Business Wars

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Boeing vs Airbus - Get Your Wings | 1 Jan 06, 2020

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It’s the 1950s, the dawn of the jet age. And leading the world into this era of faster, less shaky flights is the British-made De Havilland Comet.

But when disaster strikes, a hungry American military plane maker called Boeing spots a golden opportunity to break into the civil aviation big leagues.

And as Boeing ascends, America’s grip on the aircraft market tightens, crushing the European competition.

But with their market share plummeting, Europe’s plane makers decide they must unite or die.

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Ford vs Chevrolet - Technology in the Fast Lane | 4 Jan 01, 2020

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It's been a hard fought battle for decades, and in the 1970s there's no signs of Ford or Chevrolet slowing down. But this time they're fighting on new grounds, ones dominated by Japanese cars. Honda, Toyota and Datsun dominate the market, and Ford and Chevy seem like they're just... running out of gas.

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Ford vs Chevrolet - Fast and Sexy | 3 Dec 30, 2019

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In the 1960s, the biggest generation of Americans of all time are reaching driving age. They want cars, and they want them to be fast and powerful, and they want them now. The best showcase for these cars is by winning races, and in the 1960s, Ford and Chevy are gunning for each other at every turn.

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Ford vs Chevrolet - Detroit Joins the War | 2 Dec 25, 2019

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FDR believed that WWII was a contest of mass production. Whoever could build the most trucks, tanks, guns and airplanes would come out on top. What power could defeat the United States of America and its massive automobile industry? But for Roosevelt’s arsenal to work automakers will have to put aside their rivalries and retool.

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Ford vs Chevrolet - Tin Lizzie Becomes Roadkill | 1 Dec 23, 2019

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In 1896, Henry Ford puttered around Detroit streets testing his “Quadricycle.” This was the whimsical beginning to a revolution that redesigned the landscape of America.

Cars changed the way America lived, worked, ate, shopped, and listened to music. And more than 100 years ago, the entire industry was a group of men, whose names are now emblazoned on every bumper, just hanging out at their local bar.

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Macy’s vs Gimbels - Last Store Standing | 6 Dec 18, 2019

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It’s the 1960s and as Americans flee cities for the suburbs, Macy’s and Gimbels face tough choices. How do they compete with the rise of discount retailers and the exciting new shopping palaces known as malls? Weakened by industry disruption, both stores become vulnerable to the new wave of financial tactics — takeovers and leveraged buyouts. One store’s fateful decision during this transition period will end with it closing its doors forever.

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Macy’s vs Gimbels - Wartime Wagers | 5 Dec 16, 2019

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In the late 1930s Gimbels makes a risky bet by stockpiling goods likely to be scarce in wartime. They also snap up their rival’s star copywriter, who does the best work of her career at their shop. Their savvy planning and advertising strength position them well for the post-war period, when Americans open their wallets wide. But the lifting of Depression era regulations governing retail leads to a series of price wars between all the department stores. None is as extreme as the one between Macy’s and Gimbels, which ends in mayhem, and sometimes, violence. The price wars force Macy’s to choose between honoring a sacred, century-old discount policy, or risk ending the year in the red for the first time in company history.

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Macy’s vs Gimbels - Diversify or Die | 4 Dec 11, 2019

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It’s the 1920s and wealthy flappers and captains of industry have money to burn for raccoon coats and monogrammed sterling silver hip flasks. Gimbels makes a risky acquisition of Saks Fifth Avenue, that ends up floating Gimbels through hard times and family tragedy during the Depression. Macy’s counters Gimbels’ strategic expansion by hiring a brilliant young copywriter, one of the first female advertising executives, and entering the new industry of radio broadcasting to advertise to the masses.

If you or someone you know is struggling with mental health, here are some additional resources:

National Suicide Prevention Lifeline: 1-800-273-8255

National Alliance on Mental Illness: 1-800-950-6264

Crisis Text Line: Within the US, text HOME to 741741

Depression and Bipolar Support Alliance: 1-800-826-3632

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Macy’s vs Gimbels - Showdown over Manhattan | 3 Dec 09, 2019

Show notes

It’s nearing the turn of the 19th century, and the Straus Brothers now run Macy’s emporium out of a dozen cobbled together stores in lower Manhattan. The next generation of Straus’s pressure the old guard to build a huge new Macy’s flagship on 34th street, in the still seedy red light district of Herald Square. It will take some persuading. And by the time the new venture reaps its reward, the family will be famous for a new reason; the heroism of one of the store’s founding fathers and his wife on the fateful voyage of the Titanic.

Gimbels now has mammoth enterprises in Milwaukee and Philadelphia, and one of Adam’s sons also has greater ambitions. He urges the Gimbel elders to ride the wave of Macy’s high profile and build an even bigger store right on the rival’s doorstep. And when they balk, he comes up with a dastardly plan.

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Macy’s vs Gimbels - Fathers, Sons, and Civil War | 2 Dec 04, 2019

Show notes

As R.H. Macy’s Manhattan emporium and reputation grow during the Civil War, his teenage son rebels and runs away to join the Union army. When the boy goes AWOL, the future of Macy’s burgeoning department store faces jeopardy. But salvation arrives in the form of another recent immigrant from war-torn Germany, Lazarus Straus. His family will lead Macy’s into the next century and a golden age of the department store.

But Adam Gimbel has been busy in Indiana; he now has a prosperous business and 11 children. His seven sons spur their father on to open a bigger and better store in booming Milwaukee. Their ambition and Macy’s growing fame in New York will soon lure the Gimbel Brothers east to challenge him on his home turf.

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