Learn more at https://hyasynthbio.com

The Zillow of Cannabis?

Let’s face it, finding real estate for your cannabis or hemp business can be challenging. There is one company that has removed all the complexity And makes it simple to browse cannabis, and hemp properties and businesses that are for sale right now. Best of all it’s free to get started, check out

420property.com that’s 420property.com Use Coupon Code: INSIDER at checkout for a discount on subscriptions and services.

Key Takeaways:

[1:32] An inside look at Hyasynth Bio and its work creating biosynthesized cannabis compounds

[3:05] Hyasynth Bio’s first product, an ultra-pure CBD oil created using cultured cannabinoids

[7:44] How Hyasynth Bio is improving CBD production in terms of both speed and purity

[9:12] Why multinational companies are gravitating towards biosynthesized cannabinoids for better consistency and supply chain performance

[13:14]

[16:55] How biosynthesized cannabinoids are paving the way for international cannabis brands and which products Kevin believes will go global first

[21:23] How cellular agriculture is giving us better access to rare cannabinoids

[27:48] Why cellular agriculture is easier to automate and how this might influence prices in the cannabis industry

[32:21] Hyasynth Bio’s strategy to profit primarily through intellectual property licensing

[36:24] Where Hyasynth Bio currently is in the capital-raising process

Insider Reveals How To Design a Cannabis Dispensary That Customers Flock To Jan 17, 2022

Retail design and brand identity are pivotal to creating a successful cannabis dispensary. Here to give us some pointers is one of the industry’s top experts: Megan Stone of High Road Design Studio.

Learn more at https://www.highroadstudio.com

The Zillow of Cannabis?

Just like Zillow lets you browse for properties to buy or rent onlineThere is a company doing the same thing in the cannabis and hemp space. 420property.com lets you browse cannabis and hemp real estate and even businesses that are for sale.

Get started for free at 420property.com, that’s 420property.com

Use Coupon Code: INSIDER at checkout for a discount on subscriptions and services.

Key Takeaways:

[00:46] An inside look at High Road Studio, an award-winning interior design, branding, and consulting studio for cannabis dispensaries

[1:20] Megan’s background in cannabis and how she came to start High Road

[4:08] How cannabis retail design has changed over the last five years

[8:02] The two big things you have to get right when creating a retail design

[8:51] The biggest mistakes Megan sees companies make in cannabis retail design

[12:26] The importance of leaving room for experimentation in retail design and how to do that in a safe way

[16:22] Challenges Megan encounters when moving from the design phase to the build-out phase and how she overcomes them

[20:58] What kind of budget you need to achieve a thriving retail environment and how to spend money for the biggest ROI

[31:40] Examples of brands that successfully resonate with their customers and what we can learn from them

[34:05] Where Megan sees cannabis retail heading over the next 3-5 years

Master Grower Shares Secrets of World Class Cannabis Cultivation and More (Encore) Jan 10, 2022

Commercial cannabis growers are notoriously tight-lipped when it comes to their growing methods, but not Ryan Douglas. Today this master grower shares all the secrets you need to take your grow to the next level (including what not to do).

Learn more at https://douglascultivation.com/about

The Zillow Of Cannabis?

Let’s face it, finding real estate for your cannabis or hemp business can be challenging. There is one company that has removed all the complexity And makes it simple to browse cannabis, and hemp properties and businesses that are for sale right now. Best of all it’s free to get started, check out 420property.com that’s 420property.com

Use Coupon Code: INSIDER at checkout for a discount on subscriptions and services.

Key Takeaways:

[00:54] An inside look at Ryan’s new book, From Seed To Success

[1:35] Ryan’s background as CanopyGrowth’s expert cultivator when the company was still named Tweed

[3:01] How Ryan helped CanopyGrowth get its start as one of Canada’s first and largest licensed growers

[6:05] How Ryan went about choosing the best genetics to grow at CanopyGrowth

[7:42] The efficiencies required for a large commercial grow

[11:37] The most common mistakes commercial growers make and how to avoid them

[14:33] Ryan’s advice on how to approach a commercial grow and determine what needs to be done on a high level

[17:22] How to determine a reasonable budget for your commercial grow

[19:02] Best hiring practices for commercial grows and what to look for in staff members

[20:34] How to mitigate pest issues

[26:34] The best type of lights for indoor grows

[27:57] Where Ryan sees commercial cannabis grows heading over the next 3-5 years

Expert Explains How Much Profit Is In Cannabis Oil Extraction? (Encore) Jan 03, 2022

Jonah Barber is the co-founder of MRX Xtractors. Learn how profitable cannabis oil extraction can be and the different business models available to those in the business or entering this business.

Key Takeaways:
– From lab testing flower to extraction company
– A lot of oil on the market is not good, here’s why
– The profit margin on a gram of extracted cannabis oil
– Throughput from different extraction machines
– The different business models in extraction

Learn more at
http://mrxxtractors.com/

Transcript:

As the cannabis market continues to grow around the world, there's an increased focus on extraction, and for good reason. Extracted cannabis oil is arguably the most profitable and integral ingredient for cannabis companies. Here to tell us more about the extraction industry and his extraction solutions is Jonah Barber from MRX Xtractors. Jonah, welcome to CannaInsider.

Jonah: Thanks, Matt. It's great to be here. Really excited to speak with you today.

Matthew: Give us a sense of geography. Where are you in the world today?

Jonah: In the beautiful green state of Oregon. Specifically, Canby, Oregon, which is located about 20 miles south of Downtown Portland.

Matthew: Thanks for getting up so early to do this interview. I should tell everybody, it's about [7:00] your time. So thank you.

Jonah: Absolutely. Glad to do it.

Matthew: So what is MRX at a high level?

Jonah: So MRX is an OEM that makes super-critical CO2 and ethanol extraction systems, and we bring kinda complete turnkey solutions for our customers all the way through the whole entire extraction process.

Matthew: Okay. And give us a little bit of a sense about your background and journey, and how you got to this point, and why you started MRX?

Jonah: You know, the cannabis and hemp industry is something I've always been incredibly passionate about. You know, they always say, "Do what you love," which I always thought was cliché until I actually got to work in this industry. And, you know, how we actually got started was, you know, we looked...You know, Oregon's always been a leading state, as far as a medical cannabis program, you know, having a strong medical program for over 20 years. And when we saw that Colorado went legal, you know, Oregon had almost passed a couple times going legal, and we knew it'd be a matter of time. And we wanted to get in the industry, but we wanted to get into it in a way we thought would utilize our skill sets. We weren't, you know, master growers like a lot of your listeners are and we didn't have any retail experience, and so our background is very technology. And so we wanted to fit in on the technology side on cannabis, and we saw that there was gonna be the need for standardization and quality control when it came to analytical testing laboratories. And when we looked at the landscape about 4 years, we didn't see a lot of that.

And so we felt like we had the opportunity to kinda set the standard for what an analytical testing laboratory should be with quality controls, transparency, new state-of-the-art equipment, qualified staff with degrees. It was really kind of the Wild West there for a while, with a lot of people just pumping out high-potency numbers and kinda everything getting a pass for pesticides. And then we really wanted to help set the standard, so we opened up...MRX Labs is actually how we started in the industry.

Matthew: Okay. Yeah. It's almost, it can be a huge advantage sometimes to just come in as an outsider because you don't have any concept of the way things should be done. And if you come to the market with skills, you can just start fresh. Whereas people in the industry already can only m

**The Largest Cannabis Dispensary in the World Just Got Bigger (Encore)** Dec 27, 2021
Planet 13 is the largest cannabis dispensary and retail experience in the world, and it just got bigger. Here to tell us about it is Co-CEO Bob Groesbeck.

Learn more at https://www.planet13lasvegas.com

**Key Takeaways:**

[00:56] An inside look at Planet 13’s 112,000-square-foot cannabis superstore in Las Vegas

[2:27] Bob’s background and how he got into the cannabis space

[4:53] How Planet 13 merges cannabis and entertainment for a unique retail experience

[9:30] The organizational tools Planet 13 uses to keep its dispensary running smoothly

[16:17] How Planet 13 decides which products to offer and the best ways to display them

[17:43] Surprising new consumer habits Bob has noticed over the last year

[21:19] Bob’s predictions for when we’ll see the first national brand in cannabis

**Insider Details Important Changes To The California Cannabis Market (Encore)** Dec 20, 2021
California is the world’s largest cannabis market, and that means navigating everything that’s happening on the legal and regulatory front can be tricky. Here to help us is Khurshid Khoja of Greenbridge Corporate Counsel.

Learn more at http://www.greenbridgelaw.com

**Key Takeaways:**

[00:54] An inside look at Greenbridge Corporate Counsel, a California business and regulatory law boutique that provides industry-focused legal expertise to cannabis companies

[1:24] Khurshid’s day-to-day interfacing with Sacramento regulators and politicians to help his clients see what’s just around the corner

[3:54] California’s provisional licensing crisis and where Khurshid sees things heading over the next year

[7:53] How Governor Newsom’s potential recall could affect California’s cannabis industry

[9:14] The Budget Trailer Bill and why it’s important

[12:24] Why Khurshid believes California’s regulatory landscape will evolve to become much more streamlined over the next few years

[15:29] The pending legislation around veterinary cannabis products

[17:17] The current regulation and taxation for non-cannabis cannabinoids

[20:08] What Sacramento regulators are saying about delta-8 THC, a hemp-derived cannabinoid that some states are banning due to its close relation to delta-9 THC

[26:30] What California business owners are excited about right now and the big opportunities that lie ahead

**Ep 374 - Surging New Interest in CBD for Pelvic Pain, Physical Therapist Explains** Dec 13, 2021
A corner of the cannabis marketplace quietly gaining popularity is CBD for pelvic pain and sexual wellness. Here to tell us more is Adina Leifer, a pelvic floor physical therapist and the founder of Silkx Society, the first medically-backed CBD lubricant for pelvic pain.

