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    Business

    Business Wars

    Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights — or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.

    Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

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    Copyright: © 2022 Wondery LLC. All rights reserved.

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    Latest Episodes:
    WWF vs WCW - Shock Tactics | 5 Sep 23, 2019
    Show notes

    It’s 1996 and with Monday Nitro topping the TV ratings, WCW is out to end WWF’s time as the biggest player in the wrestling business.

    It’s plotting to establish two brands: one that WCW boss Eric Bischoff hopes can suck away WWF’s family audience, another that will seek to capture the young males who crave more violent and outrageous entertainment than the WWF offers.

    But Vince McMahon has a plan of his own. He’s going to push the WWF in a new direction by embracing controversy. But it’s a strategy that will put him on a collision course with the cable network the WWF depends on for its survival.


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    WWF vs WCW - New World Order | 4 Sep 18, 2019
    Show notes

    It’s 1995 and the Monday Night Wars are underway. WCW’s new show Monday Nitro is grappling with the WWF’s Monday Night Raw to win TV viewers’ attention.

    WCW isn’t pulling its punches either. Under the command of Eric Bischoff, WCW is dropping spoiler bombs, luring away WWF’s top wrestlers and trashing the WWF brand.

    And as WCW gains momentum, Bischoff is plotting a killer blow – a shock role reversal that will force WWF boss Vince McMahon to rethink how his wrestling promotion works.


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    WWF vs WCW - Prime Time | 3 Sep 16, 2019
    Show notes

    It’s 1994 and WCW is stepping up its game. To get the jump on WWF, Ted Turner is writing big checks to steal away the WWF’s biggest stars and sponsors. And as WCW’s star power increases, so does its popularity with wrestling fans.

    But the WWF is in no position to fight back. It’s struggling to keep the lights on, there’s discontent among its roster of wrestlers, and Vince McMahon is preoccupied with staying out of prison.

    And now Turner wants to deliver a killer blow. A new Monday night wrestling show that will go head to head with the WWF’s flagship TV program Monday Night Raw.


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    WWF vs WCW - Bulking Up | 2 Sep 11, 2019
    Show notes

    It’s the dawn of the 1990s and Vince McMahon’s WWF is the king of wrestling. But trouble’s brewing: a steroids scandal is about to deal a body blow to the WWF and its family-friendly reputation.

    The scandal will leave WWF stuck in damage control mode as it fights to stem the losses from falling TV ratings, ticket sales, and pay-per-view buys.

    Meanwhile, Ted Turner’s trying to get World Championship Wrestling fighting fit with help from a former Pizza Hut regional manager, a self-proclaimed Cowboy, and a back-up announcer who wants to bring wrestling to Disney World.


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    WWF vs WCW - Titan Rising | 1 Sep 09, 2019
    Show notes

    It’s the early 1980s and there’s peace in the wrestling business. For years regional wrestling companies have maintained order by sticking to their own slices of US and Canadian territory.

    But that’s all about to change. Vince McMahon has just taken over the World Wrestling Federation, and he wants war. He’s on a mission to crush all opposition and establish the WWF as the only wrestling game in town.

    But his assault on the wrestling status quo will also make him a powerful enemy: cable TV mogul Ted Turner.


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    Electric Bikes | 7 Sep 04, 2019
    Show notes

    Harley Davidson built its brand on big, loud and heavy bikes. So why is the company staking its future on an electric motorcycle? It turns out Harley's main demographic, baby boomers, are aging out of the motorcycle scene and the company is looking for its next target market. But will people be interested in a bike that is so fundamentally different than what the company is known for? And how do motorbikes overall fit into an auto industry that is becoming increasingly electric? Journalist Bradley Brownell writes about the auto industry and motorcycles, and has even test driven Harley's new electric bike. He joins us to talk about Harley Davidson, the motorcycle industry and its electric future.


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    Harley and the Biker Wars - Live to Ride | 6 Sep 02, 2019
    Show notes

    By the early 1980s, Harley-Davidson is fighting to survive. Japan has glutted the American market with bikes, creating a war Harley can’t fight alone. The company turns to the U.S. government. It’s something they tried in the ‘50s with no success, but now there’s a man in the White House who loves the all-American Milwaukee brand.

    In the years ahead Harley stands tall, surviving all manner of battles. But there’s one foe that never stops: time. The company needs to appeal to a new generation of young riders who may not be attracted to Harley hogs — or motorcycles at all. It’s yet another vexing chapter for the 116-year-old company that refuses to die.


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    Harley and the Biker Wars - The Freedom Machine | 5 Aug 28, 2019
    Show notes

    It’s 1969, and the iconic film Easy Rider stars Peter Fonda, Jack Nicholson and—most prominently—Harley choppers. It boosts the brand’s cool cred even higher with the American counterculture, much to the chagrin of the aging, conservative company owners in Milwaukee. They’ve long-hated the fact that the Hells Angels ride Hogs, but now the top Angel reveals some shocking news on his true feelings about Harleys.

    Finally, there’s a new light in Milwaukee. Willie G. Davidson, son of Harley’s president, rises as chief of style and design. He not only appreciates the outlaw bikers, he looks like one. Harley-Davidson needs to embrace the image that’s grown around the bikes, and Willie G. seems like the man to lead the charge. But can he pull it off?


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    Harley and the Biker Wars - Japan Takes No Prisoners | 4 Aug 26, 2019
    Show notes

    It’s 1963. After battling the wave of British bikes vying for the high-dollar U.S. motorcycle market, Harley-Davidson is slammed by a tsunami of machines from Japan. Kawasaki, Yamaha, Suzuki and—the biggest, most popular of them all—Honda.

    It’s a nightmare that will force the company to the edge of bankruptcy as the Japanese redefine the industry. Whether Harley can change with the changing times remains to be seen.

    On the literary front, writer Hunter Thompson canonizes the Hells Angels with his bestselling book dissecting the outlaw biker crew, highlighting their passion for Harleys.

    As Honda’s sunshiney ‘60s ad jingle says, you meet the nicest people on a Honda. It begs the question, who do you meet on a Harley?


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    Harley and the Biker Wars - Uneasy Riders | 3 Aug 21, 2019
    Show notes

    By the late 1940s, World War II has ended, but Harley’s battle with a few disenfranchised veterans is just beginning. Bored and looking for kicks, these men are forming clubs based around a love of boozing, brawling and Harley Hogs. The motorcycle riots in the small town of Hollister, California bring huge headlines, and a few years later Hollywood stokes the fires with The Wild One. The first biker gang movie features Harleys front and center, and it’s publicity that the bosses in Milwaukee hate with a passion.

    As the company turns 50, it gets a unique gift when its archrival finally bites the dust. But the competition remains stiff as Harley revs up to deal with invaders from England and — on the plus side — there’s a glowing Hog nod from the King of Rock n’ Roll.

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