BUILD with Blake Bartlett

Latest Episodes:

Marketing in a PLG Company: Insights from Plaid’s former Head of Marketing Jan 13, 2020

Show notes

While Season 7 has come to a close, we’re back with a special bonus episode! When businesses are building out their product-led strategy, when and how does marketing come into play? OV Partner, Devon McDonald, sat down with Helen Min, former Head of Marketing at Plaid, live at INBOUND to discuss this question and the importance of investing in marketing (particularly product marketing) early on in a business’ journey. Helen also touches upon marketing to developers (hint: invest in your community) and the best advice she’s received from mentors.

How Calendly Serves 5,000,000 People on a Monthly Basis Dec 11, 2019

Show notes

The final episode of Season 7 features Tope Awotona, Founder & CEO of Calendly. He shares how they balance feedback with such an expansive user base, why he felt like he had an unfair advantage in the scheduling space and why they provide support even for free users.

Demystifying Account-based Marketing May 02, 2018

Show notes

Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to maximize ROI. Be sure to stay tuned until the end to hear what we having coming for Season 2!

The Story Behind Cisco's $3.7B Acquisition of AppDynamics Apr 25, 2018

Show notes

In 2017, AppDynamics was preparing for an IPO. Less than a month later, Cisco announced they were acquiring the company for $3.7 billion – a day before that IPO was supposed to take place. Hear from Joe Sexton, AppDynamics' former President of World Wide Field Operations, on how the roller coaster ride played out.

Setting the Tone as a New CEO Apr 18, 2018

Show notes

Entering a company as a new CEO can be intimidating. It’s important to set the tone while also respecting the existing culture. Alex Shootman shares his personal experience on stepping into the role as Workfront's CEO.

How Zendesk Launched an AI Bot to 120,000 Customers Apr 11, 2018

Show notes

Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and Chat Enterprise, new applications of AI and machine learning that focus on making customer service more human. Tune in to learn more about Zendesk's customer-centric approach to launching a product to nearly 120,000 customers.

What You Can Learn from HubSpot's Iterative Approach to Pricing Apr 04, 2018

Show notes

Nailing pricing is crucial to the success of your business. But it's often overlooked by early-stage startups. HubSpot's Chief Strategy Officer, Brad Coffey, discusses how a deeper look at unit economics led to a reinvention of Hubspot's pricing plans. Today the company's market cap is nearly 5 billion dollars.

Helping Is the New Selling: Why Drift Did Away with Lead Forms Mar 28, 2018

Show notes

We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a lengthy and complicated process. Dave Gerhardt, VP of Marketing at Drift, discusses why the company did away with all lead forms to provide better, faster and more personal interactions with prospects and customers.

Winning the Hearts and Minds of Customers through Storytelling Mar 21, 2018

Show notes

Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories. In this episode, learn what it takes to create a strategic narrative that converts.

Soar Past the $100M Revenue Mark Mar 14, 2018

Show notes

When the market for Imprivata's founding idea was too small, the company changed course and pivoted successfully to grow into a multi-million dollar business. Omar Hussain, former President & CEO walks you through their journey.

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