Learn more at https://www.silkxsociety.com

**Key Takeaways:**

[1:07] Adina’s background as a pelvic floor physical therapist and her Atlanta-based practice, Able Therapy

[2:12] An inside look at Adina’s new company Silkx Society, a CBD lubricant designed specifically for pelvic pain

[7:20] How CBD can benefit different types of pelvic floor dysfunction

[11:56] The challenges of starting a CBD company and some valuable lessons Adina has learned along the way

[14:08] How Adina came up with the formulation for her CBD lubricant and what sets it apart from others on the market

[20:48] Where Adina sees this category heading over the next few years

Note from Adina: Men have pelvic muscles and can experience pelvic pain. It can present as a constant ache in their abdomen or below their testicles. Physical therapy is a great treatment for men with this pain, and this pelvic serum can help them as well.

**Delta-8 THC and 5-MeO-DMT - Two Compounds You Need To Know About (Encore)** Dec 06, 2021
What are Delta-8 THC and 5-MeO-DMT and what’s all the hype about? Here to help us understand is the cannabis whisper himself, Max Montrose of Trichome Institute.

Learn more at https://trichomeinstitute.com

**Key Takeaways:**

[00:43] An inside look at Trichome Institute, the leading cannabis education company

[2:06] Delta-8 THC and how it differs from its better-known cousin delta-9 THC

[3:45] Why delta-8 is surging in popularity

[13:36] Where Max sees delta-8 THC heading over the next 3-5 years

[16:44] Max’s partnership with Abstrax, an industry leader in the study and production of cannabis and botanically-derived terpenes

[23:39] 5-MeO-DMT, a psychedelic found in a variety of plant species and the glands of the Sonoran Desert toad

[27:39] Max’s work studying the Sonoran Desert toad and their unique venom glands

[41:12] How Max’s experiences with 5-MeO-DMT and ayahuasca have changed his philosophies and way of life

**Ep 373 - The Rise of Cannabis Dark Stores** Nov 29, 2021
There’s been a lot of buzz around grocery dark stores and ghost kitchens, but not a lot of people are talking about the growing number of cannabis dark stores. Here to tell us more is Jeff Sampson, founder and CEO of Everscore.

Everscore’s marketplace: everscore.com

Everscore for brands: everscoreconnect.com

**Key Takeaways:**

[1:02] An inside look at Everscore, the first direct-to-consumer marketplace for THC and CBD products

[2:25] Jeff’s background and how he came to start Everscore

[4:33] How the current dispensary model works against new brands trying to enter the market

[7:45] The rise in cannabis dark stores and where Jeff sees this trend heading over the next few years

[11:56] How dark stores will even the playing field for small brands and help diversify the industry

[18:47] Everscore’s extensive analytics and ad network of 40,000+ lifestyle publishers

[25:97] How Everscore offers ultra-tailored fulfillment with its large network of brands, growers, and manufacturers

[32:50] Jeff’s plans to expand Everscore throughout the US to provide brands the biggest footprint possible

**A Wave of Capital Is Heading for Cannabis, Insider Gives Details (Encore)** Nov 22, 2021
Is cannabis the largest investment trend of this generation? Here to tell us why we’re about to see a wave of capital move into the industry is Todd Harrison of CB1 Capital.

Learn more at https://www.cb1cap.com

**Key Takeaways:**

[00:50] An inside look at CB1 Capital, a New York-based investment manager and advisor that specializes in the supply chain of cannabinoid-based wellness solutions, products, and therapies

[1:13] Todd’s background and how he came to start CB1 Capital

[3:46] How cannabis investing has progressed over the last few years and where Todd sees it heading

[6:30] What Todd is most excited about as an investor in the cannabis industry right now

[7:51] Characteristics that make for a successful MSO or multi-state operator

[10:02] Todd’s thoughts on the federal legislation timeline

[14:05] Why cannabis is the investment opportunity of this generation

[15:53] How the US compares to Canada in terms of cannabis investing opportunities

[17:41] Todd’s advice to investors looking to get into cannabis

[20:27] Who makes up CB1 Capital’s advisory board, from Governor Gary Johnson to Lorne Gertner

[22:03] Why Todd feels we’re about to enter the next stage of cannabis growth and signs to look out for

**Ep 372 - Is Crypto the Answer to Our Cannabis Banking Problems? He Says Yes…** Nov 15, 2021
Banking is one of the toughest problems for the US cannabis industry, but one company is about to change all that. Here to tell us more is Cooraez Keshvani, CEO of ReThink.

Learn more at https://www.rethinkpay.com

**Key Takeaways:**

[1:41] An inside look at ReThink, the leading blockchain financial platform for cannabis and other high-risk industries

[2:26] Cooraez's background in biomedical engineering and how he came to start ReThink

[4:41] The biggest obstacles in cannabis banking right now

[8:54] How ReThink's KYC, anti-money laundering, and built-in compliance make it safer than other blockchains

[14:31] ReThink's payment options for apps, online, and in-person

[16:47] How cannabis retailers can easily integrate ReThink into their point-of-sale software and delivery apps

[18:48] Where Cooraez sees lending in cannabis heading over the next few years

[20:04] How ReThink's fees compare to other cannabis payment processors

[25:09] ReThink's efforts to create a standard global currency country by country

**Ep 371 - Big Business and Cannabis Culture Need Each Other, Industry Leader Andrew DeAngelo Explains Why** Nov 08, 2021
Can cannabis culture and big business co-exist? Here to help us answer that is Andrew DeAngelo, co-founder of Harborside and Last Prisoner Project.

Learn more at https://andrewdeangelo.com

**Key Takeaways:**

[1:32] A look back at Andrew's 38 years in cannabis and where he sees the industry heading

[7:45] Why corporate cannabis and legacy cannabis need each other and what it will take to build a productive relationship

[23:47] Issues with bad public policy and "NIMBYism" at the local level in cannabis-legal states

[30:04] Andrew's work with Last Prisoner Project, a nonprofit leading the charge in cannabis criminal justice reform

**Cannabis Retail Sales Are Expected to Double by 2025, Expert Explains Why (Encore)** Nov 01, 2021
Despite a global pandemic, cannabis is one of the few industries that has grown throughout 2020 and 2021 — and that’s nothing compared to the gangbuster growth expected through 2025.

Here to tell us more is Chris Walsh, President and CEO of Marijuana Business Daily.

Learn more at https://mjbizdaily.com

**Key Takeaways:**

[1:05] An inside look at Marijuana Business Daily, the most trusted business news outlet for professionals in the cannabis industry

[1:41] Chris’ background in business journalism and how he came to be CEO of Marijuana Business Daily

[4:04] How cannabis regulations have changed over the last five years and what that could mean for the industry going forward

[7:36] Surprising reasons cannabis managed to survive and adapt during Covid-19

[10:51] Why cannabis retail sales could double to put the industry at a 38 to 45 billion valuation by 2025

[13:23] Aspects of the market Chris believes investors and business owners might be underestimating

[17:14] Surprising new trends that are quietly taking hold in cannabis right now

[23:43] How more legalization for recreational cannabis could diminish the medical cannabis market

[30:24] The last states standing between the US and full cannabis acceptance

[34:59] How job growth in cannabis doubled from 2019 to 2021 despite Covid-19’s economic recession and spiking unemployment rates

**Ep 370 - Want to Start a Cannabis Brand in the South? Here’s What You Need to Know…** Oct 25, 2021
As the push for recreational cannabis picks up steam in southern states, one company is working hard to make sure brands are primed and ready to get out on top. Here to tell us more is Brittany Phillips of Shake Collaboration.

Learn more at https://www.shakecolab.com

Use promo code "CANNAINSIDER" to get 25% off your entire order at shopcbdandme.com

**Key Takeaways:**

[1:24] An inside look at Shake Brands, a southern-based cannabis branding and product development company

[3:07] Brittany's background in design and what led her to enter the cannabis space

[8:40] How Shake Brands is different from other full-service groups

[13:56] The biggest pain points for cannabis startups right now and how to navigate them

[17:39] How to develop a strong visual identity despite restrictions on language and advertising

[19:27] How federal legalization will impact cannabis branding

[20:53] Shake Brands' new Arkansas-based CBD and wellness company, CBD & Me

[26:56] Trending cannabis products in AR and other southern states right now

[28:32] AR's recreational cannabis legalization timeline

**Ep 369 - What Do New Hemp Laws Mean for California? Top Cannabis Lawyer Weighs In** Oct 18, 2021
A long-debated bill establishing new hemp rules just gained final approval in California, but what does this mean for the market and how should we prepare? Here to help us answer that is Jeffrey Welsh, Partner at Vicente Sederberg & co-founder of Composite Agency.

Learn more at https://vicentesederberg.com

**Key Takeaways:**

[1:37] An inside look at Vicente Sederberg, one of the largest cannabis law firms in the US

[4:56] Jeffrey's decorated background in entertainment and how he came to join Vicente Sederberg

[12:04] Emerging growth opportunities in entertainment and cannabis

[16:46] How celebrity brands could help destigmatize cannabis and draw in more consumers

[21:57] The Trailer Bill and what this means for California's cannabis industry

[25:41] Assembly Bill 45 and the end of prohibition on smokable hemp in California

**Ep 368 - Are Terpenes-Infused Products the Next Big Thing? Expert Says Yes…** Oct 11, 2021
As new studies shed light on the benefits of these powerful plant compounds, terpenes could become the biggest thing in wellness since CBD. Here to tell us more is Kevin Koby, co-founder and Chief Science Officer of Abstrax Tech.

