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Business Lunch — Business
Business Lunch

How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.

Copyright: © Copyright 2025 Roland Frasier

Latest Episodes:

How Equity Consulting Can 10X Business ROIs Sep 03, 2024

Show notes

Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.

Highlights:

"Our goal is to provide at least ten times the return on investment for the companies we consult."

"Much of successful consulting is about asking the right questions."

"You can't read the label from inside the jar—that's why outside perspectives are crucial.”

"If you're clear on the problem and someone's playbook can solve it, that's a perfect match."

Timestamps:

00:00 - Introduction and Context Setting

04:44 - Explaining Consulting for Equity

09:29 - Starting Points in Consultation

16:07 - The Consultation Process: Listening and Understanding

21:58 - Implementing Solutions: Discovery to Action

26:59 - Managing Stakeholder Pushback and Resistance

31:35 - Narrowing Down the Ideal Customer Profile (ICP)

36:21 - Understanding Levels of Customer Awareness

40:57 - Business Strategy Adjustments and Recommendations

44:38 - Conclusion: Summarizing Key Actions and Steps

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

The Impact of AI on Business Growth Aug 30, 2024

Show notes

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.

Highlights:

"AI continues to amaze, it's the investors who are way ahead of the curve."

"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts."

"AI isn't just a tool; it's becoming a central player in strategic business planning."

"Implementing AI isn't just an option; it's a necessity for staying competitive."

Timestamps:

00:00 - Introduction: Breaking Down AI's Role in Business

02:09 - Analyzing AI's Financial Impact and Investor Behavior

03:27 - Evaluating AI Against Investor Expectations

07:30 - AI's Evolution in Major Tech Companies

10:15 - Discussion: Where AI Stands in the Hype Cycle

12:35 - Practical Applications of AI in HR and Strategic Planning

17:09 - In-Depth: AI's Integration Across Business Functions

20:45 - Essential AI Tools and Their Business Applications

25:40 - AI's Role in Enhancing Business Creativity and Efficiency

28:42 - Providing 24/7 Customer Service Through AI

30:41 - AI's Potential in Sales and Marketing

34:10 - Final Thoughts: Embracing AI for Business Innovation

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

The Fine Line Between Clickbait and Effective Marketing Aug 27, 2024

Show notes

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.

Highlights:

"You've got to be crystal clear on who your ideal client is."

"Every business under the sun is only ever selling two things: transformation or identity reinforcement."

"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."

"No one test is going to bring down a brand; if it did, your brand was insanely fragile."

Timestamps:

00:00 - Introduction to Ideal Client Clarity

01:00 - Surprise Discussion Topic with Ryan Deiss

03:33 - Examining Marketing Shifts in High-End Brands

07:39 - Historical Advertising Tactics and Brand Evolution

10:12 - Practical Tips on Segmenting Your Audience

15:34 - The Significance of Testing in Marketing

18:18 - Direct Response Advertising in High-End Markets

21:24 - Chanel's Marketing Strategy Analyzed

23:59 - Framework for Assessing Marketing Impact

25:24 - Closing Remarks on Testing and Brand Integrity

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

The Art of Curating Your Advisory Board Aug 23, 2024

Show notes

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.

Highlights:

"Something changes when you're actually there in person; you’re missing out if you don't have that kind of community."

"The magic isn't having a board of directors; it's about having peers that guide you."

"You definitely do better when you have a board of directors, but it's hard to find peers to do that."

"Masterminds accelerate your connectivity much more than anything else you could do."

Timestamps:

00:00 - Introduction and the importance of in-person meetings.

00:44 - Welcome to Business Lunch Podcast.

03:11 - The impact of COVID-19 on business networking.

06:18 - Insights into joining paid groups and the value of exclusivity in networking.

10:55 - Differences between various advisory and directors groups.

17:13 - Personal experiences with masterminds and advisory boards.

23:57 - The concept of a 'deconstructed board' and personalized advice networks.

28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.

33:05 - Episode wrap-up and invitation to the next episode.

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

The Power of Cold Outreach in Business Acquisitions with Jesse Jackson Aug 21, 2024

Show notes

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.

Highlights:

"You can’t help but have a deal arrive in your lap if you commit to cold outreach."

"I’m a mom of seven, and if I can grow an eight-figure business, so can you."

"Every business problem can be solved with a solid process."

"You’re not taking something from someone; you’re giving them a gift by buying their business."

Timestamps:

00:35 - Introduction to Jesse Jackson

01:56 - Building an Eight-Figure Business

03:12 - Shifting from Software to Automotive

09:29 - Choosing the Right Business to Buy

16:33 - Raising Capital and Investor Relations

18:43 - Overcoming Challenges in Acquisitions

24:06 - Hustling After Acquisitions

26:55 - Implementing Systems and SOPs

29:49 - Franchising vs. Company-Owned Expansion

35:46 - Final Advice and Encouragement

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Retire Early or Live Fully? The FIRE Debate Aug 16, 2024

Show notes

Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.

Highlights:

"Life is short and life is long—you never know which it's going to be."

"What are you retiring to? The most miserable people are those who retire into nothing."

"You can have both—financial independence and a rich life."

"Don't defer joy; balance your financial goals with living fully today."

Timestamps:

00:00 - Core Belief of FIRE

01:03 - Introducing Retirement

02:37 - FIRE Variations

08:26 - Risks of Deferring Life Events

11:13 - Balancing Financial Goals and Enjoyment

13:49 - Having Children and FIRE

18:16 - Advice on How to Do FIRE Right

20:47 - Importance of Meaningful Work

25:27 - Dangers of Retiring from Hate

27:34 - Conclusion and Wrap-up

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Duolingo’s Secret to Keeping You Hooked Aug 13, 2024

Show notes

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.

Highlights:

"The best marketers and businesses lead, even when it means taking arrows."

"Is it unethical to manipulate your audience if it serves their best interests?"

"Duolingo's brilliance lies in making you feel like you’ve failed – in the best way."

"A brand’s personality can make or break its connection with customers."

Timestamps:

00:00 The Power of Leadership in Marketing

01:04 Welcome and Catch-Up

02:09 Duolingo’s Unique Brand Personality

05:35 The Ethics of Manipulative Marketing

10:16 The Fine Line Between Encouragement and Manipulation

16:08 Defining Success for Your Customers

20:37 Guilt and Shame in Marketing

24:47 Earning the Right to Push Your Customers

29:14 Differentiating Your Brand’s Personality

35:45 Applying Duolingo’s Tactics to Your Business

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

Scaling a Business Through Effective Tax Management with John Briggs Aug 09, 2024

Show notes

Welcome to a new episode of Business Lunch! In this session, we dive into the complexities of tax management and business scaling with John Briggs, a tax expert and business strategist from Insight Tax. John shares his journey from struggling with traditional employment to building a thriving business that helps entrepreneurs navigate the intricate world of taxes. Roland Frasier, your host, explores John’s insights on operational efficiency, the impact of proper entity selection, and strategic hiring practices that can propel a business forward.

Highlights:

"Owning a business made more sense through the trial of hard knocks."

"By being smarter with processes, you can actually work less."

"Our first project with robotic process automation... will save us a significant amount in labor costs."

"Structure is a big issue... making sure they understand how expenses work is the biggest opportunity."

Timestamps:

00:00 - Introduction

02:53 - Insight Tax and the Entrepreneurial Mindset

05:25 - Transitioning from Employment to Entrepreneurship

08:25 - The Evolution of Insight Tax and Operational Efficiency

13:14 - Implementing Robotic Process Automation

16:06 - Scaling the Team from 30 to Over 200

20:02 - Strategic Partnerships and Business Growth

23:34 - Publishing the 3.3 Rule and Insightful Insights

28:11 - S Corp Benefits and Reasonable Compensation Strategies

31:33 - Exploring Deductions: Ordinary and Necessary Expenses

34:22 - The Misconceptions of Tax Deductions in Digital Marketing

37:53 - The Line Between Business and Personal Expenses

40:00 - Closing Remarks and Further Resources

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

The Power of Mindset: DeAnna Rogers' Business Journey Aug 06, 2024

Show notes

Welcome to a new episode of Business Lunch! Today, Roland Frasier sits down with his longtime friend and business partner, DeAnna Rogers. Together, they discuss DeAnna's journey of overcoming fear to successfully acquiring and growing businesses. Through candid insights and personal anecdotes, DeAnna reveals the challenges and triumphs of her entrepreneurial path, and the crucial role of mindset in achieving success. Whether you're an aspiring entrepreneur or a seasoned business owner, her story will motivate you to step out of your comfort zone and seize opportunities. Tune in for a dose of inspiration and actionable advice!

Highlights:

"When you believe in something, and you want it, and you're passionate about it, then you'll do it. You'll live it."

"You have to be passionate and excited. When they see that you believe in yourself, then they know you’ll believe in them."

"It's all about mindset. The confidence to do it comes from just getting out there and doing it."

"Opportunities are everywhere if you’re curious, observant, and ready to connect."

Timestamps:

00:00 - Introduction

01:49 - DeAnna's Story

04:25 - DeAnna’s First Business Acquisition

07:02 - Food Truck Park Deal

12:16 - Consulting for Equity

19:31 - How DeAnna’s Event Management Skills Translated into Growth.

22:26 - Confidence and Personality in Business Deals.

29:49 - DeAnna’s Venture into an Accounting Business.

34:12- How DeAnna Strategized her Business Acquisition Deals.

41:14 - DeAnna's Advice on Overcoming Mindset Barriers

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Walking The Line: Personal Growth, Family, and Entrepreneurship Aug 02, 2024

Show notes

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual “everything's great” facade and provides actionable advice for thriving in both business and life.

Highlights:

"Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them."

"It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job."

"There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time."

Timestamps:

00:00 - Real Talk on Entrepreneurship

00:18 - Reflecting On New Year's Resolutions

01:14 - Honest Conversations

02:10 - Cash Reserves Strategy

03:31 - Operating Expenses Reserve

06:26 - Andy Jassy's Leadership at Amazon

09:10 - Setting a Rallying Theme

11:07 - Metrics and Goals

12:34 - Work-Life Balance Myth

15:27 - Time Management for Entrepreneurs

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook:

/ rolandfrasierpage

💼 LinkedIn:

/ rolandfrasier

Subscribe to Roland Frasier 👉

/ @rolandfrasierepic

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