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    Business

    Business of Architecture Podcast

    Discover strategies, tips and secrets for running a fun, flexible and profitable architecture practice. The focus here is simple: discussion of ways for architects to create a dream architecture practice: design what you want, when you want, and get paid well for it.

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    Copyright: © Copyright Business of Architecture

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    Latest Episodes:
    Pulled Back Muscle Jul 19, 2019
    Show notes

    Are you an architecture firm owner? In today's ArchitectCEO update, you'll discover the parable of the pulled back muscle. Recently I sprained my back while lifting weights. In the past, I've thought the culprit was a weak lower back muscle, but now I know this isn't the case.

    In today's video you'll discover the true cause of the pulled back muscle, and how the princple I share in today's ArchitectCEO update relates to your success as a small architecture firm owner.

    If you're a small firm owner and you want to get clients more consistently, you want to free yourself up or transition by creating a self-managed firm, then you may be a good fit for my DREAM Practice Accelerator program. Click here to discover more: http://architectresources.org/jy8b


    Herding Kids Jul 16, 2019
    Show notes

    The topic of today's ArchitectCEO Update is: herding kids.

    Every year my kids swim on the swim team.

    This year, two of my kids qualified for the time trials.

    The kids who get the best times at the time trials get to participate in the regional finals here in Central California.

    Running one of these meets is a huge logistical challenge.

    Not to mention … on this particular Saturday the temperature was 104 F degrees (40 degrees Celsius).

    Imagine trying to herd a bunch of 6 year-olds and get them to go to the right place at the right time to keep the meet running smoothly.

    Yes … a logistical nightmare.

    I helped the organizers run the meet.

    My job was simple: lead the kids from the staging area to the appropriate swim lanes at the appropriate times.

    Simple right?

    It is, if you're dealing with adults who know how to get to the right swim lanes.

    I was dealing with a bunch of kids and teenagers more interested in Pokemon Go and talking to their friends than paying attention to when and where they were supposed to be swimming.

    Plus my meager brain is wired to focus on one thing at one time; my mental capacity was overrun.

    I was sweating bullets, not only from the heat, but also with the worry that some kid would be in the wrong lane and his or her time wouldn't be counted.

    It would be my fault.

    Fortunately, the organizers had a good system in place to make sure that this didn't happen.

    Here's how it worked:

    The kids would line up in the staging area and wait for their names to be called.

    When their names were called, they would sit down in a chair that had a number on it, one through eight. These numbers corresponded to the swim lanes one through eight.

    Once the kids were lined up in order in their seats, my job was to lead them to the pool and make sure they didn't get out of order.

    Without a system in place, mass confusion and chaos would have ensued.

    Twenty minutes into the swim meet we discovered our system needed to be tweaked to be more effective and reduce the likelihood of a kid missing a heat.

    And this is our parable for today.

    Where in your architecture firm are you dealing with chaos because you either don't have a system in place, or people don't follow the system?

    Systems ensure consistent results, but sometimes the results don't appear for months or years later.

    A business system consists of three parts: a trigger, a process, and a result.

    For example, let's say that you have a system in your firm of making one business development or networking call every day.

    The system is simple.

    The trigger is the arrival of a new day.

    The action is to pick up the telephone and dial a networking contact.

    The result is that a voicemail was left or a conversation was had.

    The results of this effort won't bring instant results, but over the course of months and years this small system means the difference between a steady flow of high-quality, profitable projects, and a firm that struggles with an anemic pipeline.

    The "D" in DREAM Practice Accelerator stands for "Dependable."

    Having dependability in your practice means that your firm gives you consistent results day in and day out.

    Instead of worrying about where the next project will come from, your ideal projects show up on your doorstep.

    Instead of worrying about payroll, your firm is highly profitable, allowing you to reward staff members and reinvest in the business.

    If you'd like to have a practice that is dependable and consistent, I invite you to attend my next free DREAM Practice online training.

    There is no charge to attend this 60 minute presentation, all you need to do is click here and register with your best email address.

    Carpe diem.

    Enoch Bartlett Sears


    291: Content Marketing and Selling Courses with Scott Valentine Jul 15, 2019
    Show notes

    Today we welcome Scott Valentine to the Business of Architecture show. Scott is the founder of Valé Architects, based in Brisbane, Australia.

    I brought Scott on the show because of the way that he's doing content marketing in his practice. His practice is a blend of traditional architectural services and online content and courses focused on the Hospitality niche.

    In this episode, you'll discover how Scott has modeled the strategies of the marketing and branding world in his architecture firm to create a new innovative model of the architectural practice.

    ► Subscribe to my YouTube Channel for updates:

    https://www.youtube.com/c/BusinessofArchitecture

    *******

    For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

    *******

    Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

    Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

    Come to my next live, in-person event: https://www.businessofarchitecture.com/live

    Carpe Diem!


    Red on Right on Return - Routinize the Routine Jul 08, 2019
    Show notes

    How to get your architecture firm to run independent of you: the ArchitectCEO Daily Update.

    As a small architecture firm owner, you're a bottleneck in your firm.

    How do you unchain yourself from the day-to-day operations of the firm so you can focus on the things that are the best use of your time and focus, instead of the administrative minutiae that sap your energy and leave you drained at the end of the day?

    Watch today's ArchitectCEO Daily update to discover one key for getting your firm to run independent of you.

    To discover how to structure your firm so you aren't the bottleneck, click here to register for my next free online training on building your Dream Practice: http://architectresources.org/n8hw

    Carpe diem.

    Enoch


    290: Ownership Transition - 3 Insurance Considerations with Kevin Collins Jul 08, 2019
    Show notes

    Today I welcome Kevin Collins back to the show.