Learn more at https://abstraxtech.com

**Key Takeaways:**

[1:03] Kevin's background in chemistry and how he came to start Abstrax

[1:55] An inside look at Abstrax Tech, the leading innovator in terpene sensorial experience

[2:44] A breakdown of terpenes and how this segment has evolved over the last couple of years

[4:44] How terpenes enhance the flavor and effects of cannabis through the entourage effect

[6:51] Abstrax's Type 7 licensed lab testing versus standard cannabis testing

[10:50] Exciting takeaways from Abstrax's "Man vs. Machine" experiment with Max Montrose

[14:02] How Abstrax's terpene research is taking cannabis to new heights

[17:07] Abstrax's terpene infusion products and the biggest trends Kevin sees among wholesale clients

[20:32] Where Kevin sees the terpene market heading over the next 3-5 years

**Ep 367 - GenTech Puts New Life into Old Instruments, and Labs are Saving Big** Oct 04, 2021
With the demand for cannabis testing services on the rise, one company has found a way to provide top-tier equipment at a quarter of the price. Here to tell us more is Yvette Pagano of GenTech Scientific, a supplier of quality refurbished laboratory equipment for the cannabis industry.

Learn more at https://gentechscientific.com

GenTech's $25K for 25 Years Giveaway: https://gentechscientific.com/25000-for-25-years

**Key Takeaways:**

[1:14] An inside look at GenTech Scientific

[1:52] Yvette's background in manufacturing and how she came to enter the cannabis space

[7:18] GenTech's biggest customers in cannabis and the company's wide selection of lab instruments

[10:26] Where GenTech sources its equipment

[12:48] How GenTech is able to save clients up to 70% on top tier lab equipment

[17:50] The first steps to starting a cannabis lab

[20:48] GenTech's training and education programs for cannabis labs

[25:20] Where Yvette sees the cannabis testing market heading over the next few years

**Ep 366 - How To Use Equity Crowdfunding To Launch Your Cannabis Business** Sep 27, 2021
While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.

Learn more at https://elementapothec.com

**Key Takeaways:**

[1:05] Davina's background in e-commerce and how she came to start Element Apothec

[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products

[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors

[11:36] Equity crowdfunding vs traditional crowdfunding

[13:38] How to create a killer marketing campaign through storytelling

[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"

[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years

[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years

**Ep 365 - How To Win VC Funding For Your Cannabis Startup** Sep 20, 2021
What types of businesses are cannabis venture capitalists willing to fund, and how can you make yours one of them? Here to answer that question is Ross O'Brien of Bonaventure Equity.

Learn more at https://www.bvequity.com

**Key Takeaways:**

[00:57] An inside look at Bonaventure Equity, a boutique venture capital firm focused on early-stage investments in the cannabis space

[1:54] Ross' background and how he came to start Bonaventure

[5:35] The two-step process Ross follows when choosing which companies to invest in

[9:22] Ross' portfolio of investments in cannabis to date, from research and development to health tech

[11:55] Attributes that Ross looks for in a company founder

[13:43] Ross' advice to entrepreneurs looking to raise capital

[23:13] Common mistakes people make when putting together a pitch deck and how to avoid them

[25:58] Exciting developments in the cannabis healthcare space and where Ross sees it heading over the next 3-5 years

**Ep 364 - New High Potency Pre-Rolls Are Taking Off in California** Sep 13, 2021
After earning a spot on the Forbes 30 Under 30 list in 2018, Scott Sundvor left a decorated career in the medical device industry to start a new venture in cannabis. In just three years, Space Coyote has become one of the top extract-infused pre-roll brands in all of California. Hear how he did it in this episode of CannaInsider.

Learn more at https://www.spacecoyote.org

**Key Takeaways:**

[1:02] An inside look at Space Coyote, one of the best-selling high potency preroll brands in California

[1:46] Scott's background in the medical device industry and how he came to start Space Coyote

[12:32] Differences between Space Coyote's high potency infused pre-rolls and other pre-rolls on the market

[16:15] What customers are saying about Space Coyote

[17:26] How the company has developed strong brand loyalty through experiential events

[21:26] The pros and cons of a fully remote cannabis brand and how that influences work culture and performance

[25:27] Why Scott believes cannabis is an "infinite game"

[28:41] Space Coyote's efforts in sustainability and the best packaging options for cannabis brands right now

[34:12] Space Coyote's goals for the next few years, including a sativa preservation project and plans to expand to the east coast

**Ep 363 - Cannabis Is About To See An Influx of Capital, Here's What You Need To Know** Sep 06, 2021
With more states legalizing recreational cannabis and federal legalization on the horizon, the industry is gearing up for an influx of capital. Here to help us stay ahead of the curve is Jordan Tritt and Scott Berman of The Panther Group.

Learn more at https://thepanthergroup.co

**Key Takeaways:**

[00:56] An inside look at The Panther Group, a venture capital consulting firm for growth-stage cannabis companies

[1:42] Scott and Jordan's backgrounds in cannabis and how they came to start The Panther Group

[3:08] How cannabis investing is changing and the different factors driving those changes

[5:25] When we might see federal legalization in the US and how to prepare in advance

[6:48] How the SAFE Banking Act could impact cannabis investing over the next few years

[8:06] The characteristics Scott and Jordan look for when considering investing in a company

[10:22] The most promising sectors in cannabis right now

[12:32] The Panther Group's data-driven digital advertising approach

[15:44] The biggest pain points in digital advertising for cannabis companies and how to navigate them

[21:39] Interesting new gaps emerging in the cannabis marketplace right now

[27:05] Scott and Jordan's tips on how to develop a successful pitch

[28:54] What investors should look for in a pitch deck and where to spot red flags

**Ep 362 - They Turned Their Small Delivery Service Into a Cannabis Empire** Aug 30, 2021
On a mission to enter the cannabis space, siblings Marie Montmarquet and Allen Hackett left their homes in Tennessee to join the action in California. Just a few years later, they’re now co-founders of MD Numbers, one of the most successful vertically integrated cannabis brands in the country.

Learn more at https://www.mdnumbersinc.com

**Key Takeaways:**

[00:57] An inside look at MD Numbers and its subsidiaries, from MD Farms to Marie's Deliverables

[1:17] Marie and Allen's backgrounds in cannabis and how they came to start MD Numbers

[3:56] How Marie's Deliverables has evolved since its start in 2015

[6:24] Why Marie and Allen decided to launch MD Farms and how this has helped them better compete in the Socal market

[7:33] Consumer preferences in Southern California versus Northern California

[9:56] The types of strains and wholesale services provided at MD Farms

[12:41] MD Farms' mixed-light greenhouse facility and their plans for an extensive new indoor facility

[17:52] MD Numbers' third company Legacy Coterie, a full-service cannabis consulting service focused on developing equity in cannabis

[18:44] The biggest compliance challenges cannabis brands face today and how to go about navigating them

**Ep 361 - Cannabis Greenhouse Growing - Expert Dispels Myths** Aug 23, 2021
How can you use greenhouses and technology to take your cultivation to best in class? Here to tell us is Ryan Douglas, author of *From Seed to Success*.

Learn more at https://douglascultivation.com

**Key Takeaways:**

[00:43] An inside look at Ryan's cultivation consulting company, Ryan Douglas Cultivation

[00:58] Ryan's background in cannabis cultivation

[1:41] The benefits of using a greenhouse to grow cannabis

[10:56] Why so many growers experience problems with mold and how to avoid this

[16:24] New greenhouse technologies in cannabis to look out for

[20:46] How to budget for an optimal greenhouse environment

[22:28] Tricks of the trade Ryan has brought with him to cannabis from his long background in cultivation

[30:32] How Ryan sees greenhouses and automation changing cannabis cultivation in the next 3-5 years

**Ep 360 - New Pocket-Sized Cannabis Testing Device Provides Lab Accurate Results in Just 10 Seconds** Aug 16, 2021
What if you could turn your smartphone into a cannabis testing system that provides lab-accurate results in under ten seconds? Thanks to biotech company Purpl Scientific, such a device now exists. Here to tell us more is Purpl’s Global Sales Director, John Hunt.

Learn more at https://www.purplscientific.com

Follow John on Instagram at @grimeygatsby

**Key Takeaways:**

[2:15] An inside look at Purpl Scientific, a portable testing device that measures cannabis potency with instant results

[3:46] John’s background in cannabis and what led him to join Purpl as Global Sales Director

[10:41] The college course John teaches on gaining certification to become a dispensary agent

[13:40] The Purpl Pro’s infrared spectroscopy and how it works to provide lab-accurate results

[19:05] Advantages the Purpl Pro offers cultivators

[25:48] How the Purpl Pro stacks up against third party labs in terms of accuracy

[36:17] Purpl Scientific’s growing success in the Netherlands and the company’s goals to expand across Europe

[39:12] New upgrades to the Purpl Pro, from moisture content to extract measuring technology

[42:57] The Purpl Pro’s incredible ROI for everyone from cultivators to cannabis brokers

**Ep 359 - Delta-8 THC and 5-MeO-DMT (Two Compounds You Need To Know About)** Aug 09, 2021
What are Delta-8 THC and 5-MeO-DMT and what's all the hype about? Here to help us understand is the cannabis whisper himself, Max Montrose of Trichome Institute.

