Business Lunch

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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YouTube Growth Strategies with Evan Carmichael Dec 29, 2023

Show notes

In this episode of The Business Lunch Podcast, host Roland Frasier shares insights from his time at a live event where he was a guest speaker.

Roland brings on YouTube expert Evan Carmichael to discuss strategies for leveraging existing coaching sessions and training calls into high-quality YouTube content. Evan outlines how to structure videos for maximum viewer engagement and retention in order to drive leads and sales.

He emphasizes starting with a powerful hook, including a mid-video call-to-action, and chaining viewers to the next video through end screens.

Listen in as Roland gets advice and shares on optimizing his current content creation process to grow his YouTube channel and business!

Highlights:

"Your job is to teach them to think like you think, like, you think differently. Like you walk in this room when you see things that most people don't see. And so that becomes your job is to teach other people how to do it."

"If you're actually good at coaching and consulting, so where your magical is then saying, Okay, you think that's a question, but then like, let's ask here that Oh, my God even think about that. And when when you get the aha moment with them? That's really like, they want to work with you."

"The game is not ranking for keywords in search. The game is ranking after other existing videos."

Timestamps:

00:00: Introduction

04:46: YouTube Growth Strategies

14:31: Video Content

19:16: Leadership

27:42: YouTube Retention

31:16: Power Of Audio

44:08: Video Marketing Strategies

CONNECT

• Ask Roland a question HERE.

RESOURCES:

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉 https://www.youtube.com/channel/UCUvmw_j_HeZGIXGLg9AXQ_Q?sub_confirmation=1

Holiday Sale Strategies: Leveraging Urgency Dec 22, 2023

Show notes

Welcome to another episode of Business Lunch with Roland Frasier and Ryan Deiss! In this special episode, Roland shares tactical strategies to help you live a rich and happy life.

In today's episode, Roland and Ryan discuss the importance of maintaining momentum in your business during the holiday season. As they reflect on recent successes and promotions, Roland emphasizes the significance of not taking your foot off the gas and continuing to drive through the end of the year.

They explore various strategies for holiday promotions, such as urgency offers, flash sales, and limited edition products. Ryan shares insights into Digital Marketer's successful "12 Days of Deals" campaign, emphasizing the power of bundling and storytelling.

The hosts explore the concept of frictionless checkout, buy-now-pay-later options, and proactive human outreach. They suggest ways to combat cart abandonment, such as persistent carts and personalized messages.

In the spirit of giving, Roland suggests providing favors to your customers by offering them incentives for year-end purchases, creating a win-win situation.

Finally, the hosts encourage businesses to finish the year strong and plan for a successful January, leveraging the lower ad costs and heightened attention in the market.

Don't forget to explore the opportunities that January presents for expanding market share. If you enjoyed this episode, share it with a friend, and be sure to check out the Business Lunch Podcast website for detailed notes and resources.

Remember, the first part of January is an excellent time to capitalize on lower ad costs and maximize attention. Seize the opportunities and monetize your existing relationships while gearing up to expand your market share in the new year.

Thanks for joining us on Business Lunch. We'll catch you in the next episode!

Highlights:

"Don't take your foot off the gas. You're on a big roll of momentum. Finish strong and drive through the end of the year."

"This time of year, people are making decisions about what groups and things they're going to be invested in next year. Now's the time when people start thinking about identity, not just what I am going to do next year, but who am I going to be?"

"It's still a really good time to do urgency offers, flash sales, limited edition products—whatever can create a sense of FOMO."

Timestamps:

00:00: Introduction:

05:32: 12 Day Marketing Strategy

9:30: Peak Season Outreach

17:16: Holiday Marketing For E-Commerce

22:17: End Of Year Sales Growth

CONNECT:

•Ask Roland a question HERE.

RESOURCES:

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Prioritizing Your Well-Being at the End of the Year Dec 19, 2023

Show notes

This week on a the Business lunch Podcast, Host Roland Frasier and Ryan Diess discuss the challenges of the holiday season for entrepreneurs. With end-of-year deadlines and family obligations pulling them in different directions, this is one of the busiest and most stressful times. They talk about feeling overwhelmed and the pressure to achieve goals.