    Kevin Collins is the Underwriting Manager for the Professional Liability program at Victor O. Schinnerer & Company, one of the largest providers of professional liability insurance for architects and engineers.

    We discuss 3 things to consider from an insurance perspective when a firm is going through an ownership transition.

    ► Subscribe to my YouTube Channel for updates:

    https://www.youtube.com/c/BusinessofArchitecture

    *******

    For more free tools and resources for running a profitable, impactful and fulfilling practice, connect with me on: Facebook: https://www.facebook.com/groups/businessofarchitecture Instagram: https://www.instagram.com/enoch.sears/ Website: https://www.businessofarchitecture.com/ Twitter: https://twitter.com/BusinessofArch Podcast: http://www.businessofarchitecture.com/podcast/ iTunes: https://itunes.apple.com/us/podcast/business-architecture-podcast/id588987926 Android Podcast Feed: http://feeds.feedburner.com/BusinessofArchitecture-podcast

    *******

    Access the FREE Architecture Firm Profit Map video here: http://freearchitectgift.com

    Download the FREE Architecture Firm Marketing Process Flowchart video here: http://freearchitectgift.com

    Come to my next live, in-person event: https://www.businessofarchitecture.com/live

    Carpe Diem!


    Sprayed by the Pool Vacuum Jul 06, 2019
    Show notes

    Sprayed by the pool vacuum - the ArchitectCEO Daily update.

    Hey architect nation! Today's parable is: sprayed by the pool vacuum.

    So the other day I was walking out by the pool in my backyard.

    The pool has an automatic vacuum that cleans up debris that falls into the pool.

    On the end of this vacuum is a hose that sweeps back and forth across the bottom of the pool to stir up debris so the vacuum and pool filer can clean the water and keep the pool sparkling blue.

    Well, it was a beautiful, cool morning here in central California, and as I walked by the edge of the pool, the hose on the end of the vacuum comes out of the water and sprays me from head to toe!

    My first reaction was to get pissed and throw a couple of mental expletives.

    Then I realized the truth of the situation.

    Here I was in a free, democratic country with a full belly and clothes on my back.

    I have a pool and live in California.

    I remembered that I can control some things, I can influence some things, and I have absolutely no control over most things.

    The only things I can control are the things inside of me - my thoughts, feelings, emotions and actions.

    As I stood there on the side of the pool, I felt gratitude for this lesson that the pool vacuum had given me.

    This is similar to life.

    Often it feels like we are just going along enjoying a beautiful day when, whamo! Something comes out of left field and knocks us down.

    At that point, the only thing we can do is choose how we react to that situation.

    It's the same in the game of running an architecture firm.

    All you can control is the actions you take in your firm, not the result.

    If you want to learn what actions you need to take to build your DREAM Practice, register for my next free online presentation on 3 Keys to Design Your Perfect Job, Your Perfect Clients and Your Perfect Firm: http://architectresources.org/8in2

    Carpe diem.

    Enoch Bartlett Sears


    Getting Consistent Clients for Your Architecture Firm Jul 06, 2019
    Show notes

    One of the top challenges of small firm architects is the feast and famine cycle of the building industry. The #1 question I get from architecture firm owners is, "how do I get consistent clients?"

    This is the topic of today's ArchitectCEO Update.

    Watch it and let me know what you think. If you're looking for a roadmap to consistent clients in your firm, I invite you to register for my next free online presentation on building your Dream Practice:http://architectresources.org/9negs6


    The Architecture Firm Freedom Formula Jul 05, 2019
    Show notes

    Today we celebrate Independence Day here in the United States of America.

    Let's talk about architectural freedom ...


    The Small Firm Marketing Roadmap Jul 04, 2019
    Show notes

    Today I answer a viewer question.

    "Enoch, what is the roadmap for marketing a small architecture firm?" – Tom

    Great question Tom.

    I get asked this frequently, because if work isn't coming into a firm, the firm doesn't eat.

    And a lot of firms out there are struggling to get the food they want to eat.

    There are three systems that make up the roadmap to marketing a small architecture firm.

    1. A system to create attention, interest and desire around the services that your firm provides from your ideal clients
    2. A system to convert those relationships into work
    3. A system to follow up and nurture relationships that may turn into work later

    If you want a shortcut to developing these marketing systems for your firm, consider applying to the DREAM Practice Accelerator. The DREAM Practice accelerator helps architecture firm owners build their dream practice, a practice that is dependable, rewarding, provides an exceptional experience for themselves and their team, is autonomous (can function without them there) and mission driven (a clear purpose).

    Click here to discover more about the DREAM Practice Accelerator.


    How to Win More of the Right Architecture Projects Jul 03, 2019
    Show notes

    How to win more of the RIGHT architecture projects: the ArchitectCEO Daily Update.

    I live in California's Great Central Valley – a huge agricultural region that runs the entire length of California.

    The farmers around here produce billions of dollars of produce every year.

    As I was driving around recently, I looked over the endless orchards and thought about the difference between farming and hunting as it relates to business development for architects.

    A farmer prepares the ground, plants the seed and gives that seed what it needs to grow and produce fruit.

    After a time, the farmer harvests the produce of that effort.

    The hunter on the other hand has a tougher job.

    The hunter travels to a location where the target game is found and must find the prey.

    Waiting for word-of-mouth is like farming.

    After doing good work over time, past clients refer you.

    This process is slow but steady, and these referrals usually turn out to be good clients.

    However, there are scenarios where simply waiting for word-of-mouth (farming) doesn't work.

    Farming takes time.

    If you're getting hungry right now, it's time to hunt.

    To discover how to do hunting that actually works, attend my next free online architect Masterclass: http://architectresources.org/bshd7ya

    Carpe diem

    Enoch Bartlett Sears


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