Learn more at https://trichomeinstitute.com

**Key Takeaways:**

[00:43] An inside look at Trichome Institute, the leading cannabis education company

[2:06] Delta-8 THC and how it differs from its better-known cousin delta-9 THC

[3:45] Why delta-8 is surging in popularity

[13:36] Where Max sees delta-8 THC heading over the next 3-5 years

[16:44] Max's partnership with Abstrax, an industry leader in the study and production of cannabis and botanically-derived terpenes

[23:39] 5-MeO-DMT, a psychedelic found in a variety of plant species and the glands of the Sonoran Desert toad

[27:39] Max's work studying the Sonoran Desert toad and their unique venom glands

[41:12] How Max's experiences with 5-MeO-DMT and ayahuasca have changed his philosophies and way of life

**Ep 358 - A Conference Like No Other for CPG Brands and Investors** Aug 02, 2021
The first cannabis event of its kind, MJ Unpacked places passionate retailers, THC CPG brands, and accredited investors at the center of it all with unique opportunities to connect, collaborate, and access capital.

Here to tell us more is revered cannabis executive and founder of MJ Unpacked, George Jage of Jage of Media.

Learn more at https://jagemedia.com and https://mjunpacked.com

**Key Takeaways:**

[3:31] An inside look at Jage Media, a business to business company that produces distinctive events and focused content to help accelerate the growth and profitability of cannabis brands

[5:10] George’s background launching and leading some of the biggest media companies in the space

[7:12] Exciting parallels between the tea and cannabis industries

[10:57] Lessons George took away from his time at MJBizDaily and Dope Magazine

[17:16] George’s new content platform MJ Brand Insights and the valuable intel it offers cannabis brands and retailers

[20:55] How brands can use generational marketing to target the best audience

[24:18] The thought-process behind MJ Unpacked’s unique format and what sets the conference apart from other CPG events

[28:05] What attendees can expect at this year’s MJ Unpacked, from investor pitches to a Blues Brothers concert

[34:19] George’s predictions for when cannabis will see its first national brand

[35:14] Things that take a pitch from good to great and George’s advice on how to secure investors

**Ep 357 - Fully Automated Cannabis Cultivation Is Here Thanks to Vertical Farming Co.** Jul 26, 2021
What happens when vertical farming meets cannabis? The highest quality, consistency, and yield at the lowest possible cost.

Here to tell us more is Raymond Chang of Agrify, a developer of highly advanced grow solutions for the indoor agriculture marketplace.

Learn more at https://www.agrify.com

**Key Takeaways:**

[1:01] An inside look at Agrify and its proprietary vertical farming solutions

[1:53] Raymond’s background as a serial entrepreneur and how he came to be CEO of Agrify

[4:17] The different components that make up Agrify’s automated cannabis grows, from vertical farmings units (VFUs) to advanced cultivation software

[9:25] The ROI per square foot for a facility with vertical farming units versus one without

[11:45] The price range for Agrify’s vertical farming units and how they pay for themselves in less than a few months

[16:08] Agrify’s fine-tuned SaaS component and the insights growers are loving most

[19:45] Agrify University, a 3,500 square foot vertical farming facility in MA that offers extensive hands-on training for new Agrify growers

[20:27] Opportunities for cultivators to license their grow recipes to other cultivators through Agrify’s platform

[24:49] Where Raymond sees the cannabis’ grow tech and automation space heading over the next 3-5 years

**Ep 356 - Indoor Cultivation With Half the Energy Costs? This Sustainable Company Is Paving the Way** Jul 19, 2021
Does indoor cannabis cultivation have to come with environmental drawbacks? Not anymore.

One company has found a way to minimize its emissions AND cut costs in half - all with the power of the sun. Here to tell us about it is Edward Dow of Solar Therapeutics, the first energy-independent dispensary in the world.

Learn more at https://solarthera.com

**Key Takeaways:**

[2:17] An inside look at Solar Therapeutics, the world’s first energy-independent cannabis cultivation and retail facility based in Somerset, MA

[2:57] Ed’s background in engineering and what led him to become CEO of Solar Therapeutics

[5:55] Solar’s unique indoor cultivation facility, including its extensive solar arrays and centralized heating and cooling systems

[8:32] How Solar implemented its own microgrid to create a 100% self-sufficient, energy-independent facility

[10:40] How Ed was able to bootstrap what’s now a multi-million dollar operation entirely from private investors

[15:25] Solar’s collaboration with Fluence to earn over $1 million in energy efficiency rebates

[17:30] The advantages of broad-spectrum LEDs for energy costs and crop yields

[19:56] How Solar significantly offsets its costs through its heating and cooling systems

[22:36] Solar’s energy costs versus other similar vertically-integrated dispensaries

[25:15] The cannabis industry’s growing carbon footprint and what it will take for companies to implement more sustainable practices

[28:21] The best-selling products in Massachusetts and new trends to look out for

[30:12] Solar Therapeutics’ goals to become a multi-state operator, from Rhode Island to New York and beyond

**Ep 355 - This Cannabis Banking Company Is Changing the Game, Here's How** Jul 12, 2021
While cannabis banking still has its challenges, Safe Harbor Financial is on course to make those challenges a thing of the past. Here to tell us about it is Safe Harbor CEO Sundie Seefried.

Learn more at https://shfinancial.org

**Key Takeaways:**

[00:57] An inside look at Safe Harbor Financial, a fintech banking platform that provides cannabis companies a safe and 100% compliant place to bank

[1:22] Sundie’s background in the credit union industry and how she came to start Safe Harbor

[2:21] How cannabis banking has evolved over the last few years and where Sundie sees it heading

[4:46] The Safe Banking Act and what it means for cannabis banking

[7:36] Compliance challenges cannabis companies are facing right now

[9:08] What lending in cannabis banking could look like in the next few years

[14:06] How Safe Harbor Financial has grown since its inception in 2015 to manage over 500 cannabis banking accounts

[14:54] Safe Harbor’s onboarding process for new clients

[19:14] How cryptocurrency and stablecoin are changing the cannabis banking landscape

**Ep 354 - California's Finest Flower Is Rising From the Ashes in Wine Country** Jul 05, 2021
Some of California’s most sought-after cannabis flower also happens to come from one of the most sustainable companies in the US. Here to tell us about it and share a few of her secrets is Julia Jacobson of Aster Farms.

Learn more at https://www.asterfarms.com

**Key Takeaways:**

[2:02] An inside look at Aster Farms, a sustainable cannabis brand based in northern California

[2:20] Julia’s background as an entrepreneur in the tech space and how she came to start Aster Farms

[3:40] Aster’s unique proprietary genetics and how they curate their popular line of flower

[7:49] The “5 phase approach” at Aster Farms and how this allows them to grow smaller, more high-quality batches

[11:29] The substantial damage Aster Farms suffered during the 2018 Mendocino Complex Fire and how the company successfully rebuilt themselves

[15:48] The pros and cons of being vertically integrated in the cannabis industry

[17:33] Why Aster Farms chooses more sustainable practices despite various challenges

[22:19] Why we’re seeing an upswing in craft cannabis brands across the US and where Julia sees this sector heading over the next few years

[25:08] The challenges in scaling a sustainable, small-batch cannabis company and how Aster Farms has gone about navigating this

[27:54] How Aster Farms differentiates themselves through unique branding and marketing

[29:58] Julia’s advice on how to build unbreakable brand loyalty

**Ep 353 - The Largest Cannabis Dispensary in the World Just Got Bigger** Jun 28, 2021
Planet 13 is the largest cannabis dispensary and retail experience in the world, and it just got bigger. Here to tell us about it is Co-CEO Bob Groesbeck.

Learn more at https://www.planet13lasvegas.com

**Key Takeaways:**

[00:56] An inside look at Planet 13's 112,000-square-foot cannabis superstore in Las Vegas

[2:27] Bob's background and how he got into the cannabis space

[4:53] How Planet 13 merges cannabis and entertainment for a unique retail experience

[9:30] The organizational tools Planet 13 uses to keep its dispensary running smoothly

[16:17] How Planet 13 decides which products to offer and the best ways to display them

[17:43] Surprising new consumer habits Bob has noticed over the last year

[21:19] Bob's predictions for when we'll see the first national brand in cannabis

**Ep 352 - A Wave of Capital Is Heading for Cannabis, Insider Gives Details** Jun 21, 2021
Is cannabis the largest investment trend of this generation? Here to tell us why we’re about to see a wave of capital move into the industry is Todd Harrison of CB1 Capital.

Learn more at https://www.cb1cap.com

**Key Takeaways:**

[00:50] An inside look at CB1 Capital, a New York-based investment manager and advisor that specializes in the supply chain of cannabinoid-based wellness solutions, products and therapies

[1:13] Todd’s background and how he came to start CB1 Capital

[3:46] How cannabis investing has progressed over the last few years and where Todd sees it heading

[6:30] What Todd is most excited about as an investor in the cannabis industry right now

[7:51] Characteristics that make for a successful MSO or multi-state operator

[10:02] Todd’s thoughts on the federal legislation timeline

[14:05] Why cannabis is the investment opportunity of this generation

[15:53] How the US compares to Canada in terms of cannabis investing opportunities

[17:41] Todd’s advice to investors looking to get into cannabis

[20:27] Who makes up CB1 Capital’s advisory board, from Governor Gary Johnson to Lorne Gertner

[22:03] Why Todd feels we’re about to enter the next stage of cannabis growth and signs to look out for

**Ep 351 - Maine Cannabis Company Thrives in a New Market** Jun 14, 2021
Maine cannabis sales are booming after dispensaries were finally given the green light to sell recreational cannabis last fall, but this new market isn't without its challenges.