They open up about feeling down when goals aren't met. Ryan shares his process of reviewing highlights and lowlights from the past year. The hosts discuss the importance of self-care habits like exercise, sleep, and mindfulness practices.

They consider ways to prioritize well-being during this challenging time, while still getting work done. Tips include focusing on one new habit at a time and seeking help when needed.

Don't miss this in depth discussion on this weeks Business Lunch Podcast!

Highlights:

"There's all these things I want to do all these things I want to get done before the end of the year. And all these things that are legitimately more important in my life. Like my children, for example, pull against it."

"I think they said people are going to spend 120% more this year for the holidays on average than they did in 2019. I mean, it's things like that can really stress people out."

"There are two times of the year that I just get into like a funk, and it is over my birthday, and...this."

Timestamps:

00:00: Introduction

02:57: Prioritizing Mental Wellbeing

06:16: Self Doubt

13:06: Imposter Syndrome

22:50: Goal Setting

29:22: Productivity Tools

35:02: Loneliness & Self-Help

37:56: Overcoming Funk

CONNECT

• Ask Roland a question HERE.

RESOURCES:

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Building a Digital Marketing Empire: Matt Molenar Part 2 Dec 15, 2023

Show notes

In this episode of Business Lunch, host Roland Frasier sits down with serial entrepreneur Matt Molenar to discuss pivotal career moments that changed everything.

Matt shares the story of how he joined a mastermind group to get closer to successful marketers and ended up winning them over with his solutions to common problems, leading to a partnership opportunity. They also explore Matt's journey across industries from law to real estate to diamonds.

Tune in for actionable tips on finding access to opportunities and using your skills and network to continuously level up your success.

Highlights:

"I intentionally insinuate myself into this. And and after that, it was three years of just helping everybody in that group without an expectation of anything in return, I helped people with big problems that they had."

"My observation is that the most successful people, in terms of finance and network are that way. Because they are not thinking about how do I sell more of these glasses? They're thinking about how do I build enterprise value in this business?"

"I don't believe that management is industry agnostic. But I do believe that business is like strategy. That's what I should say. I believe strategy is industry agnostic, for the most part, at least 80 to 90%."

Timestamps:

00:00: Introduction

04:50: Investing

14:32: Daymond John

19:09: Balance

23:34: Business Exits

27:98: Digiyal Marketing

CONNECT:

• Ask Roland a question HERE.

RESOURCES:

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Building a Digital Marketing Empire: Matt Molenar Part 1 Dec 12, 2023

Show notes

In this episode of the Business Lunch podcast, host Roland Frasier sits down with digital marketing expert Matt Molenar.

They discuss Matt's journey getting started in the industry and some pivotal moments that helped propel his career. Matt shares stories about winning early product launches through strategic domain purchasing and SEO. He also details how he helped scale businesses by creating value-added services for clients.

Roland and Matt explore the power of networking and how intentionally seeking out mentors can open doors.

They discuss strategies for building personal brands and content strategies that can scale easily. Business owners will walk away with tactical tips for domains, SEO, partnerships and more!

Highlights:

"I would way rather have 5000 or 10,000 Really, really dedicated fans to like that really appreciate and follow what I do, then a million people that don't really do anything, but were curious about one of the things I posted."

"Now AI can be like me saying, 'Hey, Matt, I know that you were thinking about investing in our program, and you were talking to Deanna, who's our salesperson, I just want to let you know that I think for you and your son to come in, it's going to be the best thing ever."

"I bumped into a group of people who I thought were really good. On the marketing side, there was a guy named Ryan Deiss, who had a company that was not yet Digital Marketer, I forget what it was called at the time. And he did a product with a guy named Mr. X. And it was all about AdWords. And I bought that and I was like these guys seemed like they know what they're doing."

Timestamps:

00:00: Introduction

07:14: Digital Marketing Skills

11:48: Affiliate Marketing

22:16: Facebook Videos

26:58: Content Creation

37:26: AI Enhanced Marketing

Connect:

• Ask Roland a question HERE.

RESOURCES:

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social: