Built on Passion

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#119 Buffalo Jackson Trading Co. - Rugged & Vintage Apparel & Leather Goods. Founder Xan Hood Sharing His Story. Nov 06, 2018

Show notes

Josh sits down with Buffalo Jackson Trading Co. founder Xan Hood. Buffalo Jackson Trading Co. is a lifestyle brand delivering vintage and outdoors apparel and leather bags and goods. Their mission? Nurturing and cultivating a style that encapsulates man’s yearning to be in nature, while being caged in an urban or suburban setting. This vision of founder Xan Hood’s was originally born while on a men’s retreat, realizing that there was this need and love for all things outdoors, regardless of whether you were fully engaged or not. With that, he also realized the lack of quality and stylish apparel that told this story and supported this instinctual lust for the outdoors and heritage. With Buffalo Jackson gaining so much traction in the last year, it’s no wonder they recently expanded from solely men’s apparel and goods to an exploding women’s line as well. Want to find out more? Well, you’ll just have to tune in to this week's episode.

#118 ICEMULE Coolers - Backpack & Soft-Side Coolers. Founder James Collie Sharing His Story. Oct 30, 2018

Show notes

Josh sits down with ICEMULE founder James Collie. Wouldn’t it be nice to enjoy a cold beverage on the go without having to lug around a bulky backpack? Of course it would and fortunately enough that’s EXACTLY the problem ICEMULE is solving delivering soft-sided coolers. These super functional coolers are modeled after a dry bag and a backpack ensuring a tight, secure seal while adding the convenience of being able to carry everything on your back. Additionally, these cooler bags are collapsible and much more versatile than your average cooler making it a way more convenient option for food and beverage storage when you’re on the go! We are thrilled to get a chance to sit down with ICEMULE founder James Collie to dive deeper into the inspiration of this game-changing cooler and get a better glimpse at where ICEMULE is headed into the future!

#117 Slyk Shades - High Quality, Mission-Based, Sustainable Eyewear with a Higher Quality Mission. Founder Josh Fitzmaurice Sharing His Story Oct 23, 2018

Show notes

Josh sits down with Slyk Shades founder Josh Fitzmaurice. Slyk Shades is an eyewear brand delivering sustainably made, mission-based eyewear with a sleek (and slick) aesthetic. Each pair sold supports a larger mission including involvement with 1treeplanted.org as well as acting as a huge advocate for mental health. Why the connection between sunglasses and such a strong mission of philanthropy? Slyk was started and sparked from the hardship and adversity founder Josh Fitzmaurice faced after getting misdiagnosed and put on a drug that damaged his nervous system. After being forced to leave his job Fitzmaurice began his long road to recovery and to keep him sharp and active while being bedridden, he began teaching himself fashion design through youtube which would eventually leading him to eyewear design. Now, only a few months old, Slyk has grown rampantly and in an incredibly short amount of time. With building Slyk, Josh hopes to spread a message of hope that goes with a little bit of his story while crafting a mission first brand that allows its products to bring the message to light.

#116 AfterShokz - Open Ear, Wireless, Bone Conduction Headphones‎. CMO Kim Fassetta Sharing Her Story Oct 16, 2018

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Josh sits down with AfterShokz CMO Kim Fassetta. AfterShokz is a brand creating open ear headphone company. Open ear headphones? That’s right, headphones you can enjoy without even plugging into your ears. AfterShokz creates headphones unlike any you’ve ever seen before. Instead of having music injected into your ears, transducers rest on cheekbones and leaving your ears open to hear your surroundings via their patented bone conduction technology (perfect for those engaging in outdoor sports where there may be a few other participants in your vicinity. Kim, originally helping to start the brand in 2012 as a publicist has become much more involved over the years and is now responsible for heading out the sales and marketing for all North America. Having an intimate perspective on the growth and humble beginnings of this game-changing product, we’re THRILLED to have the chance to sit down and pick her brain on the development of such a unique product. Focusing on steady, organic, and slow growth on a grassroots level, this sound wave generating up and comer is delivering a completely new headphone option with no other headphones like it on the market.

#115 Liftopia - Pioneering online ticket sales in the Snow Industry. Co-Founder Evan Reece Sharing His Story Oct 09, 2018

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Josh sits down with Liftopia co-founder Evan Reece. If you’ve gone skiing in the past decade, chances are you’ve purchased your lift ticket online. Liftopia is a brand streamlining online ticket sales so skiers can grab and go when they want and save a ton on lift tickets by buying in advance. Reece and his co-founder Ron Schneidermann had their an aha moment to streamline ski ticket sales while working at Hotwire.com and, of course being a HUGE skier himself, it was too tantalizing an opportunity to pass up. Tune in as we listen to Reece’s tales of building this Snow Industry Behemoth, what it took to get to where they are today, and a glimpse into Liftopia’s future.

The ReddyYeti Podcast EP: #114 Climbing Magazine - A Legacy Of Climbing Reporting, News, & Features. Climbing Magazine Editor-in-Cheif, Matt Samet Sharing His Story. Oct 02, 2018

Show notes

Josh sits down with Climbing Magazine editor-in-chief Matt Samet. For decades Climbing Magazine has delivered some exceptionally captivating stories, reporting, reviews, and features keeping us entertained and connected with the climbing world but, have you ever wondered what goes on behind the scenes of all those captivating headlines? For current editor-in-chief Matt Samet, his introduction to climbing magazine was a mix of great timing and the drive to follow his true passion, climbing. Having continued building the Climbing Magazine reach and community, he was also fortunate to help build an online video series aimed at improving backpacking, climbing, skiing, and overall backcountry skills, aptly named AIM Adventure U. With the climbing community seeing a major boom in entry-level climbers, AIM Adventure U is perfect to help hone your skills as a climber but, what exactly when into rounding up each athlete and building the coursework? You’ll have to tune in to find out!

#113 Climb-On Maps - Incredibly Detailed Maps Of Your Favorite Climbing Areas. Co-Founders Stefani Dawn & Rick Momsen Sharing Their Story Sep 25, 2018

Show notes

Josh sits down with Climb-On Maps co-founders Stefani Dawn & Rick Momsen. Climb-On Maps is a brand making ultra detailed maps to help you find your favorite climbing routes faster so you can cut straight to the climbing even quicker. After countless vacations of wasting precious climbing time trying to find routes, Rick and Stefani decided to hop in their van and drive to some of the best climbing areas, including Joshua Tree and Red Rocks, to completely map out these destinations in great detail. Climb-On Maps doesn’t just make it easier for climbers to get to their desired climbing destination, it also helps them plan their days better, and helps add a reference point of direction which adds a serious element of safety when heading off the beaten path. In this episode of the ReddyYeti podcast we take a closer look at how Stefani and Rick developed Climb-On Maps...

#112 Alpine Start - Instant Coffee That Doesn’t Suck. Founder Matt Segal Sharing His Story Sep 18, 2018

Show notes

Josh sits down with Alpine Start founder Matt Segal. Alpine Start is a coffee brand offering an incredibly delicious instant coffee that will change the game of mornings in the backcountry. As a pro climber (and coffee enthusiast) Segal has spent his fair share of days drinking instant coffee. It wouldn’t be until he drank one too many rough cups of coffee to make him seek out a better option. Within the span of six months from the idea of conception, he partnered with Alex Hanifin and spent over a year of drinking just about every other instant coffee brand to better their scope on the instant coffee market and really fine-tune what they were looking for. After becoming experts in the instant coffee world and having their product perfected a year later, it wasn’t long before their took off landing themselves on the shelves of REI.

#111 Growlerwerks - Pressurized Growlers That Keeps Beverages Fresh. Co-Founder Shawn Huff Sharing His Story Sep 11, 2018

Show notes

Josh sits down with Growlerwerks co-founder Shawn Huff. There's something about getting outdoors that makes you crave a tasty beer, but when storing freshly poured craft beer in a glass growler, chances are it’s going to lose some of its gusto by the time you’re ready to drink it. Growlerwerks is a company saving beer enthusiasts by introducing the uKeg, a growler designed to perfectly store beer so that it’s freshness is never lost. Having successfully completed one of the most successful Kickstarters to date, raising well over 1.5 million dollars, it’s no wonder such a fantastic product idea has taken off. Not only is Growlerwerks a savior of the beer industry, it’s perfect for outdoors/travel enthusiasts who want to enjoy a fresh beer after a day on the trail or mountain without having to worry about stale, skunked swill.

#110 Two Wheel Gear - Bike Gear & Bags Designed With Commuters In Mind. Owner Reid Hemsing Sharing His Story Sep 04, 2018

Show notes

Josh sits down with Two Wheel Gear owner Reid Hemsing. Two Wheel Gear makes bike bags and packs for the everyday commuter. Although Two Wheel Gear, founded by Ken MacLean and Craig Coulombe originally got its start in 1999, Reid Hemsing, owner, and president of Two Wheel Gear has successfully brought this rising star of a company into the 21st century. With more and more bike commuters searching for a practical, stylish, functional bag, Two Wheel Gear’s revitalization has sent it soaring but, what comes next, you’ll have to tune in to find out.

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