Here to tell us about it is Brandon Pollock of Theory Wellness.

Learn more at https://theorywellness.org

**Key Takeaways:**

[2:14] An inside look at Theory Wellness, a small batch cannabis company with recreational and medical dispensaries in Massachusetts and Maine

[2:57] Brandon’s background in cannabis and how he came to start Theory Wellness

[4:36] Lessons Brandon learned during his time working for Harborside and how they’ve influenced his approach at Theory Wellness

[7:11] The pros and cons of being vertically integrated in the cannabis industry right now

[8:53] Why Maine dispensaries are having a difficult time meeting their supply needs

[10:25] The best selling products in Maine right now

[11:25] Unique aspects of the east coast cannabis market and where Brandon sees it heading over the next few years

[13:53] What it means to be a “small batch” cannabis company and how that sets Theory Wellness apart from other dispensaries

[15:03] How Theory Wellness is expanding into new states despite difficulties scaling a small batch cannabis company

[17:38] The inspiration for Theory Wellness’ successful new product Hi5, a low-dose THC seltzer

[19:02] How Hi5 compares to similar alcoholic seltzers in onset and overall effect

[19:59] Why Brandon believes cannabis beverages like Hi5 will surpass alcohol over the next few years

[22:26] Challenges Theory Wellness has faced in distributing their cannabis drinks

[24:02] How Theory Wellness is helping more entrepreneurs get into the cannabis space through its social equity programs in Maine and Massachusetts

**Ep 350 - Insider Details Important Changes To The California Cannabis Market** Jun 07, 2021
California is the world’s largest cannabis market, and that means navigating everything that’s happening on the legal and regulatory front can be tricky. Here to help us is Khurshid Khoja of Greenbridge Corporate Counsel.

Learn more at http://www.greenbridgelaw.com

**Key Takeaways:**

[00:54] An inside look at Greenbridge Corporate Counsel, a California business and regulatory law boutique that provides industry-focused legal expertise to cannabis companies

[1:24] Khurshid’s day-to-day interfacing with Sacramento regulators and politicians to help his clients see what’s just around the corner

[3:54] California’s provisional licensing crisis and where Khurshid sees things heading over the next year

[7:53] How Governor Newsom’s potential recall could affect California’s cannabis industry

[9:14] The Budget Trailer Bill and why it’s important

[12:24] Why Khurshid believes California’s regulatory landscape will evolve to become much more streamlined over the next few years

[15:29] The pending legislation around veterinary cannabis products

[17:17] The current regulation and taxation for non-cannabis cannabinoids

[20:08] What Sacramento regulators are saying about delta-8 THC, a hemp-derived cannabinoid that some states are banning due to its close relation to delta-9 THC

[26:30] What California business owners are excited about right now and the big opportunities that lie ahead

**Ep 349 - Hemp Vodka is Taking Off, Here's Why...** May 31, 2021
A new hemp seed vodka is winning taste tests and garnering devotees across Texas. Here to tell us about it is Ben Williams, founder of Highway Vodka.

Learn more at https://www.highwayvodka.com

**Key Takeaways:**

[00:45] An inside look at Highway Vodka, the first vodka created from hemp

[1:12] Ben’s background in the restaurant and bar industry and how he came to start Highway Vodka

[2:11] Why hemp produces a smoother vodka than most traditional grains and how Ben figured this out over years of experimentation

[7:08] The permits required to sell hemp-based alcohol

[13:43] Highway vodka’s unique flavor profile and how it compares to other spirits

[18:44] How Highway Vodka contains virtually no congeners, making the drink low-calorie and less likely to cause a hangover

[24:27] Books that have had a big impact on Ben’s life and way of thinking

[28:16] Ben’s thoughts on legalization in Texas and other southern states

**Ep 348 - Cannabis Fund Eyes The Sweet Spot For Investors** May 24, 2021
Some investors are seeing big opportunities in post-seed stage investing. Here to tell us about it is Patrick Rea of the Poseidon Garden Fund.

Learn more at https://www.poseidonassetmanagement.com

**Key Takeaways:**

[00:44] An inside look at the Poseidon Garden Fund, a $50 million fund supporting post-seed stage cannabis businesses

[1:39] Patrick’s background in cannabis, including his popular business-accelerator and venture capital fund, CanopyBoulder

[2:49] The current cannabis investing landscape and Patrick’s advice to investors looking to enter the space

[7:02] The benefits of post-seed stage investing versus earlier stages

[10:08] How the Poseidon Garden Fund helps springboard companies through its mastermind groups and large network of industry leaders

[13:53] The Garden Fund’s process for follow-on investments

[15:08] Parallels between the cannabis and supplements industries, including a new trend in product technology

[16:40] The Garden Fund investments Patrick is most excited about right now

[21:19] Patrick’s advice to entrepreneurs on the dos and don’ts of pitching your company

**Ep 347 - Michigan Is The Most Interesting Cannabis Market, Period** May 17, 2021
The Michigan cannabis market isn’t on everyone’s radar, but it’s large and growing faster than you might think. Here to tell us about it is Fabian Monaco of Gage Cannabis.

Learn more at https://gageusa.com

**Key Takeaways:**

[1:17] An inside look at Gage Cannabis, one of the largest vertically-integrated cannabis companies in Michigan

[1:45] Fabian’s background in investment banking and how he came to be president and CEO of Gage Cannabis

[3:01] Michigan’s history in medical marijuana and how the state’s cannabis market has evolved over recent years

[5:18] Why Fabian believes every cannabis brand needs to be vertically integrated right now

[7:05] The pros and cons of contract growing versus buying wholesale

[11:05] The most popular cannabis products in Michigan right now and surprising new trends to look out for

[17:49] How Gage Cannabis has successfully employed curbside pickup to gross almost 99 percent of their profit

[21:29] The importance of brand continuity and how this has helped Gage grow so quickly

[24:38] Cookies aka the “Coca-Cola of cannabis,” a popular California-based cannabis brand that has partnered with Gage to expand into Michigan

**Ep 346 - Cannabis Retail Sales Are Expected to Double by 2025, Expert Explains Why** May 10, 2021
Despite a global pandemic, cannabis is one of the few industries that has grown throughout 2020 and 2021 — and that’s nothing compared to the gangbuster growth expected through 2025.

Here to tell us more is Chris Walsh, President and CEO of Marijuana Business Daily.

Learn more at https://mjbizdaily.com

**Key Takeaways:**

[1:05] An inside look at Marijuana Business Daily, the most trusted business news outlet for professionals in the cannabis industry

[1:41] Chris’ background in business journalism and how he came to be CEO of Marijuana Business Daily

[4:04] How cannabis regulations have changed over the last five years and what that could mean for the industry going forward

[7:36] Surprising reasons cannabis managed to survive and adapt during Covid-19

[10:51] Why cannabis retail sales could double to put the industry at a 38 to 45 billion valuation by 2025

[13:23] Aspects of the market Chris believes investors and business owners might be underestimating

[17:14] Surprising new trends that are quietly taking hold in cannabis right now

[23:43] How more legalization for recreational cannabis could diminish the medical cannabis market

[30:24] The last states standing between the US and full cannabis acceptance

[34:59] How job growth in cannabis doubled from 2019 to 2021 despite Covid-19’s economic recession and spiking unemployment rates

**Ep 345 - Industry Veteran Explains How to Stand Out in a Crowded CBD Market** May 03, 2021
How do you stand out as a CBD company in a crowded and noisy market? Here to help us answer that question is Josh Haupt of Plant Love Naturals.

Learn more at https://plantlovenaturals.com

**Key Takeaways:**

[1:17] An inside look at Plant Love, a USDA certified organic full spectrum hemp extract company based in Denver, Colorado

[1:31] Josh’s decorated background in cannabis, including his popular cannabis growing guide “Three A Light”

[4:36] The unique growing process behind Josh’s top-shelf cannabis flower that sets it apart from others on the market

[7:18] Why the price of CBD has dropped significantly over the last five years

[8:30] Common mistakes CBD companies make when trying to gain traction in today’s noisy industry

[9:35] Why Plant Love only sources its hemp from USDA certified organic farms

[11:04] How Plant Love’s subcritical extraction method preserves cannabinoids and terpenes better than the popular supercritical methods

[12:23] The growing interest in minor cannabinoids including THCV, CBG, and CBN

[13:36] How Josh uses CBD to successfully treat his epilepsy

**Ep 344 - Midwest Cannabis Company Thrives In a Difficult Market** Apr 26, 2021
We hear a lot about what’s going on in the west coast cannabis market, but what about the midwest? Here to fill us in is Tim Schuler of Cannalicious and Detroit Edible Company.

Learn more at:

www.cannaliciouslabs.com

www.detroitediblecompany.com

**Key Takeaways:**

[1:09] An inside look at Cannalicious and Detroit Edible Company, two of Michigan’s most successful cannabis businesses

[2:00] Tim’s background working for Anheuser Busch and how he got into the cannabis space

[3:42] How the cannabis market in Michigan has evolved over the last ten years

[8:35] How Tim and his team decide the best cannabis extracts to produce at Cannalicious

[11:23] The types of products sold at Detroit Edible Company, from gummies to brownies

[17:44] Detroit Edible’s latest partnership with Eaze and why the California-based delivery app is expanding into Michigan

[21:31] How Tim manages his inventory using LeafLink, cannabis’ largest wholesale management platform

[25:51] Where Tim sees the cannabis market in Michigan heading over the next 3-5 years

**Ep 343 - Here's What Cannabis Consumers Are Purchasing in 2021...** Apr 19, 2021
The products being purchased in cannabis retail stores are changing, and this leaves cannabis companies with two options: adapt and look ahead...or get left behind.

Here to help us stay on the right side of that equation is Cy Scott of Headset.

Learn more at https://www.headset.io

**Key Takeaways:**

[00:55] An inside look at Headset, the leading cannabis data analytics company

[1:34] Cy’s background as a co-founder of Leafly and how that led him to start Headset

[3:43] The fast-evolving cannabis beverage market

[11:16] Cross-category attachment rates for cannabis drinks and the product categories that sell most frequently with beverages

[14:59] Why the California vapor pen market is becoming more and more popular among younger generations

[20:24] How new celebrity-led cannabis brands could influence the industry

[25:44] Cy’s advice to new brands trying to get shelf space in an increasingly competitive market

[30:26] How Headset helps businesses leverage real-time cannabis market data to grow and stay ahead of the curve

**Ep 342 - Cannabis Extraction is Booming - Largest Extraction Company Reveals Trends** Apr 12, 2021
With extracted cannabis-derived products making up about 50 percent of all cannabis products sold, extraction equipment is in high demand. Here to tell us more is Nick Tennant of Precision Extraction.

Learn more at https://precisionextraction.com

**Key Takeaways:**

[00:52] An inside look at Precision Extraction, the industry leader in cannabis extraction equipment, C1D1 lab planning, and extraction training

[1:40] Nick’s background in cannabis and what led him to start Precision Extraction

[4:28] Biomass and why it’s a critical component of cannabis extraction

[9:04] How Precision Extraction’s diverse line of equipment is designed to accommodate different production needs

[13:14] Shifting consumer trends in cannabis-derived products and how Precision Extraction’s clients are able to adapt more quickly

[22:34] Why Precision Extraction freezes biomass before the extraction process

[25:09] The most common mistakes Nick sees new business owners make when trying to develop cannabis-derived products

[27:32] How Precision Extraction’s premade C1D1 lab containers known as “Extraction Pods” are saving businesses time and money

[29:35] How Nick sees the cannabis extraction market evolving over the next 3-5 years

**Ep 341 - Social Equity Initiatives Spark A Cannabis Incubator in N. California...** Apr 05, 2021
The Congo Club is one of the only places that carry the Red Congolese, an heirloom strain of cannabis that provides an electrifying, thought-provoking, and optimistic high.

Here to tell us more about it is Amber Senter, founder of The Congo Club and Breeze Distro.

Learn more at https://www.breezedistro.com

**Key Takeaways:**

[1:11] An inside look at The Congo Club and Breeze Distro, a distributor of high-quality cannabis products in California

[2:31] Amber’s background and how she got into the cannabis space

[5:18] Unique characteristics of the Red Congolese strain and why it’s gained so much popularity

[11:04] Why California’s regulated market is struggling to compete with the unregulated market and what it will take to change that

[15:04] Amber’s latest venture EquityWorks! Incubator, one of Oakland’s first publicly-funded social equity manufacturing facilities

[19:23] The many different cannabis licenses required in California and the challenges they pose to everyone from cultivators to distributors

[25:40] How Amber sees the California cannabis landscape evolving over the next 3-5 years

**Ep 340 - She Uses Crowdfunding To Fund Her Cannabis Soil Business** Mar 29, 2021
If you have a business serving cannabis growers, it can be hard to get funding. Here to walk us through her nontraditional path to funding is Liz Wald of Good Earth Organics.

Learn more at goodearthorganics.com

Seedinvest: https://www.seedinvest.com/goodearthorganics/series.a

Email: liz@goodearthorganics.com

**Key Takeaways:**

[00:46] An inside look at Good Earth Organics, one of the nation’s leading organic soil brands

[1:05] Liz’s background and how she got into the cannabis space

[2:33] What today’s cannabis cultivators are looking for when purchasing soil

[7:59] Difficulties in shipping soil across the country and how Good Earth Organics is working to minimize these challenges

[12:15] Good Earth Organics’ history serving cannabis growers and why the company is the go-to choice for so many cultivators

[15:22] Lessons Liz learned during her time working for IndieGoGo and her advice to those interested in crowd-funding

[24:21] How Good Earth Organics is raising capital through crowd-funding for both product development and national expansion

[25:49] How inflation is affecting cannabis and why Liz believes “the upside opportunity is 10x the expected increase in cost”

**Ep 339 - GrowGeneration: Consolidating The Market For Cannabis Grower's Supplies** Mar 22, 2021
How do you take the fragmented cannabis retail supply business and consolidate it to provide both commercial and home-growers with everything they want under one roof?

Here to help us answer that is Michael Salaman, president and co-founder of GrowGeneration.

Learn more at https://growgeneration.com

**Key Takeaways:**

[00:50] An inside look at GrowGeneration, the nation's largest chain of specialty hydroponic and organic garden centers

[1:33] Michael’s background and how he got into the cannabis space

[6:48] How GrowGeneration decides which states and cities to place their grow stores

[15:10] The difference in purchasing patterns between average customers and MSOs (multi-state operators)

[20:13] How GrowGeneration has created a resilient supply chain that can withstand market disruptions

[26:26] The fastest-evolving product categories at GrowGeneration and why Michael believes they're gaining traction

[32:24] How former Home Depot CEO Bob Nardelli has helped GrowGeneration as a strategic advisor

[34:48] What cannabis banking could mean for the industry over the next few years

**Ep 338 - Only The Cleanest Cannabis Grows Past Government Tests** Mar 15, 2021
For cannabis cultivators, failing microbial and pesticide testing can be a death sentence.

Here to show us how to pass these tests with flying colors is Shawn Grey of Gard’nClean.

Learn more at https://gardnclean.com

**Key Takeaways:**

[00:47] An inside look at Gard’nClean, the world’s most user-friendly, point-of-use biocide for environmental sanitation

[1:18] Shawn’s background and how he got into the cannabis space

[4:33] The different government tests cannabis cultivators are required to pass

[6:53] Why so many cultivators fail these tests

[8:16] The most common mistakes cultivators make when trying to create a clean growing environment

[13:21] Chlorine dioxide and how it’s different from other cleaning agents

[16:10] How Gard’nClean yields pure chlorine dioxide to safely protect a grow environment with their just-add-water sachet technology

[21:46] The step-by-step process of cleaning a grow with Gard’nClean

[29:51] Shawn’s biggest takeaways for business owners and cultivators on how to keep grows clean and pass tests every time

**Ep 337 - Silicon Valley Switching Focus to the Cannabis Dispensary** Mar 08, 2021
How do you take lessons learned from Silicon Valley and apply them to cannabis POS software to help retailers save time and money? Here to help us answer that question is Barry Saik, CEO of Greenbits.

Learn more at https://www.greenbits.com

**Key Takeaways:**

[00:53] An inside look at Greenbits, a cannabis retail POS software solution that provides compliance and marijuana inventory management

[1:07] Barry’s background working for Intuit and how he got into the cannabis space

[2:19] Greenbits versus other POS systems for cannabis retailers

[5:54] How Greenbits automates different workflows within a cannabis dispensary

[8:26] The types of platforms Greenbits integrates with, from online menu companies to delivery services

[9:31] Intuit’s “follow me home” strategy and how Barry is using it to optimize user experience at Greenbits

[15:18] Scaling challenges POS systems often face on 420 and how Greenbits has overcome those challenges

[19:42] How Covid-19 has changed how cannabis retailers use tech

**Ep 336 - Cannabis Jobs Are Booming, CEO of Leafly Gives The Details** Mar 01, 2021
Covid-19 has not only accelerated advancements in technology but also the types of jobs needed to support the cannabis industry. Here to tell us more is Yoko Miyashita, CEO of Leafly.

Learn more at https://www.leafly.com

**Key Takeaways:**

[48:11] An inside look at Leafly, the world’s largest cannabis information resource

[1:41] Yoko Miyashita’s background as a lawyer and how she got into the cannabis space

[4:20] How consumer behavior has shifted in cannabis over the last five years and where Yoko sees it heading

[5:37] How dispensaries leverage Leafly to increase foot traffic and drive sales

[9:41] Leafly’s partnership with Jane Technologies to create the most comprehensive and customizable product catalog in cannabis

[13:20] Leafly’s annual jobs report and how it’s making jobs in cannabis more accessible

[15:39] How cannabis jobs have exploded over the last few years to outstrip professions in dentistry, electrical engineering, and more

[23:04] The most hirable skills in cannabis right now and Yoko’s advice for those looking to enter the space

**Ep 335 - Selling Cannabis Above Market Rate? Here’s How...** Feb 22, 2021
At a time when most cannabis cultivators are competing on price, this company is commanding a premium on their sought-after flower. Here to tell us about it is Sam Ghods of Connected Cannabis.

Learn more at https://www.connectedcannabisco.com

**Key Takeaways:**

[1:00] An inside look at Connected Cannabis, the largest branded flower company in California

[1:27] Sam’s background in tech and how he got into the cannabis space

[5:01] How Connected Cannabis commands a premium on their flower in a competitive market

[11:26] Differences between the cannabis market in California vs Arizona

[12:07] Connected Cannabis’ unique cultivation team

[15:37] Why most retailers don’t cultivate their own cannabis

[19:29] How California’s notorious black market is changing thanks to developments in the legal market

[21:37] The grow technology Sam finds most useful

[23:53] Where Sam sees cannabis cultivation heading in the next 3-5 years

**Cannabis After Covid – 7 Ways The Cannabis Industry Will Change After COVID-19 (Encore)** Feb 15, 2021
What will the cannabis industry look like after COVID-19? CannaInsider host Matthew Kind forecasts the 7 disruptive changes that will take place in the years to come.

Check out an infographic on these 7 changes at https://www.cannainsider.com/covid

**Key Takeaways:**

How COVID-19 will impact cannabis in the next few years, including:

Automated grow rooms

Pathogen detection policies

Contactless delivery and payment

Pre-purchase of discounts cards and gift cards

Results-only business partners

Commercial drones for cultivation

VR education

**Ep 334 - Master Grower Shares Secrets of World Class Cannabis Cultivation** Feb 08, 2021
Commercial cannabis growers are notoriously tight-lipped when it comes to their growing methods, but not Ryan Douglas.

Today this master grower shares all the secrets you need to take your grow to the next level (including what not to do).

Learn more at https://douglascultivation.com/about

**Key Takeaways:**

[00:54] An inside look at Ryan’s new book, *From Seed To Success*

[1:35] Ryan’s background as CanopyGrowth’s expert cultivator when the company was still named Tweed

[3:01] How Ryan helped CanopyGrowth get its start as one of Canada’s first and largest licensed growers

[6:05] How Ryan went about choosing the best genetics to grow at CanopyGrowth

[7:42] The efficiencies required for a large commercial grow

[11:37] The most common mistakes commercial growers make and how to avoid them

[14:33] Ryan’s advice on how to approach a commercial grow and determine what needs to be done on a high level

[17:22] How to determine a reasonable budget for your commercial grow

[19:02] Best hiring practices for commercial grows and what to look for in staff members

[20:34] How to mitigate pest issues

[26:34] The best type of lights for indoor grows

[27:57] Where Ryan sees commercial cannabis grows heading over the next 3-5 years

**Ep 333 - Iconic Cannabis Company Harborside Taken Over and Moving in a New, More Profitable Direction** Feb 01, 2021
The end of federal prohibition of cannabis is on the horizon as we enter a new, more mature phase of growth for retailers and growers.

Here to tell us more is Matt Hawkins of Harborside and Entourage Effect Capital.

Learn more at https://shopharborside.com

**Key Takeaways:**

[1:20] An inside look at Matt’s work as Chairman of Harborside and Managing Partner of Entourage Effect Capital

[3:56] How Matt’s background in private equity has helped him make Harborside a success

[8:14] The potential for reverse takeovers in cannabis over the next few years

[11:41] Why Matt urges cannabis companies to “be more humble and get deals done”

[14:16] What would happen to the cannabis market if we eliminated 280E, a regulation that prevents cannabis companies from deducting normal business expenses

[17:15] What the new administration in DC could mean for cannabis

[18:32] Vertical integration versus specialization and which will gain more popularity as the cannabis landscape continues to shift

[23:55] Why Matt predicts the first national cannabis brand will either be in the edible or liquid categories

**Ep 332 - The Zillow of Cannabis Properties?** Jan 25, 2021
How do you find real estate for cannabis businesses? Here to answer that question is Ryan George of 420 Property, the Zillow of cannabis.

Learn more at https://www.420property.com

**Key Takeaways:**

[1:43] An inside look at 420 Property, the world’s largest hemp and cannabis real estate marketplace

[2:06] Ryan’s background in cannabis and how he came to start 420 Property

[8:51] “Green zones” and where to find them

[10:06] Why both businesses and investors are choosing Ryan’s platform as the place to buy and sell cannabis and marijuana businesses

[11:36] The most active locations on 420 Property, including cities in California and Oklahoma

[15:15] Key considerations when selling a cannabis property and how to get your listing noticed

[18:20] Practical advice for buyers on what to look out for when searching for a cannabis property

[20:50] Where Ryan sees the cannabis retail space heading in the next few years

**Ep 331 - Insider Reveals How To Design a Cannabis Dispensary Customers Flock To** Jan 18, 2021
Retail design and brand identity are pivotal to creating a successful cannabis dispensary.

Here to give us some pointers is one of the industry’s top experts: Megan Stone of High Road Design Studio.

Learn more at https://www.highroadstudio.com

**Key Takeaways:**

[00:46] An inside look at High Road Studio, an award-winning interior design, branding, and consulting studio for cannabis dispensaries

[1:20] Megan’s background in cannabis and how she came to start High Road

[4:08] How cannabis retail design has changed over the last five years

[8:02] The two big things you have to get right when creating a retail design

[8:51] The biggest mistakes Megan sees companies make in cannabis retail design

[12:26] The importance of leaving room for experimentation in retail design and how to do that in a safe way

[16:22] Challenges Megan encounters when moving from the design phase to the build-out phase and how she overcomes them

[20:58] What kind of budget you need to achieve a thriving retail environment and how to spend money for the biggest ROI

[31:40] Examples of brands that successfully resonate with their customers and what we can learn from them

[34:05] Where Megan sees cannabis retail heading over the next 3-5 years

**Ep 330 - The Startup Behind PBR’s Cannabis Drinks Is Opening the Door to New Possibilities…** Jan 11, 2021
Cannabis and hemp beverages are exploding, and it’s all thanks to new breakthroughs in infusion technology. Here to tell us about it is Harold Han of Vertosa.

Learn more at https://vertosa.com

**Key Takeaways:**

[00:45] An inside look at Vertosa, the infusion technology startup behind Pabst’s new THC seltzers

[1:15] Harold’s background and how he came to start Vertosa

[4:31] How Vertosa creates water-soluble cannabinoids through advanced nanoemulsion

[9:05] Important factors Vertosa considers when creating infusions including bioavailability, clarity, and taste

[11:08] Vertosa’s partnership with Pabst to create low-dose THC seltzers

[19:39] How Vertosa provides guidance to companies interested in entering the infused beverage market

[23:11] Can liners and their importance to the quality of cannabis drinks

[26:07] Vertosa’s different emulsion formulas and how they work with brands to create various products

[34:19] Where Harold sees the infused cannabis product space heading in the next 3-5 years

**The Cannabinoid Science Nobody is Talking About (Holiday Encore 3 of 3)** Jan 04, 2021
We just reached possibly one of the largest milestones in creating pure, consistent cannabinoids in a lab. Here to tell us about it is Kevin Chen of Hyasynth Bio.

Learn more at https://hyasynthbio.com

**Key Takeaways:**

[1:32] An inside look at Hyasynth Bio and its work creating biosynthesized cannabis compounds

[3:05] Hyasynth Bio’s first product, an ultra-pure CBD oil created using cultured cannabinoids

[7:44] How Hyasynth Bio is improving CBD production in terms of both speed and purity

[9:12] Why multinational companies are gravitating towards biosynthesized cannabinoids for better consistency and supply chain performance

[13:14]

[16:55] How biosynthesized cannabinoids are paving the way for international cannabis brands and which products Kevin believes will go global first

[21:23] How cellular agriculture is giving us better access to rare cannabinoids

[27:48] Why cellular agriculture is easier to automate and how this might influence prices in the cannabis industry

[32:21] Hyasynth Bio’s strategy to profit primarily through intellectual property licensing

[36:24] Where Hyasynth Bio currently is in the capital-raising process

**These Low-THC Cannabis Drinks Are Disrupting The Alcohol Industry (Holiday Encore 2 of 3)** Dec 28, 2020
If you hand most people a cannabis drink, their first question is probably, “How high will this make me?”

This one unknown might just be what’s holding cannabis beverages back. Until now.

Listen in as Luke Anderson of Cann discusses the state of cannabis drinks and where he sees the category heading.

Learn more at http://www.drinkcann.com/

**Key Takeaways:**

Luke’s background in cannabis and how he came to start Cann

An inside look at Cann and its mission to become the standard for cannabis-infused tonics

Why Cann produces only low-THC tonics to target consumers that don’t wish to experience a high

The type of effect consumers can expect from Cann’s social tonics

Why Luke believes it’s important to take out the guesswork in cannabis beverages

Cann’s social tonics versus beer and wine in terms of time and effect

How Cann decided on its unique THC/CBD concentration profile

How Luke and his team overcame challenges with emulsion and dispersion to ensure consistency in every sip

Where Luke sees cannabis micro-dosing heading in the next few years

**This Dose-Controlled Device Is Launching Cannabis Into the Wellness Arena (Holiday Encore 1 of 3)** Dec 21, 2020
While thousands of new cannabis products hit the market each year, most fail to create product-market fit due to a lack of differentiation or clear-cut benefits.

Today’s guest is CEO of Dosist Gunner Winston, who has simplified cannabis consumption with targeted formulas and precise dosing to create a product that is catapulting cannabis into the wellness arena.

Learn more at https://dosist.com

**Key Takeaways:**

Gunner’s background in cannabis and how he came to start Dosist

An inside look at Dosist and its mission to simplify cannabis consumption with innovative delivery devices

How taking the guesswork out of cannabis is attracting more people to the category

Variables that are important to luxury brand consumers

Customer reactions to Dosist’s new dose pen and dose dial

The thought process behind Dosist’s high-end yet minimalist retail environment

Why Gunner believes brick and mortar stores remain valuable in the age of online shopping

Where Dosist is in the capital-raising process

How Gunner is planning to evolve Dosist in the coming years as consumer preferences change

**Ep 329 - Surging Interest in Cannabis Vaginal Health Products** Dec 14, 2020
An area of the cannabis marketplace gaining steam in a big way is women’s health. Here to tell us more about it is Cyo Nystrom of Quim, CBD-infused products for vaginal health and sexual wellness.

Learn more at https://itsquim.com/shop/

**Key Takeaways:**

[00:43] An inside look at Quim, a line of CBD-infused lubricants and everyday proactive vaginal health products

[00:58] Cyo’s background and how she came to start Quim

[10:44] The benefits of cannabis for female vaginal health and sexual wellness

[13:05] How Quim's cannabis-infused lube increases vasodilation for heightened sensation and pleasure

[15:31] What customers are saying about Quim’s serums and oils

[18:47] How Cyo and her co-founder Rachel Washtien successfully bootstrapped Quim and landed a feature on Viceland

[25:17] Cyo’s plans to expand Quim both across the US and internationally

[30:40] Where Cyo sees the cannabis women’s health space heading over the next 3-5 years

**Cannabis Plant Breeding Expert Explains How to Create Thriving Plant (Encore)** Dec 07, 2020
A critical component of any cannabis cultivator’s business is establishing best practices around breeding plants. Here to tell us how to create thriving genetic nurseries is Matt Gaboury of House of Cultivar.

Learn more at https://www.seattlecannabis.co/house-of-cultivar/

**Key Takeaways:**

[1:04] An inside look at House of Cultivar, the largest cultivator in Seattle, WA

[2:03] Why Matt has shifted his focus from designing grow facilities to plant breeding

[4:51] Types of clients House of Cultivar works with, including I-502 licensed growers and processors

[7:24] A breakdown of propagation through cloning, mother plants, and tissue culture

[16:14] How House of Cultivar validates genetics to ensure they’re the best expression of the plant possible

[19:31] What it means to “reinvigorate” a plant

[24:11] The behind-the-scenes on how House of Cultivar delivers their clones to customers

[29:18] Where Matt sees the cannabis industry heading as it undergoes more specialization across the supply chain

[33:17] How large-scale nurseries will revolutionize cannabis from home growers to commercial cultivators

[34:16] How grow room technology has evolved and where Matt sees it advancing in the next few years

**Ep 328 - The World’s First Cannabis Inhaler Is Disrupting the Wellness Industry** Nov 30, 2020
Entrepreneurs are bringing pharmaceutical science to the cannabis world to create products that provide consistent and predictable benefits.

Here to tell us more about it is Andreas Boeckl, founder and CEO of Dispersa Labs.

Learn more at https://www.breathesula.com

**Key Takeaways:**

[1:14] An inside look at Dispersa Labs, a biotech company using dry powder inhalation technology to create breathable cannabis

[1:54] Andreas’ background and how he came to start Dispersa Labs

[6:43] Why inhaling cannabis in powder form is better than smoking flower

[11:05] Spray-drying and why it’s important to Dispersa’s manufacturing process

[12:47] How Dispersa Labs suspends cannabinoids inside tiny aerosol particles to create Sula, a patented cannabis powder for pulmonary delivery

[14:15] Examples of commercial inhalants similar to Sula, including the popular asthma drug Advair

[22:20] How Sula is more discreet than other cannabis consumption methods

[31:42] Where Dispersa Labs currently is in the capital-raising process

**Ep 327 - Insider Details the Mega Trends Impacting the Cannabis Industry** Nov 23, 2020
What will the cannabis industry look like in the next few years? Paul Rosen of Global Go shares the nine trends shaping cannabis worldwide (and wait till you hear #4).

Learn more at https://globalgo.consulting

**Key Takeaways:**

[2:22] An inside look at Global Go, one of the world’s leading consulting firms for cannabis and hemp businesses

[4:34] Paul’s background and how he got into the cannabis space

[10:03] The nine trends shaping cannabis on a global scale, beginning with catastrophic failure

[16:20] The divergence of medical and recreational markets

[21:36] The end of Canadian domination in cannabis and the rise of the US

[29:02] New FDA rulings on CBD

[35:39] Biosynthesis and what it could mean for the cannabis industry

[40:57] Why “cash remains king” in cannabis

**Ep 326 - How Contract Manufacturers Can Scale Your Cannabis Product** Nov 16, 2020
Is it better to produce your own cannabis products? Or outsource to expert manufacturers while you focus on your brand? Here to tell us is Alex Rowland, CEO of NewTropic.

Learn more at https://www.newtropic.com

**Key Takeaways:**

[00:51] An inside look at NewTropic, a leading cannabis manufacturer based in Santa Rosa, California

[1:18] Alex’s background in cannabis and how he came to start NewTropic

[5:56] Examples of NewTopic’s average clientele - particularly unlicensed brands looking to overcome California’s strict regulatory hurdles

[7:47] How NewTropic helps relieve two of the biggest pain points for cannabis companies: financial resources and compliance

[17:05] Why removing the regulatory overhead of fulfillment allows companies to focus their attention on core competencies

[18:45] NewTropic’s extensive onboarding process and how the company’s team works to ensure all your needs are met as a client

[20:30] Alex’s plans to expand NewTropic across the US

[25:21] The requirements a company needs to meet before working with NewTropic

[30:16] Alex’s advice to new entrepreneurs on how to develop a successful business plan and pitch to investors

[33:11] Alex’s thoughts on the federal rescheduling of cannabis and where he sees the industry heading in the next few years

**Ep 325 - Investors Getting in Early Thanks to the First Member-Managed Cannabis Fund** Nov 09, 2020
As the cannabis industry matures, new and innovative ways are emerging that allow investors to capture a stake in the growth of young cannabis companies.

Here to tell us about it is Jeffrey Finkle of Arcview Ventures.

Learn more at https://arcviewgroup.com

**Key Takeaways:**

[00:52] An inside look at Arcview Ventures, the leading private investment network and market research firm in the cannabis space

[1:34] Jeffrey’s background and how he got into the cannabis space

[4:39] How Arcview’s new member-managed cannabis fund is giving investors access to deals with greater ease and flexibility

[8:42] The requirements an investor needs to meet in order to join Arcview Collective Fund

[10:03] A breakdown of the different investor archetypes and how Arcview Collective Fund benefits each

[20:57] Jeffrey’s advice to entrepreneurs on how to successfully pitch their companies to investors

[25:33] Arcview’s process for follow-on investments and liquidity events

[31:03] Gaps emerging in the cannabis marketplace right now and where Jeffrey sees the industry heading over the next few years

**Ep 324 - The Cannabinoid Science Nobody is Talking About** Nov 02, 2020
We just reached possibly one of the largest milestones in creating pure, consistent cannabinoids in a lab. Here to tell us about it is Kevin Chen of Hyasynth Bio.

Learn more at https://hyasynthbio.com

**Key Takeaways:**

[1:32] An inside look at Hyasynth Bio and its work creating biosynthesized cannabis compounds

[3:05] Hyasynth Bio’s first product, an ultra-pure CBD oil created using cultured cannabinoids

[7:44] How Hyasynth Bio is improving CBD production in terms of both speed and purity

[9:12] Why multinational companies are gravitating towards biosynthesized cannabinoids for better consistency and supply chain performance

[13:14]

[16:55] How biosynthesized cannabinoids are paving the way for international cannabis brands and which products Kevin believes will go global first

[21:23] How cellular agriculture is giving us better access to rare cannabinoids

[27:48] Why cellular agriculture is easier to automate and how this might influence prices in the cannabis industry

[32:21] Hyasynth Bio’s strategy to profit primarily through intellectual property licensing

[36:24] Where Hyasynth Bio currently is in the capital-raising process

**Ep 323 - How Cannabis Retailers Are Leaking Data to Competitors** Oct 26, 2020
Just as oil powered the old economy of atoms, data powers the new economy of bits. Here to tell us how to leverage our cannabis business data and market more effectively is Nicholas Paschal of Alpine IQ.

Learn more at https://alpineiq.com

**Key Takeaways:**

[1:02] An inside look at Alpine IQ, a data analytics and marketing platform for cannabis companies

[1:27] Nick’s personal background and how he got into the cannabis space

[7:24] Why it’s important for companies to take protective measures with their business data

[11:18] How Alpine IQ not only offers analytics tools but also helps businesses determine the best ways to act on data

[18:32] What companies can expect during Alpine IQ’s onboarding process, from integrating apps to ensuring compliance across the board

[21:36] Alpine IQ’s audience feature and how companies are using it to generate ROI

[31:45] How streamlining analytics tools using Alpine IQ can provide incredible value for cannabis companies

[35:35] Alpine IQ’s journey achieving product-market fit and how the company got its first customers

[39:26] Where Alpine IQ currently is in the capital-raising process

a pot for pot growing bundle — **Ep 322 - Startup Founder Finds Success Helping People Grow Just One Cannabis Plant** Oct 19, 2020
This startup took away all the complexity of growing your first cannabis plant at home and found product-market fit. Here to delve into the story of A Pot For Pot is founder Joshua Mezher.

Get a 10% discount by using the coupon code "**insider**" at check out at https://www.apotforpot.com

**Key Takeaways:**

[00:59] An inside look at A Pot For Pot, the best outdoor and indoor growing kits for marijuana, cannabis, and other fresh herbs

[1:18] Joshua’s background and how he came to start A Pot For Pot

[4:49] What comes with A Pot For Pot’s growing kits that make them the easiest to use for home growers

[8:54] How much plant A Pot For Pot can yield and why this makes it more cost-effective for the customer than purchasing flower

[11:49] What auto-flowering is and why it’s important for home growers

[17:44] Joshua’s advice to home growers on how to achieve the perfect harvest

[25:32] How Joshua successfully bootstrapped A Pot For Pot and the story behind how he got his first hundred customers

[32:47] What Joshua finds most interesting about the cannabis industry right now and where he sees it heading in the years to come

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